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Property Developers Playbook

Property Developers Playbook

Jonathan Stobbs & Kieron Shepherd 58 Episodes Aug 16, 2026

Property Developers Playbook is a podcast hosted by Jonathan Stobbs and Kieron Shepherd, both experienced developers and main contractors. It explores strategies, challenges, and rewards of real estate development, offering actionable insights for contractors transitioning into development or investors looking to scale. Each episode features interviews with top developers, common pitfalls, innovative solutions, and the mindset needed to succeed in property development.

Episodes

65: Talking Interior Design And Property Development With Tanith McKenzie
65: Talking Interior Design And Property Development With Tanith McKenzie Aug 16, 2026 3957 In this episode, Jonathan and Kieron sit down with residential interior designer Tanith McKenzie to unpack the vital role interior design plays in profitable property development. Tanith clears up the misconception between basic interior styling and structural interior architecture, highlighting why developers need design input during the blueprint phase rather than after first fix.  KEY TAK
64: Contaminated Land, Japanese Knotweed & Hidden Costs: Uncovering Site Constraints
64: Contaminated Land, Japanese Knotweed & Hidden Costs: Uncovering Site Constraints Aug 9, 2026 1357 In this episode, Jonathan and Kieron dive deep into the hidden hazards lurking beneath property development sites. From soil contamination and historical land usage to invasive plant species like Japanese knotweed, they break down why a clean-looking plot can often be deceiving.  KEY TAKEAWAYS Looks Can Be Deceiving: A site may appear flat, clean, and ready for construction, but historical
63: When Deals Go Wrong: Navigating Property Development Failures
63: When Deals Go Wrong: Navigating Property Development Failures Aug 2, 2026 1544 In this episode, Kieron flies solo while co-host Jonathan takes a break to deliver an honest, candid look at the uncomfortable reality of property development: failed deals, lost capital, and unexpected setbacks. Kieron shares behind-the-scenes stories from his own portfolio, including a promising five-house development that unraveled due to planning restrictions and a high-margin site he had to w
62: Not All Leads Are Deals: How to Filter Property Opportunities
62: Not All Leads Are Deals: How to Filter Property Opportunities Jul 26, 2026 1219 In this episode, Jonathan Stobbs and Kieron Shepherd dive discuss the essential skill of evaluating and filtering property development leads. For new and scaling developers alike, it is easy to fall into the trap of "shiny penny syndrome," treating every incoming lead like a goldmine. KEY TAKEAWAYS Filter Fast to Protect Your Time: New developers often jump at every opportunity, but early disqua
61: 3 Truths Every Property Developer Needs to Hear: Save You Time, Money and Stress
61: 3 Truths Every Property Developer Needs to Hear: Save You Time, Money and Stress Jul 19, 2026 709 In this special solo episode of the Property Developers Playbook, Jonathan Stobbs takes the mic to share some candid, actionable advice for developers and business owners at every stage of their journey. While Kieron's away, Jonathan breaks down three critical mindset shifts required to thrive in the demanding world of property.  KEY TAKEAWAYS Delegate to Elevate: You cannot and should not
60: The 80% Secret: Why Interior Design Matters
60: The 80% Secret: Why Interior Design Matters Jul 13, 2026 2219 In this episode, Jonathan and Kieron dive deep into the often misunderstood world of interior design in property development. After sharing an exciting update on their latest acquisition, a massive office-to-residential conversion in Cornwall, the duo address one of the biggest pitfalls developers face: injecting personal taste into target-market designs.  KEY TAKEAWAYS Design for the Marke
59: Inside Our 9 Apartment Office Conversion: Saltash Development Update
59: Inside Our 9 Apartment Office Conversion: Saltash Development Update Jul 5, 2026 2227 Jonathan Stobbs and Kieron Shepherd pull back the curtain on one of their live developments, Saltash — an office-to-residential conversion — in a "developer diary" style update. They walk through how the site was sourced, the funding structure, the technical curveballs thrown up during construction, and the lessons learned so far. KEY TAKEAWAYS Sourcing the Deal: The Saltash site (officially St
58: Why Most People Never Achieve Their Full Potential: The Comfort Zone Trap
58: Why Most People Never Achieve Their Full Potential: The Comfort Zone Trap Jun 29, 2026 1093 In this episode of the Property Developers Playbook, hosts Jonathan Stobbs and Kieron Shepherd delve into the importance of stepping out of your comfort zone, particularly in the realm of property development and business. They discuss how fear often holds us back from taking necessary steps and share personal anecdotes about overcoming anxiety in various situations, from networking events to clie
57: Your Network Is Your Net Worth: The Power Of Relationships
57: Your Network Is Your Net Worth: The Power Of Relationships Jun 22, 2026 612 In this episode, Jonathan Stobbs and Kieron Shepherd dive into the lifeblood of property development: networking. They explore why your network truly dictates your net worth and detail exactly how to build essential relationships with vendors, agents, planners, and builders.  KEY TAKEAWAYS Property is a Relationship Business: While it may look like an industry built strictly on land and bricks,
56: The Most Underrated Skill In Property: The Art of Following Up
56: The Most Underrated Skill In Property: The Art of Following Up Jun 15, 2026 1530 In this episode, Jonathan Stobbs and Kieron Shepherd tackle one of the most overlooked yet crucial skills in business: the follow-up. They discuss the staggering statistics behind why most people fail by giving up too soon and reframe the word "no" as simply a defensive buffer, meaning not right now.  KEY TAKEAWAYS Redefine Rejection: A "no" is often an automatic, protective buffer meaning "not
55: Save Thousands on Your Build With We Are Ease: The Construction Management Advantage
55: Save Thousands on Your Build With We Are Ease: The Construction Management Advantage Jun 7, 2026 3163 Construction Management is not for the faint hearted or the amateur developer. Most developers should use a main contractor for their developments — but there is an alternative route for those who want greater control over costs. Jonathan Stobbs and Kieron Shepherd are joined by Andrew Doidge of We Are Ease, one of the Southwest's leading construction management consultancies, to break down ho
54: How to Get Started in Property Development: No Money, No Experience, No Problem
54: How to Get Started in Property Development: No Money, No Experience, No Problem Jun 1, 2026 2626 Property development shouldn’t feel like a closed shop reserved for the elite, but the reality is that most people who want to jump in never actually take that first step. This conversation strips back the jargon to look at what it really takes to move from being a tradesperson or professional into delivering multi-unit projects. It’s not just about having a massive pot of cash; it’s about the m

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