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Music Not Diving with Scuba

Music Not Diving with Scuba

Scuba 229 Episodes Jul 29, 2026

Paul Rose, also known as the musician, DJ, and label boss Scuba, interviews significant figures from the world of electronic music. Guests share their experiences, observations, and attempts to build a life within the often challenging music industry. The conversations explore the murky waters of the business from an insider's perspective.

Episodes

#52: Did the promise of AI-human hybrids drive the deals for Distrokid and Kobalt?
#52: Did the promise of AI-human hybrids drive the deals for Distrokid and Kobalt? Jul 29, 2026 38:05 On this episode...Why Distrokid selling to CVC will lead to more AI music.What Kobalt selling to Primary Wave means for the majors.Why the industry is counting on the hybrid musicians of the future.Were the Odyssey casting decisions part of the marketing campaign?And what Suki Waterhouse could learn from Boy George...!Read my 2000 word essay on the Burial / dubstep conundrum: https://www.patr
#51: Is the John Summit vs Pete Tong beef real?
#51: Is the John Summit vs Pete Tong beef real? Jul 15, 2026 31:25 Even if it's not just a very effective bit of marketing, John Summit should definitely turn heel. On this episode we also discuss other notable examples of music industry creative stunts including Chuck D vs Flava Flav, Fifty Cent vs Kanye, Green Day vs The Network, and The KLF vs a million pounds. --NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoo
#50: Dance Music Deserves To Be Destroyed By AI
#50: Dance Music Deserves To Be Destroyed By AI Jul 1, 2026 53:31 No, really it does. In this episode we discuss a series of articles recommended by friend-of-the-show Darren Hemmings in this substack post.As the title suggests, we consider the ethics of AI music from two separate angles. And finally we look at the increasing dominance of standup comedy in the ecosystem of live events. I will never stand being accused of cynical ragebait! --NEW MERCH STORE: Supp
#49: Thoughts on Trillionaires
#49: Thoughts on Trillionaires Jun 17, 2026 38:49 What does the new age of oligarchy mean for the future of art and the cultural sector?And what can we learn from previous era of extreme inequality?Weighty question on this episode of the podcast...--NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop
#48: I was WRONG about music and corporate money
#48: I was WRONG about music and corporate money Jun 3, 2026 28:54 NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Corporate money is the wellspring of great art... discuss!Also, the demise of Nina, Juno Download, and eventually Subvert. --Listen to the Not A Diving Club radio show: https://soundcloud.com/scubao
#47 Carl Craig: from Motown to Techno via The Electrifying Mojo
#47 Carl Craig: from Motown to Techno via The Electrifying Mojo May 6, 2026 1:34:59 NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Carl Craig is a producer, DJ, and label owner from Detroit. A feature-length documentary, Desire: The Carl Craig Story, is available to stream now. Listen to the reissue of 'Medi
Bonus - Singles Club: 2 minute reviews of the UK Top 10
Bonus - Singles Club: 2 minute reviews of the UK Top 10 Apr 29, 2026 28:05 MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--Singles Club is a series of podcasts we do over on our Patreon. Sign up for less than the price of a cup of coffee to get all 20+ episodes!--Listen to the Not A Diving Club radio show: https://soundcloud
#46 The truth about Ticketmaster, and why Chaotic Good's unscrupulous marketing campaigns are actually good for music
#46 The truth about Ticketmaster, and why Chaotic Good's unscrupulous marketing campaigns are actually good for music Apr 22, 2026 33:23 MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--The bulk of this episode is a deep dive on the Live Nation / Ticketmaster situation.We look at the system of practices that has developed since the merger in 2010, the recent ruling, and the possible fut
#45 AI sceptics and the boomers who want to save independent music
#45 AI sceptics and the boomers who want to save independent music Apr 1, 2026 35:03 MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--This week on Music Not Diving we decouple from the Youtube feed and get into the ongoing debate around AI. Sceptics like Ed Zitron have come to prominence with their doubts about the viability of busine
#44 Watches and musical wonders: the Rolex-ification of music
#44 Watches and musical wonders: the Rolex-ification of music Mar 18, 2026 33:14 MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--What does the music industry have in common with Swiss watches? Quite a lot, as we discover on this solo episode of the podcast...The latest Morgan Stanley Swiss watch industry report can be viewed here
#43 Techno in India Part II: FILM on the challenges of making music in India
#43 Techno in India Part II: FILM on the challenges of making music in India Mar 11, 2026 51:32 MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--Music Not Diving touched down in Bengaluru, aka Bangalore, for the opening night of DJ El Sid's Ends & Means party, and also to record podcasts at the Bangalore International Cen
#42 Techno in India Part I: Kohra on building a scene from the ground up
#42 Techno in India Part I: Kohra on building a scene from the ground up Mar 4, 2026 56:17 MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop--Music Not Diving touched down in Bengaluru, aka Bangalore, for the opening night of DJ El Sid's Ends & Means party, and also to record podcasts at the Bangalore International Cen

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