Lets Run Facebook Ads: The Podcast
Nick Boddington 247 episodes Nov 10, 2026
Host Nick Boddington shares practical advice on running successful Facebook ad campaigns. The show covers creating effective ads and funnels to grow businesses, and reveals the marketing tactics Nick uses for his clients' accounts. It aims to help listeners improve their ad results, whether they run ads for their own business or for clients. The podcast also points listeners to additional resources like The Ads Clinic and a free Skool community.
Episodes
The Secret to Getting Better Leads From Meta Ads
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutThe way you structure your lead generation campaigns can have a huge impact on the results you get from Meta's advertising platform. In this episode, Nick explains how to use qualifying questions and conditional logic in Facebook Lead Forms to filter out unsuitable prospects and improve the quality of lea
I Built a £1 Million Facebook Ads Agency. Then I Walked Away.
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this video, I share my business story: how I grew my company and why I walked away from the traditional agency model, rebuilt my business around helping business owners and rediscovered what success really means to me. I also share three important lessons about business growth, profitability and why Faceboo
Meta Ads AI Targeting Was Predicted Back In 2009!
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode of Let’s Run Facebook Ads, Nick Boddington explores how Meta’s AI is changing the way businesses reach their ideal customers through their advertising. Using Meta’s ability to analyse video ad content, identify key messages and generate AI-powered static creatives, Nick explains how the words y
How Meta Uses Your Creative to Find Your Ideal Customer
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutOne of the most common questions I get is, without interest-based targeting, how do I get my ads in front of the right people? In this episode, we look at how your creative can help Meta understand exactly who your ideal customer is without relying on audiences. We discuss why being specific about your custome
Facebook Can Now Build Your Lead Forms For You!
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode of Let’s Run Facebook Ads, Nick looks at the ongoing debate between landing pages and Meta Instant Forms after testing a new application funnel for his own business. After spending around £500 but only seeing two applications, Nick explains why he decided to test a different approach, including
Facebook is STOPPING Placements: Should You Be Worried?
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick breaks down the latest changes to Ad placements in Meta Ads Manager and explains what advertisers need to know as placement controls start disappearing. He discusses which Facebook and Instagram ad placements he recommends using, why he particularly avoids Audience Network and Messenger f
How I’m Using Flexible Creative to Keep Meta Ads Performing
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick shares a new approach he has been testing in his Facebook ad campaigns over the past two months. He breaks down how he is combining different creative concepts with multiple variations to give Meta more creative diversity to work with. Using real campaign results, Nick explains why not e
How To Find The Trust Level of Your Meta Ad Account
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode of Let’s Run Facebook Ads, Nick explores a useful way to check the trust level of your Meta ad account using a handy Chrome extension. He explains how Facebook’s different trust tiers can affect spending limits, ad reviews and the way your ads are processed, as well as why maintaining a strong
Testing My Leads to Prove This System WORKS
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick shares the results of a real-world Facebook Ads experiment comparing landing pages and Meta lead forms. He breaks down how adding qualifying questions and conditional logic dramatically reduced the number of unqualified leads while increasing the quality of booked calls. Nick explains why
How to Optimise Meta Ads for Qualified Leads, Not Just Leads
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed con
Is Dynamic Creative Back? Try THIS in Meta Ads Manager
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutYouTube video on this topic: https://youtu.be/Sdk3osR0WBkIn this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple h
Improve Your Meta Ads Lead Quality With This Hidden Feature
Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlIGet my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and
Why Your Facebook Ad Copy Matters Now More Than Ever
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword tar
Health Category Killing Your Meta Ads? Try This Fix
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutCheck out my YouTube video on this topic: https://youtu.be/lW9GyPbbnrkIn this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down wh
What to Check When Meta Ads Aren’t Converting
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a pra
The NEW Way to Scale Your Facebook Ads
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget opti
I Studied Alex Hormozi's Ads. Here's What I Found.
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver
The Meta Feature Everyone Has Been Asking For
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick explores a new Meta Ads Manager feature designed to solve one of the most common frustrations advertisers face: when Meta spends the majority of a campaign budget on a single ad while ignoring the rest. He explains why this happens, why it’s especially common in lower-budget accounts and
Meta's NEW (But Annoying) Creative Upload Feature
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutMeta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos ar
The Biggest Facebook Ads Mistake in 2026
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much. As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targetin
Meta’s New Ad Testing Feature Revealed
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode of Let’s Run Facebook Ads, Nick breaks down Meta’s new creative testing feature and explains how Facebook advertisers can finally force spend behind fresh ad creatives without disrupting winning campaigns. Nick dives into one of the biggest frustrations in Facebook advertising: when Meta’s al
The 'Old' Meta Ads Strategy vs What ACTUALLY Works Now
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed
Use THIS to Convert More of YOUR Facebook Leads
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutCheck out CloseBot here: https://app.closebot.com/a?fpr=nick77In this episode, we dive into the real reason most Facebook ads fail after the lead comes in and why generating leads is only half the battle. We break down the systems, follow-up strategies, CRM automations, and AI tools that are helping businesses
Service Business Using Ads for Leads? This Episode Is For You
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing c
This is How To Create Winning Facebook Ads in 2026
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this video, we break down how to actually create winning Facebook ads in 2026 by shifting your focus away from outdated targeting tactics and towards what really drives performance today: your creative. We explore why the idea that “targeting is dead” is becoming more relevant as platforms like Meta continu
How to Get More High Quality Leads from Facebook Ads
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this video, we break down why your Facebook ads might be generating cheap leads that never convert - and more importantly, how to fix it. We walk through 3 simple but highly effective changes you can make to instantly improve lead quality, focusing on removing low-intent placements like Audience Network and
When To Increase Your Facebook Ad Budget (Beginner's Guide)
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/aboutIn this video, we break down one of the most common questions in Facebook ads: when and how to scale your ad budget. Using a real example, we walk through performance metrics like CTR, conversion rate, and cost per lead to understand what “good” results actually look like, and why early success can drop after
What Beginners Should Expect When Running Facebook Ads
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIf you’re new to Facebook Ads and wondering what to expect when you first start running campaigns, this episode breaks down the reality of getting results in today’s Meta Ads environment. Nick explains how the Facebook ads learning phase works, why early performance can feel inconsistent, and what beginners often m
Why £5/Day Facebook Ads Don’t Work
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIf you’re running Facebook Ads and unsure how much budget you actually need to see results, this episode breaks down the reality of ad spend in today’s Meta Ads environment. Nick explains why budget size directly impacts performance, how underfunded campaigns can struggle to exit the learning phase, and what this m
How Much Should You Spend On Facebook Ads?
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutHow much should you really be spending on Meta (Facebook) ads? In this episode, we break down why there’s no universal daily budget - and how to calculate the right number based on your goals, expected cost per result, and campaign structure. Instead of copying someone else’s setup or guessing based on screenshots,
Facebook Ads Suddenly Stopped Working? Here's Why
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutWhy do Meta ad campaigns often start strong, only to see performance drop after two or three weeks? In this episode, we break down what’s really happening and (spoiler alert) it’s usually not ad fatigue, and it’s rarely that your campaign “stopped working.” We explore why this transition phase catches so many adver
Why Retargeting Doesn’t Work For Small Ad Budgets
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIf you’re running Facebook Ads on £30-£100 per day, retargeting might be hurting your performance more than helping it.In this episode, we explain why traditional retargeting campaigns often fail on small budgets in today’s Meta Ads environment. What used to be a best practice can now fragment data, create unstable
How to Fix Facebook Ads That Get Leads but No Sales
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIn this episode, we break down why Facebook ads often generate plenty of leads but fail to produce revenue - especially when you’re selling a subscription or service product.You’ll learn how Meta’s
When to Cut or Scale Facebook Ads (Stop Making This Mistake)
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIf you’re running Facebook Ads and sales suddenly dip even though your CTR is strong, CPC is low, and add-to-carts are coming in this episode explains what’s actually happening and how to respond without panicking. We break down why short gaps in sales occur at lower volume, how to avoid misreading Facebook Ads da
Low Landing Page Views on Facebook Ads? Here’s What’s Actually Happening
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIf you’re running Facebook Ads and your landing page views don’t match your link clicks, this episode explains why and when it actually matters. We break down what Facebook Ads metrics like Clicks (All), Link Clicks, and Landing Page Views really mean, and why landing page views are almost always lower than clicks.
What Meta Means by 'Creative Diversity' (And What They Don’t Tell You)
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutSince Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood.In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides
Facebook Ads Structure Explained (Stop Overcomplicating It)
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutConfused about Facebook Ads structure? In this video, I break down Campaigns vs Ad Sets vs Ads and explain how Meta actually wants you to structure your account (without overcomplicating things).You’ll learn what to test at each level, why most advertisers are fighting the algorithm, and where real performance gain
Why January Is the BEST Month for Running Facebook Ads
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutJanuary is one of the most overlooked (and most profitable) times to run Facebook ads. In this episode, Nick breaks down why Facebook ad costs drop after Q4, how advertiser competition changes in January, and why this creates the perfect opportunity to scale, test, and reset performance. You’ll learn how lower CPMs
Bad Facebook Ad Results? You’re Fixing the WRONG Thing
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutInstead of chasing new campaign settings, we break down where results are actually won or lost in modern Meta advertising. Drawing from hundreds of real ad accounts, Nick outlines why the 'what', 'why' and 'how' are the key to improving your ads, diagnose performance drops, refocus you
Why Meta Spends on Only ONE Ad AND What to Do About It
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you sh
Struggling with Facebook Ads? Try these 6 Proven Fixes!
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast. You’ll learn how to simplify your campaign structure, why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how to
How to Hit $375k/Month Using Only Facebook Ads
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the
Why The Andromeda Update is GREAT for Small Budget Advertisers
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertisers
Stop Blaming Meta: The Real Reason YOUR Facebook Ads Don’t Convert
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIn this episode of Let’s Run Facebook Ads, Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta.Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor resu
I Found the BEST Way to Advertise on Facebook with £50+ a day
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/aboutIn this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns, master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance. Discover
The NEW Way To Run Facebook Ads On Low Budgets (Post-Andromeda Update)
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIn this episode, Nick and Olivia break down how small to medium-sized businesses can run effective ad campaigns on limited budgets. They tackle one of the biggest challenges business owners face today - making sense of Facebook’s ever-chang
Urgent: Explaining Facebook Andromeda for Small Businesses (Full Guide!)
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIf you’re a small business owner running Facebook or Instagram ads, this video is for you. The Meta Andromeda Update has left many advertisers (especially small and medium-sized businesses) feeling confused about what’s changed, how to adap
Meta Just Changed the Game - Are You Ready?
👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinicIn this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns.Nick dives into:🚀 How Meta’s Andromeda is reshaping the way advertisers str
Stop scrolling — Facebook Ads changed AGAIN!
In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to k
Why Creative Diversification Is Key to Facebook Ad Success in 2025
In this episode of Let’s Run Facebook Ads with Nick Boddington, we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and improving campaign results. He explains how ad strategies have changed, how this new approach fits into modern ad strategies, shares insights from The Ads Clinic community, and offe
How 200+ Businesses Scaled With My FB Ads Strategy
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarMeta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares th
How His First $20 Facebook Ad Turned Into 3 Clients in 24hrs
🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget. I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns,
Why Your Complicated Meta Ads Strategy Is Costing You Sales
In this episode of Let’s Run Facebook Ads, Nick Boddington breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns, broad targeting, and campaign budget optimisation can help you get better results without juggling endless ad sets and placements. Nick shares a real-life client story—complete with creative testing, emotional hooks, and winning
Stop Being Emotional About Your Ads and Start Succeeding
In this episode of Let’s Run Facebook Ads, Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads. We break down why the “set it and forget it” days of Facebook advertising are over, how data-driven decisions beat gut feelings every time, and the mindset shift you need to scale profitably. From ROAS and campaign testing to adapting in a tougher
Funnels Demystified: How to Simplify Your Meta Ad Strategy
In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you.Nick dives deep into when full-funnel structures matter and when they’re just overk
Crack the Code: Facebook Ad Objectives Explained
In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and co
Retargeting Ads 101: How to Make Them Work For You
We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content a
Why You SHOULDN'T Listen to Meta's Ad Advice
In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you should be following, including his own Skool community where you can learn how t
Fix Your Funnel: Choosing the Right Meta Ad Objective
In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issue
Why You Should Be Using AI Tools in Meta Ads Manager
In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses
You’re Using the Wrong Objective (But It’s Not Your Fault)
In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance.Nick shares the missteps he frequently sees, even among regular listeners, and p
Facebook Ad Budgets: What Should You Actually Spend?
In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success.Nick breaks down the core principles behind Facebook Ads budg
16 Quick Wins for Higher-Quality Leads
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial.Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and m
We Tested Instant vs Website Forms — Here’s What We Found
In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with C
Creative First: The Real Driver of Facebook Ad Results
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad str
Stop Guessing: Test Your Hooks Like This
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns. Learn why traffic campaigns are ideal for testing, how to gauge audience engagement, and why understanding your ad hooks can dramatically improve your Facebook ad pe
AI Image Generation: How Will AI Affect Advertising?
In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your businesses and the wider landscape of advertising. AI is here to stay so learning how to best utilise it for your business will make you more efficient and help you reimagine and rev
How to AVOID Making Mistakes When Running Meta Ads
Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns clos
Major Meta Updates – What’s Changing for Advertisers?
Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta?, covering t
Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads
In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how
How To Test Headlines on a Low Budget
In this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling
Can I Run A Facebook Ad On A Low Budget?
In this episode of Let’s Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scaling your ad spend for maximum ROI, Nick provides actionable insights to help you manage your Meta Ads budget effectively. Tune in for expert advice on ad spend allocation, budget t
The Hidden Facebook Ad Feature Transforming Campaigns Overnight!
In this episode, we’re diving into a game-changing new feature from Meta that helps advertisers give Facebook even more intelligence—boosting performance and lowering costs. 🚀We’ll walk you through:✅ How to set up audience segments for more precise targeting✅ A real-life case study where ad spend was cut by 50% while maintaining results✅ The importance of Meta verification and how it saved a busin
'Drop In Clinic' - Answering Your Facebook Ads Questions!
In this episode of Let's Run Facebook Ads, host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whether you're looking to scale your business or fine-tune your ad performance, this episode is packed with actionable tips to help you maximise your results. Tune in now!BUT
Traffic Objective: The BIGGEST Mistake In Facebook Ads!
In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook’s evolving interest targeting impacts your ads, and why broad audiences are now the key to success. Plus, discover real-world stats on Facebook and Instagram users that can shape your ad strategy. Whether
What Meta Changes Mean For YOUR Paid Ads in 2025
In this episode, James and Nick dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how marketers are navigating these challenges. We discuss how strict content rules impact industries like aesthetics and how platforms like TikTok are bec
New Facebook Instant Form Feature Could Be A Game-Changer!
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives into the latest updates on Facebook Instant Forms. Learn how these changes impact lead generation, ad performance, and your overall marketing funnel. Whether you're an e-commerce pro or a lead-gen expert, this episode is packed with insights to help you optimize your strategy. Tune in now!BUT THERE'S MORE...Follow me o
Reviewing a Mountain Bike Ecomm Ad Account
In this episode, Nick Boddington dives into the world of Facebook advertising, sharing expert insights on campaign strategies, funnels, and lead generation. Joined by guest Paul, they discuss real-world ad challenges and solutions to maximize results. Whether you're new to Facebook ads or looking to refine your approach, this episode is packed with actionable advice.BUT THERE'S MORE...Fo
Easy Mistake! Catalogue Links To Ads By Default!
In this episode, Nick uncovers a common mistake advertisers make when managing multiple Facebook ad accounts and catalogs. Learn how to spot and fix this issue in Ads Manager to ensure your campaigns run smoothly and avoid showcasing the wrong products. Tune in for actionable advice to streamline your Meta advertising and elevate your ad performance!BUT THERE'S MORE...Follow me on Instagram t
OMG!! We Can BOLD Text In An Ad! Game-Changer!
In this episode, Nick Boddington shares a simple but powerful hack for enhancing your Facebook ad copy using bold and italic text to grab attention and improve performance. Learn how to apply this strategy, boost engagement, and make your ads stand out. Use this simple trick to take your copywriting to the next level.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the la
