Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/
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Latest Episode
How Carlsberg Britvic puts product experience at the heart of innovation R&D (22.10.2025)
Previous Episodes
- How do you leverage AI for a full picture of creative effectiveness?
- Reimagining Wellness: Creativity, AI and Trust in Health
- Meta: How AI is transforming advertising
- From Pause to Play: Mapping Amazon Ads Canvas
- Beyond the Funnel: Reimagining B2B Marketing
- How does Reckitt harness AI to drive transformation?
- From Rides to Reach: Mobility Media Unlocked
- Signals of Impact: Rethinking Creative, Measurement, and Gen Z
- Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
- Why being Daring with Dairy matters to Arla
- The Future of Advertising in a Retail-Driven AI World
- From launch to impact: insights for innovation success
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
- Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
- Navigating Consumer Trust in Advertising
- The Power of Meaningful Difference in Marketing
- Paws and Effect: Marketing Strategies in the Canine World
- The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
- From FOMO to Function: How Should Marketers Leverage GenAI?
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