The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
Latest Episode
Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability (12.08.2025)
Previous Episodes
- Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips 29.07.2025
- Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon 15.07.2025
- Winning in a declining category, with Grant McKenzie, Ex-CMO, Asahi 01.07.2025
- Three steps to portfolio success: Learning from leading brands with Steven Melford 17.06.2025
- The key to brand success? Look after the core - with Amit Singh 03.06.2025
- 5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn 20.05.2025
- The secret to a winning portfolio with Sally Smallman, Diageo 06.05.2025
- Are all brands challengers now? Learnings from Advertising Week Europe 22.04.2025
- Julian Gomez Part 2: Unlocking brand portfolio growth 01.04.2025
- The case for diversity in marketing with Julian Gomez 18.03.2025
- Reimagining funeral care with Poppy Mardall, Poppy’s Funerals 04.03.2025
- Advertising in the digital age with Nick Manning and Caroline Marshall 18.02.2025
- Unlocking the power of partnerships with Selina Sykes 04.02.2025
- Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo 21.01.2025
- Combatting boring sustainability stories with Joss Ford, Enviral 07.01.2025
- What strategy can teach us about Christmas 17.12.2024
- Breaking through in innovation with Jane Buck, Cadbury. 03.12.2024
- Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz 19.11.2024
- Marketing a challenger brand with Katie Evans, Burger King UK 05.11.2024
- Playing the innovation long game at Asahi with Grant Mckenzie 22.10.2024
