Professional Services Tech Talks
Professional Services Tech Talks explores what actually happens when technology is introduced in professional services firms. Hosted by Garwood Growth’s Adam Maze and George White, the show shares what they are trying, the choices behind those efforts, and the results. It begins with AI and then widens to broader technology questions facing professional services organisations. The discussion is practical, honest, and grounded in the hosts’ own experiences, including what has worked and what they would do differently.
Episodes
Episode 5: Building an AI-powered lead magnet
There's a lot of valuable expertise sitting within consulting firms, often captured in frameworks, methodologies and other IP. But what if you could use AI to turn some of that knowledge into interactive tools that clients and prospects can use for themselves?In this episode of Professional Services Tech Talks, Adam Maze and George White take us through how we've used Claude Code to buil
Episode 4: Who’s taking the notes?
Meeting transcription tools are hardly new. But automatically producing a set of notes after a call is only part of what they can do.In this episode of Professional Services Tech Talks, Adam Maze and George White talk through how Garwood chose its meeting transcription platform, Fellow, and what they wanted from it beyond transcription accuracy.They also look at what becomes possible once meeting
Episode 3: Getting AI to follow your brand – and why tone of voice is hard
Creating a client deck often starts the same way: find an old one, strip out the content and spend far too much time getting fonts, colours, logos and layouts where they’re supposed to be.We’ve been experimenting with a different approach.In this episode, Adam and George go behind the scenes of the AI skills we’ve built at Garwood. George opens up our branding skill in Claude, shows what sits behi
Episode 2: AI at work - What are the rules?
You’ve chosen your AI tools. Now comes the bit that probably didn’t feature in the demo: policies, data protection, security and working out what people should actually be allowed to do with them.In this episode, Adam and George talk through the AI governance Garwood has been putting in place, from what we expect from our technology providers to the policies and controls we need internally.The cha
Episode 1: Choosing our AI Platform
ChatGPT? Claude? Copilot? Something else entirely?When we started looking at which AI platform to use across Garwood, we didn’t begin with a comparison of models and features. We started by looking at how our team actually works.Where were people losing time? What were they already using AI for? What information would we need the platform to handle? And what would make people actually use it once
