Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/
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Latest Episode
From Rides to Reach: Mobility Media Unlocked (06.08.2025)
Previous Episodes
- Signals of Impact: Rethinking Creative, Measurement, and Gen Z 30.07.2025
- Innovating with creative consistency: Diageo’s design discipline for lasting brand impact 23.07.2025
- Why being Daring with Dairy matters to Arla 16.07.2025
- The Future of Advertising in a Retail-Driven AI World 09.07.2025
- From launch to impact: insights for innovation success 02.07.2025
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC 18.06.2025
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 04.06.2025
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services 21.05.2025
- Navigating Consumer Trust in Advertising 07.05.2025
- The Power of Meaningful Difference in Marketing 23.04.2025
- Paws and Effect: Marketing Strategies in the Canine World 09.04.2025
- The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky 19.03.2025
- From FOMO to Function: How Should Marketers Leverage GenAI? 05.03.2025
- How can marketers get the most out of their digital campaigns? 18.02.2025
- Future Proof: Why marketers need to evolve their approach to Brand Performance 13.02.2025
- How the Streaming Experience is Evolving for Viewers and Marketers 04.02.2025
- What are Kantar’s key Marketing Trends for 2025? 31.01.2025
- This Year Next Year: What’s going on in Advertising and Media? 15.01.2025
- Brand Strategy Unpacked: Unearthing the essence of Eurovision 23.12.2024
- Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu 16.12.2024
