The Price of Football
University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game. The Price of Football is a Dap Dip production.
Episodes
Liverpool owners look to sell minority stake, FIFA's record World Cup revenue
Kevin and Kieran discuss the news that Liverpool owners Fenway Sports Group have confirmed they're in talks over selling a 'significant minority stake' in the club, and analyse FIFA's record World Cup revenues.
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Boavista forced to shut down after 123 years, do managers on gardening leave still get bonuses?
Kevin and Kieran find out why former Portuguese champions Boavista have been forced to shut down after 123 years, and discuss whether managers are still entitled to bonuses when they are on gardening leave.
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FIFA considers 64-team World Cup, Oxford United placed under transfer embargo
Kevin and Kieran discuss the news that FIFA is considering expanding the World Cup finals to 64 teams, and find out why Oxford Unied have been placed under a transfer embargo by the EFL.
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Can you win a league title while making a profiit?
Kevin and Kieran discuss whether there is a country in the world where you can consistently win its domestic league whilst making a profit.
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Donald Trump confirms he asked FIFA to review Balogun suspension, police raid German football federation HQ
Kevin and Kieran discuss the news that Donald Trump asked FIFA to review Folarin Balogun's one-match suspension at the World Cup, and find out why police have carried out a major raid on the headquarters of Germany’s football federation, the DFB.
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Compensation for last-minute postponements, how consortiums make decisions
Kevin and Kieran look at whether fans are fairly compensated when games are postponed at the last minute, and discuss how consortiums make decisions with the clubs they own.
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Enzo Maresca to pay Chelsea compensation, Manchester United buy “majority” of new stadium land
Kevin and Kieran analyse the reasons why Enzo Maresca is paying Chelsea compensation now he has been confirmed as Manchester City's new head coach, and discuss the news that Manchester United have announced they have bought the “majority” of the land they require to push ahead with their £2 billion redevelopment of Old Trafford.
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How image rights companies work, when contract add-ons are actually paid
Kevin and Kieran analyse how players' image rights companies work, and look into when contract add-ons are actually paid.
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Manchester United criticised over 'weak' corporate governance, Marseille given suspended European ban
Kevin and Kieran find out why Manchester United Plc has faced criticism over its allegedly weak corporate governance, and discuss the news that Marseille have been handed a suspended European ban and a €10m fine after breaching their settlement agreement with UEFA.
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From the archive: Andy Burnham
Back in July 2020, Kieran spoke to Andy Burnham, then Mayor of Greater Manchester, about Wigan Athletic going into administration a few days earlier, and his views on the football pyramid more generally.
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Interview: Phil Alexander, National League CEO
Kevin and Kieran talk to Phil Alexander, National League chief executive, about the Independent Football Regulator, promotion to and relegation from the EFL, league sponsorship and more.
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Interview: Ryan McKnight, COO at Thornaby Football Club
Kevin and Kieran speak to Ryan McKnight, COO at Thornaby Football Club, about the club's recent decision to offer a fully-funded season ticket to every resident in Thornaby-On-Tees for the 2026/27 season.
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Manchester United take on another $125m in long-term debt, Robbie Williams sponsors Port Vale
Kevin and Kieran find out why Manchester United have taken on an additional $125m (around £108m) in long-term debt, and discuss the news that Robbie Williams is Port Vale's new shirt sponsor.
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Interview: Maheta Molango, Professional Footballers' Association CEO
Kevin and Kieran chat to Maheta Molango, chief executive of the Professional Footballers' Association, about the World Cup, 'sypgate', the Lassana Diarra case, and much more.
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Everton told to pay Burnley £35m, the most expensive transfers ever
Kevin and Kieran discuss the news that Everton have been told to pay Burnley £35m over the impact of a breach of the Premier League's financial rules, and analyse which transfers are the most expensive ever (adjusted for inflation).
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Somalian World Cup referee denied visa, Michel Platini launches criminal case against FIFA
Kevin and Kieran find out why Somalian World Cup referee Omar Artan has been denied a visa to travel to the United States to participate in the tournament, and discuss the news that Michel Platini has launched civil and criminal cases against FIFA and Gianni Infantino.
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World Cup Special with The Upshot's Zach Sweeny-Lynch
On the eve of World Cup 2026, Kevin and Kieran chat to The Upshot's Zach Sweeny-Lynch about the frankly bonkers history of the World Cup.
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Season ticket payment plans, how players and clubs are valued
Kevin and Kieran analyse the financial impact for clubs when they allow fans to spread season ticket payments over the season, and discuss the different ways players and clubs are valued.
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Manchester United profits up £40m, Squad Cost Rules and the EFL Championship
Kevin and Kieran find out why Manchester United's operating profit was up by more than £40m in the nine months to the end of March, and discuss which EFL Championship clubs will benefit now that they've agreed to operate within Squad Cost Rules from next season.
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Play-off final gate receipts, club finances pre-1992
Kevin and Kieran analyse how the gate receipts are split for play-off finals at Wembley, and look at whether clubs made a loss before the formation of the Premier League in 1992.
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Arsenal set for almost £200 million in domestic prize money, Bournemouth stadium plans approved
Producer Guy and Kieran find out why Arsenal's first Premier League title for over two decades is expected to generate almost £200 million in domestic prize money, and discuss the news that Bournemouth's plans to expand the capacity of their stadium have been approved.
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Baller League finances, open top bus costs
Kevin and Kieran dissect the finances behind the Baller League, and find out how the cost of an open top bus affects compliance with financial regulations.
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Interview: Holly Murdoch, Head of Operations for The Women’s Professional Game
Kevin and Kieran chat to Holly Murdoch, Head of Operations for The Women’s Professional Game, running Barclays Women’s Super League, Barclays Women’s Championship and Continental Tyres League Cup.
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Southampton expelled from Championship Playoff Final over 'Spygate'
Kevin and Kieran discuss the news that Southampton have been sensationally expelled from the Championship Playoff Final after admitting to unauthorised filming of opponents' training sessions ahead of matches.
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Questions Special: football lawyer Tom Murray
Kevin and Kieran speak to football lawyer Tom Murray from Three Points Law, legal adviser to a number of clubs and players including Marcus Rashford, about points deductions, VAR, intellectual property rights and more.
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The Sheffield Wednesday saga explained, with Dom Howson
Kevin and Kieran look in detail at the recent Sheffield Wednesday ownership saga, with Dom Howson, former Sheffield Wednesday writer for the Sheffield Star and Yorkshire Live, and the author of 'Carlos Had a Dream - Inside Carlos Carvalhal's SWFC Revolution'.
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English clubs receive €667m in UEFA prize money, Oldham Athletic sign centre circle sponsor
Kevin and Kieran find out why English clubs have received a combined €667m in UEFA prize money this season - by far the most of any country - and discuss the news that Oldham Athletic have announced they have a centre circle sponsor.
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How clubs actually receive prize money, the cost of replaying abandoned matches
Kevin and Kieran discuss how clubs are actually paid prize money by league and cup competitions, and analyse the cost involved when abandoned matches are replayed.
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Gianni Infantino to run again for FIFA president, Aston Villa’s parent company posts £97m loss
Kevin and Kieran discuss the news that Gianni Infantino is to run again for FIFA president, and find out why Aston Villa’s parent company has posted a £97m loss.
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Sheffield Wednesday takeover completed, the finances of promotion to the National League
Kevin and Kieran analyse the takeover of Sheffield Wednesday, and discuss whether it's financially beneficial for clubs to be promoted to the National League.
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Italy's refereeing scandal, Manchester City freeze season ticket prices
Kevin and Kieran find out more about the new refereeing scandal in Italy, and discuss the news that Manchester City and Crystal Palace have frozen season ticket prices for next season.
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Non-league special: Ben Clasper, chair and owner of Dulwich Hamlet, and Oliver Ash, Maidstone United co-owner
Kevin and Kieran speak to Ben Clasper, Chair and owner of Dulwich Hamlet, and Oliver Ash, Maidstone United co-owner, about the financial realities of running a non-league club.
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Chelsea sack Liam Rosenior, West Brom docked two points over financial breach
Kevin and Kieran discuss Chelsea's decision to sack Liam Rosenior, and find out why West Brom have been hit with a two-point deduction.
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Karren Brady steps down at West Ham, Northampton Town in talks with investors
Kevin and Kieran discuss the news that Baroness Karren Brady has stepped down as vice-chair of Premier League club West Ham after 16 years, and that Northampton Town are in talks with an investment group.
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Premier League market capitalisation, Canadian Premier League finances
Kevin and Kieran take analyse what the market capitalisation of the Premier League clubs might be if they were a single company, and look at the finances behind the Canadian Premier League.
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Chelsea's parent company BlueCo 22 posts £630m loss, Leicester City give up their appeal
Kevin and Kieran discuss the news that Chelsea's parent company BlueCo 22 posted losses of £630million for 2024/25, and find out why Leicester City have given up their appeal against a six-point deduction for breaching EFL financial rules.
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Former QPR owner takes 40% stake in Dagenham & Redbridge, unofficial merchandise stands
Kevin and Kieran find out why former QPR owner Tony Fernandes has taken a 40% stake in Dagenham & Redbridge, and look at the relationship between clubs and unofficial merchandise stands.
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Chelsea's record annual loss, FIFA's sponsorship deal with ADI Predictstreet
Kevin and Kieran look in detail at Chelsea's record annual losses, and discuss the news that FIFA has signed a deal with ADI Predictstreet, making the company the World Cup's official prediction market partner.
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Jurgen Klopp's Liverpool payoff, would an NFL-style wage cap work in the Premier League?
Kevin and Kieran analyse why Jurgen Klopp received a £9.6 million settlement from Liverpool when it was his decision to step down, and discuss whether an NFL-style wage cap would work in the Premier League.
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Spurs sack Tudor after 44 days, Cardiff City's Sala compensation claim thrown out
Kevin and Kieran discuss the costs Spurs will have incurred from the sacking of Igor Tudor after just 44 days, and find out why Cardiff City's claim for more than £100m in compensation following the death of Emiliano Sala has been thrown out by a French judge.
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Multi-sport clubs, could the Premier League run out of money?
Kevin and Kieran look at the benefits to clubs of having teams in multiple sports, and discuss whether the Premier League could veer run out of money.
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Mo Salah to leave Liverpool, former Bury owner Steve Dale appears in court
Kevin and Kieran discuss the news that Mo Salah is to leave Liverpool at the end of the season, and find out why former Bury owner Steve Dale has appeared in court.
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Impact on the Premier League if one of the 'Big Six' go down
Kevin and Kieran analyse what the impact might be on the Premier League's global TV deals if one of the 'Big Six' were relegated.
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questio
Joan Laporta says Barcelona will be "unstoppable", Birmingham City Women's ownership structure changes
Kevin and Kieran discuss Joan Laporta's re-election as Barcelona president, and find out why the ownership structure at Birmingham City Women has changed.
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How Premier League clubs' Foundations work, financial settlements for coaching staff
Kevin and Kieran analyse what Premier League club Foundations are and how they work, and discuss whether coaching staff are compensated when head coaches are sacked.
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NEWS SPECIAL: Chelsea hit with record fine over 'secret transfer payments'
In a news special, Kevin and Kieran analyse the news that he Premier League has fined Chelsea a record £10mn for secret payments made under former owner Roman Abramovich in connection to the signings of star players including Eden Hazard and Samuel Eto’o.
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Manchester United and Newcastle United increase season ticket prices, Nuno Espirito Santo's legal dispute with Nottingham Forest
Kevin and Kieran discuss the news that Manchester United and Newcastle United are both increasing their season ticket prices by 5% next season, and find out why Nuno Espirito Santo is in a legal dispute with Nottingham Forest.
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Interview: manager contract lawyer Nick Humphreys
Kieran has a fascinating chat about the way managers' contracts work with Nick Humphreys, employment and sports lawyer at Penningtons Manches Cooper.
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Manchester United debt up to £1.3bn, Premier League to launch own streaming service
Kevin and Kieran find out how Manchester United's debt is now close to £1.3bn, and discuss the news that the Premier League is planning to launch its own streaming service.
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Chelsea post record losses, are manager contracts amortised?
Kevin and Kieran discuss Chelsea's record financial losses, and find out whether managers' contracts are amortised.
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