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The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women
The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women
The Subconscious Expert is a podcast about the subconscious mind, identity and self-leadership for ambitious women who want to grow their businesses without burning out or losing themselves. Host Rebecca Haydon, an NLP trainer and subconscious business mentor, explores how the patterns operating beneath the surface shape consistency, confidence, success and leadership. Each episode looks at the internal work behind business growth, helping listeners close the gap between where they are and the next level they're being called to. It blends mindset, identity work and embodied leadership with practical mentoring for women in business.
Episodes
303. Why You've Started Talking Yourself Out of Your Business Goals
Sign up to 2027...loading - The FREE masterclass where I'm taking you behind the scenes of how I'm preparing for my biggest year yet, sharing the subconscious strategies I've spent seven years using myself and teaching to hundreds of entrepreneurs to help them turn their biggest business ambitions into reality.When did you become so realistic about the things you used to dream about? Because I bet
302. Why You Only Get Sh*t Done When You're Panicking? (Motivation Strategy)
"I just work really well under pressure." I hear this from my clients all the time, and yes, you probably do. You've built a business off the back of deadlines, panic and proving people wrong, and it's got you a long way. But there are other ways to motivate yourself, and running on pressure gets exhausting once you want to scale your business.So today, I'm talking about motivation strategy from a
301. The 3 Women I'm Modelling Right Now and How It's Changing My Business (NLP Modeling Technique)
There are 3 women I am actively modelling in my business right now. If you're a loyal listener, you've heard me talk about the NLP modelling technique. If you're new here, you'll learn all about it today.I'm sharing who these successful women are, what I'm paying attention to with each of them, and the NLP modelling process underneath it all. Because admiration can become a comparison really fast,
300. Why I’m Changing My Content Strategy After 7 Years in Business
I haven’t really been posting lately and, if you know me, you’ll know just how unlike me that is.Consistency has been a huge part of how I’ve built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn’t want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up.And the
299. Why Success Sells and the Subconscious Psychology Behind It
Success sells, someone grows by 100,000 followers, has a £500k launch, sells out an event or builds a seven figure business and naturally, we want to know how they did it.But what aren’t we seeing?In this episode of The Subconscious Expert, I’m exploring the subconscious psychology behind success and the part of someone’s results that can’t be packaged neatly into a strategy, framework or five ste
298. Are You Building an Aligned Business or Someone Else's Version of Success? | Identity Work
Do you feel like you have been following someone else's advice for so long that your business no longer feels like your own? I'm seeing this happen so often right now among women entrepreneurs, and it's time we talked about it!You join someone's mastermind or coaching container because you want what they have. You learn their strategy, how they run their business, how they show up... and it works
297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work
Identity work isn't about sitting down with a thousand journal prompts and a 17 step mindset routine (even though that's what the internet would make you believe). Identity work starts with observing your current identity: how you show up in your business, the language you use, the subconscious beliefs you hold about yourself.So if you want to know how to change your identity, we start with someth
296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?
You know who you want to become.You can probably picture how she runs her business, the money she makes, how she leads, how she sells, the decisions she makes and how she shows up.But when someone tells you to “change your identity,” “step into your next-level identity” or “become the version of you who already has it”… what the hell are you actually supposed to change?Because your identity isn't
295. Behind the Scenes of NLP Masters: Inside My Most Advanced Subconscious Training Yet
What does it actually take to create, teach and hold an NLP Master Practitioner training?In this episode, I’m taking you properly behind the scenes of one of the biggest trainings I’ve ever created inside The Subconscious Institute, my training school where I train coaches and practitioners in different modalities for working with the subconscious mind.After three months of preparation, a nearly 4
294. How To Bring The Fun In Business Back When You've Lost Your Spark
Having fun in business shouldn't be optional but mandatory. So why is it the last thing we think about when it comes to business?Today, I'm bringing you another client success story. Therese came to my world about a year ago overwhelmed, multitasking constantly and convinced she just needs more discipline. She'd come to hate marketing her business, because every post had to be perfect before she'd
293. Why Successful Women Still Feel Like Something Is Missing in Their Business
Have you ever had that feeling like something is missing in your business? No matter how much progress you've made, how many clients you've worked with, how many courses you've invested in, there's still a little voice telling you that you haven't quite found it yet.I hear this a lot. And it always comes from women who are doing incredibly well on paper. So they convince themselves they need to im
292. From Successful Business And Daily Panic Attacks to One Massive Identity Shift | Identity Work
Have you reached the point in your business where on paper everything should feel good? You've got the clients, you've built something successful, and yet a little part of you is screaming that something doesn't feel right anymore. Then we need to chat about identity work!My gorgeous client Beth Beeley-Cave first came into my world for her NLP practitioner qualification, wanting tools to support t
291. How Subconscious Reprogramming Saved Me at 21 When I Was at Rock Bottom
Most people think subconscious reprogramming starts with a dramatic breakthrough. Mine started with the colour yellow.When I was 21 I was in the pits. Bottom of my list stage school, being told I was too fat, dating boys who wrecked my mental health, and on antidepressants. Then a coach gave me one strange instruction. Notice the colour yellow. She never told me why. Within days I saw yellow every
290. How I Accidentally Became a Hypnotherapist (And Why I'm Now Training Others)
You've heard the myths - swinging watches, losing control, clucking like a chicken on stage. In this episode, I talk about the real story of how a session I booked purely to lose weight accidentally became the start of my entire career. I break down what hypnosis actually is, walk through the thousands of years history behind it and explain why, after seven years in this work, I've decided it's ti
289. Fall In Love With Your Next Level: How To Align Your Subconscious Mind With Your Biggest Vision
What if falling in love with your next level was the thing that changed everything?In this episode, I teach one of the most powerful reframes you will ever come across when it comes to going after your next level because most of us have been taught that reaching our vision is about focusing harder, taking more action, and grinding towards what we want. And while that is part of the picture - it is
288. The 1 Exercise That Will Teach You How to Believe in Yourself as Hard as You Believe in Everyone Else
How do you believe in yourself when you're the best in the world at believing in everyone else? Someone in your world is doubting herself right now, and you don't hesitate for one second to tell her why she's ready. But when you need to believe in yourself, suddenly you need more proof, more time, more certainty.In today's episode I'm talking about why it is easier to believe in everyone else than
287. Why Fear Feels Bigger Than Your Dreams (+ 4 NLP Techniques to Change It)
There is a decision you keep 'almost' making, and the NLP techniques I'm sharing today are built for that exact moment of 'almost'. In the moment, the fear feels enormous: loud, real, sitting heavy on your chest. The payoff, the version of you on the other side, you can see her, but you can't feel her the way you feel the fear.That gap is the whole problem, and there's a neurological reason your b
286. The Most Expensive Word In Business: How Arguing With Your Own Potential Becomes A Subconscious Block
One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all.And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart lay
285. Why Your Content Reaches Only a Fraction of Your Audience | NLP Techniques in Marketing
Almost no one in the online business space is talking about NLP in marketing like this, and it is the reason your content lands beautifully for some people and slides straight past everyone else. I have been using neuro-linguistic programming in my marketing and how I sell since 2019, the day I first qualified as an NLP practitioner.Most content gets written from a single representational system,
284. The Real Reason Personal Brand Content Is Taking Over & What Subconscious Marketing Has To Do With It
Personal stories are converting clients right now like nothing else and educational content is no longer trending. There's a specific subconscious reason why that is happening and I'm going to share it with you.Today, I'm talking about subconscious marketing and showing you what's happening in your ideal client's subconscious mind when she reads your story versus the boring " 5 tips" carousel. Usi
283. How I Met Jack at a Wedding and What it Taught Me About How To Practice Detachment
Everyone is talking about how to practice detachment right now and most of it is being taught completely wrong: "Stop checking his Instagram. Stop refreshing your Stripe account at 2am. Let it go and it will come."So let's talk about the real law of detachment. Practicing detachment is not about a morning routine, a journal prompt or a breathing exercise you perform until the universe rewards you.
282. The Most Ridiculous Sign I Asked The Universe For (And What It Taught Me About Subconscious Beliefs)
There's a story I tell clients that gives them goosebumps every single time. It involves me ugly crying on my bed in 2020, an iced latte's worth of frustration, and a request I made to the universe that was so ridiculous, so unlikely, there was no way it could ever come true. A blue panda.The universe delivered 3 days later.And it cracked open everything I thought I understood about subconscious b
281. 4 Strategies to Overcome Procrastination That Have Nothing to Do With Willpower or Better Planning
You've tried the productivity hacks, the better to-do lists, the habit stacking and none of it has helped you overcome procrastination for longer than a week, right?That's because procrastination is not a discipline problem. It's a self sabotage behaviour being run by your subconscious beliefs about who you are.So in today's episode, I'm going to talk about why "I'm a procrastinator" is one of the
280. Your Calendar Will Reveal If You're in a Doer or Leader Identity (And the Subconscious Beliefs That Are Keeping You There)
Your calendar is full. Your days are packed. You are grafting. And yet your business still feels like it's running you instead of the other way around. That's not a time management problem. That's your leader identity trying to get your attention underneath a pile of doing.In today's episode, I'm breaking apart the doer identity, the part of you that was built to be the reliable one, the one who g
279. Why Waiting for Proof is Keeping You Stuck
You've been waiting for the proof... the consistent months, the sold out programme, the income that finally feels like enough, the moment you can see exactly how it's going to work before you fully back yourself.And every time you get close - something shifts. The goalposts move, you explain it away and you go back to waiting.In this episode, I break down exactly what is happening in your subconsc
278. What Is The Subconscious Mind Really Doing? The Truth Behind The 95% Stat
You've probably seen the stat shared on Instagram. A coach drops it in their sales page. Someone quotes it on a podcast. Ninety five percent of your behaviour is driven by your subconscious mind and everyone nods, shares it, repeats it. But here's the question nobody is actually answering, what does that mean for your real life? For your business? For the pattern you keep finding yourself in despi
277. Why You Keep Self-Sabotaging Your Business Success (The 3 Subconscious Handbrakes)
You had a strong month, the best one yet and instead of letting it land, you exhaled, went quiet, and within weeks you were barely talking about your offers again.Or you wrote the post. The one that actually said what you think and then you read it back, decided it was too much, and posted the safe version instead.Or you sat down to finally work on your own business, the thing that would actually
276. The Neuroscience Behind Why High Achieving Women Stay Stuck At The Same Level
You have a groove. A neural pathway your brain has been running so automatically, so invisibly, for so long, you've started to mistake it for your personality.In this episode, I breaks down one of the most powerful concepts in neuroscience, neurons that fire together wire together and what it actually means for the patterns showing up in your business right now.Why you keep returning to the same i
275. Why Your Brain Is Addicted To Instant Gratification And What It Is Costing Your Next Level
You published that post. You felt that instant gratification rush. And then three minutes later you were already refreshing the app to see how many views you got. That rush is not just a habit anymore. It is actively rewriting your subconscious beliefs about what is possible for you in your business, and it is happening way beneath your conscious awareness.Every time you check and find nothing, yo
274. Why You're Half In, Half Out In Your Business (And The Subconscious Reason You Can't Fully Commit)
Sign Up to My Free Live Event You are doing all the things. Showing up, creating, working with clients, building something so amazing and still there is this little voice underneath it all, the sense that you are not fully in it yet.Half in half out feels like playing it safe and it is actually the most exhausting thing you can do. Because full commitment takes less energy than the negotiation hap
273. Your Self Sabotage Has A Payoff That You Don't Know About. Here's How To Find Your Secondary Gain
Secondary gain is the reason you keep pulling back every time things start working. Not because you're lazy. Not because you don't want it. But because your subconscious is getting something from keeping you exactly where you are.In today's episode, I'm walking you through the exact process I use with my 1:1 clients to find what causes self-sabotaging behaviours, the NLP techniques I use to uncove
272. I Scaled My Business by 70% And Worked Less! Because I Held My Business Boundaries
Every single boundary in business I ever broke, I could justify. I told myself I was being responsive, being committed, being a good coach... But underneath all of that? I was terrified. Terrified that if I wasn't always available, people would leave. That if I said no, I wasn't valuable. And those people pleasing tendencies didn't start in my business. They started way before that, in a subconsci
271. You're Busy All Day But Your Revenue Isn't Moving. Say Hello to Productive Procrastination!
You worked all day. You're knackered. And yet when you look at what actually moved the needle in your business… nothing. Welcome to productive procrastination! The sneakiest self-sabotaging cycle I see amongst women business owners. You've had results. You know the strategy. So why do you procrastinate on the exact things that would grow your business?In today's episode, I'm walking you through th
270. Yes, You Can Have It All! Overcoming One of the Biggest Limiting Beliefs Among Successful Women Entrepreneurs
You can have it all. A thriving business, a deeply connected relationship, incredible health, time with your family, and actual fun. So why does it feel like the moment one area starts going well, another one falls apart? That's the question that I hear as a mindset coach for women all the time!In today’s episode, I am diving into the self-sabotage behaviour that so many successful women entrepren
269. How to Sustain High Revenue Months (Not Just Hit Them Once)
You hit a great month, maybe your first £10k, £20k, maybe £50k and you're buzzing. Then next month... nothing. You're back to wondering if anyone's going to buy, back to panic mode, back to good old chaos.Stable success is built in the boring repetition that comes after the peak.And for high achievers? Boring feels dangerous. You're used to the adrenaline, the rush of a surprise sale, the high of
268. Always the Most Capable One? That Might Be Your Mindset Block!
Mindset blocks don't always look like fear or doubt. Sometimes they look like being the most capable person in the room.Laurie came to me as a self-described "anti woo-woo" woman who had no interest in the fluffy mindset stuff. She wanted someone to tell her what to do so she could tick it off and move on. But she also knew something was off. The reps weren’t converting. The results weren’t matchi
267. Your Identity Shift Feels Like Sh*t? Good. Keep Going!
You did the work. You made the identity shifts. So why does becoming your "higher self" feel less like power and more like... boredom? Or grief? Or just plain weird?Here's what no one tells you about an identity shift: it doesn't always feel good. Sometimes it feels like death. And that space between your old identity and who you're becoming? I call it the void. And it's where I see so many people
266. Your Subconscious Mind Has an Identity Ceiling and Here's How to Find It
Your income cycles between the same numbers every month. £3K, £7K, £2K, £8K, repeat. You get momentum for two weeks, then something drops on day 15. Every single time. You can post three times a week comfortably, but four posts triggers "this is too much."You think these patterns are random, they're not.Your subconscious has an identity ceiling and that ceiling has specific numbers, trigger points
265. Stalking Her IG Again? Stop Comparing Yourself to Others With This NLP Technique
You're scrolling Instagram again. You see her. The one who's always launching something new, making the kind of money you want, living the life you dream about. And before you know it, you're 45 minutes deep comparing yourself to others, analysing their content, checking their engagement, and feeling heavy as hell.This comparison spiral is not costing you only time but your self trust, your self b
264. Why Self Belief Is More Important Than Strategy (Subconscious Secrets)
There's one trait I see in every genuinely successful entrepreneur I work with and it's not what you think. It's not strategy, work ethic, or even talent. It's deep, subconscious self belief that operates independently of circumstances. In this episode, I'm breaking down what self belief actually is (versus what most people think it is), the subconscious mechanism behind it, why most capable peopl
263. How to Make Your Subconscious Believe What You Consciously Want
Your conscious mind has committed to your 2026 vision. But your subconscious? It's not convinced. In this episode, I break down the exact mechanism of how your subconscious works and give you the daily protocol to reprogram it so your mind is finally aligned with where you're taking your business. Learn the three modalities that actually rewire your subconscious, the RAS activation technique that
262. The Winter Arc (Subconscious Edition): How I Am Locking In for 2026
The Winter Arc, yes a TikTok trend but also a subconscious integration period. In this episode, I'm breaking down what a winter arc actually is from a subconscious perspective, why the Christmas period specifically matters for your brain and how to use this season to lock in your 2026 identity before the calendar even flips.This is the hidden work that makes everything easier when January comes.To
261. Why Manifestation Isn’t Magic... It’s Just Good Subconscious Programming
Are you writing your affirmations 55 times a day and wondering why nothing's changed? Let me tell you something... Yes, manifestation techniques work, but not for the reasons TikTok tells you. It’s just good old subconscious programming.In today's episode, I'm breaking down the viral manifestation methods everyone on TikTok is obsessed with right now: the 369 manifestation method, future journalin
260. Why You’re So Hard on Yourself (and How to Finally Stop!)
How often do you end your day thinking, "I could have done more"? If you're a high achiever constantly pushing, criticising, never feeling like enough, I have news for you. It's your subconscious protecting you.That voice that says, "work harder, fix it, you're not there yet," isn't discipline. It's not your high achiever nature. It's a part of you that learnt a long time ago that performance equa
259. How to Protect Your Mindset When Your Growth Makes People Uncomfortable
"How am I supposed to protect my mindset when no one around me gets it?" I get this question at least once a week. Welcome to the stage of growth that no one prepares you for!When you start doing deep inner work, you'll be changing faster than everyone around you. You'll be healing, expanding, and suddenly the people closest to you are looking at you like they don't recognise you anymore. Your par
258. The Subconscious Pattern Behind Fresh Starts, New Plans, and Weekly Resets
In this episode, I’m breaking down one of the most common patterns I see in female entrepreneurs, the weekly reset, the new plan, the fresh strategy, the “I’ll start again on Monday” energy that feels productive but quietly keeps you looping in the same place.Subconscious Prompts: What feels unsafe about doing it today?What part of me doesn’t feel ready yet?What identity am I still loyal to?What
257. What I Learned Studying the Subconscious Strategies of Business Giants like Hormozi, Bartlett, Beverley & Forleo
Do you ever ask yourself how some entrepreneurs make business look so simple? What is their secret? Is there something you’re missing? Well, in today's episode, I'm going to tell you all about the subconscious strategies that drive their business simplicity and growth.I'll break down what’s really happening beneath the surface for leaders like Alex Hormozi, Grace Beverley, Marie Forleo, Steven Bar
256. How to Stop Blaming Yourself When Business Gets Hard
You know that moment when business gets hard, sales slow down, ideas aren't flowing, motivation dips and your brain immediately goes "What's wrong with me?"In this episode, we're breaking down the blame cycle that keeps high achieving women stuck, why your subconscious defaults to self blame when uncertainty hits, and the critical difference between looking at yourself through shame versus looking
255. Why You Can't Get Clear On Your Next Business Move (And How To Finally Decide)
Can't get clear on your next business move? You're not alone. In this episode, I'm breaking down why hustling for clarity keeps you stuck in confusion and what's actually happening at the subconscious level when you can't make a decision. Spoiler: it's not a discipline problem. Clarity is a byproduct of safety, not hustle. I'll walk you through exactly how to create the internal conditions that al
254. Why High Achieving Women Hold Back Their Full Potential: The Missing 30%
If you’ve ever felt like you’re showing up powerfully, but not fully, this episode will hit home.In today's episode I unpack the subconscious psychology behind the invisible gap between what you’re doing and what you know you’re capable of.I dive into why high performing women unconsciously hold themselves just below their edge, how your mind equates “more” with “pressure,” and the
253. The 5 Hidden CEO Patterns That Stall Growth
Do you feel like the bigger your business grows, the heavier everything feels? In today's episode, I'm exposing the five hidden CEO patterns that are keeping your business stuck, and trust me, you're probably running at least one of them right now.I've watched countless entrepreneurs hit their first big months, then mysteriously collapse back down, or build successful businesses while secretly fee
252. Why Growth Breaks More Businesses Than Failure Ever Did
Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be
251. How to Stop Mistaking Busyness for Business Growth
Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create su
250. What Identity Work Actually Is (And Why Most People Get It Wrong)
Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they? In today’s episode, I’m giving you the real behind-the-scenes understanding o
249. Can You Really Rewire Belief Without 10,000 Affirmations?
Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of
248. The Real Reason Why You Can’t Stay Consistent
Ever bought that perfect planner thinking THIS time you'll finally follow through? Let me tell you exactly why you can't stay consistent – and gorgeous, it's not what you think. I'm about to blow your mind with something that goes way deeper than discipline or willpower.You know that frustrating pattern where you're perfect for a week, maybe a month, then suddenly you're back to square one? There'
247. Why You Always Feel Like There’s Never Enough Time (and How to Change It)
Do you ever feel like no matter how much you do, there’s never enough time? Your to do list grows, launches feel rushed, and even when you technically have space in your calendar, you still feel behind.In this episode, I reveals why time isn’t really the problem, your subconscious relationship with time is. I explains how your beliefs about time were formed, why “time scarcity” keep
246. Your Internal Movie Is Keeping You Stuck (And That Proof You Want? It's Never Coming)
Are you sitting there waiting for proof before you raise your prices, launch that bigger offer, or actually show up at the size of your goddamn vision? Your internal movie is the exact reason you're stuck seeking evidence that will never fricking come. You might be telling yourself you're ready for bigger, ready for those 100K clients, ready to play at the level that matches your vision, but
245. Why You Procrastinate (And What Your Subconscious is Really Protecting You From)
If you’ve been beating yourself up for procrastinating on the big moves in your business, this episode is your reframe.Procrastination isn’t laziness. It’s proof. Proof that your subconscious doesn’t fully agree with the goal you’ve set. In this episode of The Subconscious Expert, Rebecca breaks down why procrastination is actually a parts conflict in your subconscious, the hidden “secondary gain”
244. Letting Your Business Be Easy Doesn’t Mean You’re Losing Your Ambition
What if I told you that you won't let your business be easy because you're terrified it means you'll lose your edge? Today I'm calling out the dirty little secret every high-achieving woman shares – you've built your success on struggle and now you're addicted to it. It's time to stop gripping your business like it's about to fall apart, even if you are hitting 50K, 70K months. I see you
243. Why High Achieving Women Feel the Pressure to Always Hold It Together
You’re the one who always shows up, the one who handles everything, the one who has it all together but what happens when you’re holding so much… there’s no space left for you?In this episode, I’m pulling back the curtain on the subconscious identity of “the strong one” - the pattern high achieving women subconsciously adopt to stay safe, in control, and on top of it all.We’ll explore how this pat
242. Two Businesses, One Baby, and a Whole New Identity
Join the 'This Is Who I Am Challenge' - In this episode, I’m taking you behind the filtered Instagram stories and right into what it actually looked like to continuing scaling a multi-6 figure business, launch a second company, give birth to my daughter Ivy, and still keep expanding not because I had more time (can confirm I did not), but because I built a different identity. One that could hold i
241. The Real Reason You’re Still Not Acting Like Your Next Level (& Why Awareness Alone Isn’t Enough)
You’ve journaled. You’ve visualised. You’re more self aware than ever…So why do you still feel stuck in the same patterns?In this episode, I’m breaking down the real reason you’re not acting like your next level self, even though you know what to do. We’re diving into the neuroscience and subconscious psychology behind self sabotage, resistance, and why insight alone won’t shift your identity.This
240. Why You Always Leave Things to the Last Minute (Even When You Swear You Won’t This Time)
Why do you always leave things to the last minute, even when you swear you wouldn’t this time? I’m not here to give you productivity hacks or tell you to set the bloody deadline earlier. I’m going to show you what’s really happening in your brain. You’re not lazy or have poor time management skills – it’s your nervous system survival strategy! You’ve trained your brain to only take action whe
239. Why You Keep Snapping Back to Your Old Identity
Do you ever feel like you're making progress only to blink and find yourself back where you started? Snapping back to your old identity is frustrating as hell, especially when you're doing the work! I've had this exact conversation with my clients countless times. They ask, "Beck, we've looked at this belief, we worked through it, so why do I keep snapping back to my old identity?" In today's epis
238. 7 Messy Signs You're Upleveling (When Success Feels Like Failure)
Are you in the middle of your launch feeling like you want to burn it all down? Don't light the match yet! It might be one of the signs you're uplevelling.In today's episode, I'm talking about what's really happening in your subconscious when everything feels foggy, overwhelming, and off-track. The truth is, sometimes the most uncomfortable moments are actually proof that you're expanding beyond y
237. What It Really Looks Like to Make Your Next Level Feel Normal
What if your next level didn’t feel like a leap… but your new normal?In today's episode I take you deep into what it actually looks like to normalise your next level not just from a mindset perspective, but from a neuroscience and subconscious lens.If you’re chasing bigger goals, higher income, deeper impact but your results aren’t matching your energy, this episode will show you wh
236. How NLP Helped Me Build a Multi-6 Figure Business
In this episode, I’m walking you through exactly how I help clients collapse ten years of mindset noise in just one conversation and how you can learn to do the same.We’re talking about what actually rewires your subconscious (hint: it’s not another pep talk or affirmation), the real reason you keep spiralling post-launch or tweaking your content again and again, and
235. Subconscious NLP Techniques I Use on You Without You Noticing
Did you know the NLP techniques I use are working on your subconscious even right now at this exact moment? Those "throwaway questions" I ask? That colour we keep talking about? The random conversation when you're spiralling? None of that is bloody random! Your subconscious is being rewired completely on the sly, and it's working because you don't even notice it happening.In today's episode, I'm s
234. Starting a Second Business: The Real Story Behind My NLP Certification School
In this episode, I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute. From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy. You'll hear the full backstory of what led to the
233. Why Avoiding Your Emotion is Blocking Your Next Level
Are you tired of carrying that emotional backpack up your mountain of scaling your business? Avoiding your emotions might feel like a smart thing to do so you don't get overwhelmed, but I'm here to tell you it's actually keeping you stuck. In today's episode, I share exactly what happens in your brain and body when you push those big feelings away – from how they physically get stored in your
232. How Do You Know if the Missing Piece Is Strategy or Subconscious
How do you know if the missing piece in your business is strategy or subconscious? Honestly, it's rarely one without the other. In today's episode, I'm breaking down a question straight from one of my clients that might be the missing piece to why you keep spinning your bloody wheels.When your launches don't convert or your audience feels quiet, your first instinct is to tweak your messaging, nich
231. Self-Consistency: Why Your Results Reflect Who You Are, Not What You Do
Did you know that self-consistency is the hidden reason why you're working your arse off without seeing the results you want? I'm going deep today, honey pie – way deeper than just talking about being consistent with your content or your to-do list.We're diving into why your subconscious fights to keep you exactly where you are, even when you desperately want more. Your brain would literally rathe
230. Shedding Your Old Identity: What No One Tells You About Becoming Your Higher Self
Shedding your old identity might sometimes feel like absolute death rather than the euphoric buzz everyone promises. In today's episode, I'm pulling back the curtain on the uncomfortable reality of identity shifts that nobody talks about.I call it "the void" – that disorienting space between who you were and who you're becoming. Your old self operated on survival, panic, and hustle, so when you fi
229. How to Stop Overthinking & Start Taking Action Instead
Are you caught in the exhausting loop of overthinking every single business decision? Let's talk about how to stop overthinking once and for all!Overthinking in business stems from deeper subconscious patterns that keep you stuck, not from lack of knowledge or ability. I see this pattern repeatedly with my clients—they know what they want to do, but their brain won't stop spinning the same thought
228. Avoidance in Business: Why You’re Stuck, Subconscious Blocks, and How to Break Through
In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance. Whether it’s not checking your Stripe account, ghosting your content calendar, or avoiding that DM to the coach you’ve been binge watching, the truth is, avoidance is never just about being “lazy” or “busy.”Avoidance is subconscious self protection.I’ll be sharing the exact ways I spot true
227. How to Tell If You’re Making Business Moves from Fear or from Power
Are you making moves in your business from power… or from fear? In this episode I dive deep into the subconscious patterns that drive your decisions, especially the ones that look “strategic” on the surface but are actually rooted in self-doubt, urgency, and survival.From launches that feel heavy to pricing that doesn’t match your power, this episode breaks down what fear based action really looks
226. The Subconscious Reason You Feel Salesy (and How to Sell High Ticket Offers with Confidence and Power)
Let’s be honest, how many times have you told yourself, “I don’t want to be salesy” or “I don’t want to talk about my offer too much”?You’re not alone and this episode is your permission slip to release the guilt that’s been secretly driving your sales. Because the truth is: your strategy isn’t the problem. Your subconscious conditioning is.In this episode, I’m diving into the subconscious roots o
225. The Biggest Subconscious Shifts Aren’t in What You Do, They’re in How You See Yourself
The biggest subconscious shifts aren’t in what you do; they’re in how you see yourself. Back in 2021, when my business took off, people kept asking me what my secret was. How did I become so successful so quickly? Let me share what I told them back then.I stopped chasing success and instead started embodying it. I didn't wait for proof. I BECAME proof. And I'm going to teach you how to do the same
224. You Are Making Your Business Harder Than It Needs to Be & How to Change It
Be honest, are you making your business harder than it needs to be? You're not the only one. I have been there myself. As female entrepreneurs, we all dream about a business that feels easy and aligned, but at the same time, we justify that it's just not possible in our business because we are so busy, we have so many clients, and we can't delegate, etc.But... are you sure? Are you sure you're not
