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Jewellers Academy Podcast

Jewellers Academy Podcast

Jessica Rose 300 Episodes Sep 21, 2026

Jessica Rose, founder of the London Jewellery School and Jewellers Academy, hosts a weekly podcast offering tips, support, and practical advice for launching and growing a jewellery or handmade business. Each episode features inspiring interviews and actionable insights on making and selling handmade items.

Episodes

332. Behind the Diploma Diaries: Learning, Making and Sharing the Real Jewellery Journey with Kelly Twigg
332. Behind the Diploma Diaries: Learning, Making and Sharing the Real Jewellery Journey with Kelly Twigg Sep 21, 2026 28:35 What does learning jewellery making really look like behind the finished pieces? In this episode of the Jewellers Academy Podcast, Jess is joined by jeweller and content creator Kelly Twigg of Willow and Twigg, the original Diploma Diary creator, to talk about the reality of learning new jewellery-making skills and why sharing the process can be just as valuable as sharing the finished result. Kel
331. Scared to Show Your Face? How Lauren Gunning Grew to Nearly 30,000 Instagram Followers
331. Scared to Show Your Face? How Lauren Gunning Grew to Nearly 30,000 Instagram Followers Sep 14, 2026 40:19 Scared to show your face on Instagram? Jewellery designer Lauren Gunning knows the feeling. In this episode, Jess speaks to Lauren about how sharing her personality helped her grow to nearly 30,000 followers, having originally set herself a goal of just 1,500. They explore finding confidence on camera, building connections through honest, imperfect content and the pricing mistake that almost made
330: How to Find the Story in Your Jewellery Business: What Journalists Actually Want to Hear
330: How to Find the Story in Your Jewellery Business: What Journalists Actually Want to Hear Sep 7, 2026 37:19 What makes a jewellery business newsworthy and why would a journalist want to write about yours? In this episode, Anna Campbell is joined by PR and visibility expert Amanda FitzGerald, also known as Major Visibility, to explore how jewellers can uncover the compelling stories already hiding inside their businesses. Amanda explains why announcing a new collection is not always enough to attract med
329: Back to the Bench: How to Ease Back Into Your Jewellery Business After Summer
329: Back to the Bench: How to Ease Back Into Your Jewellery Business After Summer Aug 31, 2026 38:52 If you're getting back to your jewellery business after the summer, you might already have a long list of things you think you should be doing. But going from zero to overwhelmed isn't the way to build momentum, especially when you're heading towards one of the busiest times of the year for jewellery businesses. In this episode, Jessica Rose shares her favourite ways to ease back into work, jewell
328: What NOT to Spend Money on in Your Jewellery Business (and What to Invest in Instead)
328: What NOT to Spend Money on in Your Jewellery Business (and What to Invest in Instead) Aug 24, 2026 49:10 There are so many things you could spend money on when you're starting or growing a jewellery business. New tools, packaging, paid ads, magazine features, more stock, a fancy website... it's very easy for your money to disappear before you've worked out what is actually going to help your business grow. In this episode, Jessica Rose is joined by Anna Campbell to talk about some of the common place
327: Which Craft Fairs Are Right for Your Jewellery? How to Choose Events Worth Your Time and Money
327: Which Craft Fairs Are Right for Your Jewellery? How to Choose Events Worth Your Time and Money Aug 17, 2026 50:13 How do you know which craft fairs, markets and selling events are right for your jewellery business? In this episode of the Jewellers Academy Podcast, Jess is joined by Emma René, founder of jewellery brand Narratorium, to talk about how to choose events that suit your jewellery, your customer and the stage your business is at. Emma has been selling her jewellery at events for around ten years, fr
326: How To Build a Jewellery Collection That Sells with Kirsty Pruce
326: How To Build a Jewellery Collection That Sells with Kirsty Pruce Aug 10, 2026 36:29 How do you build a jewellery collection that feels creatively exciting but also makes commercial sense? In this episode of the Jewellers Academy Podcast, host Elin Horgan is joined by fashion business consultant Kirsty Pruce to talk about range planning and how to build a jewellery collection that sells. Kirsty has worked in buying and product development for brands including Whistles, COS and The
325: How Kathryn Reid Built a Jewellery Brand People Remember
325: How Kathryn Reid Built a Jewellery Brand People Remember Aug 3, 2026 42:26 Award-winning jewellery designer Kathryn Reid joins Kelly to share how she turned inspiration from her family farm into a distinctive jewellery business with customers around the world. Kathryn talks about finding her way into jewellery making after initially planning to study photography, beginning university without any previous jewellery experience and nearly dropping out when she felt behind t
324: What Every Jeweller Should Know About Gemstones With Gemmologist Marie Chalmers
324: What Every Jeweller Should Know About Gemstones With Gemmologist Marie Chalmers Jul 27, 2026 52:53 Gemstones are at the heart of so many jewellery designs, but how much do you really know about them? In this episode, Kelly Twigg is joined by award-winning gemmologist Marie Chalmers for a fascinating conversation about diamonds, coloured gemstones and the science behind them. Together they explore what gemmology is, how diamonds are graded, the differences between natural, lab-grown and recycled
323: How to Design a Jewellery Collection: From Inspiration to Finished Pieces with Elin Horgan
323: How to Design a Jewellery Collection: From Inspiration to Finished Pieces with Elin Horgan Jul 20, 2026 36:19 Have you ever wondered how jewellery collections come together? Where do the ideas come from? How do they develop into cohesive designs? And how do you create work that people instantly recognise as yours? In this episode of the Jewellers Academy Podcast, Anna Campbell is joined by jewellery designer, maker and Jewellers Academy mentor Elin Horgan to explore the creative process behind designing a
322: How to Have a £20K Christmas in Your Jewellery Business: Your 6-Month Sales Plan
322: How to Have a £20K Christmas in Your Jewellery Business: Your 6-Month Sales Plan Jul 13, 2026 31:37 Christmas might still feel a long way off, but if you want your best sales season yet, now is the time to start preparing. In this episode, Jessica Rose shares a practical six-month plan to help handmade jewellers build towards a successful Christmas. Rather than trying to make, market and sell everything at once, you'll learn how to spread the workload across the coming months so you can stay org
321: The Modern Alternative To The Jewellery Apprenticeship
321: The Modern Alternative To The Jewellery Apprenticeship Jul 6, 2026 33:23 What does it really mean to train as a goldsmith today? For generations, the traditional route into the jewellery industry was through an apprenticeship, spending years alongside an experienced goldsmith, learning techniques, repairs and bench skills through observation and practice. But apprenticeships aren't always accessible, and many jewellers today are looking for a more flexible way to devel

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