
The Price of Football
University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game. The Price of Football is a Dap Dip production.
Episodes
Somalian World Cup referee denied visa, Michel Platini launches criminal case against FIFA
Kevin and Kieran find out why Somalian World Cup referee Omar Artan has been denied a visa to travel to the United States to participate in the tournament, and discuss the news that Michel Platini has launched civil and criminal cases against FIFA and Gianni Infantino.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send
World Cup Special with The Upshot's Zach Sweeny-Lynch
On the eve of World Cup 2026, Kevin and Kieran chat to The Upshot's Zach Sweeny-Lynch about the frankly bonkers history of the World Cup.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Season ticket payment plans, how players and clubs are valued
Kevin and Kieran analyse the financial impact for clubs when they allow fans to spread season ticket payments over the season, and discuss the different ways players and clubs are valued.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Manchester United profits up £40m, Squad Cost Rules and the EFL Championship
Kevin and Kieran find out why Manchester United's operating profit was up by more than £40m in the nine months to the end of March, and discuss which EFL Championship clubs will benefit now that they've agreed to operate within Squad Cost Rules from next season.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a qu
Play-off final gate receipts, club finances pre-1992
Kevin and Kieran analyse how the gate receipts are split for play-off finals at Wembley, and look at whether clubs made a loss before the formation of the Premier League in 1992.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Arsenal set for almost £200 million in domestic prize money, Bournemouth stadium plans approved
Producer Guy and Kieran find out why Arsenal's first Premier League title for over two decades is expected to generate almost £200 million in domestic prize money, and discuss the news that Bournemouth's plans to expand the capacity of their stadium have been approved.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send
Baller League finances, open top bus costs
Kevin and Kieran dissect the finances behind the Baller League, and find out how the cost of an open top bus affects compliance with financial regulations.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Interview: Holly Murdoch, Head of Operations for The Women’s Professional Game
Kevin and Kieran chat to Holly Murdoch, Head of Operations for The Women’s Professional Game, running Barclays Women’s Super League, Barclays Women’s Championship and Continental Tyres League Cup.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Southampton expelled from Championship Playoff Final over 'Spygate'
Kevin and Kieran discuss the news that Southampton have been sensationally expelled from the Championship Playoff Final after admitting to unauthorised filming of opponents' training sessions ahead of matches.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Questions Special: football lawyer Tom Murray
Kevin and Kieran speak to football lawyer Tom Murray from Three Points Law, legal adviser to a number of clubs and players including Marcus Rashford, about points deductions, VAR, intellectual property rights and more.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
The Sheffield Wednesday saga explained, with Dom Howson
Kevin and Kieran look in detail at the recent Sheffield Wednesday ownership saga, with Dom Howson, former Sheffield Wednesday writer for the Sheffield Star and Yorkshire Live, and the author of 'Carlos Had a Dream - Inside Carlos Carvalhal's SWFC Revolution'.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a quest
English clubs receive €667m in UEFA prize money, Oldham Athletic sign centre circle sponsor
Kevin and Kieran find out why English clubs have received a combined €667m in UEFA prize money this season - by far the most of any country - and discuss the news that Oldham Athletic have announced they have a centre circle sponsor.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
How clubs actually receive prize money, the cost of replaying abandoned matches
Kevin and Kieran discuss how clubs are actually paid prize money by league and cup competitions, and analyse the cost involved when abandoned matches are replayed.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Gianni Infantino to run again for FIFA president, Aston Villa’s parent company posts £97m loss
Kevin and Kieran discuss the news that Gianni Infantino is to run again for FIFA president, and find out why Aston Villa’s parent company has posted a £97m loss.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Sheffield Wednesday takeover completed, the finances of promotion to the National League
Kevin and Kieran analyse the takeover of Sheffield Wednesday, and discuss whether it's financially beneficial for clubs to be promoted to the National League.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Italy's refereeing scandal, Manchester City freeze season ticket prices
Kevin and Kieran find out more about the new refereeing scandal in Italy, and discuss the news that Manchester City and Crystal Palace have frozen season ticket prices for next season.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Non-league special: Ben Clasper, chair and owner of Dulwich Hamlet, and Oliver Ash, Maidstone United co-owner
Kevin and Kieran speak to Ben Clasper, Chair and owner of Dulwich Hamlet, and Oliver Ash, Maidstone United co-owner, about the financial realities of running a non-league club.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Chelsea sack Liam Rosenior, West Brom docked two points over financial breach
Kevin and Kieran discuss Chelsea's decision to sack Liam Rosenior, and find out why West Brom have been hit with a two-point deduction.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Karren Brady steps down at West Ham, Northampton Town in talks with investors
Kevin and Kieran discuss the news that Baroness Karren Brady has stepped down as vice-chair of Premier League club West Ham after 16 years, and that Northampton Town are in talks with an investment group.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Premier League market capitalisation, Canadian Premier League finances
Kevin and Kieran take analyse what the market capitalisation of the Premier League clubs might be if they were a single company, and look at the finances behind the Canadian Premier League.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Chelsea's parent company BlueCo 22 posts £630m loss, Leicester City give up their appeal
Kevin and Kieran discuss the news that Chelsea's parent company BlueCo 22 posted losses of £630million for 2024/25, and find out why Leicester City have given up their appeal against a six-point deduction for breaching EFL financial rules.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Former QPR owner takes 40% stake in Dagenham & Redbridge, unofficial merchandise stands
Kevin and Kieran find out why former QPR owner Tony Fernandes has taken a 40% stake in Dagenham & Redbridge, and look at the relationship between clubs and unofficial merchandise stands.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Chelsea's record annual loss, FIFA's sponsorship deal with ADI Predictstreet
Kevin and Kieran look in detail at Chelsea's record annual losses, and discuss the news that FIFA has signed a deal with ADI Predictstreet, making the company the World Cup's official prediction market partner.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Jurgen Klopp's Liverpool payoff, would an NFL-style wage cap work in the Premier League?
Kevin and Kieran analyse why Jurgen Klopp received a £9.6 million settlement from Liverpool when it was his decision to step down, and discuss whether an NFL-style wage cap would work in the Premier League.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Spurs sack Tudor after 44 days, Cardiff City's Sala compensation claim thrown out
Kevin and Kieran discuss the costs Spurs will have incurred from the sacking of Igor Tudor after just 44 days, and find out why Cardiff City's claim for more than £100m in compensation following the death of Emiliano Sala has been thrown out by a French judge.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a que
Multi-sport clubs, could the Premier League run out of money?
Kevin and Kieran look at the benefits to clubs of having teams in multiple sports, and discuss whether the Premier League could veer run out of money.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Mo Salah to leave Liverpool, former Bury owner Steve Dale appears in court
Kevin and Kieran discuss the news that Mo Salah is to leave Liverpool at the end of the season, and find out why former Bury owner Steve Dale has appeared in court.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Impact on the Premier League if one of the 'Big Six' go down
Kevin and Kieran analyse what the impact might be on the Premier League's global TV deals if one of the 'Big Six' were relegated.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questio
Joan Laporta says Barcelona will be "unstoppable", Birmingham City Women's ownership structure changes
Kevin and Kieran discuss Joan Laporta's re-election as Barcelona president, and find out why the ownership structure at Birmingham City Women has changed.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
How Premier League clubs' Foundations work, financial settlements for coaching staff
Kevin and Kieran analyse what Premier League club Foundations are and how they work, and discuss whether coaching staff are compensated when head coaches are sacked.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
NEWS SPECIAL: Chelsea hit with record fine over 'secret transfer payments'
In a news special, Kevin and Kieran analyse the news that he Premier League has fined Chelsea a record £10mn for secret payments made under former owner Roman Abramovich in connection to the signings of star players including Eden Hazard and Samuel Eto’o.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Manchester United and Newcastle United increase season ticket prices, Nuno Espirito Santo's legal dispute with Nottingham Forest
Kevin and Kieran discuss the news that Manchester United and Newcastle United are both increasing their season ticket prices by 5% next season, and find out why Nuno Espirito Santo is in a legal dispute with Nottingham Forest.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Interview: manager contract lawyer Nick Humphreys
Kieran has a fascinating chat about the way managers' contracts work with Nick Humphreys, employment and sports lawyer at Penningtons Manches Cooper.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Manchester United debt up to £1.3bn, Premier League to launch own streaming service
Kevin and Kieran find out how Manchester United's debt is now close to £1.3bn, and discuss the news that the Premier League is planning to launch its own streaming service.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Chelsea post record losses, are manager contracts amortised?
Kevin and Kieran discuss Chelsea's record financial losses, and find out whether managers' contracts are amortised.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questions@priceoffootball.com
NEWS SPECIAL: Sheffield Wednesday takeover collapses
Kevin and Kieran dive into the reasons why the potential takeover of Sheffield Wednesday by a consortium led by the poker player James Bord has collapsed.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Leicester City appeal against their six-point deduction, Chelsea finally secure front-of-shirt sponsor
Kevin and Kieran analyse why Leicester City have appealed against their six-point deduction, and discuss the news that Chelsea have finally secured a front-of-shirt sponsor.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
The value of Premier League shares, why player contracts typically end in June
Kevin and Kieran discuss how shares in the Premier League are valued and how they are swapped when clubs get relegated and promoted, and find out why player contracts typically end in June.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
European Super League project officially ends, Hamilton Academical handed another points deduction
Kevin and Kieran discuss the news that the European Super League project is officially over, and find out why Hamilton Academical have been given another points deduction.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Sean Dyche sacked by Nottingham Forest, why paperwork can hold up transfers
Kevin and Kieran discuss the news that Sean Dyche has been sacked by Nottingham Forest, and find out the ways paperwork can hold up player transfers.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
question
Spurs sack Thomas Frank, Barcelona formally ditches European Super League project
Kevin and Kieran discuss the financial implications for Spurs after they sacked their manager Thomas Frank, and find out why Barcelona say they've formally notified the European Super League Company and the clubs involved of their withdrawal from the European Super League project.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_
Leicester City docked six points by the EFL, how clubs benefit from a behind-the scenes documentary
Kevin and Kieran analyse the EFL's decision to hit Leicester City with a six-point deduction, and discuss how clubs benefit financially from behind-the scenes documentaries.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Blackburn Rovers sued by kit maker Macron, Hamilton Academical at risk of administration
Kevin and Kieran find out why Blackburn Rovers are being sued by their kit maker Macron, and discuss the news that Hamilton Academical are at risk of administration.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
The value of Manchester United, amortisation and transfer dates
Kevin and Kieran look at the value of Manchester United when Sir Jim Ratcliffe bought his stake in the club, and find out whether amortisation calculations change depending on the date a player transfer goes through.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
Bundesliga posts record revenues, Hamilton Academical owner interview
Kevin and Kieran discuss the news that the German Bundesliga has posted record revenues, and talk to the new owner of Hamilton Academical, Rob Edwards.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questions@pric
Player contracts and annual leave, the best value striker in Premier League history
Kieran and Producer Guy analyse player contracts and annual leave, and find out who is the Premier League's best value for money striker.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questions@priceoffootball.com
Nine out of ten English clubs expect to post losses for 2025, Sporting Kansas City sold
Kevin and Kieran discuss the news that a new report says nine out of ten English clubs expect to post pre-tax losses for 2025, and analyse the sale of Sporting Kansas City.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
How ground ownership works with PSR, player contracts and drug bans
Kevin and Kieran analyse how ground ownership its into PSR rules, and find out whether player contracts include clauses around drug bans.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questions@priceoffootball.com
Cardiff City placed under transfer embargo, Harlow Town go into administration
Kevin and Kieran discuss the news that Cardiff City have been placed under a transfer embargo, and find out why Harlow Town have gone into administration.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questions@priceoff
The medical costs each Premier League club faces, the best club purchases for PSR
Kevin and Kieran analyse the medical costs Premier League clubs need to meet, and discuss what are the best purchases to make to maximise pure profit for your club.
Follow Kevin on X - @kevinhunterday
Follow Kieran on X - @KieranMaguire
Follow The Price of Football on X - @pof_pod
Send in a question:
questions@











