Informed: the podcast for LinkedIn® users
John Espirian 507 episodes Nov 7, 2026
Informed is a podcast for LinkedIn users who want to understand how the platform really works and how to use it effectively. It cuts through hype from self-appointed gurus and sanitised corporate reports, offering evidence-based, no-nonsense opinion on honest best practice. The show was created by Mark Williams, known as "Mr LinkedIn", and in late 2025 passed to John Espirian, a LinkedIn trainer, consultant and author of Content DNA. Episodes draw on more than a decade of practical experience advising people and businesses on how to get real value from LinkedIn.
Episodes
509. LinkedIn videos and the video feed
Two voice notes from Mark Lee, about sent invitation withdrawals and post impressions.Portrait video sampleShould captions be included in cinema screenings?Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small d
508. How much can we trust LinkedIn's numbers?
Postbag voice note from Ashley Leeds about negative effects of invitations not being accepted.This week, I've seen lots of people reporting very low impression counts.Microsoft/LinkedIn official stats for the end of October 2026My LinkedIn membership trackerSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSuppor
507. What's your experience of LinkedIn?
A few points to consider on what it means to have different experiences of LinkedIn.Voice notes for the Postbag:Mark Lee: adverts in the feed and posts referred into the feed Mic Adam: post visibility set to 1st connections only, and event issuesTamas Banki: do reposts affect my own original posts?Mary Wu: connect or follow first?What is your experience of LinkedIn?Buy a recording from UpLift Liv
506. Newsletters continued
PostbagMary Wu: post boostingMic Adam: company pagesAshley Leeds: LinkedIn groupsNicky Oliver: company verifications and newsletters Company page comment blocking and removing people from a pagePinned comments returnNew recommend / super like reaction for Premium membersMy interview on Embracing Marketing MistakesSolo and small business owners: join the Espresso+ community to improve your LinkedIn
505. Are LinkedIn newsletters in trouble?
Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate?Can your LinkedIn profile URL reveal your account's age?Native bold support for textLinkedIn newsletter analytics and visibility Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. F
504. Improving your LinkedIn feed relevance
Voice note questions from Steve Bruce, Hanne Møller, Ashley Leeds, Mary Wu, Darren Millings, and Mic Adam. The questions cover these topics: endorsements, languages, percentage of content creators on the platform, batch tagging, licenses and certifications, About sections, connection strategy, and profile updates – plenty!Tips for feed relevance:Unfollow or even disconnect with the people you're n
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.Suggested LinkedIn fixes:Exact date and time on posts & comments Batch delete notifications Pinned comments Combine split DM threads from the same person Rich text support in posts Reorderable sections in LinkedIn profiles Update image option when editing posts and comments Folders and tags in direct messages B
502. How many active users does LinkedIn have?
Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia.Private connection notes are here for Premium members.How many active users are there on LinkedIn?Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristolSolo and small business owners: join the Espresso+ community to improve your
501. Profile top card basics
A look at some of the basics of your LinkedIn profile's top card.Plus, voice note contributions from Lynnaire Johnston and Mark Lee.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/i
500. The anniversary bumper Postbag
A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners.Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront.Get ticket
499. Is SSI going away?
Brenda Meller voice note about the new "Seems like AI slop" featureIs Social Selling Index (SSI) going away for free users?My first collaborative post, with Lynnaire JohnstonCome to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed.Tickets: https://jesp.me/nanobristolNew book: Mic Drop: The Human Side of LinkedIn, by Mic Adam"Eyes hurt" is trending on Google …Solo and small
498. "Seems like AI slop"
PostbagMark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs."Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.Update on collaborative postsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored,
497. Collaborative posts
Voice note from Gillian Whitney on out-of-network content viewersVoice note from Mary Wu on profile URLs, plus some feedback on limiting postsGet your ticket to UpLift Live Nano Bristol for Thursday 17 SeptemberCollaborative postsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not
496. Post visibility
PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38%
495. Creator Marketplace and company page collaborations
PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review!Creator Marketplace and company page collaborationsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupp
494. GIFs and games
Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
493. Who is looking at your content?
Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to get Y"Video tab arrives on mobileSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is
492. More about AI, plus the Video tab returns
More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet about group DMs———Video tab returns to UK, Australia & CanadaConnect button on mobile prompts for a noteSolo and small business owners: join the Espresso+ community to improve your LinkedIn and onlin
491. AI slop and glitches on LinkedIn
PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a link in a post hurts our 'reach.' What are the rules, now, for placing the link in a comment we create? And what happens to that comment if someone reposts ou
490. Should you change your posting schedule and topics on LinkedIn?
What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics.About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long.UpLift Live Na
489. LinkedIn member stats via Microsoft
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on verification concerns.———LinkedIn member results via Microsoft.I signed up for Premium All-in-One.Comments reduced from 1250 to 1000 characters.Solo and small business owners: join
488. Reporting users on LinkedIn
How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read sample chaptersEspresso+ members now get the full 32-chapter audiobook for free.What comment features do you want?Crosscheck AI featureYour LinkedIn headline mattersSolo and small business owners: join the Espresso+ comm
487. Current jobs market stats
PostbagMary Wu voice note about the use of someone else's account.–––Grad's Guide 2026 – some stats around the current jobs market.Main reportUK versionUS versionCreative Collision at LinkedIn HQ on 28 AprilThere is no 360Brew anymore?AI People search reaches all of the USSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jes
486. Collaborative content
PostbagVoice note response to Mark Lee’s question, from Tonny Mikkelsen.Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything about location.———Post collaborationsDifferences between desktop and mobile versions of LinkedInCustomise your profile usernameSolo and small business ow
485. Direct messages and algorithmic immunity
PostbagShould I delete posts on LinkedIn?Richard G Abrahams: Should I write a newsletter?Mark Lee: Can I target my posts to certain locations?Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.Get your
484. UpLift Live 26 conference
Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our attendees and speakers.Our speakers for the 2026 conference were, in order:John EspirianTony RestellNicole OsborneMic AdamGuy StrijboschHeather MurrayPhill AgnewDave HarlandBrenda MellerNo Postbag this week – but please do send in your questions for
483. Is LinkedIn a social media platform?
A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.PostbagTeresa Ward: should we use @mentions in comments?Lionel Guerraz: on saving money with tech tools———Don't use the vertical pipe | symbol in your headlineIs LinkedIn social media?UpLift Live 26 is almost here. Still time to get your ticket at uplift-live.co
482. User interface glitches
This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.PostbagVoice note from Kaye King about improving our feedsVoice note from Christian Harris on LinkedIn groupsVoice note from Kate Nankivell about line spacing in the About statement———LinkedIn is showing a weird mix of languages on the user interface. Why?Throwback to 5 years ago
481. How to get LinkedIn content seen?
This one tip will help content creators get their external content seen.PostbagEspresso+: Comment "X" and I will DM you – is that a good idea?Judi Hays voice note … about voice notes———Getting content seen: one approach that works for meHow to reduce your LinkedIn notificationsCompany page invitations reduced from 250 to 50Removing date/time stampsSome news about the UpLift Live 26 conferenceSolo
480. LinkedIn voice notes
Among other topics, this week's show is about LinkedIn voice notes. I love them!PostbagMark Lee voice note on spam commentsNiraj Kapur has sent a voice note about AI, based on the content of last week's episode.I'll be sending more voice notes from now on – see my guide on LinkedIn voice notesMy average post length based on 5 years of dataI want to do more guest podcasts! See my past appearances o
479. Is AI going to take all our jobs?
Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall.PostbagAnon: How can I make my Featured items look the same size?Other topics in this week's show:Something Big Is Happening AI article by Matt ShumerFrank Prendergast has shared a voice note about this. Check out Frank's podcast with Ju
478. UpLift Live interview with Phill Agnew
This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew.PostbagAshley Leeds: Premium banner image buttonsCaryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How im
477. The post-Milan Postbag
Being away for a week in Milan did wonders for people asking me questions for the show!PostbagRichard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the e
476. Audio pronunciations + mystery speaker reveal
This week we look at audio pronunciation on your profile.Postbag Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won’t in the broader LinkedIn universe? Does it just come down to trial and error?Is your security certificate valid?Recording an audio pronunciationMystery speaker for UpLift Live 26 – who is it?Illiya Vjes
475. Recommendations and video testimonials
Main topic is how others can be your marketing department via their recommendations and video testimonials.PostbagMark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newslet
474. What is real and what is fake on LinkedIn?
What is real and what is fake on LinkedIn? We're looking at some fake accounts this week.PostbagGillian Whitney voice noteCan anything be done to stop DMs fragmenting when sending LinkedIn recommendations?LinkedIn security fake accountUpdate on fake LinkedIn security accounts via Guy StrijboschWhere did all the Top Voices go?Keep your headline short: check out some tips on the importance of making
473. My top 10 LinkedIn questions
Happy New Year!PostbagHanne Møller – reposting your own postCaryn Yuen – hashtagsI know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now?My top Li
472. Year in Review: LinkedIn's version of Wrapped
What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.PostbagShould a CTA be included in the headline? Caryn YuenIf the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm.How to sh
471. Is LinkedIn Premium worth it?
PostbagDoes the industry setting matter on your profile?Christopher Johnson (voice note)LinkedIn industry options help pageFake accounts with similar headlines?LB BrittinghamI'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider kn
470. How many active members are on LinkedIn?
This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"Postbag– What do you think of people customising their pronouns?In short, don't do it!– There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only
469. Engagement pods
Postbagvia Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?— Look for opportunities to start conversations: birthdays, job changes— Look through your network to find key referral partners and potential clients, then scour their profiles and content for
468. Engaging posts and time stamps
Thanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Recommendations: should they be up to date?Other topicsEveryone is talking about algorithmic bias against women. I’m going to investigate.A couple of text-plus-image posts:Changing the skin tone in emojis“Quiet Piggy”Starting a post with a short bit of
467. Free personalised invitations reduced again
The first episode of the new-look show took me 6 hours to record, edit and produce last week.PostbagHow do you manage lots of ongoing DMs?How much should we care about algorithms?Downgrading desktop featuresWhy not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to y
466. A new chapter
This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian.There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.Postbag questionsCan you deactivate a company page without closing your personal profile?Can you talk about visibility being down on LinkedIn?Sh
465. It's goodbye from me...
My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
464. The Case For Impressions
This week’s topic was inspired by a post I didn’t even read!I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.Chances are, it’s happened to you too, even if you didn’t realise it.That inspiration came from just one impre
463. Interesting People - Lea Turner
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.Lea Turner is known for her
462. UpLift Live 2025
The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect.Plus:The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI commen
461. LinkedIn™️ invests in offline networking
So, the world's largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development.That plus:Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltrat
459. The Power Of Comments
In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true.That plus:Boobgate! New Newsletter analytics Feed sorting removed New feed sort tab being tested How to spot AI comments How LinkedIn™️ influence user behaviour Post of the wee
458. The LinkedIn™️ Video Feed
In this episode I cover the positives and negatives of the new(ish) mobile video feed.Plus a brilliant post of the week (and it's not a video).Video summaryhttps://youtu.be/_Cpjy-U0UXMMentioned in this episode:This show was created by the original host of the show, Mark Williams.
457. One Hour A Week
What would you spend your time doing if you only had one hour on LinkedIn™️ per week?Is it possible to have impact in that time?A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week?That plus:Two new featuresYour plummeting SSI means nothing! How much?
456. LinkedIn™️ in 2025
In this weeks episode I discuss my predictions for LinkedIn™️ this year.I've always said that there are 3 LinkedIns:The company The platform The community (us) My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us.Topics covered:Introduction07.00 New features24.30 My predictions for 202553.15 Is the trend towards vi
455. Interesting People - Louise Brogan
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.This episode features the w
454. Video Killed the LinkedIn Star
How the new feed is quietly stifling engagement.Also covered in this week's episode:Audio events are being scrapped How the 'see more' can be a curse New - enhanced profile cover slideshowsMore job losses at LinkedIn Elon's cringe comment Post of the weekMentioned in this episode:This show was created by the original host of the show, Mark Williams.
453. How not to prune your connections!
Has your network grown out of control?Do you think it might be time to disconnect from a few?Does it make sense to do it and will it help you?What is the best way to go about it?In this episode I try to answer all those questions plus:Not all subscribers are the same Positivity and LinkedIn™️ The Recruitment Network support automation LinkedIn shares tips for posting short videos LinkedIn's new 'B
452. The LinkedIn™️ TOFU Myth!
This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!Also covered in this episode:New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaignLazy iOS mobile version historiesThe dangers of outsourcing messaging from your account Post of the weekMentioned in this episo
451. Disappearing Connections!
This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode:Latest statistics from LinkedIn™️ Update on ServicesThe new AI hiring assistantPost of the weekMentioned in this episode:This show was created by the original host of the show, Mark Williams.
450. How To Fix The Services Marketplace!
LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers!In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant!Services has so much po
449. Genuine Connections, Lasting Impact
You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts … you can be a LinkedIn™️ superuser!But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people.More of that later, the other topics covered in this episode are:Have Linked
448. The new video feed criteria
"It must be less than 60 secs""You don't want Likes""LinkedIn™️ favour advice/helpful videos""A headline is essential"There is lots of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses.I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed.M
447. Overthinking Content
"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it."This came from a delegate on a course I delivered recently and it hit me right between the eyes. That's why so many people find it hard to find the time to post content, they overthink it!Also in this episode:Feedback on pods and direct messaging How de
446. Why do you post?
Serious question: why do you do it? What are your objectives and are you achieving them?This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.So, I thought I would share my thoughts in this week's episode. Plus:Drafting a p
445. Podders 'Exposed'
LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content.But are these exposures accurate and could some people be caught up in the fallout? That plus:'Videos for you' on mobile app Sharing comments You really don't need hashtags 'LinkedIn is a mess. He
444. Proactive vs Inbound Business Development Strategies
Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream hereAlso the post of the week can be viewed hereMentioned in this episode:This show was created by the original host of the show, Mark Williams.
443. LinkedIn™️ Q&A
This week I answer 3 questions about:Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode:Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text-only post?Post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
442. Interesting People - John Espirian
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️This week I chat with one of
441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair
This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.In my experience, this is a big challenge for many people and they tend to either be:Full on (loud) but not authentic Bland, steering away from revealing any personality Both of the above are driven by the same thing, a reluctance to reveal their real chara
440. Why LinkedIn Automation Tools Are Ruining the Platform
I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (LinkedIn law) automation products are still thriving and new ones seem to appear almost every month.It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticat
439. Appropriate posting for a company?
Should a company be posting this?Congratulations you are in the top ten experts list!Four new featuresLinkedSummit 2024Post of the week Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
438. Interesting People - Lynnaire Johnston
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️This week I chat with my fav
437. Employee Advocacy on LinkedIn™️
It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong?That plus:The new video feed and how it impacts the videos we post Multiple image posts - new dimensions Images on external links are shrinking and it really doesn't matter! An outrageous post of the week The New
436. Copywriting with Dan Nelken
This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken I've been a follower and admirer of Dan's work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions!Plus a post of the week about gender equality!Here
435. Unpacking the Decline in Organic Reach
Organic content reach is on the decline again!"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more compl
434. Leveraging Groups
LinkedIn™️ Groups. Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedd
433. Interesting People - Mark Lee
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY know them?Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.This week, it was my immense
432. Farmers & Hunters with Bruce Johnston
Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.Mentioned in this episode:This show was created by the original host of the sh
431. Authentic & Ethical AI
LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it, so I thought it was time to revisit the topic of AI and try to answer this important question: can AI be used in a credible, authentic and ethical way on LinkedIn™️?That plus:New - Company page premium inc' Who viewed your company page' An improved 'Premium benefits' page plus a spe
430. Interesting People - Merrill Charette
This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover.How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs! His very spo
429. UpLift Live 2024 Part 2
This week in the podcast I complete my review of UpLift Live with the speakers from the afternoon sessions.Gillian WhitneyKevin D. TurnerTiina JarvetRichard van der Blom Also in this edition:New takeaways on articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week Mentioned in this episode:This show was created by the original ho
