Mastery Podcast with Mark Coles
Mark Coles 100 episodes Nov 9, 2026
The Mastery Podcast is aimed at personal trainers and fitness professionals who want to take control of their careers. It focuses on three essential areas: personal development, mastering your craft, and building the business side of your work. Host Mark Coles draws on 15 years of experience to help listeners improve themselves and grow professionally.
Episodes
Episode 457: 4 Years in Dubai - It Feels Like Home
In this week's episode I cover what life in Dubai feels like after 4 years of living here with my family.Every year I sit down and reflect on what I've learned from living in Dubai, but this year feels particularly special.
Episode 456: How to Generate Leads & Sales From Your Content
In this week's episode I cover how to turn your content into more inbound leads and conversations for your coaching business. I break down the difference between simply creating content and actually generating leads, how to package your knowledge into valuable resources, and how to use proof, authority, relevance and simple CTAs to give people a reason to message you.
Episode 455: This $12K/Mo Online Coaching Business Asked Me How To Scale to $25K/Mo
In this week's episode I cover a live business audit with an online fitness coach currently doing around $12K per month who wants to scale towards $25K+. We break down his VSL, content, lead generation, Instagram audience, sales process, team and profit margins to identify what's actually holding the business back and the few changes I would make to help him reach the next level.
Episode 454: The Best Performing Lead Generation Funnels For Online Fitness Coaches
In this week's episode I cover four lead generation funnels online fitness coaches can use to turn their content, audience and expertise into more opportunities for their coaching business. I break down the DM funnel, low-ticket to high-ticket funnel, VSL funnel and webinar funnel, when each one makes sense, how they work, and why you should focus on mastering one system before adding mor
Episode 453: 10 Self-Care Habits Every Fitness Entrepreneur Needs
In this week's episode I cover 10 essential self-care habits every fitness entrepreneur should consider while building their coaching business.After 25 years in the fitness industry, I've learnt that success isn't just about making more money. It's also about having a clear vision, looking after your health, managing your time, maintaining strong relationships and creating a business that
Episode 452: How I’d Scale This £11K/Month Online Coaching Business to £25K+
In this week's episode I cover a live business audit with an online fitness coach averaging around £11K per month who wants to build towards consistent £20K–£25K+ months. We break down her numbers, positioning, content, VSL, ads, lead generation and sales process to uncover what's actually holding the business back and the specific changes I would make to help her reach the next level.
Episode 451: How to get more leads from your current business model
In this week's episode I cover how to generate more leads for your coaching business by changing the way you think about lead generation. I break down what actually qualifies as a lead, how to create more conversations through your content and everyday interactions, why following up matters, when to make an offer, and how tracking your conversations can help you build a much more consiste
Episode 450: How to Improve Client Retention in Your Online Coaching Business
In this week's episode I cover five fundamental areas that will help you improve client retention and keep coaching clients in your programme for longer. I break down why churn can quietly cost your business thousands, how to create early and ongoing results, build a 12-month vision for your clients, develop an educational journey, use community to increase commitment, and deliver the lev
Episode 449: How to Automate Lead Generation Using a VSL Funnel
In this week's episode I cover how to build an automated lead generation system for your online coaching business using a VSL funnel. I break down why relying entirely on Instagram DMs can leave your business vulnerable, how a VSL can turn interested viewers into qualified applications and booked calls, the structure of an effective VSL, and how you can drive traffic through your content,
Episode 448: How to Rewire Your Brain for the Next Level
In this week's episode I cover how to rewire your brain by changing the identity, beliefs, habits, behaviours and environment that shape who you are today. I walk through the seven-step process I use to help coaches identify where they are now, create a clear vision for where they want to go, understand who they need to become, model the right environment and navigate the uncomfortable pe
Episode 447: The Hidden Revenue Vault Inside Your Online Coaching Business
In this week's episode, I cover the hidden revenue opportunities most online coaches overlook while constantly chasing new leads. I break down four areas you can focus on to bring more cash and predictability into your business: reducing churn, improving renewals and client lifetime value, collecting more cash and charging appropriately, and generating referrals from happy clients.
Episode 446: If I Was Stuck at £10K/Month, Here’s How I’d Reach £25K
If you're already making around £10K per month as an online fitness coach, what needs to change to consistently reach £25K?In this episode, I break down the seven areas I'd focus on, including your vision, pricing, team, numbers, follow-up, paid growth and producing more results.
Episode 445: How Much Should You Charge for Online Fitness Coaching?
In this week's episode, I cover how much you should actually be charging for your online fitness coaching and why your pricing shouldn't be based on what every other coach in the industry is doing.
Episode 444: Why Good Coaches Aren’t Making Enough Money as an Online Fitness Coach
In this week's episode I cover why being a great coach is not always enough to build a successful online fitness coaching business. I break down the five areas that commonly hold experienced coaches back.
Episode 443: How Personal Trainers Build Six-Figure Online Coaching Businesses
In this week's episode I cover how personal trainers are building six-figure online coaching businesses in 2026, and why it takes far more than the latest content strategy or funnel. I break down the five key traits that separate successful online coaches, from having a clear vision and closing knowledge gaps to building a focused brand, understanding your audience and treating online coa
Episode 442: THE GAME what 45 years in the Fitness Industry taught us about Money Mastery and Mindset
In this week's episode I've sat down with Rachel Godfrey for our 4th episode, where we explore what it truly means to play your own game.
Episode 441: How to Build a Personal Brand as an Online Fitness Coach in 2026
Personal Brand is one of the biggest assets you can build as an online fitness coach, especially in 2026 when standing out is harder than ever. In this video, I explain how to build a Personal Brand that attracts the right clients, creates long-term trust, and separates you from the sea of coaches all posting the same content.
Episode 440: Your Content Isn't The Problem. Your Messaging Is.
If you want to build a successful Coaching Business, pumping out more content isn't the answer. In this episode, I explain why your real challenge is actually your messaging, not your content, and how fixing it will help you attract better clients who stay, pay what you charge, and get results.
Episode 439: Build An Online Fitness Coaching Business That Attracts Ideal Clients
Build an online fitness coaching business that attracts ideal clients instead of chasing viral views. In this video, I explain why focusing on going viral could actually be damaging your online fitness coaching business and what you should be building instead.
Episode 438: One Coach Wins. One Burns Out | Online Fitness Coaching Business 2026
There is a clear gap opening in the fitness industry. On one side, coaches are attracting better clients, creating content they enjoy, building structure, keeping clients long term and seeing a business they can stay in for years. On the other side, coaches are chasing tactics, signing the wrong people, dealing with churn, feeling drained and wondering where the next client is coming from
Episode 437: What every top coach understands about their target audience
In this week's episode, I covered one of the biggest mistakes coaches make with their content.I break down why clients choose coaches who understand them, how to create content that builds trust, and the four key areas you must understand if you want to stand out, attract better clients, and build a coaching brand that lasts.
Episode 436: How to attract the right clients from your content (without going viral)
If you're struggling to get engagement on your content, the answer isn't more trends, more reels, or more viral hooks.In this episode, I break down the three things every coach needs to stand out online, build authority, and attract the right clients.
Episode 435: Instagram DMs Have Changed. Here’s What’s Working Now
In this week’s episode I cover why most coaches are completely misunderstanding Instagram DMs in 2026.I break down why spammy outreach no longer works, how AI is ruining conversations, and what actually builds real connections, better leads, and more clients through DMs today.
Episode 434: How to Transition from PT to Online Coaching (Properly)
In this week’s episode I cover how to transition from personal training into online coaching without starting from scratch or losing the stability you’ve already built.
Episode 433: How to attract high paying clients on repeat
In this episode I walk you through the exact model, to be able to launch your own group coaching programme, and sign up new clients. This serves as a great opportunity to bring clients into your business, increase revenue, get results, and then have the opportunity to upgrade them into your 121 coaching programme.
Episode 432: You’re building your business upside down
In this week’s episode I cover the two types of coaches I’m seeing in the industry right now, and why one ends up building a stable, long-term business while the other burns out chasing clients, cash, and short-term results.
Episode 431: How to build a £10K/month online coaching business
In this week’s episode I cover the full roadmap to building a consistent £10K per month coaching business, from getting clear on your offer and building a brand that stands out, to creating a service people stay for and a business that grows with real stability.
Episode 430: The #1 mistake fitness coaches make with paid ads
In this episode, I break down exactly why your ads are attracting the wrong clients and what you need to fix before you spend another penny. Most coaches are putting money behind content without a clear avatar, positioning, or offer, and then wondering why the wrong people keep showing up.
Episode 429: What Top Coaches Do Differently on Sales Calls
In this week’s episode I cover why most coaches lose sales on calls, not because they’re bad at selling, but because they’re overcomplicating what should be simple.I break down the real reason prospects don’t say yes, how confusion kills conversions, and why the way most coaches “teach” on sales calls is actually costing them clients.
Episode 428: How Becoming a Father Changed Everything
In this week’s episode I cover how becoming a father completely changed the way I see life, business, and success, and why what you’re building right now needs to go far beyond money.If you’re a coach who feels busy but not fulfilled, this will give you a different perspective on what you’re really building.
Episode 427: What it takes to stand out in a world of sameness in 2026
In this week's episode I sat down with my good friend Rachel and we covered why most coaches stay stuck, and why it’s not a content or strategy problem. We dive into identity, self worth, and what it really takes to stand out in a world of sameness. If you’ve been doing everything right but still not moving forward, this will hit.
Episode 426: How Top Coaches Win on Instagram Without Going Viral
In this episode, I break down why most coaches are getting Instagram completely wrong, by chasing trends, going viral, and constantly trying to do more. When in reality, that’s what’s keeping them stuck. Instead, I show you what actually builds a sustainable, authority-led coaching brand, that attracts the right clients and keeps them long term.
Episode 425: The 3 Stages Every Coach Goes Through (Most Get Stuck in #2)
In this video, I talk you through the 3 main seasons of my career. I share what I've learned, the challenges I've been through, and I give you an opportunity to understand what might well be ahead for you too.
Episode 424: I Ranked the Best Content Platforms (From Worst to Best)
In this episode, I walk you through you through the main content platforms and I share my opinion on which one is the best to use. A lot of people spread themselves too thin, and don't master anything. In this video I share exactly where you need to be focussing your attention.
Episode 423: How Michael rebuilt his coaching brand
In this conversation we had with Michael, he shares the journey of restructuring his coaching brand inside Coaching Concierge, confronting uncomfortable truths, and rebuilding a model that allows him to coach with clarity, stability, and authority.
Episode 422: How to Build a Business Customers Never Want to Leave
In this video, I walk you through the service excellence operating system, which walks you through the exact steps to keep your clients long term, achieve world class results, and have them referring you to their friends.
Episode 421: What 25 Years in Business Taught Me About Self-Control
In this episode, I walk you through the self mastery system that every coach needs to master, to be able to remain in control throughout their journey in business. Whilst most coaches think they need marketing tactics, self mastery is the layer that most miss.
Episode 420: Why people don't buy from you
In this episode, I walk you through the reason why so many business owners struggle to connect with their audience online and attract the right clients. You’ll learn how to stop blending in, position yourself as the obvious choice, and build an offer that attracts clients who stay with you for the long term.
Episode 419: The Decisions I Made at 25 That Built My Life at 48
In this week’s episode, I share the key choices I made in my 20s that shaped who I am today at 48. From mastering my craft and personal development to building discipline, confidence, and long-term results, this is about becoming the person your future depends on. If you’re in your 20s or 30s, this might change how you think about success.
Episode 418: How to Win the Day Before 9am
In this week’s episode I cover how I get my most important work done before 9am, and why changing my morning structure completely shifted my focus, energy, and productivity.
Episode 417: Why Prospects Get on Sales Calls Not Ready to Buy
In this episode, I walk you through the exact system that changes how sales calls feel completely.If your calls feel pushy, awkward, or like you’re constantly persuading and handling objections, the issue isn’t your closing ability. It’s the foundations before the call ever happens.
Episode 416: How I Use AI to Create My Content
In this episode, I take you behind the scenes and show you exactly how I use AI to create content faster without losing my voice, my standards, or my brand.
Episode 415: How to Grow your Coaching Business with Systems
In this episode, I break down why growth without structure always leads to burnout and instability, and why systems are the difference between a business that scales and one that collapses under pressure.I walk you through 5 core systems every stable coaching business needs.
Episode 414: How to build your business Without Losing Yourself
Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a business they actually enjoy running. In this episode, I walk you through the exact process and system I use to help coaches align fully with their vision. It's so easy to drift in business, and end up building a business that isn't aligned to what
Episode 413: The 3 Systems Every Stable Coaching Business Needs
Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a business they actually enjoy running. In this video, I walk you through the three key systems that every online coach needs, to actually enjoy the business they're building. Implement each of these systems and you'll attract your ideal client, you'l
Episode 412: If Instagram Shut Down Tomorrow, What Happens to Your Business?
Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a business they actually enjoy running. In this video, I walk you through an essential part of marketing, and business insurance that most coaches underutilise. I take you through the system I use to grow my email data base, and how I nurture prospect
Episode 411: The Real Reason Coaches Feel Disconnected From Their Content
In this week’s episode I cover why so many coaches feel disconnected from their brand, how values, vision, identity, and audience alignment shift over time, and what you need to realign so your content, business, and direction actually feel like you again.
Episode 410: Why online clients leave after 12 weeks
Over the last decade, I’ve helped thousands of coaches get complete clarity over their brands, attract the right type of clients, and build a business they actually enjoy running. In this episode, I break down the complete system that helps coaches keep their clients for over 12 months. The exact system that helps coaches grow without the constant stress of clients leaving.
Episode 409: The 8 Content Pillars Every Coach Gets Wrong
In this week's episode I cover why so many coaches feel disconnected with their content, why the wrong focus breaks your business, and what actually builds a real authority brand that people connect with.
Episode 408: How Fast Growth Traps Fitness Coaches
In this episode I break down why fast growth and viral is the worst advice you can have.
Episode 407: How Celebrity Trainer Don Saladino Translates Hollywood Standards to Fitness‑Coach Business Systems
In this week's episode I sit down with celebrity trainer Don Saladino who’s worked with Ryan Reynolds Hugh Jackman and other A-list names. We talk about what it really takes to build a career in coaching that actually lasts and the things most coaches miss when it comes to standards service and growing a business that works.
Episode 406: The Biggest Mistake Online Fitness Coaches Make with Viral Content
In this week’s episode I cover what most online coaches get wrong when they chase growth. It’s something that looks like success from the outside but quietly kills real progress. If you’ve ever felt like your content is working but your business isn’t moving, this one will hit home.
Episode 405: What I’ve Learned About Getting High Quality Results With Clients
In this week's episode I cover what it really takes to get world-class results with your clients. I talk about the mindset, standards, and systems behind building a credible coaching brand from pushing your clients to give more, to presenting your best work with high quality, to developing both your coaching skill and business knowledge together.
Episode 404: 6 daily disciplines that changed my life
In this week’s episode I cover six disciplines that will completely transform your coaching career. These are the non-negotiables that have shaped everything I’ve done in fitness, business, and life.
Episode 403: Why trust is the future of marketing online - and how to adapt
In this week’s episode I cover implementing more trust based marketing. In this video I want to talk to you about how to market your coaching brand outside of your usual reels and Instagram content. The online world is busier than ever and while there’s more opportunity than ever to build a great coaching brand it’s also becoming harder because trust is lower than it’s ever been.
Episode 402: My Honest Experience Living in Dubai for 3 Years
In this week’s episode I cover what it’s really like living in Dubai for three years the good, the surprising, and the things most people don’t talk about. From starting out in JVC to now living in Dubai Hills, I share how the city has evolved, what it’s like raising a family here, and the lessons I’ve learned along the way about community, change, and finding happiness.
Episode 401: Coaching Brand vs Virality: Why Authority Always Wins
In this week's episode I cover building an authority brand content system. I talk about the difference between creating an authoritative coaching brand and just chasing followers or views.
Episode 400: How to use Instagram DMs in 2025 - The upgraded system
In this week's episode I cover how direct messages are changing inside Instagram in 2025. In this video, I want to talk to you about the DMs.
Episode 399: The Missing Link to Making More Money as an Online Fitness Coach
In this week's episode I cover the missing link to making a lot more money online. I share the one area that if you double down on for the next 60 days will completely transform your business.
Episode 398: The TRUTH About Identity: How to Break Through Income Plateaus as a Coach
In this week's episode I cover identity upgrade for online coaches. I dive into why identity is the single biggest driver of your success and why strategy, marketing, or content will only take you as far as your current identity allows.
Episode 397: The Hard Truth About Coaching, Identity & Building a Business That Lasts
In a world where personal brands are built overnight, AI is replacing personality, and “six-figure months” are promised in DMs… this conversation is different.Join Mark Coles and Rachel Godfrey, two of the most respected voices in the fitness and coaching industry, for a raw, real, and vulnerable conversation.
Episode 396: AI and Online Fitness Coaching: How to Stay Ahead in 2026
In this week's episode I cover where online fitness coaching is heading in 2026 and how you can stay ahead.AI is coming for your coaching business but not in the way you think.
Episode 395: The Untold Truth About Business Mentorships (From 25 Years in The Fitness Industry)
In this week's episode I cover why business mentorships deserve more respect.I want to give you the real pros and cons of business coaching.
Episode 394: What to send prospects before all sales calls
In this week's episode I cover one of the most powerful additions we’ve made to our sales system something I call homework.I’ll walk you through exactly how this works before a sales call, why it saves you time, and how it gets your prospects crystal clear on what they actually need help with.
Episode 393: How I’ve Stayed Motivated for 25 Years in the Fitness Industry
In this week’s episode I cover why I’m still as motivated today as I was 25 years ago in the fitness industry. I talk about what truly keeps me inspired, why I don’t look for motivation, the role of purpose and alignment, shutting out distractions, not needing outside validation, and why caring at the core about helping people has kept me going.
Episode 392: How to Build a Content Model That Attracts High-Paying Clients
In this week's episode I cover how to build a content model that actually helps you close higher paying clients. I take you through the exact structure top of funnel, middle of funnel, bottom of funnel and break down where most coaches are getting it wrong. It’s not just about going viral. The coaches chasing attention aren’t necessarily getting engagement, and even worse, they’re not att
Episode 391: Why Clients Leave Your Coaching Programme (It’s Not What You Think)
In this week's episode I cover why your clients leave your coaching programme and trust me, it's not because of your client check-in system. I take you through 4 key areas that are often missed but are the real reason clients stop seeing value and walk away.
Episode 390: Why Your Sales Calls Aren’t Converting (And How to Fix It)
In this week's episode I cover the full sales pipeline and why most coaches are only focusing on the last step.If you're frustrated with no-shows, low-quality leads, or people jumping on sales calls and not converting. This episode will change how you think. Sales doesn’t start when the call begins it starts with your content, your engagement, your lead magnets, and your DMs.
Episode 389: The harsh truth about coaching high numbers of clients alone
In this week's episode I cover solo coach syndrome the mindset where you believe no one can do it as good as you. You're sitting on 40, 50, maybe even 80 clients and thinking you'll just keep taking more on. I’ve been there. I share how I went from 40+ hours of PT a week to building a team, scaling my influence, and creating real impact.
Episode 388: Why You Keep Losing Sales Calls – And How to Fix It
In this week's episode I cover how to stay in control of your sales calls. If you've ever felt like the prospect is just talking and you're not leading the conversation this is for you.
Episode 387: 5 Habits That Kept Me Grounded for 25 years
In this week's episode I cover 5 habits that have kept me grounded for the last 25 years. I share how I built structure, stayed in shape as a non-negotiable, removed emotional chaos by using data, set boundaries with who gets my time, and reassessed my values regularly.
Episode 386: How to Turn Client Results into Booked Sales Calls
In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients.Most coaches post a before and after and expect leads to flood in. I used to do that too. But great marketers think differently. It’s not about the abs or the 20kg drop, it’s about the emotional shift behind the transformation.
Episode 385: From Coach to Leader: The Identity Shift That Changed Everything
In this week’s episode I cover the identity shift that changed my business and my whole life forever. If you're a great coach, getting good results, but slightly resistant to change and worried about losing control, this is going to hit home.
Episode 384: Online Coach Making 2–4K/Month? Here’s What’s Holding You Back
In this week's episode I cover the 5 biggest reasons you're stuck earning between 2–4K a month as an online coach and more importantly, what you need to change if you actually want to grow.If you're a good coach, you're getting results, but your income isn’t moving… this one’s for you.
Episode 383: How to Build an Online Fitness Business That Actually Lasts
In this week’s episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months and then crashes. I see this all the time, and I don’t want it to happen to you.
Episode 382: How to audit your online fitness business
In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.
Episode 381: How to build a simple sales funnel that actually converts
In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But here’s the truth: even if you’re doing all three, there are breakdowns that can be killing your results.
Episode 380: How to Fix Your Show-Up Rate on Sales Calls
In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they’re too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they’re showing up for, and is way more likely to say yes.
Episode 379: How to Sign 5+ Online Fitness Clients in 7 Days (Even With a Small Following)
In this week's episode I cover how to sign up new clients in just seven days and yes, it’s 100% possible. But most coaches mess this up, and I break down exactly how. I share five simple, proven strategies you can implement immediately to start generating leads and making real offers.
Episode 378: Building a Fitness Coaching Brand That Lasts (with Kirk Miller)
In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.
