The Solo Business Playbook
Luna Business Solutions 13 episodes Sep 30, 2026
The Solo Business Playbook is a first-person podcast about freelancing and building a business on your own terms. The host shares what has worked and what hasn't while growing a solo business, from finding clients to increasing income. It also covers the emotional ups and downs of self-employment and the trade-offs involved in designing a working life that fits.
Episodes
Feeling Stuck? Make It So Easy It's Laughable with Laura Stevens of Build With Laura
Laura Stevens spent 11 years in corporate, most recently as a senior e-commerce product manager, before a message about voluntary redundancy landed while she was away in Cape Town. She had 24 hours to decide. Five months later, she's the founder of Build With Laura, working as a transformation coach and creative director for founders, brands and people in creative transition.In this episode, L
Why Your Tech Costs Are Growing Faster Than Your Revenue with Chenge Garaba of Forc Advisory
After more than a decade in senior finance roles at ASOS, Just Eat, Deliveroo and Global Fashion Group, Chenge Garaba realised the next step up the corporate ladder wasn't the life he wanted. So he started Forc Advisory, a fractional finance and tech finance consultancy for founder-led and VC-backed scale-ups.In this episode, Laura and Chenge talk about what's driving so many people out of
Why Founders Keep Getting Social Wrong, with Ella Bradley of Blank Social Co
Most founders know they should be showing up on social. Very few know what to actually film, how often to post, or which numbers are worth paying attention to.In this episode I'm joined by Ella Bradley, co-founder and creative director of Blank Social Co, a social creative direction house working with brands from upfront strategy through to ideation, production and delivery. Ella launched the
Procrastination with glitter on it: building Cos We Can with Hayley Garraway
Hayley Garraway founded Cos We Can, a single serve cheesecake brand sold in cans, on the idea that anyone can do the thing they keep putting off. In this episode she talks through what it actually took to get from baking bespoke cakes for friends at uni to running weekly drops with a proper order window, a canning machine shipped over from China, and a launch built on giving away the first 100 che
The fake "buy" button, and other ways to test an idea before you build it, with Jacob Petel of Fractional Creative
Most people spend a year building an idea nobody wanted. Jacon Petel spent that year finding out what people would actually pay for.In this episode I'm joined by Jake (Jacob), founder of Fractional Creative, a creative agency running Google and Meta ads and website development on flat monthly pricing with no long term contracts. We met in Bali about four years ago when we were both working ove
Four Years, No Profit: The Realities of Building Brick & Mortar Businesses, with Amy of Eat by Amy and Crumb
Amy is the founder of Eat by Amy, a vegan wholesale bakery, and Crumb, a vegan cookie and coffee shop, both in Islington. What started as a savoury vegan meal prep business (before Amy could even bake) turned into a bakery almost by accident, after customers kept asking for dessert.In this episode, Amy talks honestly about a first year of business that made her think she was smashing it, followed
From Corporate Burnout to Bricks and Mortar: Building Arvo Bathhouse with Jody Gilligan
In this episode I'm joined by Jody Gilligan, founder of Arvo, a neighbourhood sauna and plunge space in Walthamstow, East London. Jody spent years in tech, most recently as Head of Growth at a fast scaling software company, before walking away from it all at 30 to self-fund a bricks and mortar wellness business from scratch.We talk about what life actually looked like before Arvo, the slow bur
We're Not Transactional: Building a Business with Your Best Friend with Virgo & Sofia of MOLTO
Virgo and Sofia are the founders of Molto, a whole foods dessert brand born out of a Sunday night ritual. In this episode, we talk about Virgo's redundancy from a corporate finance role, the solo trips that quietly shifted both of their perspectives before Molto existed, and the exact moment a supermarket cookie run turned into a business idea.We also get into what it actually takes to build a
From Side Hustle to a Team of Her Own: Danielle Greene on Building Greene Creatives
Danielle Greene didn't set out to build a marketing agency. She helped a friend with her salon's Instagram, and eight years later she's running Greene Creatives with a team, a wait list, and clients who've stuck with her since the start.In this episode, Danielle talks through the corporate marketing job that pushed her toward self employment, the lockdown moment she handed in her n
Fake It Till You Make It Is a Lie: Building a Business That Feels True with Nadia Rose of Raya Rituals
In this episode I'm joined by Nadia Rose, feminine embodiment coach and founder of Raya Rituals, a space helping women reconnect with their bodies and rebuild trust in themselves.We get into why "fake it till you make it" is a lie, what it actually means to embody your brand rather than perform it, and how the fear of not feeling "ready" can keep you stuck for years. Nadia
The Highs and Lows Nobody Shows You: Building a Business in Your 20s with Sienna Fleur of Hausformer
In this episode I'm joined by Sienna Fleur, co-founder of Hausformer, the brand bringing foldable Reformer beds into people's homes across the UK and beyond. Sienna launched Hausformer at just 20 years old, self-funded, with no roadmap and a lot of figuring it out as she went. And in true Solo Business Playbook fashion, we get into the parts nobody puts on their grid.We talk about what it
What Two Years of Ghosting Potential Clients Taught Me About Imposter Syndrome
Welcome to the very first episode of The Solo Business Playbook. No polished setup, no perfectly lit shot, just me being honest about what building a business on your own actually looks like.For episode one, I wanted to talk about something I've struggled with for most of my career and something I know so many of you will relate to: imposter syndrome. I share my own story of putting off freela
The Solo Business Playbook Podcast Trailer
The Solo Business Playbook is my honest take on freelancing, starting a business, and building a career on your own terms without having it all figured out.I’ve taken the non-traditional path, from freelancing to building my own business, and in this podcast I share what’s actually worked, what hasn’t, and everything I’m still learning along the way. We’ll talk about finding clients, growing your
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