Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Latest Episode
The nudge that persuaded Aussies to stop speeding (22.12.2025)
Previous Episodes
- Don’t listen to this podcast
- Why We’re Irrationally Loyal to Amazon Prime
- Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
- Why Everyone’s Suddenly Drinking Aperol Spritz
- Five science-backed tips to become a better leader
- What Marge Simpson Can Teach You About Leadership
- Are leaders born or are they made?
- How did Guinness become Britain’s most popular pint?
- The Surprising Menu Psychology Behind Five Guys’ Success
- Why did Partygate Make Voters so Angry?
- How HubSpot’s CMO Uses AI: 4 Important Tips
- How sights, smells and sounds alter what you buy
- Is this famous team-building model wrong?
- Why (often) you're less productive in a team
- Why AI-generated content won't move you
- This small change can make a politician electable
- When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
- Dissecting Zohran Mamdani’s winning marketing tactics
- Did I Get It Wrong? | Revisiting Priming
- ‘New Coke’ and the marketing blunder of the century
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