Good Enough Counsellors
Good Enough Counsellors is a podcast for UK counsellors and psychotherapists in private practice. Hosted by Josephine Hughes, a BACP Accredited Counsellor, it focuses on getting clients, building confidence, and staying visible without feeling overwhelmed by comparison or marketing pressure. The show offers practical, ethical, and realistic guidance for creating a sustainable counselling practice. It emphasizes that the most important step is getting started and staying visible, rather than trying to be perfect.
Episodes
Can You Afford Your Private Practice? With Claire Ratcliffe
Have you ever sat down and worked out how much your private practice is costing you? Sometimes it's more than you realise and this can have an impact on whether it's a business that actually supports you.Your session fees need to not only cover day to day costs such as supervision, but also allow for holidays, sickness and retirement.In this second episode with psychotherapist and supervisor, Clai
How to Feel More Confident Working with Couples - with Claire Ratcliffe
Working with couples can feel very different from working with individual clients. There are two people in the room, two different perspectives and the added challenge of managing what happens between them.In this episode of the Good Enough Counsellors podcast, I talk to integrative psychotherapist, couples therapist and clinical supervisor Claire Ratcliffe about how therapists can feel more confi
How Social Media Works Even When No One's Reading
It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments.But what if your social media is doing more work than you realise?In this episode of the Good Enough Counsellors podcast, I share how having a presence on social media can help potential clients find you - even if they never actually read your posts.I share my own experience of learn
Working with Eating Disorders When You're Not a Specialist - with Kel O'Neill
What happens when you realise a client has an eating disorder, but you're not an eating disorder specialist?As therapists, we're taught not to work beyond our competence. But specialist eating disorder services are stretched, waiting lists can be long and sometimes there isn't anywhere else for a client to go.So does referring on always have to be the answer?In this episode of the Good Enough Coun
Are Your Assumptions Stopping You from Attracting Clients?
Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested?Or perhaps hesitated because you think people won't be able to afford your fees?As therapists we can often tell ourselves that people won't want to hear about our practice and will think we're being pushy or we're too expensive. But are those assumptions really about other people -
How Clients Find, Choose and Book a Therapist
Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract clients.In this episode, I'm joined by website and marketing specialist Kat Love to explore the three stages every prospective client goes through:Finding you through visibility and awar
When Kindness Comes At Your Own Expense
Have you ever caught yourself saying, "I'm probably just overthinking it"?That's exactly what I said in a recent supervision session. My supervisor responded with a simple question:"Are you overthinking - or are you diminishing your feelings?"That question stayed with me.As therapists, we're often deeply compassionate people. We want to be kind, fair and understanding. But sometimes our kindness t
Social Media isn't About Posting. It's About Helping
As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do?It's easy to get caught up in the mechanics of posting, in the same way as when we're training we get caught up in the mechanics of counselling techniques.However, if you stand back from social media for a moment and focus
Afraid to Start Private Practice? With Katrina Johnson
Starting private practice can feel daunting, especially if you're wondering whether you're experienced enough, whether clients will ever find you, or whether you're making the right decision.In this episode, I talk to counsellor Katrina Johnson, who had been a therapist for 20 years before finally taking the leap into private practice. Despite her experience, she admits she was frightened to get
Do You Have to Be the Best to be Successful?
When you're trying to grow your counselling private practice, it's tempting to think you have to be the best to be successful. But maybe that belief is holding you back.In this episode, I explore an online trend of defining your service by comparing it with others. Is this a true sign of confidence or does it reveal a deeper sense of scarcity and self-doubt?And if you believe that you have to comp
Has AI Changed How Clients Find Therapists?
Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online.In this episode, I'm joined once again by Daragh MacLoughlin from WebHealer to explore what's really happening.Drawing on insights from thousands of therapy websites, Daragh shares what he's see
Could GDPR Help You Get More Therapy Clients? Why Your Therapy Website Matters
Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about legal compliance. They can also help build trust with potential clients and, in Daragh's view, may even play a part in how search engines assess your we
Permission to Take a Break
Do you worry that potential clients will forget about you if you stop posting on social media?Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday?In this episode, I explore what a healthy relationship with social media could look like, why consistency mat
Neuro-Affirming Practice with Louise Lucas
What does a neuro-affirming practice look like in the therapy room?As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging.In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who describ
Feeling Lost After Counselling Training?
You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next.Should you look for employment, start a private practice or something else?In this episode, I share my own experience of finishing counselling training, share why this stage can feel unse
Will AI Replace Therapists? With Ken Kelly
Many therapists are concerned about the rise of AI and whether it will replace therapy altogether.In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that while AI has an important role to play in private practice, it can never replace the human connection at the heart of therapy.We explore the ethical boundaries, how therapists can use
Scared to Post Online?
Social media can be a great way to connect with potential clients but it can also be a place that is filled with hostility. This stops many therapists from either setting up a page or from posting on it.Some of the worries I've heard about from therapists include saying "the wrong thing", being publicly corrected, receiving criticism and being subject to a "pile on". So in this first of a series o
Genetics, Grief and Therapy with Uruj Anjum
What happens when someone receives a genetic diagnosis? In this episode of Good Enough Counsellors, I'm joined by Uruj Anjum of Saina Therapy.Before training as a psychotherapist, Uruj spent nine years working within NHS genetics services, supporting individuals and families navigating conditions such as Huntington's disease and other complex inherited disorders. She now specialises in working wit
Starting Small Still Counts
It’s tempting to look at other therapists, coaches or creators and think:“It’s easier for them because they’re bigger.”But what we often forget is that every established business once started small.In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it take
Using Facebook to Promote Your Private Practice with Annie Jones
In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice.We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online.In this episode:why Facebook still works for lo
Working Creatively with Therapy Clients with Yasmin Shaheen-Zaffar
What if you don't have to be “good at art” to work creatively as a therapist?In this week’s episode of the Good Enough Counsellors podcast, I’m joined by counsellor, developer and all-round creative thinker Yasmin Shaheen-Zaffar to talk about using creativity in therapy sessions, both online and face to face.Yasmin is one of those people who is always creating ideas, tools and resources, and we ex
Why Your Therapy Profile Isn't Getting Enquiries
Why isn’t your therapy profile getting enquiries?If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.In today's episode:the power of a good profile and how it helps your private practicewhy talki
Are You Ready to Work With Trans Clients? With Josiah Twiselton
As a therapist, you may be asking yourself: "Am I competent to work with trans clients?". In this interview with Josiah Twiselton of Offbeat Therapy, we explore what it really means to offer a welcoming space to transgender people.Key Takeaways:Allyship is more than the absence of hostility towards cientsHow therapists can unintentionally centre themselves while trying to helpThe small and often
Social Media Not Working? What to do instead
If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you.So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all.In this episode, I’m not suggesting you stop using social media. Instead, I’m sha
Getting Found without the Perfect Website - with Vicky Jackson
Do you really need a website to start attracting therapy clients?In this episode of Good Enough Counsellors, I’m joined by Vicky Jackson, website designer and founder of TukTuk Creative. Vicky shares a refreshing perspective that many therapists will find reassuring: you don’t necessarily need a website straight away.We explore what actually helps potential clients find and choose you, from the po
When Comparison Knocks Your Confidence
Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of lo
Managing Anxiety in Private Practice with Laura Knight
This gorgeous episode with Laura has helped so many people that I've decided to share it again. It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned
Therapists, Books, Minecraft and More
What happens when you go to a conference and focus on having conversations rather than “networking”?In this episode, I’m sharing a few of the chats I had throughout the day - from books therapists are reading, to a research resource I didn’t realise I already had access to, through to creative ways of working (including Minecraft in therapy).It’s a mix of ideas, reflections and practical insights
Becoming Recognised for Your Niche with Julie Wales
In this episode, I'm joined by counsellor Julie Wales who has become known for her work with neurodiverse couples. You don’t need to have everything figured out from the beginning and Julie’s story is a reminder that your niche can develop over time, often by following what you care about and noticing the people who are already coming to you for help.We talk about the role of blogging, networking
Social Media for Private Practice (3): Why Clients Don't Follow You
In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referr
Drowning in Admin?
f you’re replying to emails late at night, chasing invoices between sessions, or taking your laptop on holiday “just in case”, it might feel like admin is taking over your life.For private practice therapists, enquiries, invoicing, cancellations, GDPR, practice management systems, and Making Tax Digital can eat into the time that you'd much rather be using for seeing clients.In this episode, I’m j
When Therapy Ads Get Uncomfortable
The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession.Rather than asking whether the campaign was “good” or “bad”, I’m exploring something slightly different:What was the campaign trying to do?Whether it "worked" - and what that even meansAnd what can we learn from it as therapists building private practicesTakeaw
From Being Found to Being Booked with Kat Love
How do you move from being found online to actually being booked by the right clients?In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step.We talk about why marketing for therapists often feels overwhelming, how to reduce friction on y
Social Media for Private Practice (2): Why Clients Don't Follow You
This episode continues last month’s discussion on why clients don’t always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it’s not just about the words we use - it’s about how people experience our content emotionally.Clients don’t foll
You're Not Behind
In this episode, I’m joined by Claire Hendrickson, a neurodivergent therapist who has built her private practice in a way that truly works for her.Rather than rushing, pushing, or following someone else’s formula, Claire has grown her practice at her own pace, listening to her nervous system and respecting her capacity. Over time, her steady and compassionate approach has led to a busy, sustainabl
100 Episodes of Good Enough
This 100th episode is a pause to reflect on what happens when you keep going, even when you don’t feel ready.In conversation with Natasha, who has edited the podcast from the very beginning, I look back over how The Good Enough Counsellors podcast grew from small, tentative steps into something that now reaches therapists around the world. But more importantly, we talk about what this journey can
Social Media for Private Practice (1): Why Clients Don't Follow You
Have you ever looked at your social media and felt disappointed because it seems that you're mainly followed by therapists?In this month's social media episode, I'm exploring the question of why clients don't always follow us, even when we're sharing thoughtful, reflective content. Is it really the problem we think it is, and what can we do about it?We look at how fear of visibility, professional
A Kinder January for Counsellors with Eve Menezes Cunningham
January can bring a lot of pressure for counsellors and therapists, with worries about enquiries, a sense of falling behind, and rising self-criticism. This can feel even more intense for neurodivergent counsellors and those who are highly sensitive to pressure.In this episode of Good Enough Counsellors, I’m joined by Eve Menezes Cunningham to explore a kinder way of moving through January, especi
Is Accreditation Worth It for Counsellors?
Accreditation is something many counsellors quietly wonder about, often alongside self-doubt, comparison, and pressure about where they think they should be in their career.With changes linked to the SCoPEd framework and the end of the transition period approaching, more counsellors are asking whether accreditation is worth the time, effort, and emotional energy it requires.In this episode, I take
Christmas Special 2025
For the final episode of the year, I’m doing something a little different. Instead of talking about marketing, confidence, or growing your private practice, I’m giving you a break - and introducing you to some of the wonderful podcasters I met at the Podcast Awards this autumn.If you’re heading out for a winter walk, hiding in the kitchen while basting the turkey, or simply wanting something fresh
Selling - or Helping? How to think about therapist marketing
Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic. I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you’ll hear how reconnecting with what truly matters to
Why your website isn't getting found - and what to do about it
In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical.When was the last time you tried to find a therapist?If you’ve
Is AI Replacing Therapy Directories?
More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.”So what does this mean for therapists who rely on directories, Google My Business or their websites to be found?In this episode, I look at how AI is changing the way people search - a
Navigating Harm in Therapy: Insights from Erin Stevens
Therapy is meant to be a place of healing - but what happens when it causes harm instead?In this powerful episode, I’m joined by therapist, supervisor and trainer Erin Stevens, who specialises in working with people who have experienced harm in previous therapy. Together we explore how harm in therapy can happen - even when we have good intentions - and what we can do as therapists to reduce the r
Has your Practice Gone Quiet? Let's Talk about Why
Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.You’ll learnWhy AI can’t replace human connection in therapy—or
Feel the fear (but ask for help) with Gemma Anderson
When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help.About this ep
Is Email Counselling Real Therapy? With Chloe Foster
Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won’t want it.In this episode of Good Enough Counsellors, I’m joined by Chloe Foster, humanistic counsellor, trainer, and founder of Email Counselling Academy, to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deeply re
The Roller Coaster of Private Practice - and how to cope with it
Do you ever feel like running your private practice is a bit of a roller coaster?One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings.In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.There’s no magic wand
What are you? Therapy for Mixed Race Clients with Dr Yvon Guest
In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy.Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities where
Safe Self-Disclosure on Social Media for Therapists
Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you?In this episode of Good Enough Counsellors, I unpack the fear of self-disclosure on social media and how to approach it safely. I
Building Private Practice as an Autistic Therapist with Kroy Ryder
This week, I’m chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it.Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn’t need to mask or fit in to be a good the
Do Therapists Need to Be Experts to Niche? Corrected Episode
** NOW WITH THE CORRECT AUDIO**If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching.Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”In this episode of Good Enough Counsellors, Jos
Trusting What Clients Know with Nicola Blunden
What does it really mean to trust what your clients tell you — especially when their experiences challenge what you’ve been taught, or don’t fit into traditional therapy frameworks?In this episode, I’m joined by pluralistic therapist, trainer, and writer Nicola Blunden to explore how power, voice, and identity can shape conversations — and why developing an awareness of epistemic injustice matters
The Social Media Mistake That's Costing You Clients
Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries.In this episode of Good Enough Counsellors, I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telling
How to Work Safely with Trauma Clients - with Maaike Beech
In today's episode, I’m joined by trauma therapist, supervisor, and trainer Maaike Beech. With over 18 years of experience in the field, Maaike shares her personal journey into trauma work and the vital lessons she's learned along the way - from understanding why talking about trauma doesn’t always lead to healing, to how we can create the safety clients need before any processing begins.We explor
The Myth of the Perfect Therapist with Samantha Lee
Many new counsellors worry they aren’t “sorted enough” to be a good therapist. But what if being real about your struggles is actually what helps you connect most with clients?In this episode of Good Enough Counsellors, I’m joined by Samantha Lee, counsellor, trainer, and creator of the Me, Myself & I inner child course. Sam shares how she moved past the myth of the perfect therapist and built
How to Stay Motivated in Private Practice When It's Tough
When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped.In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times.Takeaways:Why past challenges can become a source of strength in your businessHow to reconnect with the dee
From No Self-Belief to a Thriving Private Practice: Fi’s Story
What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.When Fi Hewkin first considered becoming a therapist, she was convinced she
How to Get Therapy Clients Using Social Media, Part 3: Community
In this episode of Good Enough Counsellors, we’re diving into the third “C” of social media success for therapists: Community.It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online.Takeaways:Why community is one of
ADHD Meets Mindfulness & CBT - with Liezl Laidlaw
What happens when a CBT therapist with ADHD decides to rewrite the rules on mindfulness? In this episode, I’m joined by Liezl Laidlaw of Rewire Therapy — a therapist who combines mindfulness, CBT and personal insight to support ADHD clients in ways that actually work.We talk honestly about how traditional approaches can fall short, and how small shifts in language, structure and permission can mak
Grow Your Therapy Practice by Nurturing Connection - with Becky Willoughby
In this episode of Good Enough Counsellors, I’m joined by Becky Willoughby of Willow Therapy Tring to explore a gentler way of growing a successful therapy practice — by focusing on connection, community, and care.Becky shares how she’s built a thriving practice by focusing on connection — not sales tactics. We talk about her court-appointed work with children and families, how creative, somatic,
Private Practice Slowdowns: How to Get More Clients This Summer
It’s that time of year when client bookings often dip, inboxes go quiet, and self-doubt starts to creep in. But a summer slowdown in private practice doesn’t mean you’re doing anything wrong — in fact, it’s totally normal.In this episode of Good Enough Counsellors, I talk about the seasonal nature of therapy work, why comparing month to month can give you a false picture, and what you can actually
How to Get Therapy Clients Using Social Media: Part 2 - Consistency
Do you ever feel like you’re posting into the void - wondering if anyone’s even noticing your content? In this episode, I explore how consistent posting can quietly but powerfully help you build trust, connection, and visibility over time.Drawing on personal stories (including one about Chub Rub shorts!), I’ll show you why consistency works - even when it feels like nothing’s happening. Plus, I’ll
How to Work with Male Survivors of Sexual Abuse with Jeremy Sachs
Jeremy Sachs joins me to explore how identity, masculinity, and shame shape male survivors’ healing — and what therapists need to know.In this episode of Good Enough Counsellors, I’m speaking with therapist and author Jeremy Sachs about his upcoming book, An Intersectional Guide for Male Survivors of Sexual Abuse and their Allies: Masculinity Reconnected (Routledge, July 2025).Drawing on years of
What to Include in an Equality & Diversity Statement for Therapists
If you want to attract more clients to your private practice, your therapist profile needs to show people that they’ll be safe with you.In this episode, we’re talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn’t, and explore what therapists can d
Managing Anxiety in Private Practice with Laura Knight
It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her suc
How to Get Therapy Clients Using Social Media: Part 1 - Content
Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching?In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.You’ll learn:Why v
Jeanine Connor on "Adolescence" and Supporting Trans Youth
In this episode of Good Enough Counsellors, I’m joined by the brilliant Jeanine Connor -psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine describes the realities of working with adolescents, exploring how the Netflix series Adolescence and media stories fuel fear about young people. Having worked with transgender young people for ove
How to Write a Therapy Profile that Attracts Clients
In this episode of Good Enough Counsellors, we'll explore how to craft a therapist directory profile that truly resonates with clients.Takeaways:Why most profiles get skimmed - and how to fix yoursThe key mistakes therapists make (and how to avoid them)How to show clients that you "get" themUsing clients' language to connect instantlyA simple framework to identify your niche without stressHow to w
Why Therapists Need to Update Their Directory Profile
Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors, Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients.From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile f
How to Grow and Build a Group Therapy Practice with Sharon May
In this episode of Good Enough Counsellors, I’m joined by Sharon May, founder of Kingsclere Counselling Service.Sharon shares her inspiring journey from working alone in a single upstairs room on her family farm to building a thriving group practice of 14 therapists. We talk about the moment she took the leap to expand (far earlier than she expected), and how she weathered the pandemic just as her
How Therapists Can Use AI for Social Media Content
In this Social Media Monthly episode of Good Enough Counsellors, Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI
Fat Phobia & Creating Inclusive Therapy with The Fat Counsellors
In this powerful and eye opening episode, I’m joined by Cat Chappell and Jo Reader - together known as The Fat Counsellors - to talk about fat phobia in therapy and why it’s essential for therapists to explore their own internalised biases.We discuss how anti-fat attitudes are embedded in society, how these messages seep into the therapy room, and what it takes to create fat-positive, compassionat
Overwhelmed by Private Practice?
Feeling completely overwhelmed by private practice? Whether you’re just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time.Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll
How to Handle Ethical Dilemmas in Therapy with Heather Dale
In this episode of Good Enough Counsellors, Josephine Hughes is joined by Heather Dale - an experienced therapist, supervisor, and writer - to explore the often misunderstood world of counselling ethics. With over 40 years of practice and a BACP Fellowship under her belt, Heather brings warmth, clarity, and a touch of humour to topics that many find daunting.Together, Josephine and Heather unravel
How to Make Social Media Easier for Therapists
In this month’s Good Enough Counsellors podcast, I’m taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn’t have time to prep a brand new episode, so I’ve reused some golden content from a previous episode on social media planning.This episode is perfect for you if you're a therapist who struggles with planning content or posting consistent
Find Your Own Way in Private Practice with Suzanne Wagg
In this episode of The Good Enough Counsellors Podcast, I’m joined by the incredible Suzanne Wagg, an integrative therapist with a fascinating journey into private practice. From 12 years in the military to working in education and the NHS, Suzanne’s story is one of resilience, growth, and learning to trust her instincts.After receiving life-changing therapy following a brain tumour diagnosis, Suz
Why Clients ghost therapists (and what to do about it)
Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It’s easy to start wondering: did I do something wrong?In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We’ll explore why th
What is equine assisted therapy? With Alex Gulland
Have you ever wondered how horses can play a role in therapy? In this fascinating episode, Josephine Hughes is joined by Alex Gulland, an equine therapist who works with clients alongside horses to support emotional healing and personal growth. Alex shares how equine therapy works, who it’s best suited for, and why the presence of horses can help people in ways that traditional therapy might not.
Posting without fear: social media for therapists
Are you holding back from posting on social media because of self-doubt?Do you ever wonder, Who do I think I am to be posting this? You’re not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I’ll help you reframe your approach to social media so it feels less about you and more a
