Katie from Pirouette and Linda from Smudgetikka explore kidswear, childhood, and the global children’s fashion and lifestyle industry. Each episode features conversations with guests and experts from across the sector. The podcast offers insights into trends, brands, and experiences shaping kids’ fashion today.
Episodes
Is your Kidswear brand ready for an agent? With Catherine Brooks
Kidswear therapy with Katie Kendrick & Linda McLean.
Episodes available on YouTube
https://youtu.be/Q0hbUnklT24
Thinking about working with a sales agent? This week on Kidswear Therapy, Katie and Linda chat with Catherine Brooks of The Alioli Agency about what agents look for in a kidswear brand, when a business might be ready for representation, and why good product, strong photography, pr
Punching Colour, Victoria’s Secret and a little AI
Kidswear therapy with Katie Kendrick & Linda McLean.
Episodes available on YouTube
https://youtu.be/YropLfCN1a0
This week on Kidswear Therapy, Katie and Linda get talking about the Victoria’s Secret show: its impact on young audiences, body image, and whether the products live up to the hype.
Then trend forecaster Fiona Coleman joins them with a fresh way to think about kidswear colour for
Kidswear therapy returns with guest appearances and expert advice!
Kidswear therapy with Katie Kendrick & Linda McLean.
available on YouTube
https://youtu.be/HAWBiQ4x1AQ
Kidswear Therapy is back with a new weekly format. Katie and Linda discuss the pressures facing kidswear brands, including why established labels are choosing to close, upcoming EPR rules and the debate around AI-generated child models.
Melissa Fletcher, former Head Buyer for Kidswear at
LIVE from Pitti Bimbo 103 : Fresh Ideas and New Energy in Kidswear
Kidswear therapy with Katie Kendrick & Linda McLean.
available on YouTube
https://youtu.be/vVA5P5w21zI
Join Katie and Linda at Pitti Bimbo 103 in Florence as they explore the defining kidswear trends for Spring/Summer 2027. From tropical prints, bold stripes and summer knitwear to statement denim, sun hats and glamorous occasionwear, they share their highlights from the show floor.
The epis
Prepare to Be Dazzled this SS27 season. Live from the Pitti Bimbo Press Day
Kidswear therapy with Katie Kendrick & Linda McLean.
available on YouTube
https://youtu.be/J-jekqzERX0
Recorded live at the Pitti Bimbo press day in London in March 2026, Katie Kendrick and Linda McLean catch up after a busy trade show season in Copenhagen, Paris and New York before turning their attention to the upcoming Spring/Summer 2027 edition of Pitti Bimbo 103.
Joined by Lisa from
LIVE from Pitti Bimbo 102
LIVE
we suggest watching this one on youtube for optimal experience ;)
https://youtu.be/GOjvh_LU2hE
Our second live recording this season.
This time recorded live from Pitti Bimbo 102 in Florence, this episode of Kidswear Therapy captures Katie and Linda in full “trade show mode” — equal parts industry insight and behind-the-scenes honesty. They kick off by celebrating Pirouette’s runway show a
LIVE at CBME Istanbul
LIVE
we suggest watching this one on youtube for optimal experience ;)
https://youtu.be/Y_ABE9GoX9U
Recorded on location in Istanbul, this episode of Kidswear Therapy finds Linda and Katie walking the show floor, sharing honest, in-the-moment reflections from a busy few days away. With the Pirouette Collective bringing together Molo, Sticky Lemon, Paade Mode and Goldie + Ace, the conversation d
Rebranding a Legacy: Bundgaard’s Next Step with Majbrit Weidemann
Kidswear therapy with Katie Kendrick & Linda McLean.
This week on Kidswear Therapy, Linda and Katie welcome an old friend — Majbrit Weidemann, now Managing Director of Bundgaard shoes. Linda and Majbrit go way back to the wild days of New Generals, when organic cotton and kids’ runway shows were still radical ideas. Fast forward to today, and Majbrit’s steering Bundgaard’s 120-year legacy into
MICROPOD - De Minimis Gone & Kidswear Chaos
Kidswear therapy with Katie Kendrick & Linda McLean.
In this quick micropod, Katie and Linda chat about the mess caused by Trump’s tariffs and the end of the 'de minimis' exemption. Independent brands, especially those producing in China, are really feeling the squeeze—some even getting customs bills bigger than their orders. With shipping to the U.S. suspended from over 30 countries and platf
The Playtime New York & CIFF debrief
Kidswear therapy with Katie Kendrick & Linda McLean.
Katie and Linda return from summer chaos (read: kids finally back at school) and dive into the world of kidswear trade shows. Linda reports from Copenhagen International Fashion Fair (CIFF), where the new uniform stand design had brands split between “clean Scandi chic” and “where’s my giant poster?” vibes. Katie shares her adventures at Pla
MICROPOD - Social media guide
Kidswear therapy with Katie Kendrick & Linda McLean.
In this MICROPOD episode, Katie and Linda discuss effective strategies for maximizing social media engagement, particularly on Instagram. They emphasize the importance of reposting tagged stories, collaborating with other accounts, and utilizing trending music to enhance visibility. The discussion also touches on the evolution of Instagram's
The Pitti Bimbo & Playtime Paris debrief
Kidswear therapy with Katie Kendrick & Linda McLean.
Linda and Katie discuss recent trade shows Pitti Bimbo in Florence and Playtime Paris, highlighting the successes, challenges, and emerging trends from the season so far. They chat through Pirouette’s runway show and dedicated Piazza space for a selection of directory* brands and delve into the importance of creating a memorable buyer experi
MICRO POD - Pirouette brings the runway back at Pitti Bimbo
Kidswear therapy with Katie Kendrick & Linda McLean.
Katie and Linda discuss Linda's latest celebrity infused night out, whilst Katie announces the return of the runway show at Pitti Bimbo and the Pirouette Piazza with a host of amazing labels plus a special creation area. The discussion also touches on the challenges faced in the market and the need for strategic business approaches in a chan
MICRO POD - Fuse press day
Kidswear therapy with Katie Kendrick & Linda McLean.
In this conversation, Katie Kendrick and Linda McLean discuss the recent press event by FUSE communications, focusing on children's brands and the dynamics of influencer marketing. They highlight unique brands, gifting strategies, and the challenges of navigating the influencer landscape. The discussion also touches on collaborations between
MICROPOD - Happyology event
Kidswear therapy with Katie Kendrick & Linda McLean.
Katie catches up with Linda fresh from a vibrant week in London, where standout kidswear brand Happyology hosted a stylish event at Somerset House. The Spring/Summer 2025 collection was showcased in a café takeover blending fashion, flowers, and themed menus, creating a visually rich, press-friendly setting. With influencers, journalists, an
Interview: Hats off to Lorna Murray
Kidswear therapy with Katie Kendrick & Linda McLean.
In this episode, Katie Kendrick and Linda McLean chat with Australian designer Lorna Murray, the creative force behind the iconic foldable hats now seen on global style icons like Kathy Hilton. Lorna shares how her brand evolved from a personal design project to a globally recognized label stocked in over 500 stores.
Her journey began with
The AW25 show season debrief edition
Kidswear therapy with Katie Kendrick & Linda McLean.
After a prolonged break Katie & Linda give us a packed pod. With a look back at the AW25 show season, including Pitti Bimbo, Playtime Paris, Playtime New York and Kid's hub as well as Katie's trip to CBME Turkiye.
Summary
Overview Pitti
Overview Playtime Paris
Overview CIFF
Overview Playtime New York, Kids hub
Themes
Pricepoint
Obse
An uncertain future for Smallable. Plus a look back at Pitti Bimbo, Playtime Paris
Kidswear therapy with Katie Kendrick & Linda McLean.
It’s Linda’s birthday! A quick mention of the rotten Wimbledon weather before discussing the financial difficulties of concept store reference Smallable and their search for new investment following their placement into receivership.
Continue the conversation on the directory* https://pirouettedirectory.com/groups/general-business
Katie &a
Pitti Bimbo LIVE - interview with Raffaello Napoleone, CEO of Pitti Immagine
Kidswear therapy with Katie Kendrick & Linda McLean.
Recorded LIVE at Pitti Bimbo 98.
Linda & Katie talk to Raffaello Napoleone, CEO of Pitti Immagine about growing up, La dolce vita and his introduction to fashion and the business of Pitti Bimbo
CEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devot
Red carpets at La Croisette
Kidswear therapy with Katie Kendrick & Linda McLean.
Linda & Katie discuss what stood out at La Croisette in Cannes this year, and the ongoing red carpet season.
Linda sets Katie up with a question allowing her to explain the directory and how to get a listing.
Plus a promise of a guest coming soon!
Kidswear Therapy is a Pirouette Media Ltd production.
Recorded & edited by Richard
Pre-Pitti Press lunch, Fuse press day & Met Gala chat
Kidswear therapy with Katie Kendrick & Linda McLean.
Pre-Pitti Press lunch, Fuse press day, the directory magazine ‘women in business’ special plus Katie & Linda discuss the Met Gala
Just a quick chat before the Fuse press day and the Pitti Press lunch to remind you we are here, and with plenty of podcasts on their way soon!
Kidswear Therapy is a Pirouette Media Ltd production.
Recorde
George Reddings
Kidswear therapy with Katie Kendrick & Linda McLean.
In this episode Linda & Katie chat to George Reddings about her fascinating and diverse career in kids' fashion from working under Micky Drexler at Gap in New York to working on developing labels for Jools Oliver and singer Jessie Ware.
Intro
00.35 Pitti Press lunch in London
02.50 Introducing George Reddings
04.25 George as a kid (clo
Best of 2023 Kidswear
Best of 2023 Kidswear
Kidswear therapy with Katie Kendrick and Linda McLean
Welcome to Kidswear Therapy!
Heading into 2024 we couldn't launch our new podcast without an ‘End of Year Review of 2023’.
In this first episode we discuss our kids’ fashion & lifestyle names to remember for 2023… a trend to remember, a trend to forget! ‘Film of the year’ - spoiler Linda only went to see one film
Announcing the Kidswear therapy podcast
Just a short announcement to say subscribe now for the new podcast series on the kidswear industry with Katie from Pirouette and Linda from Smudgetikka
