The Price of Football
University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game. The Price of Football is a Dap Dip production.
Episodes
Manchester United ban 685 season-ticket accounts, "This Is Anfield" sign sold for £115,000
Kevin and Kieran discuss the news that Manchester United have banned 685 season-ticket accounts following an investigation into ticket touting, and that the original "This Is Anfield" sign from Liverpool's stadium tunnel has been sold for £115,000 at auction.
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Interview: former London City Lionesses managing director, Sarah Batters
Kevin and Kieran speak to former London City Lionesses managing director, Sarah Batters, about the finances of in women's football.
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The money side of transfer requests explained
Kevin and Kieran take a closer look at what happens behind the scenes when a player hands in a transfer request.
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Liverpool's Turkish Airlines deal, Manchester United team up with SumUp
Kevin and Kieran discuss the news that Liverpool have a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year, and Fintech company SumUp is Manchester United's new Official Sleeve Partner.
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Interview: Adam Crockett, one of the chief architects of the Independent Football Regulator
Kevin and Kieran speak to Adam Crockett, former Head of Football Regulation Policy at the Department of Culture, Media and Sport, and one of the chief architects of the Independent Football Regulator.
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London City Lionesses' 'record' shirt sponsorship deal
Kevin and Kieran take a look into the details after Women’s Super League club London City Lionesses’ American owner, Michele Kang, said their new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, and answer listeners' questions.
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Premier League clubs smash summer transfer spending record
Kevin and Kieran crunch the numbers after Premier League clubs smash the summer transfer spending record, chucking £3.5bn at new signings.
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The most financially unfair season in football history
Kevin and Kieran try and work out which was the most financially unfair season in football history.
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Jean-Philippe Mateta's contract dispute with Crystal Palace, Maradona's 'Hand of God' ball sells for £2.5m
Kevin and Kieran analyse Jean-Philippe Mateta's contract dispute with Crystal Palace, and discuss the news that Diego Maradona's 'Hand of God' ball has sold for £2.5m at auction.
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Should parachute payments be more transparent?
Kevin and Kieran discuss whether the distribution of Parachute Payments should be more transparent.
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Squad Cost Ratio (SCR) rules explained
Kevin and Kieran take a detailed look at the new and varied Squad Cost Ratio (SCR) rules which are now in effect across the English football pyramind and for clubs playing in Europe.
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Jeff Bezos buys a stake in Liverpool, Leicester City for sale for £200m
Kevin and Kieran discuss the news that Amazon founder Jeff Bezos has bought a stake in Liverpool, and find out why Leicester City is for sale for £200m.
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Player transfers and cryptocurrency
Kevin and Kieran discuss whether any player transfers are paid using cryptocurrency.
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ques
English football pyramid prize money broken down
Kevin and Kieran take a look at the prize money on offer for winning the various leagues and cups in the English football system, and how it compares to other countries.
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Real Madrid's finances
Kevin and Kieran take an in-depth look at how Real Madrid are performing financially.
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quest
UEFA's spicy response to FIFA's World Cup stake sale plans
Kevin and Kieran discuss UEFA's unimpressed response to the news that FIFA president Gianni Infantino wants to sell a stake in the World Cup to private investors.
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FIFA plans to sell off World Cup stake to investors
Kevin and Kieran discuss the news that FIFA president Giani Infantino is planning to sell off a stake in the World Cup to private investors.
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Premier League clubs likely to vote on new EFL deal
Kevin and Kieran discuss the news that Premier League clubs are likely to vote this week on a landmark financial deal which would see them handing roughly £1.5bn to English Football League clubs over a ten-year period, and answer listeners' questions.
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Liverpool owners look to sell minority stake, FIFA's record World Cup revenue
Kevin and Kieran discuss the news that Liverpool owners Fenway Sports Group have confirmed they're in talks over selling a 'significant minority stake' in the club, and analyse FIFA's record World Cup revenues.
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Boavista forced to shut down after 123 years, do managers on gardening leave still get bonuses?
Kevin and Kieran find out why former Portuguese champions Boavista have been forced to shut down after 123 years, and discuss whether managers are still entitled to bonuses when they are on gardening leave.
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FIFA considers 64-team World Cup, Oxford United placed under transfer embargo
Kevin and Kieran discuss the news that FIFA is considering expanding the World Cup finals to 64 teams, and find out why Oxford Unied have been placed under a transfer embargo by the EFL.
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Can you win a league title while making a profiit?
Kevin and Kieran discuss whether there is a country in the world where you can consistently win its domestic league whilst making a profit.
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Donald Trump confirms he asked FIFA to review Balogun suspension, police raid German football federation HQ
Kevin and Kieran discuss the news that Donald Trump asked FIFA to review Folarin Balogun's one-match suspension at the World Cup, and find out why police have carried out a major raid on the headquarters of Germany’s football federation, the DFB.
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Compensation for last-minute postponements, how consortiums make decisions
Kevin and Kieran look at whether fans are fairly compensated when games are postponed at the last minute, and discuss how consortiums make decisions with the clubs they own.
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Enzo Maresca to pay Chelsea compensation, Manchester United buy “majority” of new stadium land
Kevin and Kieran analyse the reasons why Enzo Maresca is paying Chelsea compensation now he has been confirmed as Manchester City's new head coach, and discuss the news that Manchester United have announced they have bought the “majority” of the land they require to push ahead with their £2 billion redevelopment of Old Trafford.
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How image rights companies work, when contract add-ons are actually paid
Kevin and Kieran analyse how players' image rights companies work, and look into when contract add-ons are actually paid.
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Manchester United criticised over 'weak' corporate governance, Marseille given suspended European ban
Kevin and Kieran find out why Manchester United Plc has faced criticism over its allegedly weak corporate governance, and discuss the news that Marseille have been handed a suspended European ban and a €10m fine after breaching their settlement agreement with UEFA.
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From the archive: Andy Burnham
Back in July 2020, Kieran spoke to Andy Burnham, then Mayor of Greater Manchester, about Wigan Athletic going into administration a few days earlier, and his views on the football pyramid more generally.
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Interview: Phil Alexander, National League CEO
Kevin and Kieran talk to Phil Alexander, National League chief executive, about the Independent Football Regulator, promotion to and relegation from the EFL, league sponsorship and more.
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Interview: Ryan McKnight, COO at Thornaby Football Club
Kevin and Kieran speak to Ryan McKnight, COO at Thornaby Football Club, about the club's recent decision to offer a fully-funded season ticket to every resident in Thornaby-On-Tees for the 2026/27 season.
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Manchester United take on another $125m in long-term debt, Robbie Williams sponsors Port Vale
Kevin and Kieran find out why Manchester United have taken on an additional $125m (around £108m) in long-term debt, and discuss the news that Robbie Williams is Port Vale's new shirt sponsor.
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Interview: Maheta Molango, Professional Footballers' Association CEO
Kevin and Kieran chat to Maheta Molango, chief executive of the Professional Footballers' Association, about the World Cup, 'sypgate', the Lassana Diarra case, and much more.
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Everton told to pay Burnley £35m, the most expensive transfers ever
Kevin and Kieran discuss the news that Everton have been told to pay Burnley £35m over the impact of a breach of the Premier League's financial rules, and analyse which transfers are the most expensive ever (adjusted for inflation).
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Somalian World Cup referee denied visa, Michel Platini launches criminal case against FIFA
Kevin and Kieran find out why Somalian World Cup referee Omar Artan has been denied a visa to travel to the United States to participate in the tournament, and discuss the news that Michel Platini has launched civil and criminal cases against FIFA and Gianni Infantino.
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World Cup Special with The Upshot's Zach Sweeny-Lynch
On the eve of World Cup 2026, Kevin and Kieran chat to The Upshot's Zach Sweeny-Lynch about the frankly bonkers history of the World Cup.
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Season ticket payment plans, how players and clubs are valued
Kevin and Kieran analyse the financial impact for clubs when they allow fans to spread season ticket payments over the season, and discuss the different ways players and clubs are valued.
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Manchester United profits up £40m, Squad Cost Rules and the EFL Championship
Kevin and Kieran find out why Manchester United's operating profit was up by more than £40m in the nine months to the end of March, and discuss which EFL Championship clubs will benefit now that they've agreed to operate within Squad Cost Rules from next season.
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Play-off final gate receipts, club finances pre-1992
Kevin and Kieran analyse how the gate receipts are split for play-off finals at Wembley, and look at whether clubs made a loss before the formation of the Premier League in 1992.
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Arsenal set for almost £200 million in domestic prize money, Bournemouth stadium plans approved
Producer Guy and Kieran find out why Arsenal's first Premier League title for over two decades is expected to generate almost £200 million in domestic prize money, and discuss the news that Bournemouth's plans to expand the capacity of their stadium have been approved.
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Baller League finances, open top bus costs
Kevin and Kieran dissect the finances behind the Baller League, and find out how the cost of an open top bus affects compliance with financial regulations.
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Interview: Holly Murdoch, Head of Operations for The Women’s Professional Game
Kevin and Kieran chat to Holly Murdoch, Head of Operations for The Women’s Professional Game, running Barclays Women’s Super League, Barclays Women’s Championship and Continental Tyres League Cup.
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Southampton expelled from Championship Playoff Final over 'Spygate'
Kevin and Kieran discuss the news that Southampton have been sensationally expelled from the Championship Playoff Final after admitting to unauthorised filming of opponents' training sessions ahead of matches.
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Questions Special: football lawyer Tom Murray
Kevin and Kieran speak to football lawyer Tom Murray from Three Points Law, legal adviser to a number of clubs and players including Marcus Rashford, about points deductions, VAR, intellectual property rights and more.
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The Sheffield Wednesday saga explained, with Dom Howson
Kevin and Kieran look in detail at the recent Sheffield Wednesday ownership saga, with Dom Howson, former Sheffield Wednesday writer for the Sheffield Star and Yorkshire Live, and the author of 'Carlos Had a Dream - Inside Carlos Carvalhal's SWFC Revolution'.
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English clubs receive €667m in UEFA prize money, Oldham Athletic sign centre circle sponsor
Kevin and Kieran find out why English clubs have received a combined €667m in UEFA prize money this season - by far the most of any country - and discuss the news that Oldham Athletic have announced they have a centre circle sponsor.
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How clubs actually receive prize money, the cost of replaying abandoned matches
Kevin and Kieran discuss how clubs are actually paid prize money by league and cup competitions, and analyse the cost involved when abandoned matches are replayed.
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Gianni Infantino to run again for FIFA president, Aston Villa’s parent company posts £97m loss
Kevin and Kieran discuss the news that Gianni Infantino is to run again for FIFA president, and find out why Aston Villa’s parent company has posted a £97m loss.
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Sheffield Wednesday takeover completed, the finances of promotion to the National League
Kevin and Kieran analyse the takeover of Sheffield Wednesday, and discuss whether it's financially beneficial for clubs to be promoted to the National League.
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Italy's refereeing scandal, Manchester City freeze season ticket prices
Kevin and Kieran find out more about the new refereeing scandal in Italy, and discuss the news that Manchester City and Crystal Palace have frozen season ticket prices for next season.
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Non-league special: Ben Clasper, chair and owner of Dulwich Hamlet, and Oliver Ash, Maidstone United co-owner
Kevin and Kieran speak to Ben Clasper, Chair and owner of Dulwich Hamlet, and Oliver Ash, Maidstone United co-owner, about the financial realities of running a non-league club.
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