RMX - The Retail Media Podcast
The Retail Media Podcast, produced in association with Mirakl, is a 10-part series exploring the shift from retail to media. Hosted by retail media expert Colin Lewis, the show follows the journey from NRF's Big Retail show to the Cannes Lions festival, with conversations featuring special guests. Each episode discusses how retail media can help brands reach substantial audiences and build customer loyalty.
Episodes
Full Circle - a year of the RMX podcast (from NRF26)
The Retail Media Podcast: Full Circle at NRFColin Lewis is joined by Octavie Gosselin, Vice President of Mirakl Ads, for a special final episode recorded live at NRF 2026 in New York — exactly one year after the series launched at NRF 2025 with the same pairing. Octavie reflects on the three defining trends of 2025 — marketplace-driven growth, product-led retail media, and full-funnel exp
Building a retail-media powered business in an emerging market
Colin Lewis is joined by Ines Catao, Retail Media Director at Worten, for an in-depth conversation about building a marketplace-powered retail media business in an emerging market. Ines explains how Worten—Portugal’s leading electronics retailer with over 35% market share and 200+ stores—transformed its online marketplace into a high-growth advertising platform, achieving 300% monetisatio
The Retail Media Podcast: Retail Media in the Agentic Era
Colin Lewis is joined by Anne-Claire Baschet, Chief Data and AI Officer at Mirakl, for a wide-ranging conversation about how AI and agentic commerce are fundamentally reshaping retail media.Anne-Claire explains why “the personalisation you used to know is dead,” explores the dramatic shift from keyword search to intent-led discovery, and reveals how retailers can navigate a landscape wher
The Retail Media Podcast: 3 D's - Douglas, Data and Democratisation
Colin Lewis is joined by three members of the Douglas Marketing Solutions team for an in-depth look at the beauty and health care giant's approach to retail media. Heike Schneider, Lena Schütze and Nesma Abdel-Hamid explain the trends, innovation and agility of this inspirational sector. This episode stresses why "data is the engine" of retail media campaigns, and the move from the scienc
The Retail Media Podcast: Lowe's LIVE interview at Cannes Lions
Joe Cano, SVP of digital ecommerce at Lowe's dropped by the Mirakl Cabana to speak to Colin Lewis, providing insight into the company's strategic initiatives to become the "total home solution" for customers. Cano, with 25 years in retail and ecommerce, highlights Lowe's focus on customer experience and convenience, particularly through the expansion of their online marketplace. This mark
The Future of Retail Media with Andrew Lipsman
Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specialises in retail media—which he is known for anointing as “digital advertising’s third big wave”— and other areas of the digital media, advertising, and commerce ecosystem. He is also a founding advisor and strategist at retail media consultancy, Colosseum Strategy.In this episode
Retail Media at Diageo with Roger Dunn
Roger Dunn, Global Lead for Retail Media at Diageo joins Colin Lewis to explore the multifaceted world of retail media within the alcoholic beverage sector, highlighting Dunn's extensive experience across agency, platform, and brand perspectives. Key themes in this episode include the diverse challenges and opportunities in various global markets due to differing regulations and consumer
The Retail Media Podcast: Mirakl Mornings at Cannes Lions
In a special episode, Colin Lewis collates the key lessons from Cannes Lions speaking with guests from Boston Consulting Group (BCG), Forrester, Rakuten and Symbiosys.Recorded live at Mirakl Mornings event in Cabana 13 on Majestic Beach, Cannes, this episode features exclusive interviews conducted by Colin as well as soundbites from each of the speakers' presentations. Hear from Bashar Ka
How to build a RMN with Superdrug
This podcast episode sees Paul Stafford, Head of Retail Media at Superdrug, join Colin Lewis to detail their journey building a retail media network.The discussion between Colin and Paul covers the internal complexities of establishing a new business unit within a large organisation, highlighting the need to engage various teams like finance, legal, IT, and HR, and crucially, bring tradin
Measurement and incrementality with Yara Daher
This podcast episode sees Colin Lewis and Yara Daher delving into the evolution of retail media. Yara, an early figure in the field from her time at Hooklogic, shares how the industry began with sponsored products on retail sites and the challenges of convincing traditional retailers to adopt this new approach and attract media agency budgets.The conversation then shifts to the current st
A marketplace masterclass with Secret Sales
Ekow Mensah, VP Retail Media at Secret Sales joins Colin Lewis to cover the necessity of aligning retail media strategy with a company's overall trade and product teams, rather than operating in isolation, likening it to building a "second business within the business".Mensah shares his extensive experience, including launching eBay's international sponsored advertising product, and detai
