Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists
The Prosper in Private Practice Podcast is hosted by Claire Feldman, an experienced therapist and business mentor. It helps counsellors, therapists and hypnotherapists start and grow their own private practices. The show addresses the overwhelm and uncertainty that can come with setting up a practice, as well as the challenges of reaching your full potential once established. Each episode shares practical strategies and guidance for thriving in private practice.
Episodes
From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence
In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the comple
How AI Can Transform Your Private Practice: A Guide for Therapists
In today's podcast episode, we delve into the use of AI in private practices. The discussion stemmed from a controversial post in a counselling Facebook community about an AI tool named 'AI Supervisor,' and the mixed reactions it received. We explore the ethics, data protection, and legal concerns surrounding AI and its integration into counselling. Despite the reservations, AI present
Instagram Marketing for Therapists - Part 2
In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building,
From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)
Maximising Instagram for Your Therapy Practice: Key Insights
and Strategies
In this episode, host Claire Feldman delves into effective
Instagram marketing strategies for therapists. After a week-long discussion
with her membership community focusing on Instagram, Claire shares key
learnings and practical tips. She emphasises the importance of authenticity and
intentionality in social media u
Attract More Clients: Effective Copywriting Tips for Therapists
In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, deve
Accelerate Private Practice Growth with Therapist-Focused Email Marketing
In this episode, Claire Feldman delves into the significant
benefits of email marketing for therapists, emphasizing the creation and value
of lead magnets to attract ideal clients. Claire provides a detailed guide on
setting up email lists, highlighting the importance of maintaining engagement
through consistent and valuable content. She also introduces upcoming workshops
aimed at helping ther
Reflecting on 2024 and Setting Goals for 2025
In this impromptu and unscripted podcast episode, host Claire Feldman reflects on the challenges and achievements of 2024, particularly within the realm of private practice. Sparked by a recent membership coaching call, Claire emphasizes the importance of acknowledging small wins, addressing setbacks, and planning for the upcoming year. She shares three key reflective questions for listeners to co
Podcasting 101 for Therapists: Transform Your Private Practice Marketing
In this episode, Claire Feldman welcomes Chantel Dyson to
discuss the potential and benefits of podcasting for therapists. Chantel shares
her unique journey from a career in theater sound design to mathematics
teaching and finally to podcast coaching. She reveals how personal experiences
and storytelling can enhance therapeutic connections with clients. The
conversation delves into practical s
End of Year Review for Private Practice Owners
In this solo episode, host Claire Feldman conducts an
end-of-year review for 2024, reflecting on the challenges faced, including the
global economic crisis and significant events like Trump's election. Claire
discusses practical steps to prepare for 2025, focusing on reviewing finances,
exploring revenue streams, and enhancing business operations. She emphasizes
the importance of having a comp
Building Self-Belief : Your key to Private Practice Success
In this episode, host Claire Feldman interviews Vicky Schilling, a self-belief business coach, focusing on the importance of self-belief in business success. They discuss Vicky's journey, the impact of her coaching, and the noticeable shift in her focus towards self-belief. The conversation covers the significance of addressing past experiences that shape current business practices, practical stra
Unlock New Revenue Streams: Beyond 1:1 Therapy
Maximizing Revenue: Diversifying Income Streams for
Therapists
In this solo episode, host Claire Feldman discusses various
ways therapists can create additional income streams beyond the traditional
one-on-one client model. She explores options such as workshops, digital
products, and membership communities, as well as the benefits and challenges
associated with each. Claire emphasizes the i
From Solo to Associate Practice Success
From Side Hustle to Full Practice: Shelley’s Journey to building an Associate Practice
In this episode, host Claire Feldman welcomes therapist Shelley Bradley Scholey to discuss her professional journey from mental health nurse to successful private practice owner. Shelley shares insights on transitioning from a military nursing role to setting up her own practice, emphasiging the importance o
From High Hopes to Harsh Realities: Thriving in Private Practice
In this episode, host Claire Feldman discusses a prominent
theme that emerged during a recent coaching call within her community: the
divergence between expectations and reality when starting a private practice.
The episode delves into common frustrations faced by therapists transitioning
from employed roles, such as the NHS, into private practice, including the slow
initial influx of clients
The No-Social Media Approach: How Therapists Can Thrive Online
In this podcast episode, host Claire Feldman discusses
whether it's possible to fill a private practice without relying on a social
media presence. Reflecting on her own experiences and insights from mentoring,
she covers the effectiveness of blogging, podcasting, YouTube, and other
long-form content as alternatives to social media. Claire emphasizes the
importance of consistency, strategy
Mastering Marketing in Private Practice: Work smarter, not harder
Effective Marketing Strategies for Therapists in Private Practice
In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts,
3 Reasons your Therapy Website isn’t generating enquiries
In this episode, host Claire Feldman addresses three common mistakes therapists make with their practice websites that hinder client inquiries. Feldman emphasizes the importance of having a private practice website and debunks the myth that a directory profile is sufficient. She discusses the pitfalls of using generic, cliché design elements, stresses the necessity of a user-friendly experience, a
Overcoming Comparisonitis as a Private Practice Therapist
In this episode, host Claire Feldman discusses the concept of comparisonitis among therapists in private practice. She addresses both the positive and negative aspects of comparing oneself to others in the same field. Claire shares personal anecdotes, including how observing successful peers inspired her own business model transformation, while also highlighting the pitfalls of comparing yourself
Diversifying Income in Private Practice
In this engaging episode, Claire
Feldman interviews Leslie Kollikho, an Integrative Psychotherapist, about her
journey transitioning from a psychiatric hospital to a successful private
practice. They discuss Leslie's creative approach to therapy, her effective use
of social media for engagement and marketing, and her tips for other therapists
looking to diversify their practices. Lesley sh
The Do's and Don'ts of Building Your Therapy Website
In this podcast episode, host Claire Feldman delves into the crucial aspects of building effective websites for private practices. She shares insights from her experience reviewing numerous therapy websites and highlights common mistakes to avoid. Claire emphasizes the importance of selecting the right platform, investing wisely in website design, and ensuring the site is user-friendly. She also s
Leveraging Instagram to Grow Your Therapy Practice: An Interview with Lauren Baird
In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her
journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapist
Summer Slump Survival: Expert Tips for Therapists
In this episode, host Claire Feldman explores strategies for therapists to handle the summer slump in private practice. The discussion includes proactive diary management, enhancing client communication, setting up appointment reminders, and reviewing expenses.
Claire also suggests developing passive income streams, offering unique service packages, collaborating with other professionals, and cons
Surviving the Summer Slump Part 2: Essential Marketing Strategies for Therapists
https://www.prosperinprivatepractice.com/prosper-in-private-practice-membership
In this episode, Claire Feldman
guides therapists in private practice on navigating the summer season. She
discusses reviewing and improving current marketing efforts, ensuring
consistent social media engagement, leveraging blogging and directory profiles,
and exploring new marketing opportunities. Claire also emphasiz
Demystifying Finances for Therapists with Matt Vickers
In this episode, Claire interviews Matt Vickers, a transpersonal integrative psychotherapist with a background in finance. Matt discusses his transition from finance to therapy and shares insights on demystifying finances for therapists. Topics cover financial sensitivity analysis, setting fees, managing expenses, and the importance of tracking income and expenditures. Matt also emphasizes the psy
Why it's okay to charge more for your therapy services
In this solo podcast episode, Claire Feldman dives into the topic of therapist fee setting and the importance of charging what you're worth. Claire addresses common fears and misconceptions around raising fees, emphasizing the value of therapy services and the sustainability of a private practice. Claire highlights the positive impact of charging higher fees on client engagement and commitment
The Business of Therapy: Mastering Practice Management with Natalie Englander
In this podcast episode, Natalie Englander, a senior
cognitive behavioural therapist and mindfulness teacher, shares her experience
of transitioning from working in the NHS to starting her full-time private
practice specialising in therapy for perfectionists. Natalie discusses her
career background, the motivations behind her move to private practice, and the
gradual build-up to making the transit
From the Front Lines to the Therapy Room: Sharon's Journey to Private Practice Prosperity
Join us on the Prosper in Private Practice podcast as we embark on a captivating journey with Sharon Williams, the heart and soul behind Blue Lights Counselling. Sharon shares her inspiring transition from the police force and her time as a driving instructor to the rewarding realm of private practice in counselling. Discover how her own experiences with counselling propelled her into a career tha
Mastering Discovery Calls: Enhancing Client Engagement in Your Therapy Practice
Have you ever found yourself on a call with a potential client, feeling the undercurrents of possibility, yet unsure of how to navigate the waters to secure a therapeutic alliance? I'm Claire Feldman, and in today's episode, we wade through the art of discovery calls in the therapy profession. With a blend of personal insights and practical advice, I unveil the nuances of these crucial con
Maximizing Your Therapy Practice's Visibility: Expert SEO Strategies with Jules White
Listen in as I sit down with the incredibly knowledgeable Jules White, a seasoned web and SEO strategist, to explore the often-intimidating world of search engine optimization for therapists. Jules, transitioning from the beauty and wellness industry to tech, sheds light on how essential SEO is for private practice professionals aiming to connect with their ideal clients online. With her expertise
The Delicate Balance of Setting Concession Fees in Private Therapy Practice
Join me, Claire Feldman, as I explore the nuanced decision-making process behind concession fees in private practice for therapists. Listen in as I share personal anecdotes from my recent endeavors, including launching a new monthly membership and a restorative getaway to Tenerife, setting the stage for a candid discussion on the complexities of financial policies in our field. I tackle a question
Harnessing ADHD for Successful Practice Management
When the responsibilities of running a private practice converge with the whirlwind of ADHD, therapists like myself, Claire Feldman, face a unique set of challenges. Tossing aside the textbook approach, my guest, Aimee of 'Free Mind ADHD Therapist', and I share raw insights from our professional and personal lives, offering a lifeline to professionals paddling through the choppy waters of
The many hats of a Private Practice Therapist
Join me, Claire Feldman, as I return from a rejuvenating three-week holiday break, sharing how this precious time off has reignited my passion and strategy for managing a private practice. Listen in as I explore the importance of stepping back to gain perspective and the value of working on your business with intention. I candidly discuss the many hats we wear as private practice therapists, from
The Therapist's Guide to Overcoming Economic Tides and Flourishing
Listen in as I, Claire Feldman, take you through the tumultuous journey of 2023, reflecting on the highs and lows of starting and sustaining a private practice in counseling and therapy. I open up about my personal experiences and the collective hurdles we've faced, such as the saturated market and the cost of living crisis that have made client acquisition particularly tough. This candid disc
Unlocking Social Media's Potential for Therapists with Samantha Tyler
Unlock the potential of social media for your therapy practice with our fascinating conversation with social media manager, Samantha Tyler. Promise yourself to push the boundaries and embrace the digital world as Samantha, an expert in guiding therapists through the digital marketing terrain, shows us the ropes. Get ready as we uncover the importance of strategic social media usage, goal setting,
Marketing Mastery: Navigating Private Practice in a Post-Pandemic Economy
In this insightful episode of "Marketing Mastery," we delve into the essentials of self-promotion for private practice in today's challenging landscape. As we emerge from the shadows of the pandemic and confront the realities of an economic downturn, effective marketing has never been more critical. Join us as we explore key strategies to elevate your private practice, from leveragin
What is your vision for your private practice?
"Welcome to the latest episode of our podcast, 'What is Your Vision for Your Private Practice?' This thought-provoking episode invites counsellors and therapists to delve deeper into the expansive vision they hold for their practices. We explore the importance of aligning your day-to-day actions and goals with this overarching vision, turning abstract dreams into concrete realities.
Welcome to the Prosper in Private Practice Podcast
Welcome to Prosper in Private Practice, the podcast where we delve into the world of mental health practice and provide you with tips and strategies to thrive. I'm your host, Claire Feldman, a mental health professional just like you, and I'm thrilled to be starting this journey with you. In our inaugural episode, I'll be sharing my own personal journey - the highs, the lows, and every
Is your fear of visibility affecting your practice success?
Welcome to our latest podcast episode titled "Is the Fear of Visibility Impacting Your Practice?" In this episode, we delve into a topic that often gets overlooked but is incredibly significant in the world of therapy - the fear of visibility. Many therapists find the idea of being visible in their practice intimidating, and today, we're going to explore why that is.
Visibility, tho
