JFDI — The Show for Freelance Social Media Managers
Podcast for freelance social media managers, hosted by Laura Moore and Laura Davis. Weekly episodes offer practical advice on charging higher rates, setting boundaries, using AI effectively, and building a sustainable freelance social media business. Drawing on nearly 30 years of combined marketing experience, the hosts aim to cut through trends and share what actually works. The show's title stands for 'Just F***ing Do It,' reflecting its direct, no-nonsense approach.
Episodes
201: How to be visible as a social media manager without burning out.
Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job."That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you.Hit play to hear→ The platform mistake
200: You asked... we answered! The celebration episode!
200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!Hit play to hear→ The jobs neither of us expected would lead us into social media, years before it was ever a proper career→ How a disagreement in a Florida swimming pool somehow turned into the business we run today→ How we manage "balancing"
199: This could add serious income to your Q4...
There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be one of them.Hit play to hear→ Why the thing that makes you nervous about trying this is proof you'd be brilliant at it→ The skills you're already using every day that mean you can get going quicker th
198: Fix the pricing mistake that makes your social media services feel replaceable
Your pricing is probably doing you a disservice and losing you clients. Listen to hear:→ The one question to ask yourself before your next discovery call.→ Why the most popular pricing models might be putting your income at risk.→ The three places to start repositioning yourself.→ What the social media managers who will thrive in the next 12 months are doing.Join the membershipThe membership is wh
197: This massive Google update changes how social media managers should be thinking about content
Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.Hit play to hear→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients→ The three things worth auditing across your accounts and your clients' this week→ How to turn this into a specific, measurable service line yo
196: Need a new client? These 10 things will help fill the gap
Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now.In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing.Hit play to
195: Stop your AI sounding generic: the second brain every social media manager needs
If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.Listen to learn→ Why social media managers need a second brain more than
194: Why Niching Down Isn't What Social Media Managers Think It Is
The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.Hit play to hear→ What being clear and consistent with your messaging does for your rbusiness→ Why a smaller, niche audience can land you better-paying clien
193: Atomicon 2026: the biggest takeaways for freelance social media managers
We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.Hit play to hear:→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up→ What the latest
192: What freelance social media managers can learn from this year's biggest social media launches
We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How these launches both sold a feeling rather than features.→ Launch mechanisms you could steal (and how to get buy in from people)→ A sneaky way to get people to market your business for you.→ The real
191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey
We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses.This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager n
190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)
Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you through the five most likely AI questions your clients will lob at you, exactly how to answer each one, and the one upcoming question that could turn into a high-ticket new service for your business.Key T
189: You Don't Have to Be Working to Make Sales This Summer (Here's How)
Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one.In this episode, we're chatting about:Planning your summer income so you don't take an unexpected hitThe one type of offer that sells best when you're off the grid (and it's not retainers)Why September feels like starting fro
188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear
You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you.In this episode, we're chatting about:- The unspoken difference between email and social media (and why they play completely different roles for freelancers)- Why email is actually so much easier than social content (seriously)-
187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer
How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run with our members to help you stop being busy and start being profitable.We're chatting about:- Why the people doing the most work often get paid the least- Our favourite framework for freeing up your time- How to outsource the tasks you shouldn't be
186: How to create a group offer in one day
Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then having the panicky sweats when you realise your income is capped and your financial security is hanging on a handful of clients who could leave at any time.Let's change that, shall we? 😉In this episode, we're chatting about:• Why the offer triangle is
185: Tired of Chasing Clients for Money? Do These Three Things to Get Paid on Time
You've done the work, sent the invoice... and now you're waiting. And waiting. Is chasing clients for money just part of being freelance, or are you missing a system that would sort this out for good?In this episode, Laura Davis shares the three essential systems every freelance social media manager needs to get paid on time (plus a bonus tip that takes all the awkwardness out of chasing payments)
184: BIG News in The Two Lauras World
HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is!(No, we aren’t starting a podcast for greengrocers.)In this episode, we’re chatting about:Something VERY big that you’ll need to listen to the episode to find out…Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take
183: Hubsy 101: Your Questions Answered!
Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re just answering the fun, interesting stuff which is all about Hubsy, our new all-in-one tool for freelance social media managers. So if you’ve ever had a question about the platform, you’re in the right place!In this episode, we’re chatting about:Everythi
182: The Real Difference Between Working with High Paying and Low Paying Clients as a Social Media Manager Freelancer [Re-Release]
You might think that a high-paying client would be harder to work with than a low-paying one – but is that true or just something your brain is telling you to hold you back from charging more? In this episode, we’re comparing what it’s like to work with both high- and low-paying clients, and the difference might surprise you!In this episode, we’re chatting about:The differences between high- and l
181: Social Media Marketing is Not an Admin Job [Re-Release]
One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!In this episode, we explain why we stand by this statement and what social media marketing actually involves.Tune in to hear:What we mean when we share that controversial opinionSome jobs that social media marketers should not be doingWhat social media marketing actually involves..
180: How to Create CTAs That Actually Boost Engagement & Sales
Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagemen
179: WTF Should I Post on Social Media to Get a New Client?
If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’re sharing 5 different types of content that are perfect for attracting your dream clients, showing them that you’re the person they need behind their accounts, and also paying you the big bucks – we’re all about four figure clients over here!In this episode, we
178: Q4’s Most Profitable Niches in Social Media Management
We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year’s right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that’s full management, ads or even just a power hour, there’ll be some kind of support that the ni
177: The 10-Minute Friday Ritual All Social Media Managers Need
If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have experienced the “Sunday Scaries”, even when you’re running your own business and don’t have a boss breathing down your neck. An easy way to ensure that you can breeze into Monday morning excited to face your week is to implement our four-step Friday ritual –
176: Make More Money From People You Already Know
If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without f
175: Stop Burning Out! How Social Media Managers Can Reduce Overwhelm & Save Their Sanity
Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. From marketing your own business, to the client juggle, to all the different platforms and tools, running a business is no piece of cake. However, there are things you can do to prevent burnout, which we’re diving into in today’s episode!In this episode,
174: Behind the Scenes of Hubsy: Our All-In-One Platform for Social Media Managers
Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in o
173: Let’s Plan Your Best Q4 Ever!
Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today’s episode is the one for you. We’re diving into what you need to do now, so you can make more money later. Get your notebook out now so you can plan out your best
172: Pricing Your Services to ACTUALLY Make Money as a Social Media Manager
“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month.But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode,
171: Starting a Membership as a Social Media Manager: Ideas, Tips for Success & What to Avoid
If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong!In today’s episode, we’re giving you five ideas for memberships that social media managers could run and why they make such brilliant additions to your business. We’re also sharing why it might be a good idea not to copy how we run our membership, The Inner Hub, at least not in
170: Our WORST Discovery Call Ever… Here’s How You Can Avoid Their Mistakes
We had the worst discovery call ever. And we really mean that.We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of
169: 3 Ways to Make the Most of Your Lead Magnet
Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someo
BONUS: Instagram's new features and the CURVEBALL no one saw coming!!
This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about! Find out what that is and hear how we'll be strategically using these new features!Drop into our DMs with your thoughts too!
168: Boosted Posts: The Good, The Bad and The Ugly!
Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!In this episode, we’re chatting about:What boosted posts are and how they’
167: Reduce Your Tax Bill By Claiming These 6 Expenses
Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax
166: The 3 Types of Content You Need to Pin on Social Media
It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business
165: 4 Secret Places to Find Content Ideas
Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many an
164: 3 Critical Ways to Legally Protect Your Business as a Freelancer
Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself
163: 8 Essentials a Social Media Manager Needs on Their Website
Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build tru
162: Our Three Biggest Takeaways from Atomicon 2025
Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks.We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as possi
161: How to Get New Clients When You Only Have a Small Audience on Social Media [Re-Release]
If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say, you’re wrong!In today’s episode, we’re sharing all about why your follower count doesn’t matter and where you can go to find your ideal clients if they aren’t finding you just yet. And we’re sharing why it’s still important for you to build your audien
160: Manage Your Client Relationships for a Stress-Free Summer
Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode. Summer is coming, and if you want to relax in peace, this is the epis
159: Get Ready for Summer! Why You Need to Plan Your Content NOW
Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to!That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Soun
158: Use Tracking to Prove Your ROI to Clients
If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ bu
157: 5 Mistakes to Avoid When Looking for Ads Management Clients [Re-Release]
If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices.In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up running
156: Why the Algorithm Isn’t Showing Your Content
If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in!In this episode, we’re c
155: Your Messaging is Confusing Your Audience.
Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs!So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that
154: Identify Red Flag Clients… Before You Start Working Together!
Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortunate situation?At the end of the day – you deserve to be paid. You’ve done the work, and your client isn’t holding up their end of the bargain. How can you make sure you get the mo
153: How to Create a Perfect Ad
There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or
152: 3 Easy Ways to Maximise Your Best Performing Content
Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to
151: Should You Make Controversial Content as a Social Media Manager?
Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opin
150: BTS: Our Business Retreat & How to Plan Your Own
Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lots)From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind the
149: You’re Missing Out on Money by Not Using This Social Media Strategy
Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back?If you’re a social media manager, this one strategy could help your client
148: Make Content Creation Easier
If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social
147: Stop Setting Social Media Goals That Don’t Work
Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if yo
146: How to Find Clients In Your Local Area
The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of
145: What Happened at Our Recent Roundtable (No, We Weren’t on The Traitors)
If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three s
144: 7 Ways to Make Sure Your Leads Buy From You
“Just following up!”“Circling back with you, Laura!”“Checking in for the 12th time, Laura?”How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s go
143: Everyone is Bitching About Trial Reels!
Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try bot
142: Can’t Afford to Turn Down Low-Budget Leads? Here’s What to Do
Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground.Or, are all the leads coming your way just too low-budget but you don’t feel you can say no to them?
141: Get Your Time Back as a Freelancer
Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don’t worry, we were in the same position once, and it’s actually rectifiable with three changes. To find out what they are, you’ll obviously have to tune into today’s episode. And, we’re doing some of the legwork for you by making this a slightly shorter episode so you’ll al
140: We’ve Been Keeping a Secret – It’s the End of an Era
It’s the end of an era! (Hello, Taylor Swift).But which era? You’ll have to listen to the episode to find out!We’re sharing how this impacts you, and what we’re doing instead, and what you can do now. And just know, this is a decision we’ve gone back and forth on about six times!In this episode, we’re chatting about:How we’re changing the way we support youWhat this change means for youHow you can
139: Overcome the Fear of Rejection
Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!). So, if you’re finding clients hard to sign, make sure you listen in to see if you’re doing one of these three things. We’re also talking about Chris Hemsworth, and why our new effect named after him is g
138: Why You’re Not Attracting Four-Figure Budget Clients
If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty out there that are – it’s just that unfortunately, you’re not attracting them to you. So, what is it that you’re doing that’s attracting low-budget clients, and turning off the high-paying ones? What can you start doing to attract businesses that are willing
137: What Are You Going to Start/Stop/Continue Doing on Social Media in 2025?
It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at the right time for you!In this special episode, you’re going to hear from us (as normal!) and also some other voices who are sharing what they’re going to start, stop and continue doing on social media in 2025. Hopefully this will give you lots of inspi
136: Trigger Emotions to Get More Engagement on Your Content
So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement?In this episode, we’re chatting about:W
135: Make Life Easier By Using This FREE Tool with Your Clients
We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients.We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if you’re ready to take back some time and energy in yo
134: Social Media Management Will Look Different in 2025: Get Ready For It!
Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right no
133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025!
As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so th
132: A Non-Woo Way to Get Realigned and Have an Epic 2025
Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you
131: How to Use a Real-Time Google Doc to Get More Clients
You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding
130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing
Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gl
129: Need More Money? When to Put Your Prices Up as a Social Media Manager
You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else i
128: How to Find Clients Who Can Pay High Prices
Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!In this episode, we’re chatting about:Finding out
127: Don’t Make These 8 Freelancer Money Mistakes
We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business an
126: Our Three Secrets to Passive Income Success
Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s
125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)
Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their ent
124: BTS: Our Instagram Audit Strategy
You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the w
123: 7 Services to Sell to Make Extra Money from B-Roll Videos
Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you cou
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