T2RLTalks is a monthly podcast from Travel Technology Research Ltd featuring the company’s global team of experts. Each episode shares insights into the trends and expectations behind T2RL’s research and data. It gives travel industry professionals a way to stay updated on critical developments and trends in travel technology. The show is available wherever podcasts are found.
Episodes
T2RL Talks: Navigating the New Era of Airline Distribution
In this episode of T2RL Talks, host Amanda Campbell is joined in the studio by T2RL colleagues Ian Luck and Yuna Huellou to dissect the latest trends in airline IT and retailing. Drawing on 2025 passenger boarded data from T2RL's upcoming flagship report, The Market for Airline Distribution, the team explores the rapid shift toward web and mobile bookings, the evolving role of modern GDS aggre
The State and the Outlook of the Airline Industry LIVE from T2RL Engage 2026
Ian Tunnacliffe, Amanda Campbell and Henry Harteveldt, live from the T2RL Engage 2026 Conference in London, discuss the state of the airline industry and in particular the external pressures that affect it.Referencing the hot-off-the-press report; Everything Is Connected -T2RL's Airline Industry Outlook (available on t2rl.net) they reminisce on subjects from DC8 aircraft to 2026 wars and extr
Engage 2026 LIVE - The Market for Airline Retailing and Delivery Systems 2026
Ian Tunnacliffe, Amanda Campbell and Mark Lenahan, live at T2RL Engage 2026 in London, discuss the state of the market for airline commercial systems including PSS and the new Offer Order Settle Deliver systems to coincide with today’s publication of the The Market for Airline Retailing and Delivery Systems Report, now available on t2rl.net for subscribers.
Legacy to Next-Gen: Glide Path or Turbulence?
Join Ian Tunnacliffe and Amanda Campbell of T2RL alongside Steph Toomey from Globant in our most recent episode.It’s easy to talk about transforming airline IT, but it’s hard to execute. How can airlines modernise core systems while protecting operational stability? What checks and balances can be put in place to reduce turbulence during the journey.
Channels are shifting. Are airlines?
Ian Tunnacliffe talks to Mike Reyes from Sabre and T2RL's Amanda Campbell in an extract from a longer conversation.Agentic AI is rapidly changing how travelers search, compare, and book travel. Ahead of T2RLEngage 2026, Mike Reyes explores what this shift means for airline retailing and how airlines can maintain control of their offers, customer relationships, and commercial outcomes as discov
OOSD Update
Ian Tunnacliffe, Ian Luck and Yuna Huellou discuss the progress towards adoption of modern standards and inevitably the involvement of Artificial Intelligence in the industry migration to Offer Order Settle Deliver.
Is Delivery Having its Cinderella Moment?
Ian Tunnacliffe and Amanda Campbell of T2RL hear from Ink Innovations CEO Shawn Richards about the current status and outlook for the Delivery of services within modern airline technology platforms.For years the industry focused on Offers and Orders while Delivery remained the overlooked stepchild of airline retailing. Is delivery finally getting its moment and what measurable value can we expect
Making Modularity Real: Interoperability and the Economics of Transition
In anticipation of the T2RL Engage 2026 Conference in September Ian Tunnacliffe talks to Barbara Moreno and Jonathan Newman of our Knowledge Partner Accelya about the realities and future of modularity in airline technology.Interoperability has become one of the industry's biggest talking points, promising greater flexibility, faster innovation and freedom from vendor lock-in. But how close ar
Do Airline AIs Need a Matchmaker?
Ian Tunnacliffe and Rasih Ustun of T2RL talk to Justin Jander, Senior Director of Product Management at PROS.Dynamic pricing with AI requires interaction and coordination between multiple models running different functions. How can we ensure there are smooth interactions as the world becomes more AI reliant?
Airline Operations Systems in Focus: Insights from the T2RL Market Report 2026
How is the airline operations systems market evolving, and what does it mean for airlines making technology decisions today?In this episode of T2RLTalks, Amanda Campbell, Head of Research at T2RL, steps in for regular host Ian Tunnacliffe. Joining her in the studio are Bert Craven, Deputy CEO at T2RL, John Szatkowski, SVP Digital at Seabury Airline Strategy Group, and Claire Taitte, VP at Seabury
Interlining Workshop Podcast
In this episode of T2RL Talks, host Ian Tunnacliffe is joined by industry experts Jerry Foran and Gyorgyi Szantner to tackle one of the most complex and "thorny" issues in aviation: interlining in the modern retailing era.While the foundations of interlining date back to 1947, the digital revolution is forcing a major rethink of how carriers cooperate. The team explores why the tradition
The Payments Plot Twist with CellPoint
T2RL's Ian Tunnacliffe and Amanda Campbell talk to Shaun Donaghey, Chief Commercial Officer of CellPoint.Are payments an underappreciated value-driver. What kind of gains can airlines realise by doing things "right"? We will identify the most overlooked areas of opportunity, digging into the question of “What’s holding us back and at what cost?”
Research Report - The Market for Revenue Management Systems
In this edition of T2RL Talks, host Ian Tunnacliffe sits down with expert T2RL consultants Jerry Foran and Rasih Ustun to discuss the rapidly evolving world of airline revenue management (RM).The conversation centers on the findings of T2RL’s latest annual survey of the market for RM solutions, exploring whether traditional revenue management still has a role to play as the industry moves toward m
Beyond Launch: Managing a Multi-Vendor Offer & Order Ecosystem for Commercial Advantage
This episode picks up where the industry's attention has been fixed: the live operation of Riyadh Air on FLYR Offer & Order - the first full-service airline running a fully native Offer & Order platform in production. Rather than revisit the build, this conversation moves the story forward. Joining the conversation are Sam Chamberlain, Chief Product Officer at FLYR, and Raghuvir Konank
What to do in a Crisis
In this episode of T2RL talks, host Ian Tunnacliffe leads a timely discussion on the dual-front crisis currently impacting the airline industry. Joined by Bert Craven, Head of Technology Practice and Deputy CEO of T2RL, and Jane Atkinson, Senior Vice President of Business Development, the team explores the "pinch at both ends" caused by rising fuel costs and suppressed travel demand following mili
IBE Report Podcast
Looking at how the market for airline booking engines has evolved over the past 30 years. T2RL's Amanda Campbell and Ian Tunnacliffe talk to Srdjan Prokic of Air SerbiaIs IBE as a concept now so deeply engrained in the PSS that it should barely be considered separately. And will or should users even notice as booking systems migrate into Offers and Orders.Mobile booking apps now surpass the
OOSD Status Report May 2026
Join the team at T2RL Talks for an insightful discussion on the airline industry's "slow but steady progress" toward modern retailing. In this episode Ian Tunnacliffe invites our experts Amanda Campbell and Ian Luck to break down the key findings from the May 2026 Offer Order Settle Deliver (OOSD) Status Report.Highlights of the conversation include:A "Huge Milestone" for O
The Market for Airline Loyalty Management Systems 2026
Ian Tunnacliffe and Amanda Campbell of T2RL and Oliver Ross, Head of Loyalty CRM and Onboard Product at KMMalta Airlines discuss aspects of loyalty technology as highlighted by the recently published report The Market for Airline Loyalty Management Systems 2026 on t2rl.net
Highlights from the Quarterly OOSD Update Report from T2RL
Ian Tunnacliffe talks to T2RL's Amanda Campbell and Bert Craven on a variety of matters raised by the recently released OOSD report which tracks the modernisation of airline retailing technology. Discussion includes key recent industry developments and announcements, highlighting what they mean for airline strategy, technology, and transformation priorities.
The Role of Systems Integrators in Airline Commercial Transformation
The airline industry is embracing the biggest commercial change for a generation it's going to need some help. T2RL has worked with a group of Systems Integrators to examine what help may be available and how best to apply it to the challenge of OOSD. Hear Ian Tunnacliffe dive into the detail with Bert Craven and Nick Moore.
Living in Interesting Times
Join Ian Tunnacliffe, Amanda Campbell, Ian Luck, and Bert Craven as they set the scene for the year ahead, drawing on key themes from the T2RL Industry Outlook report. The conversation opens with geopolitics and macro-economic pressures before turning to the role of AI and closing with the panel’s predictions for what lies ahead.
Looking Inside "The Travel Distribution Aggregator Market 2025" Report
T2RL has just published "The Travel Distribution Aggregator Market 2025" and T2RLTalks' host, Ian Tunnacliffe, joins Ian Luck, Yuna Huellou, and Amanda Campbell to discuss the report's key themes, including definitions, trends, and a look into the future of the market.
Embracing Offer Order Settle Deliver
Ian Tunnacliffe, Amanda Campbell, Ian Luck and Bert Craven discuss the ongoing adoption of new technologies and the potential impact of AI.
T2RL Engage 2025 Roundup
The T2RL Engage 2025 Conference at Sancroft, St.Pauls was bigger and better than ever before. What made it such a success? Ian Tunnacliffe, Amanda Campbell, Ian Luck and Bert Craven discuss.
Finding Win-Win solutions in Distribution
At T2RL Engage we will be bringing together travel sellers and airline distribution managers to think collaboratively about the big issues in modern distribution. In this discussion Ian Luck and guest Timothy O'Neil-Dunne will talk to Ian Tunnacliffe about the key topics that will be covered including the challenge of look to book, the need to improve servicing and how to ensure that payment a
Implementation and Transition: The Long and Winding Road to OOSD
Bert Craven talks to Sam Chamberlain from FLYR and Keith Martin from T2RLThe transition to OOSD will take years. Airlines and the entire ecosystem will have to adapt to a hybrid world. What are the tools that will enable them to deliver value from the early steps in the process while avoiding painful disruption?
Product Innovation: Make it Easy and Secure for Your Customers to Pay
From cryptocurrencies to open banking, the way that customers expect to pay for services is undergoing a revolution. Airlines that best meet customer expectations will have a distinct advantage in the increasingly diverse marketplace. What are the steps that they should be taking as part of their OOSD transformation to ensure that they stay ahead of the curve?Ian Tunnacliffe talks to Keith Martin
Simplification & Efficiency: Do It Once and Do It Right
Airline processes have been built on a patchwork of different systems. The move to OOSD offers an opportunity to consolidate and rationalise systems and processes. In particular there should be common product catalogues, pricing systems and offer generation across all channels. What sort of savings will this generate and how can they be achieved?
Customer and Traveller Experience: Selling to the TikTok Generation
Airline online customer experience has lagged behind other industries, partly because of restrictions inherent in traditional artefacts including PNRs and tickets. OOSD has the potential to take the brakes off innovation in customer experience. What sort of transformation can we expect in the next few years?
The Transition to Modern Airline Retailing
In a wide-ranging conversation Alex Zoghlin, CEO of ATPCO, joins the T2RL team to consider the transition to OOSD. Do we have necessary and sufficient standards in place? Will truly modular solutions be feasible or will the convenience of a one-stop shop come to dominate? Can airlines start to gain value from the first steps on the road rather than waiting for some future promised land? ATPCO ha
The Evolution of Revenue Management in today's highly competitive Offer Landscape - May 2025
With the publication of T2RL's annual report on the market for Revenue Management and Dynamic Pricing systems, Dieter Westerman and Rasih Ustun talk to Ian Tunnacliffe about where RM fits in the world of OOSD, the growing importance of AI capabilities and the possible pitfalls of Willingness to Pay modelling.
T2RLEngage 2025 - Expanding the Airline Offer
The business case for Offer-Order-Settle-Deliver depends on enhancing airline revenues. Some of that will come from the introduction and expansion of dynamic pricing but what are the other opportunities? Hear Justin Jander, Director Product Management, PROS in conversation with Rasih Ustun, Jerry Foran and Ian Tunnacliffe, T2RL as they set the stage for one of the key themes of the conference in
January Reports on OOSD and IBE
Ian Tunnacliffe talks to Keith Martin and Ian Luck about the movements and successes highlighted by our latest publications about OOSD and retailing.
T2RLEngage Distribution: Unlocking the value of OOSD for the distribution chain
While some airlines have gone all-in on direct distribution many will be selling through the travel trade for the foreseeable future. In advance of the T2RLEngage 2024 conference, hear Ian Luck and Emma Forrest in conversation with Ian Tunnacliffe exploring how airlines and their travel agent partners can work together to unlock the value promised by OOSD.
This is a key theme that will be addres
T2RLEngage - Transition
Changing the engines in mid-flight - the challenges of transition
Everybody agrees that there will be long transition period before Offer, Order, Settle, Deliver (OOSD) is adopted universally. This will impact business process and technology alike. In this conversation we identify some of the key challenges in keeping one foot in the old world and one in the new. Hear Ian Tunnacliffe, T2RL and Mi
T2RLEngage - Delivery
Can the DCS still deliver?
If airlines are to achieve the full benefits of the move to Offers and Orders then the systems that manage the point of delivery must evolve. In this discussion we will consider whether today's DCS can evolve to meet the requirements or if we need a fresh start. Hear Shawn Richards, CEO Ink Innovation in discussion with Ian Tunnacliffe, T2RL as they explore the deta
The New Order of Airline Booking
It sounds simple to include all the information about a customer's interaction with an airline in a single retail-style Order. But 60 years of refinement to processes built on PNRs and tickets mean that there is a definite devil in the detail.
Listen to Bert Craven, Jonathan Hutchinson and Ian Tunnacliffe from T2RL in discussion with Sally Gethin, Aviation journalist & Commentator at Get
T2RLEngage - Settlement/Payments
As the airline industry moves towards modern retailing and distribution using OOSD the subject of payments becomes more important.
Payments experts Pascal Burg and Anna Almqvist talk to Ian Tunnacliffe about the growing importance of payment orchestration and the options that airlines have about whether to buy in solutions or to build their own.
Both Anna and Pascal will be continuing the conver
Offer / Order / Settle / Deliver Status Report, May 2024
In 2023, passenger volumes closely approached pre-pandemic levels, as detailed in our latest comprehensive Global Passenger Volumes 2023 review. T2RL projections for 2024 are between 4.5 and 4.8 billion passengers boarded. This year may be pivotal for the drive to shift from EDIFACT to New Distribution Capability (NDC).
The level of awareness of NDC among sellers, distributors, and IT vendors is
T2RLEngage 2024 Podcast: The Journey from Revenue Management to Dynamic Offers
In the lead up to the T2RLEngage 2024 industry conference - The New Reality of Travel Retailing - we will addressing some of the key themes to be addressed in the conference agenda.
Airlines have developed sophisticated techniques to optimise the revenue they can obtain from their inventory of seats for sale.
How many of those techniques will still be applicable as we move into a world where every
The Voice of the Travel Seller Research Insights 2024
Join industry experts, Ian Tunnacliffe, SVP Consulting T2RL, Yuna Huellou, VP Distribution, T2RL and Timothy O'Neil-Dunne, T2Impact LLC as they discuss the insights and findings from interviews T2RL conducted between October 2023 and January 2024 with Travel Seller organisations, as they unpick perspectives from key players in the Travel Seller community on the current changes to our industry
Offer / Order / Settle / Deliver Status Report, January 2024
Welcome to the first T2RLTALKS podcast in 2024 as we unpack the insights from our latest quarterly report, providing a comprehensive overview of the trends and developments in the airline industry's journey towards retailing transformation with Offer / Order / Settle / Deliver (OOSD).
In this episode, host Ian Tunnacliffe is joined by Bert Craven, Deputy CEO and Ian Luck President, Airline Di
Service Management and Service Levels in Offer/Order
IT Services in the airline industry are changing. The industry has moved from an off-line economy to a digital, always on, economy and is rapidly evolving further into an online retail economy with the transition to Offer / Order / Settle / Deliver (OOSD).
The criticality of IT being always on has never been more apparent. IT services for airlines need to be fit for business purpose. Governance th
The Market for NDC (and other) Aggregators
T2RL has just published its market report on NDC aggregators. These companies are taking an increasingly important role in the distribution landscape but there are still a lot of questions about how they will develop over the next few years.
In this edition of T2RL Talks, Ian Luck, Yuna Huellou and Ian Tunnacliffe discuss the state of the market today and speculate a little about where it is goin
T2RLEngage 2023 The Path to Offer/Order Transformation - Key Takeaways
In this episode we recap the highlights and key insights from the recent T2RLEngage conference. After three days of captivating presentations and stimulating discussions, it's time to distill the most crucial takeaways and explore what they signify for the industry going forward.
Host, Ian Tunnacliffe, is joined by Bert Craven, Ian Luck, and Lois Niessen, all from T2RL. Together, they unpack t
Offer, Order, Settle, Deliver Status Report August 2023
The future of airline retail is coming and we're diving into the current status of Offer, Order, Settle, Deliver (OOSD) in our latest episode. Join industry experts Bert Craven, Ian Luck and Ian Tunnacliffe, as they dissect the OOSD Market Status report, which sheds light on the ongoing shift within airlines towards a more retail-focused approach and how this impacts travel sellers.
Download t
Airline IROPS Management: A Roadmap for Faster Recovery, Lower Costs and Improved Customer Service
In this episode we delve into our Irregular Operations Management (IROPS) Report and lift the lid on what's been changing in IROPS management, discussing various approaches airlines can follow to make sure that they are adapting capabilities in line with the changing operations environment and developments in technology.
Hear Bert Craven in conversation with our report authors Ira Gershkoff
Transformation Series Part 4: The Impact of Offer, Order, Settle, Deliver for Travel Sellers
Our Transformation Series Report 4 analyses the impact of the airline technology transformation on those organisations that sell on behalf of the airlines, primarily travel agents of various kinds including the large Online Travel Agencies (OTAs), the major Travel Management Companies (TMCs), which manage most travel on behalf of large corporations, and the retail travel agencies that serve a mix
Transformation Series Part 3: Investing in the Future
In our third podcast we continue the focus on our Transformation report series, considering the level of investment that will be needed to achieve digital transformation and the potential cost benefits that will be available once the process is complete.
Hear Ian Tunnacliffe dive into the detail with industry experts Richard Clarke and Nathalie Geurden
Download the summary report at t2rl.com/
Transformation Series Part 2: Transition is everything
This second podcast focusing on our Transformation report series considers the challenges of a transition period that is likely to last at least a decade, possibly longer. Transition is a journey not an event, what will happen to standards during this period? How will transition strategies be shaped? How will business processes be impacted, as legacy and new technology run concurrently for prolong
Transformation Series Part 1: What will an Order Management World look like?
As the industry takes off on the journey to Offer, Order, Settle and Deliver, our new Transformation Series of reports will be charting the path to implementation for airlines, tech providers and travel sellers. Part 1 focuses on describing the environment around Order Management and how it differs from today's world and some of the reasons why this change is happening now.
Download the summa
Evolving Airline Loyalty Systems 2023 - T2RL's Market Report
How is the market for Airline loyalty evolving to maximise customer engagement and acquire rich data for enhanced offer management?
Hear Ian Tunnacliffe, Yuna Huellou and Stephanie Garner discussing how airlines are staying top of mind with travellers in 2023 and touching on key points from our latest loyalty report 2023, which explores market trends, vendor and technology advancements.
Downloa
Transition to Normality - T2RL's Industry Outlook
Welcome to T2RLTalks, a conversation on key developments impacting the industry during 2022, including COVID-19, Ukraine conflict, the drive for sustainability and implications for airline technology and distribution.
Download the summary report at t2rl.com/reports
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