B2B Podcasting Insights - business strategy podcast for founders and brands
This podcast is designed for founders, CMOs, consultants, and solo operators who want their podcast to shorten the sales cycle and attract higher-quality inbound conversations. It challenges the typical branded podcast approach, which often comes across as interchangeable and strategically weak, and instead focuses on building belief and trust with prospects. The show covers positioning, message clarity, buying triggers, narrative leverage, and using one's voice as a strategic asset in B2B marketing. It promises direct, no-nonsense advice without generic tips or fluff.
Episodes
Is Your B2B Podcast One Bad Week From Stopping?
Podcast Growth Diagnostic: one session, and you come out knowing whether to double down, simplify or stop. https://podknows.co.uk/diagnosticIf your podcast stops the week you can't make it, you haven't got a podcast. You've got a habit that depends on one person.On the 18th of September, nothing went out on this show. I couldn't make it. Every episode since has slipped by a week. And the plan stil
Your B2B Podcast's Email List Would Fit Inside a Fiat Panda
Free one-page post-mortem for an empty email list: https://podknows.co.uk/listYou're 40 episodes in, and your email list would fit inside a Fiat Panda.Mine would. 19,300 downloads in 90 days. Signups from this show's freebies in the same 90 days? Two.This was supposed to be a victory lap. Every freebie I built for the show this year, what each one was for, and which ones worked. Then I opened my K
B2B Podcasting ROI: The Three Numbers a CFO Will Actually Accept
If you've got a budget review coming up and someone with a spreadsheet is about to ask what your B2B podcast actually does for the business, downloads won't answer it.Downloads tell you people are listening. That does matter. But a download doesn't sit next to a cost. And that's the only kind of number a CFO can do anything with.I'm Neal Veglio, and this week on B2B Podcasting Insights, I'm showin
Your Dream Client Ignores Your Emails. They'll Say Yes To This.
The person you most want as a client is going to ignore your next three emails.Ask that same person onto your podcast, and they'll give you 45 minutes of undivided attention, on the record, and thank you for it afterwards.There's a version of that which isn't a trap.Back in January I put out an episode called "Why Guest Interview Based B2B Podcasts Don't Work." I'm not taking a word of it back. Bu
Is Spotify Stealing Your B2B Podcast's Search Traffic?
That's Spotify's page for my podcast. And that's my company's website, sitting underneath it.Not Spotify's page for the show, either. One episode. A single episode of mine, on somebody else's platform, ranking above the website I actually pay for.I run a podcast agency. This is my own show. And in more than 45 episodes of telling founders to go and look at their own numbers, I had never once typed
B2B Podcasting: The Hidden Cost of Niching Down
If you've been told to niche down your B2B podcast, you've probably never been told what it costs — or who exactly you'd be saying goodbye to.Pick a lane. Speak to one audience. If you're speaking to everybody, you're speaking to nobody.Nobody disagrees with that in the abstract. Almost nobody does it. And the reason is simple: the advice arrives without a price tag attached, which makes it a sacr
Nine Podcast Strategies That ACTUALLY Work. The Last One Will Shock You!
For the first five minutes of this episode, it's not me.Jase is a B2B podcast growth guru. Jase has never listened to a single episode of this show. And Jase has nine strategies for scaling yours that he's giving away free, because that's the kind of guy he is.Useful linksPodknows Podcasting → https://podknows.co.ukB2B Podcast Growth Diagnostic → https://podknows.co.uk/diagnosticPodcast Audits → h
Smart CMOs Take This 90-Second B2B Podcasting Test
Everybody puts their energy into the open. By the time you reach the end, the interview's done, the narration's delivered, the energy's gone, and somebody has to say something to close it out. Low vibe. Not going to convert.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down the three mistakes that turn a perfectly good episode into a dead end — and the two tests tha
B2B Podcasting: The Only Listener You Actually Need
If you've got a B2B podcast and you're waiting for the feed to do the work, this episode reframes the whole thing.Publishing gets the episode into the world.It doesn't get it into the one pair of ears that matters.Because your podcast's most valuable listen this year won't come from someone discovering you. It'll come from one prospect, three or four weeks into a decision, who gets sent one specif
These are your branded podcast's next four episodes
If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for.That list isn't a commissioning list. It's a list of things that exist.Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm rather than from a buyer.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm handing you the
B2B Founders: Have You Written Your One Winning Sentence Yet?
If you've got a B2B podcast and you're 30, 40, 60 episodes in without much to show for it, the problem probably isn't your microphone, your cadence or your cover art.It's that nobody ever wrote the sentence.Most branded podcasts get built like a content marketing task with tickable boxes. Format, length, weekly or fortnightly, video or not video. All of those are construction details, and construc
Following 'Best Practice' is KILLING Your B2B Podcast!
Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing.Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the ca
Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)
Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did.Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "gre
Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!
If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you.I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from sh
Consistency And Content Pillars Are the Illusion of Strategy in a B2B Podcast
If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency.Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing.I'm Neal Veglio, Founder and Director of the UK based podcast agency Podknows Podcasting
Does Your B2B Podcast Actually Need Video? (Probably Not Yet)
If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you.I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that still
Your Episode Nobody Shared Was the One That Actually Worked!
If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you.I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero shares, what that does and doesn't mean, and why publishing is not the finishing line in your content stor
I did NOT see this coming - a surprising benefit of attending The Podcast Show 2026
Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn)But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming.http://podknows.co.uk/contact(FROM LINKEDIN)The Podcast Show 2026 was ultimately epic. Let me go deeper, fam. Let's slide throu
Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!
There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar.Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights.
Your Sales Team Have Never Heard Your Podcast (And It's Costing You)
If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.That sounds absurd. And yet it's almost universal.Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B
B2B Podcast Growth Timeline - are you measuring wrongly?
You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough.The CFO is squinting at the line item.You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday.Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely.I'm Neal Veglio, and in this episode of B2
Stop Making a B2B Podcast! Start Making a SALES Podcast.
If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast."B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job.
Founder Podcast Playbook: Understanding Listener Analytics
You opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes.In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener analytics to actual strategic use — starting with what each number in your dashboard is really telling you, an
Marketing With Podcasting — How Buying Triggers Beat Brand Awareness
If you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it.Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connectin
This B2B Podcasting Intro Problem's Costing You Expert Positioning
Your B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value.It's what happens in the first 10 seconds.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people y
10,000 Followers? 100 Downloads! Why B2B Sales Podcasts Struggle!
If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer.Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your pod
Video Podcasting & B2B Sales Podcasts: Why Apple’s New Feature Matters
Video podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience.I've been staunchly anti-video using YouTube, but this has changed my mind.
Why Focus On Being 'Consistent' Is Killing Your B2B Podcast
If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.Publishing weekly feels responsible.It looks good internally.It gives teams something concrete to point at.But it rarely builds trust on its own.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you
Why Guest Interview Based B2B Podcasts Don't Work
If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.Interviews feel safe.They’re familiar.They spread responsibility.And they let the host stay slightly hidden.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or comme
Your B2B Podcast's Downloads Are NOT The Result
If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.Download numbers feel important.They’re easy to report.They look reassuring on a slide.But they rarely tell you whether your podcast is actually influencing anything.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — a
Why is Creator X potentially quite exciting for international B2B Brands?
In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X.The platform claims to be built to address frustrations in the market.
If Your B2B Podcast Was Working, Your Sales Calls Would Sound Different
If your B2B podcast was working, your sales calls would sound different.Most B2B podcasts are easy to listen to.They’re consistent. Polished. Well-intentioned.And yet… nothing changes.Prospects still ask basic questions.Sales calls still start from scratch.And the podcast quietly sits there, passing time.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happen
Is Your B2B Podcast Doing Its Job?
Most B2B podcasts don’t actually have a job.They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...In this episode, I break down:Why so many B2B podcasts quietly become joblessHo
Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem
Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your s
B2B podcasting lessons from 200 episodes about LinkedIn
Today, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth.Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.You’ll hear ho
Your B2B podcast is NOT top of funnel marketing
Most branded podcasts chase 'awareness' and stall.Let's make sure yours doesn't.Hi, I'm Neal Veglio, founder of Podknows Podcasting.In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your bes
New podcast? Your analytics are lying to you! - Podmastery: podcasting insights and advice for indie creators
Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology beh
Opportunities for B2B Brands in Podcasting in 2025
B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant
Branded Podcasts - The Future Of Marketing?
In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.This report has uncovered that branded podcasts aren't just a fresh fad.They're genuinely engaging audiences and, more importantly, gener
Best microphones for branded podcasts in 2025
Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting.He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veg
Record Number of UK Podcast Listeners! - Official 2024 Data
As the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country.Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.Next steps:Fancy working with me on launch
How to create a podcast for free!
Welcome to my totally sarcasm-free, honest guide to starting a podcast for free!In this episode, we're breaking down the myth that podcasting requires a hefty budget.Join us as we explore how to start your podcast journey without spending a penny.From using your mobile phone or computer to free recording tools and hosting platforms, we've got you covered.Here's what you'll learn:Essential material
Sorry, "The Verge" - podcasting truths shared and myths debunked!
Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".If you want to check out my other
8 Reasons Why Your Business Might NOT Need a Branded Podcast in 2024!
In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.https://www.podmastery.co/Back to you, as someone in
Monetising your podcast - how to make your podcasting efforts pay you
"You can't make money from podcasting" they say. "If anything, it will cost you money" they cry. You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme. Even the most successful podcasts were years in the making before they started to turn over some serio
How to 'launch' your podcast properly and maximise your podcast marketing results
Are you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast. Thankfully, this episode is all about how to do it the correct way. During this episode you'll discover: Why it's important to figure out your title. The importance of starting with the best equipment p
Her business needed a podcast
Marie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt. Listen to her story, and let it serve as inspiration for your own dive into the medium. Find Marie's show on her page This episode's surprising podcast is a real, genuine True Crime format show.Mentioned in this episode:ChaptersThis podcast
Choosing your podcast hosting provider
Once you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not! Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.Mentioned in this episode
Promoting your podcast - the correct way, and without risking getting your show banned!
So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way. We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty. T
Your Why - And what makes it THE most important thing to figure out for the sake of your podcasting success
I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know. If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'. Without it, you may as well talk to yourself. This episode's 'surprising podcast' is from Britney Gardiner. Mentioned in this episode:ChaptersThis podcast uses cha
Editing - why you need to worry about more than just ahhh and ummmm
Once you've recorded your voice into your computer, that's when the real work starts - editing. But what IS editing? It seems it varies according to who's doing the show. Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more. The surprising podcast: https://marierowetravel.blog/marie-rowe-travel-show-podcast/Mentioned in this episode
The podcast guest - how to avoid a terrible sounding podcast episode by interviewing your guests the correct way!
If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. The surprising podcast: https://www.johnhancock.com/financial-advice/podcast.htmlMentioned in this episod
Music - or, how to really own your brand, and your space using music and sounds that are unique to you
Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identi
The Voice - how to get your voice recorded and ready for use in a podcast episode.
You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success. In this episode I'll be talking you through the different options available to you when it comes to voice recording. Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing. Tha
