PR Matters - The Public Relations Podcast
PR Matters is a podcast for PR professionals and anyone wanting to learn about public relations and marketing. Presented by Steele Public Relations and hosted by former journalist Beverley Steele, it aims to demystify the PR industry. The early series focus on the fundamental question 'What is PR?' and explain the field in an accessible way. Each episode features insightful conversations with distinguished guests.
Episodes
The Learning PR S2 E13
Welcome to PR Matters – The Public Relations Podcast! Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you absolutely won’t want to miss!In this episode we talk about Steele PR founder, Beverley Steele's journey to sharpen up her skills across digital, project management and business scalability
The PR in Texas S2 E12
Welcome to PR Matters – The Public Relations Podcast! Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you absolutely won’t want to miss!In this episode we are delighted to welcome Kathleen Lucente, Founder and CEO of Red Fan Communications, based in Texas, USA.Kathleen delivers a mesmerizing insigh
The Automated PR S2 E11
Welcome to PR Matters – The Public Relations Podcast! This is your number one podcast show for news, views and insights.We get straight to the heart of a matter; no fluff, no adverts.In this episode I explore automation for PRs, marketeers, and anyone else who wants to do their own promotion. There are lots of repetitive tasks we can - and must - stop doing, so take a chill and and listen to my in
The PR Broadcast Report S2 E10
Welcome to PR Matters – The Public Relations Podcast! This is your number one podcast show for news, views and insights.We get straight to the heart of a matter; no fluff, no adverts.In this episode I talk to broadcast expert Phil Caplin of Broadcast Revolution agency. He shares his insights and casts light on why a broadcast strategy is an essential part of any successful PR and marketing plan Ph
The PR in 2026 S2 E9
Welcome to PR Matters – The Public Relations Podcast! Happy New Year to all of you, my listeners. I really look forward to bringing you some brilliant podcasts as the year gets into full swing. In this episode I take a reflective look back over the past 12 months, as an industry leader in communications and marketing, and talk about key areas for next year, such as AI, project management disciplin
The PR Recruiter New Zealand S2 E8
Welcome to PR Matters – The Public Relations Podcast! In today’s episode, we're thrilled to introduce Paul Patton as guest podcast host along with his guest, Kate Williams, a senior recruitment consultant from New Zealand firm Momentum. Paul takes the reigns from usual podcast host, Beverley Steele, to mix it up a bit! He shines a light on comms recruitment in New Zealand and asks 'What ar
The PR in London S2 E7
Welcome to PR Matters – The Public Relations Podcast! In today’s episode, I’m thrilled to introduce Francesca Gamble (Donnellan), the dynamic founder of 29 London, a leading independent creative communications agency. 29 London is renowned for elevating brands, forging powerful connections, and achieving measurable client success through innovative PR, strategic partnerships, influencer collaborat
The PR in USA: S2 E6
Welcome back to the second series of PR Matters - The Public Relations Podcast. This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answers ab
The PR in Bali: S2 E5
Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing lan
The PR in New Zealand: S2 E4
Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing lan
The PR and AI: S2 E3
Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing lan
The PR in Dubai: S2 E2
Welcome back to the second series of PR Matters - The Public Relations Podcast. This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing landscape. I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answ
The Chartered PR: S2 E1
Welcome back to the second series of PR Matters - The Public Relations Podcast!I am so excited for this series because it's going to take me - and you - on an ambition-infused journey across the whole globe in our search for answers about what makes good PR and marketing. It's all designed to help you - our listeners - without whom there would be no point to this. So please show your appreciation
The PR Big Break S1 E20
Welcome to Series 1 Episode 20 of 'PR Matters - The Public Relations Podcast'.
This is our last episode in Series 1! Come and join us for a glass of fizz.
You've been amazing, so thank you.
We'll be back with Series 2 in September 2024, when there'll be a line-up of inspiring, ambitious and, quite frankly, magical and mystical guests, with decades of wisdom to share with you s
The Broadcaster And The PR S1 E19
Welcome to Series 1 Episode 19 of 'PR Matters - The Public Relations Podcast'.
This is our penultimate episode in Series 1 - The Broadcast And The PR. The second series is out in September and will be even better! Make sure you follow us so you don't miss out!
ALERT: There are sound issues on this podcast but the content is so fab - I had to publish!
Phil Caplin from London-based agen
The Music Manager And The PR S1 E18
Welcome to Series 1 Episode 18 of 'PR Matters - The Public Relations Podcast' where you'll learn all about music management and how public relations plays a central part in rocketing musical careers.
We talk to legendary music manager Natasha Maddison about her career managing and promoting American funk and soul jazz saxophonist, Maceo Parker, best known for his work with James Brown
The Fear of Public Speaking S1 E17
Welcome to Series 1 Episode 17 of 'PR Matters - The Public Relations Podcast' where you'll learn how to master the fear of public speaking.
Glossophobia is one of the biggest phobias in the western world! But what causes it? Why are some of us more prone to this fear than others? As a PR you need nuclear levels of confidence, but many lack it. So, how do we get it?
We talk to expert tr
How To Be A Confident PR S1 E16
Welcome to Series 1 EP 16 of 'PR Matters - The Public Relations Podcast.'
Do you struggle with confidence while working as a PR? Do you find it hard to talk about your work in front of your team because you're shy or nervous - yet you're in a role which requires nuclear levels of confidence? Don't worry. You're not alone. There are plenty of ways to get rid of this annoying
Do You Need PR Training? S1 E15
Welcome to Series 1 EP 15 of 'PR Matters - The Public Relations Podcast.'
Do you need PR training? Come to the 'Push Your Own PR' day on Wed, March 27, 20024 in Manchester.
You'll learn how to manage your own PR. You'll learn how to attract the media and how to exploit it so that your business attracts more customers.
Steele Public Relations brings you ‘Push Your Own PR’ -
Why do Businesses Need PR? S1 E13
Welcome to Series 1 Episode 13 of 'PR Matters - The Public Relations Podcast' where you'll learn why it's essential for businesses to own a PR & marketing plan. What should your PR & marketing plan look like? How do you get out there and promote your business? At what stage in business should a PR & marketing plan kick-in? What should businesses avoid when they're d
Who is the Host? S1 E14
Welcome to Series 1 Episode 14 of PR Matters - The Public Relations Podcast where we learn more about the show host - Beverley Walkden (Steele).
Bev is managing director of Steele Public Relations Limited and is a former TV and print Journalist. Her clients are varied and include Government departments, universities, local authorities, and a variety of private large companies.
She is an active m
The Science Behind PR S1 E12
Welcome to Series 1 Episode 12 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the science of PR as it relates to human behaviour. Scientifically informed behaviour change campaigns are commonly used by the Government, local councils and the third sector, to get us to change the way we behave, to do things like improve recycling rates, or clamp down on motor
Is PR Creative? S1 E11
Welcome to Series 1 Episode 11 of 'PR Matters - The Public Relations Podcast'. In this episode we explore whether PR can be truly creative when SME clients want instant results. Isn't it tempting to turn to tried and trusted methods? Is it only the big agencies that can afford to be super creative and risk failing? How do smaller creative agencies go about being creative with small bud
The PR and The Politician S1 E10
Welcome to Series 1 Episode 10 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamic world of political 'spin doctors'. and their highly attuned instinct for survival - or not! We welcome seasoned political PR expert adviser, Kevin Meagher, who explains what it takes to break through in this demanding career - High risk and high stakes! Underst
How to Write and Pitch Good PR S1 E9
Welcome to Series 1 Episode 9 of 'PR Matters - The Public Relations Podcast' where you'll learn how simple it is to create and pitch great PR that Journalists will crave. Listen to the crucial steps on how to craft a press release and package it up so that a Journalist will use it in their publication - or on their TV or radio station - with the aim of reaching millions of people.
Join
How to Handle a PR Crisis S1 E8
Welcome to Series 1 Episode 8 of 'PR Matters - The Public Relations Podcast' where you'll learn how to handle a PR Crisis from one of the country's top experts, Amanda Coleman. Amanda worked as a crisis communications expert for the Police Force for many years. Listen and learn the crucial steps about what to do when a crisis breaks. Who needs to be in the room when decisions are m
FESTIVE SPECIAL '24 - How To Push Your Own PR
A big welcome to this FESTIVE SPECIAL (2024) of 'PR Matters - The Public Relations Podcast' where you'll learn all about the art of pushing your own Public Relations. Sit back and relax and be inspired while you've got some 'you' time and learn how to become comfortable with self-promotion, critical to breaking through and achieving the success you deserve. Will 2024 be the
What is Brand Photography? S1 E7
Welcome to Series 1 Episode 7 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the powerful world of brand photography and how a good photo can catapult your personal brand to new heights. Meet dynamic professional, Aga Mortlock, who sets out on her photographic commissions to 'see into the souls' of her clients because that's where the beauty lie
Why You Should Self Publish S1 E6
Welcome to Series 1 Episode 6 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the world of self-publishing and how a book can be your ultimate business card. Could you write a best seller? We've all got a book inside us apparently, and now you can get your story out there to the world and enjoy automated income from it. Join host, former award-wi
The PR and The Journalist S1 E5
Welcome to Series 1 Episode 5 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamics between the Journalist and the PR professional. How do these two professionals work together in the media industry? How do you launch your story to the mass media and trust it will be treated fairly? Join host, former award-winning TV and newspaper Journalist,
PR Strategies S1 E4
Welcome to Series 1 Episode 4 of podcast 'PR Matters - The Public Relations Podcast' where you'll hear why every reputable organisation needs to create and own an effective communications strategy. It's all about generating ideas for maximising your profile and making sure those ideas are executed at the right time and in the right place. But how do you start to put a strategic pla
PR Disasters S1 E3
Welcome to Series 1 Episode 3 of podcast 'PR Matters - The Public Relations Podcast'.
Dive into the world of PR disasters with host Beverley Walkden, and special guest, PR guru, Paul Patton, in this gripping episode.
Uncover the anatomy of a PR disaster, learn essential management strategies, and gain valuable insights on prevention.
As former award-winning TV and newspaper journalist Be
Artificial Intelligence S1 E2
Welcome to Series 1 Episode 2 of podcast 'PR Matters - The Public Relations Podcast' where you'll explore the intersection of AI and Public Relations. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to PR guru, Paul Patton, and the award-winning Ethical Team PR Consultancy head honcho, Iain Patton, as they delve into the impact of AI, including
What is PR? S1 E1
Welcome to Series 1 of our podcast, where we kick things off with Episode 1, 'What is PR?'. In this series, we're going back to basics to explore the essential foundations of the public relations world.
Our esteemed guest for this episode is none other than Paul Patton, a renowned PR consultant and Associate at Steele Public Relations and Recruitment. With a successful track record of running a
