The Public Relations Podcast
The Public Relations Podcast is hosted by a former journalist, broadcaster, and news editor now working in PR. It focuses on public relations as marketing and relationship-building, not just press relations, especially for serious startups and growing organisations. Episodes are short, around ten minutes, mixing practical insights from PR work with conversations with other professionals. Listeners get techniques they can try immediately. More information is available at ThePublicRelationsPodcast.com.
Episodes
What is - The Public Relations Podcast
If you're interested in the PR and communications industry, you're in the right place.But first, a quick question to make sure you're listening to the right show.If you've found this podcast because you're actually trying to get a job in PR or comms, check out our sister show called, quite literally, Getting a Job in PR.com. We talk to agencies about what they are looking for.
Launching a stealth company and training AI
Launching a company from stealth sounds exciting. In reality, it’s usually messy, rushed, and full of competing voices.In this episode, Richard Midson is joined by Andrew Healey from Water & Wall (New York) to unpack a real fintech launch that had everything happening at once:a new company reveal, a multi-million dollar seed round, strategic partners, and multiple stakeholders who all needed s
AI in 2026: How PR Actually Influences AI Search and Why Earned Media Matters
Most AI conversations in PR are theoretical. They talk about where things are going and what you might need to prepare for.This conversation is about what is happening in AI today and how to use it today. In this episode of The Public Relations Podcast, I speak with Ben Jacobson from Inbound Junction.Ben talks us through how he is approaching a current B2B tech campaign and explains how PR, SEO, a
Insight: Why good PR graduates still struggle to get hired and what actually works
There is a growing gap between what people think PR jobs need and what agencies and in-house comms teams actually hire for. In this episode, I pause the usual interview format to share some early findings from the research behind our sister show Getting a Job in PR.Based on conversations with agency owners and comms leaders, this episode breaks down the small but decisive things that make candidat
It's time to take data more seriously?
Most PR and comms teams say they are “data-driven” Very few actually are.In this episode, Richard Midon is joined by Komal Lath from Tute Consult in Mumbai to talk through how PR work changes when you stop relying purely on instinct and start using real audience data to shape campaigns.Komal shares details of a recent cosmetics brand refresh campaign she worked on in which one national message was
Gaining 500 more media placements by going wider - Amanda Proscia, LightspeedPR
Most PR teams have faced this problem. You have a smart client, they know their audience, they want to target that audience directly and rightly so, but the trades just aren't biting at the moment, distracted by other things. What do you do?In this episode, Amanda Proscia from Lightspeed PR explains how her team broke that deadlock and turned a niche brief into hundreds of national and global
PR is changing: Pay attention to the news
PR is changing, and you can see it in the news stories.Cut through the staggering amount of noise in the marketing and PR space and you start to spot a few items that show a genuine shift in the way things are happening. Things that will impact PR and strategic communications in the future.I read a lot of newsletters, and as I say, there is a lot of noise. But I picked out four stories that seem a
AI Insight: How PR teams actually use AI without breaking trust or quality
NOTE: This was recorded in late October 2025AI is already inside the tools you use. Waiting it out is no longer an option.In this episode, I speak with Karen Sutherland, author of Artificial Intelligence for Strategic Communication, who, at the time of the recording, was fresh from a Marketing AI Conference in the US.We cut through the noise and talk about how PR and comms teams are actually using
AI Insight: How to use it in PR without destroying trust
AI is already inside every corner of PR and comms, but very few teams have real safeguards in place. In this episode, I sit down with Dr Lukasz Swiatek from UNSW (The University of New South Wales) to talk through the real risks facing agencies and in-house teams.Luk researches the impact of AI on communication and education and he lays out the pitfalls that PR teams keep tripping over. Accuracy p
How do you get a comms job (or a better job) in 2025?
I’ve been getting a lot of messages lately from people asking the same thing: “How do I get a job or a better job?"So far in the podcast, I've tended to focus on campaigns people are running, but I also want to do some episodes featuring interviews with agencies and recruiters around the world to find out what they're looking for.My first guest is Brooke Kruger, Partner at KC Partners in San Franc
Is "AVE" dead in PR?
"Advertising Value Equivalents" are supposed to be dead, yet CFOs keep asking for them. Meanwhile, clients want backlinks, CMOs want digital metrics, and AI is rewriting the measurement rulebook daily. So how do PR and comms teams actually prove value in 2025?In this episode, I talk with Neha Bahri (Bconnect Communications) and Tarunjeet Gujral (Nucleus PR / PRPOI) about what’s really ha
What really happened when Jimmy Kimmel was axed?
Do you think they ever really cancelled Jimmy Kimmel?Or was it a smart PR move to kill a firestorm?Put the politics aside for a second.Here’s what happened:- - Jimmy Kimmel made comments about Charlie Kirk.- Backlash exploded.- His show was pulled “indefinitely”.- The funeral went ahead.- Kimmel returned.The moment his show was axed, a good chunk of the fire just blew out. - No protests during the
Case Study: Keeping the media interested
“I never planned to become a campaigner…”That’s what George told me.He’s a sports reporter. A good one.But then he tragically lost six-week-old baby.And suddenly, George found himself in the national media pushing for change.Today I sat down with him — to not only learn his story but also to help him shout louder in future. We talked about a huge number of things. How to keep the media interested
Set clear goals - A campaign without them could go anywhere.
Season 9 of The Public Relations Podcast is underway.Soft launch this time. No big fanfare. Just notes from the front line of comms.People I’m helping. Conversations I’m having with other comms pros. Tools I’m testing. AI experiments, too.And, the podcast keeps opening doors, and I'm getting to help people this time, which will allow me to share what I'm seeing myself on the frontline too, not jus
Report: How to write Press Releases with AI
Here is the full version.Helen Barnett (a former UK national news editor) and myself recently tried to use AI to turn a corproate story into something the mass media would use. It wasn't always easy but it did show some of the powerful strengths of AI as well as some of it's weaknesses.We decided to not just give our opinions but to test it.Apart from some editing to remove gaps, this is e
Use AI to write a press release
(The short version - The long version will be in Episode 23)Join me and Helen Barnett, a former editor at a national UK newspaper (https://www.helenbarnettmedia.co.uk/), in this special episode of the podcast.Helen and I (I'm a former radio news editor) try to find the best way to use AI to write a press release.We don't quite get there...BUT.....We do uncover a lot of pitfalls along the way and d
Would you like to take part?
I want to prove that PR, comms and narrative marketing works in 2025, in (sort of) real-time. But how? I've been thinking about this a lot over the past year. We all know the pressures today:- “Where’s the ROI on comms?” Clients want metrics. Execs want proof. AI is starting to flood the market with generic content. You and I know comms and narrative marketing work, but how do we prove that to
PR CAREER: Focus on your skills
In this episode, I unpack a real conversation with a PR freelancer trying to pivot into a new sector — and getting knocked back with that brutal line:“You don’t seem like you’ve done this before.”But here’s the twist: in her original industry, she was deeply embedded — known, trusted, and networked. She just couldn’t see the value in what she’d already built.We talk about:Why moving sideways in PR
What we can learn from "fake" influencers
We all know influencers are curating their lives — yet we still buy what they recommend. Why does that emotional trust stick, even when it’s fake? In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions. Are you giving people a story worth believing in?If you would like to discuss any o
Guest: PR for personal branding in books
Are you getting your "goals" wrong?In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change.Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025.They realised that books
AI: The reality of AI in Public Relations – from someone building it
If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you.In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space.We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how
AI: The Future Belongs to Comms People Who Dare
In a world where AI can run entire campaigns, is there anything left for human PR pros to do?Yes—but only if you’re willing to operate in the grey zone. In this solo episode, I break down where AI is taking over comms—and where it can’t. This isn’t about fighting the machines; it’s about focusing on the work AI won’t touch: high-risk decisions, morally complex stories, and trust-based influence th
5 reasons why AI wont take you comms job... yet
"BUT! We can just get AI to do our PR and comms? We can automate it?"It's an argument being put forward by a growing number of organisations — even if no one quite knows how to do that yet. And that’s the rub. Is it actually possible?Can you get AI — or perhaps a junior plus AI — replace experienced comms pros?That was one of the big questions I discussed with Komal Lath (founder of
INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It
Why is PR still being treated like it's 1985 – and how do you fix it?If your clients or organisation still thinks PR is just about "media coverage”, then you are not alone. It's backed up by the new PR Agency Insight Survey 2025.In this full episode below (15 mins), I'm chatting with two PR leaders from India’s independent agency scene – Komal Lath (Tute Consult) and Tarunjeet Rat
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton
"We need a quote in 30 minutes, or we're dropping the story."The problem you have is that your client is in back-to-back meetings today.Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to fin
Guest: How to prove the value of PR
Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.I talk to Liz Riley from NextPR, who says they have the answer. We break down:📊 The real way to track PR-driven traffic and leads (beyond vanity metrics)🎙️
AI: Sentiment analysis in 2025 - Maha Global's Darwin
PR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to financial impact. Joining me is Haider Nazer, CEO
AI: First chat with a developer for PR
A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that automate and enhance press release persona
Technique: Using AI to pitch better
Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a.....1) Women's magazine2) An online newspaper3) AND a sports writer?I tried using ChatGPT.I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them. This is what happened...... #pr#comms
Question: What do you need from AI tools?
A quick question for you?What do you need from AI tools for PR and comms? What would make the difference for you?I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"
Tip: When to follow up on a pitch?
How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with.So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I sha
Guest: Reach the right people, not everyone in your PR - Liz Brooks
If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience. Too many cli
Practice: Could you add some sparkle to this PR problem?
You have found yourself working for a very different sort of employer, a "conjurers and magicians" association.But they have a problem: people think of magic as just for children.They need your help to get across a new message. What are you going to do?Have a listen to the episode and decide how you would approach this problem.
Guest: Predictions for In-house comms in 2025
What is the future for in house PR people in 2025?This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead?We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025.As you'll hear, we
Tip: How to better manage journalist relationships
I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight.The situation raises an important question: What’s the most effective way to manage a relati
Comms Conundrum - The Museum Crisis
Imagine you've been given a new job.
You're no longer doing PR for your current place, you've been hired by a National Museum.
But....there's a big problem, and people are turning to you to solve it. What are you going to do?
Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin.
You don't have to answer it out loud.
Guest: Increasing the value of your PR role in 2025
I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025.
It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton.
One of the things he's found more recently is that instead of just talking about PR with clients, he actually works
PRBites: When the media won't cover you
If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do?
It's a good question, and it dominates today's episode.
In short:- Just because you can't get traction doesn't mean you should give up.
The solution for many people is to reframe and deliver the story in different ways:-
- That includes building narratives in small parts, not one big announcement.
Guest: Reach Different Audiences By Changing The Message
How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025.
In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore
Bites: Why momentum building will be essential in 2025....and more
Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns.Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven campaigns are the secret to long-term success, how
How to Craft Campaigns That Truly Connect
In this episode of The Public Relations Podcast, we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport.
I’ll also tackle this week’s Comms Conundrum: how would you convince audiences t
Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences
In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful results in PR-led marketing. Drawing from my experience as a journalist, I discuss how even the smallest shift in messaging can change the impact of a story—it's not about forcing a narrative but reflecting back what people already care about.
I also int
PRBites - How Jaguar cars missed the point of modern comms
Marketing has changed, but it doesn't seem that some people have.
Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago.
It helps to highlight some of the ways that things have moved on, which we will look at in the podcast.
PLUS, your weekly Comms Conundrum. What would you do?
The Pub
PRBites - Using information for leverage
Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours.
So why don't many press releases include it?
Including inside information and insights magnifies the effectiveness of your pitches.
We look at some ways to gather it for your pitches.
And we look at some research on how to connect with Gen Z.
The Public Relations Podcast We
PRBites - Being honest about AI
After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it?
PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to standard? How much would you defend it, and how publi
The Secret to Creating Trends: How to Make Your Story Unmissable
What makes a story go from overlooked to irresistible?
In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about.
We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story for maximum impact.
Whether you’re pitching to jo
PRBites - Two examples of authenticity
What is authenticity? Is it just one thing or different things to different people? In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it. The Public Relations Podcast Website - thepublicrelationspodcast.com/Where you can find me - You'll find me here - LinkedIn / info@thepublicrelations
PRBites: Turning your PR into a "spectacle"
What does it take to turn a story into a spectacle that people want to discuss and cover?
Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com
Where you can find me - You'll find me here - LinkedIn / info@thepubli
PRBites - A new threat to reputations from AI
Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it?
Plus, a book mention, a tip and a comms conundrum to think about.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelation
PRBites - Why you should do real time rebuttals
Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges?
In today's episode, I share some tips from my own experience and from what guests have shared with me.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.
PRBites - Should PR show a clear ROI?
- Should PR demonstrate a clear ROI?
- Reacting to Comms Question Time
- This week's fictional scenario.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
PRBites - Story pitching
- How Much Are Micro-Influencers Really Earning?
- Getting AI to Deliver Exactly What You Need
- Story Pitching Tips
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
CQT3: How to launch a business with PR
I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.
In the third "pilot" episode of Comms Question Time, the panel dives into two fascinating problems from listeners.
First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new client management system. Then, they tackle how a
CQT2: Protecting your reputation with PR
I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.
In the second "pilot" episode of Comms Question Time, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputation after a former co-worker began working with
CQT1: Getting the public to care about what you do
I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.
In this first "pilot" episode of the new podcast, Comms Question Time, Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions.
In this episode, they take questions from a non-profit heart health campaign str
PRBites - Avoiding hyperbole in press releases
In today’s episode, you’re in the driver’s seat as the head of PR for a major airline. A scandal breaks out after several passengers are stranded due to overbooking, and now it’s your job to manage the fallout. Do you take the high-profile approach or try to explain the complexities of running an airline?
Before we get into that, another couple of stories talking about the growing problem of exag
PRBites - Managing your web of influence
In this episode, we look at managing your web of influence when your organisation is under attack or when you are trying to get heard.
We also look at a couple of quick stories about why follower count is not a vanity metric and how people discover content.
Plus, more on the exciting launch of Comms Question Time, the brand-new spin-off show where PR experts tackle real-life questions from busine
5,000 attendees for something not even launched
How do you get 5,000 people from around the world to travel for something that hasn’t even launched?
Discover how teasing the promise of something bigger can drive engagement, build a devoted community, and generate millions—all before the product is even complete.
In this episode, we break down the genius PR (and perhaps accidental genius) and marketing strategies behind one of the most funde
Why PR Strategy Will Be Essential for SEO in the AI Era
🎙️ PR Bites: Why Your PR Strategy Will Be Essential for SEO in the AI Era
In this episode, Richard tackles the future of SEO and why traditional methods just won’t cut it anymore. With AI-driven platforms on the rise and Google’s organic search usage dropping, businesses will need more than just keyword strategies to stay visible.
Richard breaks down how PR will play a critical role in helping you
PRBites - What SpaceX Can Teach Us About Narrative-Driven PR
🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR
In this episode of PR Bites, Richard breaks down the genius behind SpaceX’s latest PR success and why their narrative-driven approach is winning the public’s imagination, where NASA struggled for many years after their initial success. He shares actionable insights on how brands—from tech giants to local businesses—can adopt SpaceX’s s
PRBites - The threat of coded language
Today:
1) Is your organisation under threat from coded language
2) The Trojan Horse approach
3) A quick tip on keeping your boss or client onside.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
PRBites - incl. Generating a brand podcast with AI
✅ TUESDAY'S FOCUS:
* Why you should treat social media platform's own advice with suspicion
* AI podcasts with AI voices
The Public Relations Podcast - Listen to the show
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
PRBites - PR ideas from the games industry
✅ THURSDAY’S FOCUS:
- Why de-influencers could be a threat to your PR campaigns
- What the latest computer games industry trends can teach us about PR
- Why conferences may provide more opportunities for work
The Public Relations Podcast - Listen to the show
Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com
#PR #publicrelations #pragency
PRBites - Good and Bad techniques this week
It's PRBites, another quick round-up of ideas and observations from the comms world which demonstrates things to avoid and things to try.
Among the points today -
- What I think a car manufacturer has got wrong in their latest campaign and why a PR approach could have helped
- A quick tip on why you shouldn’t ignore micro-influencers
- And what to do if your CEO destroys your entire campaign
Why you should be talking to sales teams
If you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do.
Getting a meeting with someone who’s never heard of you—or your product—is tough, especially as the price tag goes up.
Yet many salespeople seem to be facing this every day, and it's stopping them from achieving more.
Even the slightest positive feeling among buyers could be opening mo
Leaning into a PR crisis
It's PRBites where I read aloud today's newsletter.
✅ THURSDAY’S FOCUS:
* Why the Search Engine Optimisation industry may need your help?
* Do people really want to hear celebrities on podcasts?
* How one firm leaned into a PR crisis.
Preparing your client or you for interviews
A quick special episode from The Public Relations Podcast.
This is a random collection of thoughts on how to be a good guest for podcasts and media interviews.
It covers things like how to prepare and how to present yourself (or train your client) for appearances.
There is so much you could say on each point and more points you could add but I hope this provides a few useful ideas and pointers.
PRBites - What the royals can teach us
PRBites for Tuesday 17th September
* Should you trust all media requests
* What the Royals can teach us about targeting the right people
* Why speaking to an organisation's sales team rather than CMO might get you comms clients or a job
* How would you handle this crisis at a restaurant chain
PRBites: Using TV techniques in PR
It's PRBites
* Modelling TV shows to increase the impact of PR
* The importance of a "new perspective" in pitches
* And how are you going to rejuvenate this academic institution?
Guest: Adapting PR Strategy to a Rapidly Changing World - Seth Linden - Dukas Linden PR
The world is changing, so how does PR need to adapt?
It's something I chatted to Seth Linden about last week and I'm sharing the recording below. Seth is from the top New York business services PR firm Dukas Linden Public Relations.
In this bite-sized chat (all of which is below) we covered:-
- How they have adapted and grown in one of the most intense cities on earth
- How society is i
PRBites - Why you must include a story
✅ TUESDAY’S FOCUS:
* How would you turn around the image of fast food?
* Something that was highlighted in a chat I had with a politician last night.
* Why story has made the Ultimate Fighting Championship so successful in the USA
Reach out at ThePublicRelationsPodcast.com
PRBites - Getting a new job or client and more
✅ THURSDAY’S FOCUS:
* Why the press don't quote you when using your comments
* How I got offered two comms jobs
* Avoiding overconfidence in media interviews.
PRBites - What others are focusing on
✅ TUESDAY'S FOCUS:-
- Turning mess-ups into PR opportunities.
- How one agency got a country onboard as a client
- What do you need to focus on as an agency next
- And what would you do when a national healthcare provider hits a comms crisis
ThePublicRelationsPodcast.com
How Niche PR Agencies Can Win Big Against the Giants
Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com
By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants.
In this short episode, we get a taste of how he did it.
We also talk about the challenges of working in a highly regulated sector, the importance of knowing your a
PRBites - Getting on Reddit?
PRBites for Tuesday 13th August
✅ TUESDAY’S FOCUS:
- Getting on Reddit
- Nicheing to beat other major PR agencies
- Lessons from the Olympics
PRBites - Pitching PR services and more
Did you know PR reduces the risk in marketing?
In fact, according to one story I spotted, it hugely reduces the risks of spending money on the wrong things.
Also today
- Limiting who you are prepared to work for so you gain more clients
- And....our celebrity has got into trouble again!
PRBites - Making Things True
✅ TUESDAY 6th Aug FOCUS:-
- Why did an athlete at the Olympics go viral?
- What film reviews and modern YouTube can teach us about truth "making"?
- What would you do with our fictional celebrity today?
More at ThePublicRelationsPodcast.com
PRBites - 1st Aug 24 - AI for YouTube
✅ THURSDAY’S FOCUS:-
- It seems CMOs need PR people but aren't calling it PR
- Can you use AI to create thumbnails for YouTube? I've tried it.
- And the power of "newsjacking"
More at ThePublicRelationsPodcast.com
Jim MacCarthy Part 3 - No holds barred comms
So many of the comms conversations I read online are based on what we would like to be reality rather than what is reality.
Listening back to a conversation I had recently, I found myself drawn in by the bluntness of a chat.
This wasn't about textbook PR but about what this person's team are actually doing in difficult comms environments.
Jim works with clients whom the public zeitgeist
PRBites - Why good press relations are not enough
It's PRBites from The Public Relations Podcast for 30th July 2024
- Good relationships are not enough to get coverage
- Why you shouldn't stop blogging yet
- Why a good pitch starts with a social media post
