Agency Giants is a podcast hosted by Jordan Platten that interviews top agency owners and entrepreneurs. Each episode explores how guests built and scaled their agencies, covering specialties such as digital marketing, advertising, branding, and PR. The conversations focus on strategies, key decisions, obstacles, failures, and lessons learned along the way. The show aims to give listeners practical insight into the mindsets and journeys behind successful agency businesses.
Episodes
How I Built a 180-Person Social Media Agency (Solo Founder) | Adam Clyne | #43
Send us Fan MailThe Agency Giants Podcast - Episode 43 (Adam Clyne)__________________________________________No Co-Founder. No Blueprint. 180 Staff 🚀This week on Agency Giants, I sit down with Adam, founder of Coolr, one of the biggest social agencies in the UK.He started it on his own in 2017.Nine years later, he’s got close to 180 employees, a New York office & clients like Burger King, Sams
How We Built a 150-Person Agency With ZERO Cold Outreach | Andy Nairn | #42
Send us Fan MailThe Agency Giants Podcast - Episode 42 (Andy Nairn)__________________________________________They started an agency with zero clients. On purpose.Then they turned down a huge account. No pitch needed.A few years later, Amazon handed them the Super Bowl.Lucky Generals became the first British agency ever to win the public vote for best ad at the Super Bowl.I asked co-founder Andy Na
How I’d Build a 1-Person AI Web Design Agency from Scratch | Gautam Khorana | #41
Send us Fan MailThe Agency Giants Podcast - Episode 41 (Gautam Khorana)__________________________________________Today's guest runs a web design agency with 100+ developers!But if he started today? One man. No team. Just AIGautam Khorana, the co-founder of Seahawk Media, shares with us:• The $60 a month AI tool he’d give any broke founder to start making money tomorrow• Why “pinch and zoom” w
I Lost £300k/Month... So I Cloned My Team With AI Agents | Kelly Allison | #40
Send us Fan MailThe Agency Giants Podcast - Episode 40 (Kelly Allison)__________________________________________This week on Agency Giants, I sat down with Kelly, founder of KVA.She started the agency in the back bedroom of a tiny flat, on maternity leave, with £100 in the bank.Over a decade later, KVA is one of the UK's top digital transformation agencies & one of the 50 Most Inspiring P
How We Scaled Our SEO Agency From £1M to £6M+/Year | Ben Foster | #39
Send us Fan MailThe Agency Giants Podcast - Episode 39 (Ben Foster)__________________________________________This week on Agency Giants, I sit down with Ben from The SEO Works, one of the UK's leading SEO agencies.When Ben joined the business, it was doing just under £1M in turnover & making zero profit.Fast forward to today, they've grown to £6M+, a team of 65, & over 20,000 top
Why Apps Are the REAL AI Gold Rush (13x Incoming) | Sam Olsson | #38
Send us Fan MailThe Agency Giants Podcast - Episode 38 (Sam Olsson)__________________________________________Websites went from 150 million to 2 billion once Shopify & simple website builders made them easier to build. Apps are about to do the same thing, because AI has made building one effortless.That's a projected 13x wave of new apps, & every one of them needs an agency to grow it
We Send 100,000 LinkedIn DMs a Month (Here's What Works) | Niall Ratcliffe | #37
Send us Fan MailThe Agency Giants Podcast - Episode 37 (Niall Ratcliffe)__________________________________________Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong!His argument is simple.LinkedIn isn't a social media platform. It's a rolodex.It's the easiest platform to get in front of your dream clients & start a conversat
How We Manage 100+ B2B Podcasts & Make $4.5M/yr | Tom Hunt | #36
Send us Fan MailThe Agency Giants Podcast - Episode 36 (Tom Hunt)__________________________________________Most people think scaling content means...More views.More downloads.More followers.Not entirely true.I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks.Cybersecurity software company. About 100 people lis
How I'd Start a 1-Person AI Agency With Claude AI (2026) | Ricky Solanki | #35
Send us Fan MailThe Agency Giants Podcast - Episode 35 (Ricky Solanki)__________________________________________He's spent 17 years building an agency: 50 staff, 400 clients at its peak.If he were starting again in 2026, he'd run the whole thing with one person… & make more money!In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he&apos
Why We're The Agency Netflix, Amazon & Spotify All Hired | David Ogiste | #34
Send us Fan MailThe Agency Giants Podcast - Episode 34 (David Ogiste)__________________________________________How is it possible that brands are reaching more people than ever & being remembered less than ever?AI.It doesn't just make content cheaper. It makes it forgettable.The more brands flood every screen with AI-generated ads, the more consumers tune out.In this week's Agency Gi
How We've Generated £41M+ From Cold Emails (4-Step Strategy) | Ashleigh Holmes | #33
Send us Fan MailThe Agency Giants Podcast - Episode 33 (Ashleigh Holmes)__________________________________________Most agency owners treat cold outreach like a numbers game.More volume. More templates. More spray and pray.And then they wonder why nobody replies.In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has ge
How Our Small Agency Lands Brands Like BBC & Marvel | Dan Knowlton | #32
Send us Fan MailThe Agency Giants Podcast - Episode 32 (Dan Knowlton)__________________________________________Most agencies do great work…Then they share it once, move on, and hope referrals magically appear.𝗪𝗿𝗼𝗻𝗴.That’s how you stay invisible.In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands l
How I Built India's Leading Creative Agency (150+ Employees) | Chirag Gander | #31
Send us Fan MailThe Agency Giants Podcast - Episode 31 (Chirag Gander)__________________________________________Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!In this episode, you'll discover:• The organic brand-building strategy that drove 90%+ inbound leads from da
Scaling a Fashion Marketing Agency to 72 People (The Truth) | Paul Rogers | #30
Send us Fan MailThe Agency Giants Podcast - Episode 30 (Paul Rogers)__________________________________________Never hired a single salesperson...Never ran outbound marketing...& still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees!In this week’s Agency Giants episode, Paul Rodgers shares:• How one client went from tiny fashion startup to £100M+ in
From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29
Send us Fan MailThe Agency Giants Podcast - Episode 29 (Timothy Armoo)__________________________________________Most agency owners dream of one big exit someday...Timothy Armoo built and sold TWO companies for multiple eight figures by 27!This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!Timothy's New Book: https://amzn.to/3MeYcnVTimothy'
How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28
Send us Fan MailThe Agency Giants Podcast - Episode 28 (Carrie Rose)__________________________________________Most agencies spend their first year struggling to hit $100k...Carrie Rose scaled to $1.8M in 12 months!In our latest episode of Agency Giants, you'll discover:• How she grew 6x faster than her target by focusing forward instead of looking backwards• The exact gap she found in the SEO
How I Sold My Influencer Marketing Agency At Just 24 | Suhit Amin | #27
Send us Fan MailThe Agency Giants Podcast - Episode 27 (Suhit Amin)__________________________________________Suhit's IG: https://www.instagram.com/suhitamin/?hl=en Saulderson: https://saulderson.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=inter
From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26
Send us Fan MailThe Agency Giants Podcast - Episode 26 (Nico Ciraolo)__________________________________________Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...But Nico did the opposite.He focused on one thing & did so much volume it would be unreasonable not to succeed.The result? £2.2 million in client revenue la
How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25
Send us Fan MailThe Agency Giants Podcast - Episode 25 (Jack McLaren)__________________________________________You’d think billion-dollar brands would always choose the biggest agencies...But they’re not!Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.A lean 40-person agency that’s now working with JD Sports & Gorilla GlueIn this w
From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24
Send us Fan MailThe Agency Giants Podcast - Episode 24 (Lucy Jameson)__________________________________________Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017.Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios.This is a masterclass in building brands that m
How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23
Send us Fan MailThe Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)__________________________________________Meta just certified them as the UK's leading DTC agency 🚀But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?In this episode, you'll discover:• The content flywheel that makes them the UK’s most in-demand DTC
Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22
Send us Fan MailThe Agency Giants Podcast - Episode 22 (Lara Acosta)__________________________________________From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.In this week’s episode, Lara reveals:• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)• The exact LinkedIn content that changed her life & busines
From Fitness Coach to $150k/mo Agency in Less Than 2 Years | James Vogle | #21
Send us Fan MailThe Agency Giants Podcast - Episode 21 (James Vogle)__________________________________________From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical.In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized
I Built a $10M Email Marketing Agency, Now I Buy Them (M&A) | James Matthewman | #20
Send us Fan MailThe Agency Giants Podcast - Episode 20 (James Matthewman)__________________________________________From uni dropout to 100+ employees, to now building a multi-agency empire 🚀In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear!James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b
From $0 to $500K in 8 Months: How to Scale Your Agency Fast! | Alisha Conlin-hurd | #19
Send us Fan MailThe Agency Giants Podcast - Episode 19 (Alisha Conlin-hurd)__________________________________________If you're still waiting to feel "ready" before going all in... You want to hear from Alisha. She went from $0 to $500K in just 8 months, without a team, a website, or even a company name. In this week’s episode of Agency Giants, we break down how she did it.Alisha&apo
How He Scaled a Podcast Agency to $400k/mo in Just 4 Years | Darren Lee | #18
Send us Fan MailThe Agency Giants Podcast - Episode 18 (Darren Lee)__________________________________________This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency.Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame.If you&ap
£0 to £1.5M Agency, Winning 30 Awards, In Just 3 Years | Luke Cope | #17
Send us Fan MailThe Agency Giants Podcast - Episode 17 (Luke Cope)__________________________________________This week on Agency Giants, we are joined by Luke Cope, Co-founder of Digital PR Agency, Bottled Imagination.Luke breaks down exactly how Bottle Imagination differentiates from traditional PR agencies, their creative ideation process, and why building trust beats flashy presentations every t
From $800 Projects to 79 Team Members & $40k Retainers | Zoë & Jack Shepherd | #16
Send us Fan MailThe Agency Giants Podcast - Episode 16 (Jack & Zoë Shepherd)__________________________________________On this episode of Agency Giants, I sit down with Zoë & Jack Shepherd,The husband-wife duo who built a global social media agency powerhouse from scratch.In 2024, they generated more than $6.5 million in annual revenue...Recently named in Forbes 30 Under 30, Zoë and Jack sh
How to Scale a $1M+ Multi-Service Agency in 2025 | Tom Jauncey | #15
Send us Fan MailThe Agency Giants Podcast - Episode 15 (Tom Jauncey)__________________________________________Tom started his agency at 17 with zero business experience.Now he runs a multi-service team of 25, working with huge clients from Amazon to the European Commission.Against popular advice to niche down, Tom built a successful agency by doing the opposite.His full-service approach spans SEO,
How Two Agency Owners Scaled Beyond $1M/mo | Wickus & Jandre | #14
Send us Fan MailThe Agency Giants Podcast - Episode 14 (Wickus & Jandre)__________________________________________Ever wonder how successful agency owners evolve from charging small monthly fees to signing large equity deals with their clients?In this episode of Agency Giants, I sit down with Jandre & Wickus from V8 Media who reveal how they built a $1M/mo agency over the last 7 years.With
The Truth About Agency Partnerships & Scaling Past $100k Per Month | Joe Hides | #13
Send us Fan MailThe Agency Giants Podcast - Episode 13 (Joe Hides)__________________________________________This week on the Agency Giants Podcast, Jordan Platten is joined by his Affluent.co agency co-founder, Joe Hides.In this raw conversation, Joe reveals why he bought out Jordan's majority stake in their multi-7 figure agency.From professional GB skier to agency leader, discover Joe'
How He Makes $500,000/Month With His CRO Agency | Oliver Kenyon | #12
Send us Fan MailThe Agency Giants Podcast - Episode 12 (Oliver Kenyon)__________________________________________This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.ConversionWise is an industry-leading CRO agency that’s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.In this episode, you'll discove
How He Landed Tyson Fury & Floyd Mayweather as Clients | Paul Kennedy | #11
Send us Fan MailThe Agency Giants Podcast - Episode 11 (Paul Kennedy)__________________________________________We’re kicking off the year with a huge new episode of Agency Giants!In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.Paul&
The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10
Send us Fan MailThe Agency Giants Podcast - Episode 10 (Joe Podmore)__________________________________________Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.In this episode of Agency Giants, Joe takes us through his incredible journey:• Starting out as a freelancer and scaling to a $10M+ business• How he built a high-performi
20+ Years of Wisdom from a $3M a Year Agency Owner | Jon Harrison | #9
Send us Fan MailThe Agency Giants Podcast - Episode 9 (Jon Harrison)__________________________________________Running an agency isn’t for the faint of heart.But imagine doing it for 20+ years AND pulling in $3M annually...That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!If you’re ready to level up your agency game and learn from someone who’s been in the trenches for ov
What He’s Learned From Spending $100M On YouTube Ads | Tom Breeze | #8
Send us Fan MailThe Agency Giants Podcast - Episode 8 (Tom Breeze)__________________________________________Ever wondered how some brands seem to scale effortlessly using YouTube ads?Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears
From 35 to 1,300+ Employees: Navigating a Major Agency Acquisition | Alexis Pratsides | #7
Send us Fan MailThe Agency Giants Podcast - Episode 7 (Alexis Pratsides)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, M
How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6
Send us Fan MailThe Agency Giants Podcast - Episode 6 (Daniel Watts)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!A stand-out of defining moments in Daniel's performance marketin
How He Landed Over 500+ High Ticket Clients For His Agency | Olly Fawcett | #5
Send us Fan MailThe Agency Giants Podcast - Episode 5 (Olly Fawcett)__________________________________________This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.A decade later, Olly has built two thriving agencies servicing over 500 clients!Olly's Instagram: https://www.instagram.com/olly.303303 London: h
How He Makes $3.8m A Year With His Creative Agency | Loukas Hambi | #4
Send us Fan MailThe Agency Giants Podcast - Episode 4 (Loukas Hambi)__________________________________________This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!Whether you're just starting out or looking to take your creative
How This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3
Send us Fan MailThe Agency Giants Podcast - Episode 3 (Olly Hudson)__________________________________________This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!Olly is the founder of:• Soar With Us: A powerho
How He Went From $0-$100k/mo In 12 Months | Nicklas Larsen | #2
Send us Fan MailThe Agency Giants Podcast - Episode 2 (Nicklas Larsen)__________________________________________This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.What makes Nicklas's story so remarkab
The Secrets Behind Building a $500k+/pm Online Business | Rory Keran | #1
Send us Fan MailThe Agency Giants Podcast - Episode 1 (Rory Keran)__________________________________________In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single
Asking Millionaire SMMA Owners How to Make $100k+/pm | The Agency Giants Podcast Introduction
Send us Fan MailIt's official, I've started a podcast!🎙 You can watch all the latest episodes here: https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak Stay tuned, more episodes coming soon... 👀____________________________________________If you want us to help you sign your next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube
