Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/
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Latest Episode
How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach (03.12.2025)
Previous Episodes
- Humanising innovation: customer-centric transformation at Zurich Insurance
- The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
- How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025
- The Future of Spending: Inside Visa’s Consumer Intelligence
- Unlocking the Power of Out-of-Home Advertising with Dan Levi
- TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero
- How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers
- How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng
- Reimagining Wellness: Creativity, AI and Trust in Health with Claudia Calori
- Meta: How AI is transforming advertising with Derya Matras
- From Pause to Play: Mapping Amazon Ads Canvas with Chris Mullins
- Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day
- How does Reckitt harness AI to drive transformation?
- From Rides to Reach: Mobility Media Unlocked with Matt Trandall
- Signals of Impact: Rethinking Creative, Measurement, and Gen Z with Crystal Worthem and Sapphire Yi-Dyer
- Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
- Why being Daring with Dairy matters to Arla
- The Future of Advertising in a Retail-Driven AI World
- From launch to impact: insights for innovation success
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC
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