Globally Speaking
Globally Speaking is a podcast from RWS that explores how to unlock global understanding. Each episode offers expert insights on language, content, data, and ideas. The show focuses on growing the value of those assets across international markets and cultures. It is aimed at listeners interested in global communication and localization.
Episodes
Cultural Intelligence Series - The language specialist’s role is evolving, and enterprise AI depends on it
For years, the localization industry has told a story about speed, cost and quality. But as AI transforms how content is created and translated, that narrative and those metrics alone are no longer enough to define the value of language expertise.
In our latest Cultural Intelligence Podcast episode, Maria Schnell, Chief Language Officer at RWS, explores why this moment is unlike any other in the
Cultural Intelligence Series - When cultural risk becomes legal risk: IP, compliance and the limits of AI
In IP, getting the language wrong isn't a quality issue but a legal one.
James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context.
Not just the legal context of a jurisdiction, but the full lifecycle context of a portfolio; where every decision, every filing, every ownersh
Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart.
Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and why the biggest mistake teams are making right now has nothing to do with budget or bandwidth. It's about the story.
As
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models?
Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join our latest Cultural Intelligence podcast episode to explore what modern marketing looks like in the age of AI – and why
More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used.
Key topics covered:
* Why localization testing is so much more than translation, but rather where linguistics meets engineering
* The hidden technical work behind t
Cultural Intelligence Series – The new rules of global success
"Some brands are really proud - they have thousands and thousands of pages in hundreds of languages. But nobody reads them. Gone are the days when you were translating for the sake of it.”
Ben Faes, CEO of RWS, joins the Cultural Intelligence Podcast for a conversation on what’s reshaping global brand strategy - and why Cultural Intelligence is now fundamental to succeed.
In this episode:
* Why
Cultural Intelligence Series – AI in life sciences - the green zone, the red zone and what comes next
How do you introduce AI into one of the world’s most regulated industries?
Dan Herron, Global VP of Digital Health at RWS, joins the Cultural Intelligence Podcast to discuss how life sciences teams can responsibly apply AI in clinical operations, COAs, and linguistic validation:
* Why life sciences is uniquely complex for AI adoption, and why regulation, bias, and documentation matter so much
*
Is your digital communication truly accessible to everyone?
In this Globally Speaking episode, we sit down with Lisa Riemers and Matisse Hamel-Nelis, authors of "Accessible Communications", to explore how to move beyond checkbox compliance and build communication that genuinely works for all.
Key topics covered:
* Why accessibility shouldn’t be just a legal requirement
* The "digital curb cut effect": how accessibility features benefit everyone
* Common
Cultural Intelligence Series - What it takes to make enterprise AI work in the real world
When AI POCs shine in isolation… but struggle at enterprise scale.
Host Marine Esquenet welcomes Matt Hardy to explore why AI prototypes dazzle in demos yet struggle in production, and how cultural intelligence can bridge that gap.
Matt unpacks real challenges:
* Why AI POCs look flawless alone but break under production pressures
* What separates "working demos" from trusted, adopted enterpris
Cultural Intelligence Series - When AI goes global: Culture, trust and the limits of scale
In this first episode of The Cultural Intelligence Series, host Marine Esquenet sits down with Marina Pantcheva to explore what happens when global growth moves faster than our ability to manage meaning, context and trust.
Marina helps us unpack:
- Why culture remains one of the hardest variables for global leaders to master but also the easiest to underestimate
- The real-world risks of one-size
Can AI help bring underrepresented languages onto the global map?
This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections.
On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in Por
Is studio-free dubbing really around the corner?
Is studio-free dubbing really around the corner?
AI voices are improving fast. But can they truly replace actors – and should they?
In our latest Globally Speaking Podcast episode, Michael Wayne (Head of Media & Entertainment at RWS) and Justin Beaudin (Founder & CEO of Adapt) come together to separate what’s possible from what’s pure hype.
They unpack:
* Where synthetic voices really work
* Wh
Ahead of the AI game: IP perspectives on adoption, barriers & Human-AI balance
Did you know 92% of IP professionals plan to try AI, yet 79% cite accuracy as a top barrier?
Generative AI is reshaping the IP world, but are today’s tools truly delivering? In this new episode of the Globally Speaking podcast, we dive into the findings of RWS’s “Ahead of the Game” survey, unpacking how IP professionals are using AI today, where it falls short, and what needs to change.
RWS CEO
Discover how AI is rewriting localization with the Translation Technology Insights 2025 report
Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report!
AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders
Your guide to selecting the right LLM
Ever find yourself wondering which AI model works best for different needs, whether it’s planning your next trip or boosting productivity at work? In this episode of the Globally Speaking Podcast, host Çetin Amirak sits down with Tomáš Burkert, Technical Lead, linguist, and AI expert with TrainAI by RWS, to unpack the art and science of choosing the right large language model (LLM).
Tomas shares
Real stories: how local nuances bring global brands to life
Have you ever considered how differently beauty standards and body ideals are perceived from one country to another? Or how, during the pandemic, brands had to navigate not only cultural nuances but also rapidly changing local regulations? These are just some of our favorite real-world challenges explored in the latest episode of the Globally Speaking Podcast.
Our host, Stuart Davison, Creative D
Beyond words: the rise of voice in a hands-free world
We’re excited to unveil our brand-new Globally Speaking identity! Experience it firsthand in our latest episode!
This time, our host Matt Hardy sits down with Gil Hetz, VP of AI at aiOla, to explore the rise of voice as the future of human–machine interaction. Why is speech becoming the go-to interface? Because it’s faster, more natural, and simply more practical, especially when your hands are f
Keeping it real: Authentic brand storytelling when AI joins the team
Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide.
Dirk offers a behind-the-scenes look at how brands connect with people acr
Creative Series: Stories with heart — the art of storytelling
In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences.
James shares Hocus
Women leading the way - Breaking barriers in AI and Tech
Happy International Women's Day! In this special Globally Speaking episode, our host Amanda Newton, President of Global Content Services at RWS, sits down with three remarkable leaders in AI and technology:
• Pia F. Bresnan, Senior Globalization Manager at Uber
• Giselle Tran, Senior Manager, Language Experience & Technology at Sage
• Jennifer Vela-Valido, Localization Quality Program & Innovat
Creative Series: The double-edged sword — the role of AI in human creativity
How does one of the world’s most renowned design platforms make design accessible to users in over 190 international markets and in 106 languages?
Our host, Stuart Davison, Creative Director at RWS, is joined by Michael Levot, Head of Localization and Internationalization at Canva, as they answer this question and explore the pivotal topics of creativity, accessibility, trust, and representation i
How is AI reshaping the eLearning landscape?
In this episode of the Globally Speaking Podcast, Cassandra Prieto, Sr. Director, Client Services at RWS, and Dominique Biliato, VP of Learning Operations at SAI360, discuss how SAI360 is leveraging AI to revolutionize the eLearning space and enhance customer benefits.
Dominique shares how SAI360 empowers organizations worldwide with integrated ethics, governance, risk, and compliance software, s
AI Dialogues: The human edge in AI
In this episode of the Globally Speaking Podcast on the future of human-machine collaboration, Emma Fisher, Vice President of Global Marketing at RWS, sits down with Melanie Peterson, Senior Program Director of Train AI at RWS, to discuss the essential role of the human touch in AI development.
As AI technology continues to evolve, the need for ethical standards in data training becomes increasin
Unlocking success: How Hyatt partnered with Unboxed and RWS to create a more inclusive global learning strategy
In this new episode of Globally Speaking, host Lenny Grinberg, VP of Sales at RWS, sits down with Christopher Auteberry, Director of Commercial Learning and Development for Americas at Hyatt Hotels, and Dave Romero, Co-founder and President of Unboxed Training & Technology. They recount their unexpected meeting at a Learning & Development event that sparked a powerful partnership, leading to a tra
AI Dialogues: Exploring the evolution of Generative AI with AWS
Are you ready to jump into the future of AI? In this new episode of our Globally Speaking podcast, join RWS's Çetin Amirak and AWS's Andrea Frio as they explore the exciting evolution of generative AI, from experimentation in 2023 to full-scale production in 2024.
Discover how generative AI is transforming customer experiences, supercharging productivity, and sparking creativity - but don’t overl
AI Dialogues: How to build trustworthy content and win your clients’ confidence with RAG
How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which your clients can trust your content?
The stakes are high for businesses looking to implement AI and large language models (LLMs) – almost half (47%) e
Empowering every translator: our commitment to inclusivity and accessibility (Part 2)
This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio.
Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired langua
Empowering every translator: our commitment to inclusivity and accessibility (Part 1)
This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio.
Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired langua
Artificial Intelligence: it’s not an ‘IF’ but a ‘WHEN’
In our latest episode of the Globally Speaking Podcast, join Francisco Gomez, CEO of Factum Global, as he sits down with Jordan Cockrell to share some insights into what’s on the minds of today’s CEOs.
Find out why most leaders are optimistic about the role of AI, cyber security and digital transformation and learn why 84 % of them see geographic expansion as a way to diversify risk and look for
AI Dialogues: can AI truly understand the world?
Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them.
This leads us to the question: Can AI truly understand our world if it relies solely on linguistic training data? The reality is that language is an abstraction – an oversimplification of the world that doesn’t contain all the information h
How do you unlock mutual understanding in crisis situations around the world?
Digital services (and digital access to information) are an increasingly important means of helping marginalized groups in emergencies. But, as you can imagine, there are many barriers preventing equal access to online information and apps. For instance, when international humanitarian organizations offer services in only international or official languages, many minority language speakers are exc
From dream to reality: shaping the future of localization with AI
“Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”.
Listen to Loïc Dufresne de Virel, 25-year industry veteran and head of localization at Intel, who couldn’t be more enthusiastic about recent AI developme
AI Dialogues: exploring the significance of training AI models
It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the accuracy and effectiveness of machine learning models? The more diverse and representative the data, the better the AI model can perform in terms of nuance. Did you ever wonder how to ensure that AI discerns what Americans would wear to a wedding? And wh
The journey from translator to launching a language services provider. An insider’s view.
In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she explains how she started out as a translator and language specialist and ended up opening her own language services agency, completing a full cycle of professional development.
As she explains, in her early days in the localization industry, the role of
What everybody wants is everything in their own language
There are so many things you'd miss out on if someone hadn't taken the time to translate them... the best literature, the trendy Netflix shows or the instructions for your medicine. Plus, learning a language so you can have a conversation with someone from another country that you wouldn't otherwise be able to understand, or so you can understand music in another language, is so powerful.
These a
Over delivering at localization for Under Armour
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges?
Is there a translation policy in place?
What needs to be translated, and into which languages?
Who is responsible for reporting and the communication around it?
Find out what Renée Lemley, former Global Copy Director at Under Armour, has to say about her exper
Unlocking the grid: the fascinating story of what3words' unique localization journey
‘Hurt. Soap. Blows.’
In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today. But now we're wondering what those three words would be like in French. Well, if we switch languages, it becomes ‘Gîte. Lavande. Aviron.’
There are so many situations in life where you need to tell someone exactly where you are, but you don't have
AI Dialogues: humans vs. LLMs’ language learning
It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one of the most profoundly human characteristics on earth, it explains why we tend to compare LLMs like GPT or PaLM (Bard) to humans, and even attribute emotions to them.
But in the same way that we don't expect an airplane to flap its wings like a bi
Scaling success with Linde: How localizing eLearning programmes engaged 8,000+ employees in just one year
Have you ever heard of gas technology? And how it impacts our everyday life?\
Well, Linde's gas and technologies are used, among other things, in Coca Cola, for oxygen masks and... to cool and freeze pizzas!
In this latest episode of the Globally Speaking podcast, Jordan Cockrell and Dora Jakopović sit with Lauren Wojtaszek and Manja Konschak-Steffes to talk about how they trained over 8,000 empl
Localization lead on Google's International Growth Team
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch.
Similarly, a client in the US would like to see large streets in his advertisin
Qualtrics - how to introduce empathy to your customer experience
You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things are now changing.
According to our latest research, 58% of global consumers now trust global brands with a localized online presence equally to those with a physical presence. That’s an incredible opportunity when you think about it – over half of
Product localization in China: pitfalls and exciting trends
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business, ensure that you are speaking to users in their own language and impacting their customer journey in a culturally relevant way?
In this episode, Marine Esquenet talks to Zhongjun GE, head of the localization team at ByteDance, who explains how China-ba
How can cultural savvy (or the lack of it) make or break a global campaign?
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a name that no current machine translation could fathom: Gui Mo Ba, which could be translated as ‘the invincible juggernaut’. Why? Because one size doesn’t fit all when it comes to translating according to cultures. That’s when transcreation works its
Language. The secret behind IKEA's success
How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to translate your all your content – particularly your product names – into local languages. But not always. Take IKEA as an example. The company’s products are listed in Swedish across many of its foreign language websites, including France, UK and Spain. I
In Understanding We Trust
You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A recent survey revealed that nine in ten consumers feel that brands must show their understanding and appreciation of national identity and culture – but only 23% feel brands understand are actually doing so. Given our reliance on digital – isn’t it abo
We’re humans. We want to connect.
It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to connect with them, according to research. But, to connect with consumers you need to build trust, communicate clearly and consistently – in their own language – and across their device of choice. When you have millions of customers, how can you ensur
Culture and context. Never overlook the basics.
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the population live in apartments. This crude example
Understanding you, understanding me. How brands can unlock global understanding
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences. And they want of this own language, 24/7, and on any device. In short, they want to understand you – and they want you to understand them. But how can companies unlock this level of understanding? Let’s
What is cosmolocalization and how does it impact the metaverse
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking, Immersive Virtual Reality and Augmented Reality (XR) technologies, for a fascinating discussion around cosmolocalization and the metaverse.
Listen to Andrew and Vangelis introduce the concepts of the metaverse and the emerging technologies that impact t
Rethink your globalization data strategy with VMware
In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging business data to build the roadmap of product globalization at VMware. In this conversation, we explore how to pick relevant data metrics, working with limited data resources and budgets, how to grow your localization scope, and much more. Tune in and ge
The Story Behind the Globalization Strategy Playbook
In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest.
Francesca tells us the story behind how twelve localization industry leaders came together to write the Globalization Strategy Playbook. The playbook attem
Is Language Operations the Future of Localization
In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and if Language Operations is the right step forward for the industry. Tune in and let us know if you agree or disagree if Language Operations is the next frontier for localization.
Masterclass in SEO localization with TranslaStars
In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on what is SEO localization, how to be culturally relevant in your SEO strategy, debunking the myths of c
Realities of Implementing Continuous Localization at Dell
In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing continuous localization. Tune in and learn all about the benefits and challenges Dell faces moving to a continuous localization model.
The Past, Present and Future of the Globalization and Localization Association (GALA)
In this episode of Globally Speaking, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important role in supporting its members by addressing the challenges of the localization industry. Tune in to hear all this and more.
Tactics and Trends in SEO
In this episode of Globally Speaking, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools factor into the world of SEO. Tune in to hear all this and more.
A New Way to Look at Quality
In this episode of Globally Speaking, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how to change the business perception of a quality programme from a cost to an investment and the effect machine translation (MT) is having on quality. Tune in to hear all this and more.
Localization Leadership in the Tech Industry
In this episode of Globally Speaking, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks about her experience with building a localization program from scratch, working in Japan and her leadership role in the non-profit organization Women In Localization. Tune in to hear all this and more.
Hyper-personalization and Selling to Markets of One
In this episode of Globally Speaking, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.
Getting a Handle on SEO
In this episode of the Globally Speaking, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the current trends in SEO, the future of search and how your website can stay “SEO healthy” and at the top the search rankings. Tune in to hear all this and more.
Accessibility and the Future of Video Localization
In this episode of Globally Speaking, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about accessibility and the importance of subtitles for both foreign and native language versions, as a tool to increase audience engagement and ROI. Tune in to hear all this and more.
How Planet Word Museum in DC Celebrates Words and Language
In this episode of the Globally Speaking, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on promoting literacy and multilingualism and celebrating the diverseness of languages everywhere. Tune in to hear all this and more.
How User Experience Drove Localization at a Start-up
In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer experience (CX) is paramount, how it is impacted by translation and how product adaptation might be required.
How Translation Reveals the History of a City
In episode 113 of Globally Speaking, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s history. We look at how people’s perspectives of cities change depending on language, the traces translation leaves on cities and how a traveler should seek to understand a city through ‘ghost signs’. Tu
Opening China to the Global Market
In this episode of Globally Speaking, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear al
Tinder Takes Dating Worldwide
In this episode of Globally Speaking, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for global growth and gives us his tips on what makes Tinder successful at moving into new markets. He also shares interesting insights into how online dating is changing cultures worldwide. Tune in to hear a
Choosing and Implementing a Translation Management System (TMS) at Slack
In this episode of Globally Speaking, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translation management system (TMS) and shares with us what features and functions Slack considered, their migration process and the subsequent benefits to the business. Tune in to hear all this and more.
Applying Google’s E-A-T Guidelines to Your SEO Program
In this episode of Globally Speaking, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving.
The Importance of Terminology Work in Machine Translation and Search Engine Optimization
In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use terminology in artificial intelligence (AI), machine
Employee Profiling for a Better World
In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world. Tune in to hear Vanessa explain what talent optimization is, how it differs around the world and how bet
How Video Localization Is All Wrong (and How to Fix It)
In this episode, we talk to Andre Hemker, the new CEO of translation technology company [Wordbee](https://www.wordbee.com/). Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.
A CIO on Digital Transformation and Cultural Change
In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in driving digital transformation at the company. Tune in to hear Jim share some interesting stories about his time at Microsoft, the steps to enterprise digital transformation and the important role that cor
The Elements of a Strategic Localization Program
Alex Pereverzevs, Product Lead at [Lokalise](https://lokalise.com/) and tech enthusiast, sits down with us to talk localization tech. Alex explains some of the technology strategies international companies employ to boost brand exposure and why thinking about localization sooner is better. He also shares his insight on the current and future possibilities of intuitive translation management system
Pinterest Has Localization Pinned Down
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve an optimum blend of global messaging and local re
Localization Technology Trends and Predictions
In this episode of Globally Speaking, we sit down with Global Solutions Architect Manager for [XTM International](https://xtm.cloud/) Alex Zekakis. Alex shares his experiences from an 11-year career in localization and how his IT background bolstered his current success in the industry. He evaluates the rise of automated translation and its effect on the roles of language experts. Tune in to hear
Balancing Local and Global Internal Communications
Internal localization consultant Ray Walsh joins us on the 101st episode of Globally Speaking. Ray shares his knowledge from a 20-year career in internal communication. With him we explore the intricacies of corporate relationships on a global scale. He also touches on key strategies from his acclaimed book *Localizing Employee Communication: The Handbook.*
Tune in now for all this and more!
Teaching, Learning and Growing in Localization Featuring Priscila Mello
In this episode of Globally Speaking, we sit down with localization analyst Priscila Mello who highlights the value of translation when operating on a global scale. She also touches on the importance of understanding language intricacies when creating open, effective lines of communication with international clients. And lastly, she discusses her career path as a lifelong language teacher and stud
A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to provide local users with the best possible custom
How Translators without Borders Is Fighting COVID-19
We speak to Stella Paris, Head of Language Services at Translators without Borders, in this episode of Globally Speaking. She offers a detailed account of the 'infodemic' that has sprung out of the COVID-19 crisis. She also talks about various projects that Translators without Borders is driving to translate and disseminate critical information worldwide.
Click Play below to learn more!
Localization in the Evolving Entertainment Industry
In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of [Iyuno Media Group](https://www.iyunomg.com/), about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but required multimedia localization to evolve. We also discuss how to set up media localization teams for maximum efficiency, how
