Leading Tourism's Transition
This podcast series by the Digital Tourism Think Tank tackles major shifts in tourism through expert perspectives. Each series addresses a critical change, starting with the need for data to drive sustainability efforts.
Episodes
How Design Thinking Enables Digital Hospitality in Tourism
In this episode, Nick Hall speaks with Outi Kähkönen, Petra Paloniemi and Päivi Hanni-Vaara from Lapland University of Applied Sciences about how to link hands-on learning with business needs. Through practical examples from Lapland UAS's innovative teaching methods, the discussion demonstrates how design thinking creates value by academia working collaboratively with industry. Through initiat
The Experience Boom: Driving Destination-Led Bookable Experiences
In this episode, host Nick Hall, together with Craig Everett from Holibob, delve into the experience ecosystem in tourism. They welcome experts including Natasha Martin from NEOM Nature Reserve, James Lemon from Stripe and Panos Kokkalis from Marketing Greece. Key discussions revolve around developing sustainable and high-value visitor experiences, integrating technology for seamless consumer jour
The Experience Generation: Marketing to the Next-Gen Travellers
In this episode, join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob, as they discuss the impact of generational shifts on tourism marketing with Lottie Norman from The Travel Corporation and Jeremy Jauncey from Beautiful Destinations. Together, they explore strategies for reaching younger travellers through social media, the evolving role of influencers a
Impactful Experiences: Transforming Tourism with Purpose
Welcome to the third series of 'Leading Tourism's Transition,' in partnership with Holibob! Join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob. Together, they explore the importance of bookable experiences in today's tourism ecosystem. In this episode, they discuss sustainability in tourism with key industry players Annakaisa Ojala, Indep
Data-Driven Strategies for Destination Management
In this episode, we're joined by Omar Van Beek, Business Intelligence Marketeer at Toerisme Veluwe Arnhem Nijmegen, who'll share insights into how the DMO is leveraging data to manage visitor flows and maximise the experiences for visitors and locals. Learn how to overcome data dependency and interpretation challenges to build a truly data-driven approach to destination management.
We'll explore
Futures, Sustainability and Regeneration
In the third and final episode of series 2, we focus on sustainability and how this is currently being addressed within the tourism sector.
In this episode, we're joined by our series co-host Birthe Menke, a PhD Fellow at the University of Southern Denmark. Her PhD analyses how tourism professionals navigate the United Nations' Sustainable Development Goals to understand how they give mea
Looking to 2050: Where is tourism headed?
In this second episode of Series Two, we look forward to 2050 and discuss where tourism is headed.
In this episode, we're joined by our series co-host Birthe Menke, a PhD Fellow at the University of Southern Denmark, and Ian Yeoman, Professor of Innovation - New Phenomena & Disruption at NHL Stenden. Ian is a professional futurologist specialising in travel and tourism.
During this episode
Futures & Foresight Basics: Do we have agency?
In this first episode of Season 2, we discuss how to use futures thinking and foresight in both our personal lives and a professional capacity.
This series is co-hosted by Birthe Menke, a PhD fellow in sustainable tourism development and co-design at the University of Southern Denmark. Birthe is studying how tourism professionals engage with the United Nations Sustainable Development Goals.
In thi
Season 2 Preview
This podcast series for the Digital Tourism Think Tackles some of the major shifts happening in tourism right now, through the lens of experts across our industry. This season will cover futures and foresight, where we'll discuss whether we have agency, looking towards 2050, and sustainability and regeneration.
Part 3: Investing in Data Capabilities
In this third episode in our special three-part series, we sit down with Michelle Novotny, Lead Data Analyst at Klevr Places to explore the role that people place in the process of becoming more data-driven. We'll be exploring this burning question amongst what is without down one of the most challenging periods for the tourism industry when it comes to talent retention. Bring data to the mix,
Part 2: Selecting the Right Data & Content
In this second episode of Leading Tourism's Transition, we deep dive on how to ensure we have the right data and content to champion our sustainability efforts. With destinations globally all focused on data, how to we narrow down to make the right choices - from licensing to investing in our own first-party data.
This episode features Arturo Rafael Constantini Torres, Co-Founder of Brain Anal
Part 1: Data Driven Destinations - Processes & Development
Join us for this first episode where we're diving in deep looking at how destinations can become more data-driven.
We'll be launching this series together with Birka Valentin, an independent sustainability consultant, formerly Senior Sustainability Specialist heading up the INSTO programme at UNWTO and now highly specialised in helping destinations navigate the complexity of data in meetin
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