The Marketing Society Podcast
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, it has grown into an influential community of more than 3000+ members across global hubs including London, Scotland, Hong Kong, Singapore, UAE and New York. Members are mostly senior clients from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. The podcast shares insights from events, case studies, and professional development programs for marketers.
Episodes
In My Humble Opinion… The Hardest Part of Brand Building is Preserving What's Already Great
Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.You're joining us for our next episode in the series, "In My Humble Opinion… The Hardest Part of Brand Building is Preserving What'
Life Trends 2026: Why Life-Centricity is the New Differentiator in a Saturated World, with Accenture Song and Virgin Media O2
In a world of relentless choice and technological acceleration, the brands that win are not the ones with the most features or the lowest price. They are the ones that make people feel alive.In this podcast, Sophie Devonshire, Chief Executive of The Marketing Society, is joined by Katie Burke, Global Lead for Life Trends at Accenture Song, and Lisa Johnstone, Director of Priority, Loyalty and Rewa
In My Humble Opinion… Data is Set to Fuel Creativity in the Age of AI
Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.You're joining us for our next episode in the series, 'In My Humble Opinion… Data is Set to Fuel Creativity in the Age of AI.' Feat
Brand Visibility in the age of AI, in conversation with VodafoneThree and Accenture Song
In an AI-driven world, brand visibility is being fundamentally redefined. As AI agents increasingly mediate the customer journey, from initial research through to purchase, brands face a critical question: if AI can't see you, can your customers?In this podcast, Sophie Devonshire, Chief Executive of The Marketing Society, is joined by Steven Carvalho (Senior Manager, Accenture Song) and Alex Pott
Behind the Awards | Always Ahead: The Reinvention of The AA
With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox, and the award-winning team at The AA and The Gate London, to discuss their campaign which won the award for Best Brand Communication (Large).In this discussion, Will Harrison (Group Marketing Director, The AA) and Kit Altin (Chief Strategy Offic
In My Humble Opinion… Gen Z aren't breaking the world, they're holding it together
Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.You're joining us for our next episode in the series '‘In My Humble Opinion… Gen Z aren't breaking the world, they're holding it to
In My Humble Opinion....if your commerce is disconnected, your growth is too
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as t
Behind the Awards | Choosing Inconvenience with Charlie Bigham's
With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the award-winning team at Charlie Bigham's and VCCP, to discuss their campaign which won the award for Best Brand Communication (Small)In this discussion, Kim Gelling (Commercial & Marketing Director, Charlie Bigham's) and Max Keane (Chie
In My Humble Opinion... the news is dead
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as t
In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as t
The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite
Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers. We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and business
In My Humble Opinion... Fragmented creativity is exciting
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as t
The Whole Marketer Ep149 - Purpose driven career with guest Megan Harrison
Episode #149. Today’s topic is an area of personal understanding, enabling you to take the reins of your career so that it’s happening for you, not to you. We’re discussing purpose driven careers, packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole. Joining
In My Humble Opinion... Getting to great work is hard work
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as t
The Whole Marketer Ep148 - Brand purpose with guest Helen Jeremiah
Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life. Joining Abby is her
Behind the Awards | Lauren Groves, Future Leader of the Year 2024
Following the presentation of Future Leader of the Year 2024 at The Marketing Society Annual Dinner in November 2024, Lauren Groves, Head of Marketing Conversion & Partner at ITV is in conversation with James Townsend, EMEA CEO at Stagwell. Lauren discusses her career growth and future goals as well as covering topics such as leadership beyond marketing and teamwork, creating safe spaces
The Whole Marketer Ep147 - Social Proof with guest Michael Goldstein
Episode #147. Social proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the all-important internal buy-in and confidence for concepts and much more… Abby’s gues
‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads not misleading people, not harming them, not offend
The Whole Marketer Ep146 - DEI with guest Ali Hanan
Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent. Abby’s guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation dr
Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA).Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of wher
The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead
Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company value
In My Humble Opinion... There’s nothing more valuable than an idea that moves the world
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as t
The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy. Neda
The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley
Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve. Discussing Growth Mindse
Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time! The platform enabl
In My Humble Opinion...Retail is changing, powered by data and tuned by media
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects
The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo
Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business. Abby’s guest who is passionate about this topic and author of ‘Building Brands With Soul’ is Siew Ting Foo. An impactf
Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport
The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE. Mo
Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery
“The more people bring AI in-house the better it will be for the environment”…“You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”…“AI allows us to do the art of marketing without marketing” …A slightly longer episode this week, but boy is it an interesting one! In this episode of Can Marketing Save the Planet we b
The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry
Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby’s guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tui’s re-brand and the recently much talked abo
In My Humble Opinion....more brand experiences should be buyable
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects
The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton
Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role. Abby’s guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially starting&nb
Think Equal - Leanne Foy meets Peter Jacob
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an i
The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren
Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining
The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space
“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….”In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultancy, C-Space. We were particularly interested in a ve
The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson
Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of t
Unofficial Partner - Sport, Brand and the Rise of the kit launch
In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and co
Think Equal - Leanne Foy meets Lisa Welsh
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an i
The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges.We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really enjoyed meeting Laurence and Graeme from Litmus Su
The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?
Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and clien
Live from The Marketing Society Changemakers Impact Conference in Dubai 2024
From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from The Marketing Society are so important.Thank you t
‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People
“We don’t ’speak for young people, we let them be the voice and share their perspective.”We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we have a chat with the brilliant Kian Bakhtiari, Fou
Unofficial Partner - The Buy Side - Unilever
The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship.Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools and platforms as a s
The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world
Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marketing leader, Margaret Jobling, Group Chief Ma
Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea
In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand. They speak abou
Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happe
Episode 6: The power of entrepreneurial thinking for brands: Bold Bean
In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the business, the power of community a
The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life
Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of Motion Learning and best-selling author of ‘
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’
It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experience of B-Corp, a movement setting new standards f
The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy
Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco and
The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson
Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024. Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency (Publicis Worldwide)
Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global
As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved our conversation with him talking about the practi
The Whole Marketer Ep133 - Strategy with guest Alice Benham
Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. Discussing simplified strategy is Abby’s guest, Alice Benham
Think Equal - Leanne Foy meets Khalid Ismail
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an i
The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst
Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession. Abby’s guest to discuss wellness is EY’s Chief Marketing Officer, Rebecca Hirst. Rebecca is an award-winning marketer who has worked on some
In My Humble Opinion....nobody ever got fired for buying the safest brands.
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.
Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader.Join us as we dive into the activist mindset and how anyone can become an activist
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman
Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned marketing professional with over 17 years of exp
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares
This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ It’s a fascinating conversation, as Nick talks about entre
The Whole Marketer Ep130 - Being Human with guest Dom Dwight
Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. Joining Abby is Dom Dwight, former Marketing Director and now Director of strategy, insight, product innovation and divers
Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever
It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term performance for business. Sustainable leadership
Think Equal - Leanne Foy meets Reema Al Shammasi
THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on
Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agree with and support their mission!Ollie and Guy sh
Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now
“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.”As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable footprint and impact, mainly from travel, food and th
Think Equal - Leanne Foy meets Alina Waite
THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our regular THINK EQUAL podcast shines a light o
Unofficial Partner - The Buy Side: What Does PepsiCo Want?
The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally across a portfolio that includes official pa
Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes
Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions Festival of Creativity in June 2024. Join us for an insightful conversation between The Marketing Society CEO, Sophie Devonshire, with one of the most influential titans in our industry, Sir Martin Sorrell.Renowned for his remarkable journey a
Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs
“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.”Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Founder of Pixeled Eggs. With the amount of activity t
Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut
In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail- small details, not just big ideas and how one brand in particular brings this to life. By small details we mean all the brand touchpoints, not just a big idea- it could be copy on pack, the way you respond to a customer complaint letter,
Sustainability Squad - Driving positive change and planning for long-term sustainable business growth
Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the sustainability conversation.Episode 6 In episode 6 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing in the financial services industry) and Trici
Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend
Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without compromising on performance and quality? Well
Think Equal - Leanne Foy meets Lucy d’Abo
This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker.Together, Leanne and Lucy explore workplace culture, defining important questions, such as; what is workplace culture? Why is it important? And, how can business leaders cultivate a positive workplace culture? In this episode, Lucy gives real examples from her past a
The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver
Every other breath you take comes from the ocean …How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda, we then we explored toxic free circularity with P
The Whole Marketer Ep129 - Grief with guest Lucy Hudson
Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around bereavement and loss of a child. A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physical
Think Equal - Leanne Foy meets Laura Naylor
This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills you with butterflies, this episode is for you. &n
Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting
Degrowth equals greater profits – and big disruptions are coming…In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviours. Paul share with us how he got into the toxic fr
The Whole Marketer Ep128 - Burnout with guest Briony Gunson
Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation teacher and breathworker. Passionate about sup
Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic
This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlantic, Rami El-Dahshan about one of those p
The Whole Marketer Ep127 - Burnout with guest Molly Innes
Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having written many articles about it and is passionate ab
Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn
The need to reconnect to water and rebrand the ‘Big Blue’…World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events successful in reaching global goals and targets around o
