The Affiliate Marketing Podcast
Lee-Ann Johnstone - The Host of The Affiliate Marketing Podcast and Foudner of KonverJ.io 303 episodes Nov 11, 2026
The Affiliate Marketing Podcast is a show dedicated to helping marketers do affiliate and performance marketing better. Host Lee-Ann Johnstone, founder of Affiverse, interviews digital marketing veterans, entrepreneurs and SaaS product providers about how the industry keeps changing. Episodes explore how brands build successful affiliate programmes and generate consistent partner referrals and sales. Listeners get practical guidance on launching, scaling and growing an affiliate programme in a fast-moving digital landscape.
Episodes
Beyond FTDs: What Modern Affiliate Programs Need to Win
In the Season 27 opener of The Affiliate Marketing Podcast, Lee-Ann is joined by Trackdesk Sales Director Sandesh Gunjal to discuss which iGaming affiliate metrics matter beyond first-time deposits (FTDs). They explore how reliable tracking and real-time reporting on betting activity, player lifetime value, and revenue can help affiliates assess traffic quality and build trust with operators.Sande
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data, influencers, mobile, and now AI-driven discovery. AI visibility in affiliate marketing is raising new questions about which partners influence consumers before they click.In this episode, Lee-Ann i
Don’t Play Small: How Makeberry Helps Casino Affiliates Scale Smarter
Casino affiliate marketing continues to grow, but with more brands, publishers, and competition entering the market, finding reliable partners has become increasingly challenging.In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Oleksandr Kulyk, VP of Partnerships at Makeberry Affiliates, to discuss the publisher side of the casino affiliate ecosystem. Their conversation exp
Scaling Paid Media in the AI Era: Strategy, Optimisation & Market Expansion
Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how to use these tools effectively.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Andrei Blosh, Business Development Team Leader at PropellerAds, to discuss the evolving w
AI Affiliate Fraud and the New Era of Partner Vetting
AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down with Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, to explore how artificial intelligence is changing affiliate marketing, from improving productivity and automation to creating new challe
How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How do affiliate programs scale when teams, partners, and data become more complex?In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how affiliate marketing has evolved over the past seven years and why affiliate program automation has become increasingly important for managing modern programs.Margarita shares her journey from joining
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to reach.In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Barb Tasci, CEO of All-in Global and Co-Founder of the Revpanda Group, to disc
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy?Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Business Development at Voluum to discuss how iGaming and affiliate programs are shifting away from single-channel dependency and into a multi-layered acquisition model
How AI is Democratising and Personalising Affiliate Program Management
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day?Today, Lee-Ann sits down with Michael Cole, CMO at Everflow, to break down how AI is already changing the way affiliate programs are tracked, managed, and scaled, not in theory, but in real workflows being use
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast!In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned casino games, and the growing need for trust in online gaming affiliate marketing.As fake casino content becomes harder to spot, affiliates f
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads?In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, to explore how Reddit marketing is becoming part of modern brand awareness and affiliate strategy. Mary explains how Nicely Network helps brands build AI visibility by using
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management?In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic Labs, to explore how performance-driven affiliate marketing intersects with human relationships, sensitivity, and trust. Tali shares her journey from fundraising
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners, who shares her insights on how brands can effectively convert attention into real performance during major sporting events. Vitaliia walks us through the meticulous preparation that goes into p
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the PartnerDorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more than 828 million euros in GMV. But the number that matters most to him is not the revenue figure. It is the question nobody asked when they built every traditional
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely?If your affiliate program and creator program sit in separate budget lines with separate managers measured against completely different success metrics, this episode will feel uncomfortably familiar. Todd Ulisoe, Chief Revenue Officer of No
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers right now, why most of them are flying blind without realising it, and what the ones who are thriving are doing differently. The conversation covers HCU updates, AI overviews can
From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen.Olivia Davson is the co-founder of Cubbi, the UK's first discount platform built specifically for verified new and expecting parents. She launched it eight weeks after having her first child, built the first
AEO, GEO, SEO: Who, What & Why
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them.If you have been half-listening to conversations about AI search and hoping it will settle down before you have to do anything about it, this episode is your wake-up call. Reza Moaiandin, co-founder of SALT.agency, has spent 25 years watching the inter
Is Your Affiliate Program Sick? How to Triage It
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, reta
Mastering The Art of Difficult Conversations With Affiliate Partners
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.If you have ever walked into a partner meeting already dreading it, or sent a reactive email on a Friday evening and regretted it by Sunday, this episode is for you. Tara Alvarez Garcia, performance and leadership coach with over
Why Traction Beats Perfection: Unveiling the Power of HerPlay
From Casino Dealer to iGaming Exit: What Hustle Actually Looks LikeYou've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel in 2024, traces every "fortunate" moment back to a decision, a risk, or a leap taken before she felt ready. In this episode, she joins Lee-Ann to ta
Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performanceIf you missed any episode this season, or if you listened to all of them and want to make sense of where they connect, this is the one to come back to. Lee-Ann revisits every guest from Season 24 and draws out the thread that ran through every conversation: affiliate ma
Rethinking Affiliate, Creator, and Marketplaces with Levanta
The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creato
Open Attribution: The Fix for the Zero-Click Era
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right NowSearch is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable clicks, and the content that influences purchasing decisions is increasingly going unrecognised and unpaid.In this episode, Lee-Ann sits down with
The Hidden Affiliate Risk That Could Sink Your Brand
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line.If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wolde Gabriel, CEO of Rightlander and a 20-year veteran of affiliate marketing, joins Lee-Ann to make the case that compliance is not a legal formality but a direct driver of
Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently)If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-Bart, founder of Performance Partners, has spent 17 years building relationships across every side of this industry: affiliate networks, brand-side program manageme
Awin's Adam Ross: Why Affiliate Still Wins! Two Decades Distilled in One Episode
Why tracking everything your affiliates do matters more now than ever before (and what conversion protection tells us about lost revenue)If your affiliate program isn't tracking properly, you could be losing millions without realising it. Adam Ross, CEO of Awin and 21-year industry veteran, reveals exactly how AI-powered search is fragmenting the customer journey, why deterministic tracking a
Beyond Discounts: Zilch Reveals What Actually Influences UK Purchases Today
If you're running an affiliate program based purely on last-click attribution, you're missing the complete picture of how customers actually buy. Phil Thompson, Partnerships Manager at fintech publisher Zilch, shares insights from their platform's 5 million UK customers to reveal shopping behaviours that challenge everything affiliate managers assume about consumer loyalty, price se
Conversations with a Pinnacle of the Affiliate Industry
When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two decades of watching her heroes receive that same recognition, the publisher-turned-executive director of the Performance Marketing Association finally earned the indus
Why Human Approaches to Building Affiliate Partnerships Still Work
The OG Publisher's Blueprint for Building Partnerships That Actually LastYour affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder of Squirrel and former owner of Pocket-lint (which he grew to 12.5 million monthly readers before exiting), reveals why most affiliate managers are accidentally destroying publi
The Great Affiliate Bypass: Understanding the Impact of AEO in 2026
Why Your Affiliate Program Might Be Losing Traffic Without You Realising ItWhen 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers discover financial products. Jon Ostler, CEO of finder.com and digital marketing veteran since 1997, reveals research that should worry every affiliate program manager: AI is scrapin
Honey, We Have a Problem? Navigating the Affiliate Channel in 2026
Why Auto-Approving Affiliates in 2026 Is Like Leaving Your Front Door Wide OpenIf you're still auto-approving affiliate applications or letting every partner type into your program without a clear strategy, this episode explains exactly why that approach will cost you this year. Ishtvan Torpoi, known industry-wide as "that affiliate guy," joins Lee-Ann to unpack the MegaLag controve
New Year, New Season: Affiliate Marketing Review and What's to Come
The Year Affiliate Marketing Proved Its Power While Rewriting All the RulesIf you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end withou
A Christmas Wrap-Up: The Conversations That Shaped This Season
A Christmas Day Special Celebrating the Insights, Breakthroughs, and Bold Conversations That Defined Our SeasonWelcome to this very special Christmas Day edition of the Affiliate Marketing Podcast. Throughout Season 23, we dug deep into the engines behind impactful content, questioned the role of SEO and AI algorithms in a world that still craves human connection, and spotlighted the evolution of
Ethical Affiliate Marketing in the Age of AI
When Automation Becomes Dehumanisation (And How to Stop It Before You Lose Your Best Partners)If you're using AI to manage your affiliate program but wondering why engagement keeps dropping, this episode explains exactly what's going wrong. Leanna Klyne, Affiverse's Agency Director with 18 years in the trenches, joins Lee-Ann to dissect the hidden cost of over-automation. They explo
Pathways to Performance: Mastering the Modern User Journey
Why Your Clicks Are Down But Your Impact Might Be UpIf your affiliate traffic feels fragmented and you're wondering whether to panic about AI search, this episode cuts through the noise. Ewen Finser, CEO of ScaleVisible, shares battle-tested insights from managing over 100 websites through Google's algorithm upheavals and into the AI era. Lee-Ann and Ewen discuss why Reddit threads now o
5 Tips for Growing your Affiliate Program in Emerging Markets like LATAM
Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire)If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through brute force marketing, but through something radical
The Future is Agentic: How to Prepare for AI in Affiliate Marketing
Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer ExperienceIf you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the noise. Katie King, who's been tracking AI developments since 2019 and advises major brands like O2, Arsenal, and Virgin, joins Lee-Ann Johnstone to reveal
The Power of Building Community Around your Affiliate Program
If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex discuss why most programs accidentally kill engageme
Beyond Google: Navigating the Multi-Channel Search Revolution
In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels o
Why Human-Centred Marketing Beats Every Algorithm
In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic. This conversation i
Affiliate Story: From Side Hustle to Global Publisher Platform
What happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europe's biggest fashion retailers. In this candid conversation with host Lee-Ann Johnstone, George reveals the brutal early days of building an affiliate business, the
Performance with Purpose: The Next Era of Affiliate Marketing
In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGaming to e-commerce—Florin shares the hard-won lessons that separate scaling programs from struggling ones.Florin pulls back the curtain on what actuall
The Secret Formula to High-Impact Content
What if everything you've been taught about promotional content is backwards?In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making affiliate managers and content creators rethink their entire strategy: for every promotional post you publish, you should be creating six educati
The Partnership Playbook: What This Season Taught Us
After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances.Industry veterans have shared frameworks that actually work in the trenches, not theoretical models that collapse under real-world pressure.
The Five Step Flywheel for Growing a Successful Partnership
Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-t
Data Partnerships: A Blueprint for Affiliate Program Success
Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experienc
Creating High-Value Connections: Relationship Mastery for Performance Marketers
From self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. In this candid conversation with host Lee-Ann Johnstone, Julia reveals how she transformed from someone who believed "building good software and having good custo
Lessons from Both Sides: Building Stronger Affiliate Relationships
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Ala
Partners, Not Just Payouts: What Really Makes Partnerships Work
This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving partnerships from those that crash and burn. This
Trust, Strategy, and Teamwork: The Foundations of Affiliate Success
From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsbook. In this fascinating
Why Retention Strategies Support Better Partnership Management
What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs. From a jaw-dropping case study that
How Smart Brand Owners Win Big With The Right Affiliate Moves
Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate s
The Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for Managers
Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the in
Building Partnerships That Last: Why Affiliates Deserve More & Operators Need to Listen
In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversati
Building Bulletproof Partnerships: Data, Control, Performance & Scaling
Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effecti
Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests
This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic
From Outreach to Outcomes: Building Smarter Affiliate Programs
In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, L
Optimising Wellness Affiliate Programs with Trust, Tech & Transparency
The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating in this space must navigate complex compliance requirements whilst maintaining profitability. However, as Anna Lewis demonstrates on this week’s Affilia
Traffic, Tools & Trust: How Everflow is Powering the New Affiliate Era
This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationships.Key segments of this podcast and where you can
The 6 Affiliate Wonders That Grow Affiliate Programs
Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affilia
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisiti
Performance Meets Precision: Building Stronger Affiliate Campaigns with Data
In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.From his early days learning affiliate marketin
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today
In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional
Affiliate in Totality – Why Data is the Game-Changer
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate program
Affiliate Network Strategies Reimagined: Building Better Relationships & Results
In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles o
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform af
Not Just a Moment: Why Affiliate Marketing is Everything
In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The sea
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals o
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging brandi
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The co
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offer
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, an
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency
In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social
AI for Non-Techies: How to Leverage Automation Without Losing Creativity
In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and con
How CSS Publishers Can Boost Your Affiliate Program Sales
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares
SEO Volatility & Affiliate Growth: How Publishers Are Adapting
In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.Key
The Art of Media Buying and How That Fits Into Your Affiliate Program
In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.The conversation also highlights effective
Simplifying Complex Strategies: Growing an Audience to 25 Million Followers
In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of
The Affiliate Marketing Playbook: Key Insights from This Season's Guests
Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, ni
