Digital Superchats - The Podcast
A monthly podcast covering all things digital marketing, hosted by John McCambley as part of the Marketing Masterclass Series. Each episode features conversations and practical insights on digital marketing strategy, tools and industry trends. It is produced by the Marketing Masterclass Series and is also available on YouTube and Apple Podcasts.
Episodes
Mark Haslam talks all things digital, life and future industry opportunities | Ep 32
We catch-up with Mark Haslam, Founder and MD at Loud Mouth Media to discuss all things digital marketing, future industry opportunities and life as an MD. Hosted by John McCambley from Marketing Masterclass Series.Timestamps(0:00) - Welcome(00:45) - Inspiration behind Loud Mouth Media(04:11) - Balancing work and personal life(06:40) - Fun fact(08:10) - Biggest lesson learnt(09:52) - Favourite book
offline with Jonathan Voss | Ep 31
In the latest episode from Digital Superchats - The Podcast, we catch-up with Jonathan Voss, Founder at JV Recruitment. Hosted by John McCambley from Marketing Masterclass Series.Timestamps(0:00) - Welcome(00:10) - Getting started in recruitment(02:21) - What was the inspiration behind JV Recruitment(04:27) - How do you switch off(09:15) - Biggest lesson learnt since starting JV Recruitment(13:16)
Thierry Ngutegure on Data Storytelling, Building Brands and Life | Ep 30
In the latest video episode from Digital Superchats - The Podcast, we catch-up with Thierry Ngutegure, Head of Data Storytelling at Six Chillies. Hosted by John McCambley from Marketing Masterclass Series. Timestamps(0:00) - Welcome(00:31) - Fun facts(04:45) - Getting started in digital marketing(09:45) - Balancing work and personal life(12:45) - Starting Six Chillies(16:41) - Favourite holiday de
offline with Thierry Ngutegure | Ep 29
In the latest episode from Digital Superchats - The Podcast, we catch-up with Thierry Ngutegure, Head of Data Storytelling at Six Chillies. Hosted by John McCambley from Marketing Masterclass Series. Timestamps(0:00) - Welcome(00:31) - Fun facts(04:45) - Getting started in digital marketing(09:45) - Balancing work and personal life(12:45) - Starting Six Chillies(16:41) - Favourite holiday destinat
offline with Jonny Sycamore | Ep 28
In the latest episode from Digital Superchats - The Podcast, we catch-up with Jaywing's Chief Customer Officer, Jonny Sycamore. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. #digitalmarketing | #marketing | #ecommerce Timestamps(0:00) - Welcome(00:40) - Fun fact(02:54) - Getting started
offline with Rob Shaw (Video Edition) | Ep 27
In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps(0:00) - Welcome(00:28) - Fun fact(03:00) - Getting started in digital marketing(09:42) - Balancing work and personal life(13:23) - F
Rob Shaw talks all things digital and life | Ep 26
In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps(0:00) - Welcome(00:28) - Fun fact(03:00) - Getting started in digital marketing(09:42) - Balancing work and personal life(13:23) - F
offline with Kevin Gibbons | Ep 25
In the latest episode from Digital Superchats - The Podcast, we catch-up with Re:signal's Founder, Kevin Gibbons. Hosted by John McCambley at Marketing Masterclass Series.#digitalmarketing | #marketing | #ai | #llm Timestamps(0:00) - Welcome(00:36) - Fun fact(01:51) - Getting started in digital marketing(05:25) - Balancing work and personal life(10:23) - Favourite podcast and book(12:10) - The
offline with Ben Foster | Ep 24
In our latest “offline” edition, we catch-up with The SEO Works’ CEO, Ben Foster, and discover the one thing he’d have done sooner as and agency owner, his love of squash & yoga, his 2026 World Cup prediction, the industry’s biggest opportunity and much more!#digitalmarketing | #marketing | #ai | #llm Timestamps(0:00) - Welcome(00:15) - 2026 World Cup prediction(01:28) - Getting started in dig
How AI is Reshaping Search | Dave Peiris | Ep 23
AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure. In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to su
offline with Ashley Liddell | Ep 22
In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns. Timestamps(0:00) - Welcome(00:40) - How did you enter a career in digital?(05:48) - How do you switch-off?(07:38) - What is your favour
offline with Oli Hopkinson | Ep 21
In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos. Timestamps/Chapters(0:00) - Welcome(01:00) - How did you enter a career in digital?(05:35) - How do you switch-off?(10:12) - What is your favourite TV show
offline with Michelle Hughes | Higgs LLP | Ep 20
In our latest podcast episode (part of the offline with series), I caught-up with Higgs LLP’s Head of Digital Marketing, Michelle Hughes, and find out about her love for sketching, how she ended up in the Northernmost pub in the world, digital’s biggest opportunity in 2026 and much more!#digitalmarketing | #marketing | #ai Timestamps/Chapters(0:00) - Welcome(0:35) - How did you enter a career in d
The Role of Digital PR: Key Challenges & Opportunities | Amy Irvine | Ep 19
Is Digital PR still worth investing in? Absolutely — if you’re doing it right.In this talk, Amy Irvine, Digital PR Director at Digitaloft, breaks down the evolving role of digital PR in modern marketing and SEO strategies. Learn why many brands are missing the mark, what real success looks like, and how digital PR can drive measurable organic growth — not just vanity metrics.📽️This online talk was
Tracking your Brand: Measure SEO Strategy Impact | Thierry Ngutegure | Ep 18
SEO isn’t just about rankings and backlinks anymore — it’s about brand. In this insightful talk, Thierry Ngutegure, Head of Insight at Journey Further, explores how SEO professionals can evolve their strategy by incorporating brand tracking into the mix.Creating great content and building links will only take you so far. To unlock sustainable growth, it’s time to ask: What impact is your SEO strat
Creating Content Strategies That Engage & Convert | Luke O'Leary | Ep 17
NP Digital's VP Media Strategy, Luke O’Leary, reveals the exact strategies used to build powerful content engines that drive visibility, engage audiences, and convert traffic into customers.Learn how to build a scalable, AI-ready content strategy that drives traffic, leads & results. We're always told that "content is king"—but what does great content actually look like? And
Future-Proofing Your SEO Strategy: Unlocking the Opportunities of Generative AI | James Bentham | Ep 16
User journeys are no longer linear. As digital behaviorbecomes more fragmented, traditional SEO strategies are falling behind. In this insightful talk, Search Laboratory's Head of SEO, James Bentham, dives into how the evolving role of search demands a new, more adaptive approach from marketers. Discover how to realign your search strategy with modern consumer behavior and leverage generative
The Future if AI in Global Content Creation | Martin Calvert | Ep 15
We head back to 2023! In this talk from Digital Superchats #10 (AI & Digital Strategy), ICS-digital's Marketing Director, Martin Calvert, sets out the blueprint for creating a global content strategy in the world of AI.Key Takeaways:Current applications of generative AI to support content-led SEO strategyTalking points about the wider context that’s driving Bing and Google in their AI product
Marketing During the AI Boom and Beyond | Malcolm Slade | Ep 14
In this talk from Digital Superchats #17 (Organic Search Strategy & Performance Edition), HUB's Performance Director, Malcolm Slade examines - Marketing During the AI Boom and Beyond.Key Delegate Takeaways:1. How to stay on target while avoiding all of the hyperbole and snake oil currently prevalent on LinkedIn and other social platforms.2. How to start your journey building your brand.3. What
offline with Stephen Kenwright | Ep 13
We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026. Timestamp/Chapters(0:00) - Welcome(0:55) - How did you enter a career in digital?(03:11) - How do you switch-off?(06:14) - Favourite podcast & book?(09:39) - Fu
offline with Stephen Kenwright (Video Edition) | Ep 12
We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026. Timestamp/Chapters(0:00) - Welcome(0:55) - How did you enter a career in digital?(03:11) - How do you switch-off?(06:14) - Favourite podcast & book?(09:39) - Fu
offline with Amanda Walls | Ep 11
We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self…Timestamps(00:00) - Welcome(00:14) - How did you enter a career in digital?(02:59) - How do you switch-off?(06:35) - Favourite podcast/book/Inspiratio
offline with Amanda Walls (Video Edition) | Ep 10
We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self…Timestamps(00:00) - Welcome(00:14) - How did you enter a career in digital?(02:59) - How do you switch-off?(06:35) - Favourite podcast/book/Inspiratio
Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy (Video Edition) | Ep 9
In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy.Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015.Louise is well known in the
Navigating Beyond Search and Social: Unleashing Programmatic’s Potential | Ep 8
In this talk from Digital Superchats #13 (Digital Strategy, Performance & Effectiveness Edition), idhl's Performance's Media Strategy Director , Tom Walkden, examines - Navigating Beyond Search and Social: Unleashing Programmatic’s Potential.As Media Strategy Director at idhl, Tom is a seasoned expert in digital marketing and paid media strategies. With a wealth of experience in paid search (P
Put On your Thinking Cap(s): Six Hats to Inspire Digital PR Ideas | Ep 7
In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Cedarwood Digital's Senior Digital PR Manager, Sarah-Jayne Taylorson, examines - Put On your Thinking Cap(s): Six Hats to Inspire Digital PR Ideas.SJ has over seven years of experience in digital PR, having worked both in-house and agency-side with a diverse range of brands—from well-known consumer nam
Capturing Your Customer’s Pain Points to Build Brand & Drive Organic Performance | Ep 6
In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Impression's Digital PR Strategy Consultant, Lauren Henley, examines - Capturing Your Customer’s Pain Points to Build Brand & Drive Organic PerformanceLauren has over 12 years of experience in SEO and digitalPR, delivering successful campaigns for B2C and B2B clients across local, national, and int
Building More Than Just Links; How to Make Sure your Link Building Strategies Drive Success by Aligning Digital PR, SEO and Content | Ep 5
In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Connective3's UK Digital PR Manager, Will Waldron takes examines - Building More Than Just Links; How to Make Sure your Link Building Strategies Drive Success by Aligning Digital PR, SEO and Content Starting out in music PR, and now with over ten years’ experience in traditional and digital PR, Will is
Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy | Ep 4
In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy.Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015.Louise is well known in the
Demystifying Paid Media & Providing a No-Nonsense Approach to Your Strategies | Ep 3
In this talk, Propellernet's Head of Paid Media, Travis Eyles, examines - Demystifying Paid Media & Providing a No-Nonsense Approach to Your Strategies.Paid Media is full of acronyms, abbreviations, and closed language. Whether you’re an experienced paid media consultant or an in-house marketing manager, Paid Media offers an abundance of barriers to entry.Travis’ talk has the ambition of demys
Link Relevance: How To Measure It & Make Sure Google Doesn’t Ignore The Links You’re Earning | Ep 2
In this talk from Digital Superchats #14 (Organic Search Strategy & Performance), Digitaloft's, James Brockbank, examines - Link Relevance: How To Measure It & Make Sure Google Doesn’t Ignore The Links You’re EarningJames Brockbank is an experienced SEO professional and is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first S
Newsworthy Content: The Secret Sauce When it Comes to Conversions | Ep 1
In this talk from Digital Superchats #5 (Digital Content Edition), Greenlight's Digital PR Performance Director, Jennifer Grey, examines - Newsworthy Content: The Secret Sauce When it Comes to Conversions It’s not new that creating newsworthy content is key when it comes to driving traffic to your site and boosting conversions. But how do you create content that will be impactful for the reader, e
