The Drum Podcast
The Drum Podcast is a weekly show that explores creativity in marketing, advertising, media, and the ever-changing world of brand building. It features conversations and insights from industry professionals, examining trends and strategies that shape the creative economy. The podcast aims to inform and inspire those working in marketing and media.
Episodes
How breaking a record became a marketing strategy
Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunat
Is a 'golden age of branded entertainment' really coming?
We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for.Guest: Simon Baker, MD, TCO Hosted on Acast. See acast.com/privacy for more information.
How AI is reshaping agency models
For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no longer the right question.In this bonus episode of The Drum Podcast, Richard Draycott is joined by Nick Beck (Founder & CEO, Tug), Heather Connearn (Managing Director, Space & Time) and Jennifer Maclennan (Group Managin
How marketing became obsessed with comedians
The Edinburgh festivals and their fringes add up to the biggest arts festival in the world - a yearly event that's only outsold by the World Cup and Olympics. As it launches, we talk to Jonathan Grant, an ad creative, comic, talent manager and now author. We talk about Grant's book, Reading the Room: The Inside Story of Stand-Up in the 21st Century; comedy's role in the media ecosystem; and what's
Can a publisher still be 'just' a publisher?
Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News Movement. Like so many modern publishers, Caliber's commercial core contains more than news - including a marketing agency. But as publishers turn to all sorts of alternative revenue sources, is it still possible to make mone
Cowards Don't Go to Heaven: Eugene Cheong's message to young creatives
Legendary copywriter and creative director - Ogilvy APAC's long-serving chief creative officer - has entered his experienced-statesman era as an adman. His new book, Cowards Don't Go to Heaven, distills a life of creative understanding into a coffee-table book of handwritten (and illustrated) aphorisms and invective. He tells The Drum Podcast why a little anger is necessary for creative growth, ho
What are the marketing industries real responsibilities around AI?
Wesley ter Haar is the co-founder of global agency Monks, and now its chief AI officer. In a candid conversation filmed at this year's SXSW London about AI, he talks about the honest responsibilities, hopes and fears of an industry grappling with its future Hosted on Acast. See acast.com/privacy for more information.
Commerce media: the death of the traditional funnel?
Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Connective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketing assumptions. They discuss the rise of social commerce, the limits of attribution, why incrementality matters more than ever and what AI could mean for the future of shopping.If y
SXSW London: How the Texan behemoth is adapting to the UK
Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core. Hosted on Acast. See acast.com/privacy for more information.
AI & automation: from hype to workflow
Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes t
Why do we know so little about the creative industry's 'long tail'?
A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.
As sports sponsorship scrutiny grows, is it still worth it?
As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more infor
Are you cool enough to work for 90s Vogue?
In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Charles Gandee's list: As two editors of Vogue, they'd prepared it as an "unofficial test" of applicants to the austere magazine's halls of cultural power. Recently, cultural strateg
What's powering the 'experience economy'?
Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world. Hosted on Acast. See acast.com/privacy f
Tradwives, branded TV, and the year's weirdest ad
What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends. Hosted on Acast. See acast.com/privacy for more information.
The Drum's DMA Awards: The view from the president's chair
Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges really want and how top marketers are adapting to a world of certain uncertainty. Hosted on Acast. See acast.com/privacy for more information.
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare re
Inside Reddit's sales pitch to advertisers
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's
How are marketers warming up for the 2026 summer of sport?
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Bake
What does a chief science officer do at a creative agency?
Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique role: chief science officer at a creative agency. He tells The Drum why he thinks boom times are coming f
What is the role of brand strategy in an uncertain industry?
Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking. Hosted on Acast. See acast.com/privacy for more information.
Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsman's looking to next for the follow-up opportunity. Hosted on Acast. See acast.com/privacy for more information.
What is the strategist's job in a time of turmoil?
Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change?Mentioned in the episode: https://w
The 2026 Winter Olympics & the future of social strategy
We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more information.
Global ad spend keeps outpacing GDP. Is a slow-down inevitable?
Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.
Has social killed craft - or reinvigorated it?
The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft? Hosted on Acast. See acast.com/privacy for more information.
How subs and ads are transforming the New York Times
Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing. Hosted on Acast. See acast.com/privacy for more information.
What makes a holiday ad sound Christmassy?
We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores. Hosted on Acast. See acast.com/privacy for more information.
Introducing Slow The F*ck Down with Emma Harris
Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox. Hosted on Acast. See acast.com/privacy for more information.
WPP's Matt McNeany on Open Pro and advertising's AI future?
WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.
Nick Manning & Brian Jacobs on why the advertising world is in trouble?
In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love. Hosted on Acast. See acast.com/privacy for more information.
From Exit Right: 'Superconnector' Sam Liu of Savvy
Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredible journey from humble beginnings in rural UK to becoming a global business leader. Hosted on Acast. See acast.com/privacy for more information.
Daniel Gilbert of Brainlabs on building the 'media agency of the future'
In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of his parents' house and now has its sights set on becoming the biggest independent name in media. How? Well, Gilbert has some punchy opinions about the agency and media landscape right now - and thinks very few are setting up for the media world of the
For the first time in history, most people are 'generally receptive' to ads
We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind s
The 3 kinds of humour with Paddy Gilmore
Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making. Hosted on Acast. See acast.com/privacy for more information.
'Accidental marketer', Infosys CMO Sumit Virmani
Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale. Hosted on Acast. See acas
Deloitte Digital US CMO Mark Singer: What is an agency, anyway?
A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-long tug-of-war between consultancies and marketing shops, and (of course) how AI is going to change everything. Hosted on Acast. See acast.com/privacy for more information.
Introducing Exit Right, a new podcast from The Drum
In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. Discover insights on entrepreneurship, business growth, company culture, and selling to Publicis - plus lessons from successes, challenges, and global expansion strategies. Hosted on Acast. See acast.com/privacy for more information.
Toby Southgate, global CEO of We Are Social
As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency ownership structures, and what's coming next. Hosted on Acast. See acast.com/privacy for more information.
How employers are still failing parents
A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "inflexible working conditions" in their decision to leave. We sit down with the report's author, adland veteran Sophie Maunder, and Allison Beattie, and ad exec turned fertility-rights-at-work advocate
Mark Ritson, The Drum's newest columnist
The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pitch meeting. Hosted on Acast. See acast.com/privacy for more information.
Are marketers truly ready for 'personalization at scale'?
It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it seems that dream is closer than ever. But is the business ready for it? Hosted on Acast. See acast.com/privacy for more information.
Is vibe the new value?
Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, not just data. Think storytelling, authenticity, and values-led creative. Hosted on Acast. See acast.com/privacy for more information.
3 marketers tackling the continued barriers to creative access
We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries. Hosted on Acast. See acast.com/privacy for more information.
The secrets of guerrilla marketing
3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success. Hosted on Acast. See acast.com/privacy for more information.
Cannes Lions 2025 wrapped: The agency view
We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend? Hosted on Acast. See acast.com/privacy for more information.
Cannes Lions: How has it changed? (Live from Cannes)
In a special episode fronted by The Drum's global editor Cameron Clarke, two of our leading opinion columnists dissect the news out of this year's Cannes Lions festival, and ponder how the event is evolving.Stories/columns mentioned in the episode: Julie Seal's diary.Paddy Gilmore's column. Hosted on Acast. See acast.com/privacy for more information.
Hinge CMO (and now president) on how gen Z is dating, sub growth, and bringing marketing to the center of the boardroom
CMO at dating app Hinge, took on an extra title earlier this year: President. Live from the inaugural SXSW festival in London, Jantos talks putting marketing at the center of the boardroom, a troubling loneliness epidemic for gen Z, and the future of dating. Hosted on Acast. See acast.com/privacy for more information.
David Sable, ad club of NY 'industry legend' honoree: Advertising's golden age is right now
David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry Legend by the Advertising Club of New York. He tells us why he thinks advertising's golden age is happening right in front of us. Hosted on Acast. See acast.com/privacy for more information.
Is UK media still too London-centric?
A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media thinking still dominated by London and a couple of other cities, does it need an update? We chat with Julia Ayling and Morven Hassall. Hosted on Acast. See acast.com/privacy for more information.
Are marketers sleeping on the petfluencer opportunity?
Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets. Hosted on Acast. See acast.com/privacy for more informa
Are we getting closer to standardized sustainability reporting?
Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, better tools to measure that impact, and plenty of new recruits to the cause - but the more radical among them would still say that it's not enough. Here, with the help of Ad Net Zero and Impact Plus, we focus on a few of the bits of progress that they'
The new loyalty: What Gen Z really wants from brands
Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers. Hosted on Acast. See acast.com/privacy for more information.
What keeps CMOs up at night?
Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side marketers and Team Lewis' own Yvonne van Bokhoven tell us just how frightened senior marketers should be about the outlook ahead. Hosted on Acast. See acast.com/privacy for more information.
Bonus ep: The culture wars come for media buying
Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elon Musk's lawsuit indicting the WFA and a new White House approach to trade are changing the media landscape. Hosted on Acast. See acast.com/privacy for more information.
The attention revolution w/ Karen Nelson-Field & Mike Follett
There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and Mike Follett, chief executive of Lumen Research. We brought the pair together to talk attention's journey into the center of marketing effectiveness thinking and why so many are finally waking up to t
How science-informed design is redefining sensory branding
We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum. Hosted on Acast. See acast.com/privacy for more information.
Are adland's borders shifting again?
The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those evolving dynamics amplified by the universal-amplifier of the Covid-19 pandemic. But are borders shifting again? We hear from a top marketer in Dubai, and another who sold one of the UK's most successful independent groups from Bournemouth. Hosted on
Is gamification having a new marketing moment?
Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us. Hosted on Acast. See acast.com/privacy for more information.
How do the world's best creatives get to the top of the tree?
Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many thousands of ad people around the world? We asked two people whose rankings increased the most from last year to this: LePub Milan's Cristiana Candido and FCB Chicago's Bruno Mazzotti. Hosted on Acast.
Does food & drink marketing have an overconsumption problem?
With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMCG world that's copping a lot of flack for wastage and unsustainable practices. Hosted on Acast. See acast.com/privacy for more information.
As 'agentic AI' dawns, who owns the future?
Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Lindsay Hong of SmartAssets, we inventory the best AI tools right now, the smartest marketing approaches, and where we're going next: an 'agentic AI' future that just might have some world-shaking repercussions for marketing. Hosted on Acast. See acast.co
Netflix's Buy Now documentary: Can marketing clean its act up?
Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its star interviewees, former Adidas brand chief Eric Liedtke. Hosted on Acast. See acast.com/privacy for more information.
Super Bowl LIX: The most unhinged ever?
The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game. Hosted o
Marketing Mix Modelling 101
Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance market
Financial marketing 101
Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build
B2B not boring: How creativity is transforming business marketing
In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting
How relevant is Black Friday in 2024?
In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty pr
Advertising Week New York wrap-up: The view from the ground
Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments. Hosted on Acast. See acast.com/privacy for more information.
CTV 101: Decoding the alphabet soup of video advertising
Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and oppo
Marketing’s role in fashion’s sustainability problem
Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices. Hosted on Acast. See acast.com/privacy for more information.
The future of wearables
Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment. Hosted on Acast. See acast.com/privacy for more information.
Dynamic and digital out-of-home 101
Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter. Hosted on Acast. See acast.com/privacy for more information.
Shifting revenue and pricing models: How are agencies making their money?
How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry. Hosted on Acast. See acast.com/privacy for more information.
Olympics 2024: Live reaction from marketers, and the future of brand partnerships
Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships. Hosted on Acast. See acast.com/privacy fo
Euro 2024 wrap-up: The winners and losers (on and off the pitch)
Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers. Hosted on Acast. See acast.com/privacy for more information.
Cannes wrap-up 2024
Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the indust
Auto marketing 101
Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audie
Podfluencers: the new era of podcast advertising with Spotify
Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts. Hosted on Acast. See acast.com/privacy for mo
Budget retail marketing 101
In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth
