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The Circular Economy Show Podcast

The Circular Economy Show Podcast

Ellen MacArthur Foundation 230 Episodes Aug 18, 2026

The Ellen MacArthur Foundation presents The Circular Economy Show, a podcast exploring a new approach to designing, making, and using things. It discusses how we can build an economy that is fit for the 21st century by moving away from the traditional linear model of take-make-dispose. The show features insights from business leaders, policymakers, and academics on the transition to a circular economy.

Episodes

[Rewind] How can marketers turn ideas into impactful action?
[Rewind] How can marketers turn ideas into impactful action? Aug 18, 2026 00:17:35 For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides.  We’re joined by experts Deb Caldow, former Global Marketing Director at Diageo, and Rachel O’Reilly, Global
[Rewind] What marketers need to know about driving circular demand
[Rewind] What marketers need to know about driving circular demand Aug 11, 2026 00:26:08 How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with
Marketing the circular economy: a four part series
Marketing the circular economy: a four part series Aug 10, 2026 00:01:00 This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
How do we break the silos between bio-based policy and circularity?
How do we break the silos between bio-based policy and circularity? Jul 21, 2026 00:24:48 For years, the circular economy conversation has generated significant research, policy development, and business action around finite materials. But the same attention has not been given to bio-based materials. How can products and components made from these materials circulate and create value in a circular economy? In this episode of The Circular Economy Show, Fin is joined by Guilherme Suerteg
Driving circularity: shared infrastructure for scalable change
Driving circularity: shared infrastructure for scalable change Jul 14, 2026 00:11:00 Individual pilots are great, but they don't scale themselves. So, how do you shift an entire system to move an unmovable market? This week on the Circular Economy Show, Lou and Fin explore the critical foundation of shared infrastructure. Whether it’s launching scalable refill coalitions with Aldi and Ocado, aggregating future demand to bring 90% emission-reducing fuel to ocean transport, or rewri
EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots
EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots Jul 7, 2026 00:07:31 This month: three stories worth your time.   The WEF published a piece on EV battery recycling that reframes the whole conversation. These batteries contain the critical minerals governments are scrambling to secure. The recycled minerals market could be worth $200 billion by 2050. That value needs to be designed for now, not chased later.   Up until now the policy agenda for bio-based materials,
How does business benefit from regenerative practices?
How does business benefit from regenerative practices? Jun 30, 2026 00:20:46 In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains. Having achieved 100% certified timber procurement across 64 countries, Brambles began asking a bolder questio
Is it game over for the CSO?
Is it game over for the CSO? Jun 23, 2026 00:14:02 Today, amid cost inflation, geopolitical conflict, and an ever-changing global business landscape we are staring down a massive shift in corporate sustainability and it’s starting to prompt some pretty big questions.  Does navigating the triple threat of media, politics, and boardroom backlash mean we need to change the playbook? In this episode Lou is joined by Mark Lancelot from Better Business
From niche to necessity: the circular economy's strategic moment
From niche to necessity: the circular economy's strategic moment Jun 16, 2026 00:28:49 Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy.  And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured.  In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Bu
Circular Snapshots: Mexico’s landmark circular economy law and more
Circular Snapshots: Mexico’s landmark circular economy law and more May 12, 2026 00:07:37 This edition of Circular Snapshots covers a lot of ground. Mexico passed landmark circular economy legislation in January — and it deserves far more attention than it got. We also look at Circle Economy's latest report, which puts a €25.4 trillion price tag on the value destroyed every year by our linear economy, and the EU Circular Economy Act as it heads toward autumn adoption. Plus a quick run
Can paper fix the flexibles problem?
Can paper fix the flexibles problem? May 6, 2026 00:26:39 Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale. Could paper step in? And can it do so without creating a whole new problem? In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at Unilever and Valerie Langer, Strategic L
E-waste: the circular economy’s golden opportunity
E-waste: the circular economy’s golden opportunity Apr 28, 2026 00:20:03 E-waste is our fastest-growing waste stream, expanding five times faster than we can recycle it. But it's also one of our greatest untapped opportunities. With the demand for critical minerals showing no signs of stopping, recovering materials from the billions of dollars’ worth of mobile phones hibernating in our drawers is increasingly important. In this episode, the Ellen MacArthur Foundation’s

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