Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine
Founders Growth Playbook is a growth marketing podcast for DTC ecommerce and lead generation founders who want profitable growth. Hosted by Femi Olajiga, a growth marketing consultant and fractional CMO, it explains how to build brand trust, acquire high-intent traffic, improve conversion rates, and increase customer lifetime value. Each episode centres on the CAC:LTV and LTGP ratio, arguing that marketing only matters if it produces the right commercial result. New episodes appear weekly.
Episodes
Postclick Google Ads Audit Every DTC Ecommerce Founder Needs
Send us Fan MailIn this conversation, Femi Olajiga discusses the critical aspects of Google Ads audits, emphasizing the often-overlooked post-click audits that focus on landing page optimization and conversion rates. He explains how optimizing the post-click experience can significantly reduce customer acquisition costs and improve overall profitability for D2C e-commerce businesses. Key elements
Post-click Meta Ads Audit For DTC Ecommerce Founder
Send us Fan MailIn this episode, Femi Olajiga discusses the critical issue of post-click experiences in Meta ads, emphasizing that a significant portion of ad budgets is wasted due to poor landing page performance. He highlights the importance of tailoring landing pages to different audience segments, educating cold traffic, and building trust to improve conversion rates. The conversation also cov
How DTC Ecommerce Founders Should Monitor Google Ads Campaigns
Send us Fan MailIn this conversation, Femi Olajiga discusses the critical aspects of monitoring Google Ads for D2C e-commerce founders. He emphasizes the importance of visibility, understanding customer readiness, analyzing campaign performance, leveraging search term reports, and implementing effective bid strategies. The conversation also highlights the need for a holistic view of conversions an
How I Turned A DTC Ecommerce Founders Growth Marketing Audit Into £250k Per Month in Profit
Send us Fan MailIn this conversation, Femi Olajiga discusses a successful growth marketing audit that led to an additional £250,000 in monthly profits for a D2C e-commerce client. He emphasizes the importance of accessibility to marketing tools, understanding customer behavior, and conducting thorough audits. The conversation covers the steps taken from initial access to implementation of findings
I Ran a Growth Marketing Audit for a DTC Founder. Here’s What Was Holding Them Back.
Send us Fan MailIn this conversation, Femi Olajiga discusses the findings from a growth marketing audit conducted for a D2C founder, highlighting common issues that hinder growth in e-commerce. He emphasizes the importance of understanding customer behavior, the need for a cohesive marketing strategy, and the significance of branding and team capabilities. The discussion also covers the limitation
The In-House Marketing Headcount Budget Your CFO Will Approve
Send us Fan MailIn this conversation, Femi Olajiga discusses the advantages of in-house marketing teams over agencies, emphasizing cost efficiency and quality. He outlines the process of building an in-house marketing team, the importance of understanding key functions such as acquisition, conversion, and retention, and the necessity of setting clear KPIs. Femi also highlights the role of AI in op
Which Marketing Spend Should You Cut, Keep, or Scale? The DTC Ecommerce Founder’s Playbook
Send us Fan MailIn this episode, Femi Olajiga discusses critical marketing decisions for D2C founders, focusing on how to allocate marketing spend effectively. He emphasizes the importance of understanding customer acquisition, conversion, and retention strategies while also highlighting the need for proper tools and content production. The conversation provides actionable insights for optimizing
Marketing Is A Cost Centre. DTC Ecommerce Founders Is Your Marketing Team Too Big, Too Junior, or Both?
Send us Fan MailIn this conversation, Femi Olajiga discusses the critical aspects of marketing for D2C founders, emphasizing the importance of understanding marketing as a cost center, the significance of effective reporting, and strategies to prevent marketing from becoming a financial burden. He highlights the need for a well-structured marketing team that focuses on commercial metrics and custo
How I Helped a DTC Ecommerce Founder Cut £156,800 in Wasted Ad Spend and What DTC Founders Can Learn
Send us Fan MailOne of my former clients, Luke Bream, recently spoke on a podcast about the work I did for his DTC Ecommerce fragrance brand. I started by switching off poor performing paid ads campaigns that were inflating customer acquisition cost which resulted in £10,000 a week savings on Ad spend which positively impacted profit margins. I also switched off a few Bings Ads which reduced CAC b
Why DTC Founders Are Bringing Growth Marketing In-House
Send us Fan MailIn this conversation, Femi Olajiga discusses the critical aspects of customer acquisition costs, emphasizing the need for founders to focus on commercial metrics rather than just marketing metrics. He outlines the importance of understanding both pre-click and post-click factors that influence customer acquisition costs and highlights strategies for improving retention and optimizi
How Founder Leadership Style Impacts Customer Acquisition Cost and Profit Margins
Send us Fan MailThis episode explores how a founder's leadership style impacts customer acquisition costs and overall business growth. Femi Olajiga shares practical insights on toxic versus non-toxic leadership and their effects on team performance and profitability.Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
The Real Cost Of Customer Acquisition For Founders
Send us Fan MailSummaryFemi Olajiga discusses the true cost of customer acquisition, emphasizing the importance of understanding customer movement, awareness stages, and post-click experience to optimize marketing spend and reduce costs.Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
How to Bring Google Ads In-House
Send us Fan MailIn this episode, Femi Olajiga discusses the advantages of bringing Google Ads management in-house for small businesses. He highlights the common fears associated with Google Ads, the cost implications of outsourcing, and the importance of hiring individuals with commercial experience. Femi emphasizes the need for businesses to understand their customer base and integrate Google Ads
Pause Your Google Ads and Fix Your Website UX
Send us Fan MailIn this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content quality, and mobile experience, and how optimizing these can lead to better conversion rates. Through a case study of a dermatology clinic, he ill
Why Your Google Ads Are Getting Clicks But No Leads (Case Study)
Send us Fan MailIn this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the importa
SEO KPIs That Move the P&L
Send us Fan MailIn this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the role
Google Ads Management for Small Business Owners
Send us Fan MailIn this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effect
Google Ads Performance Metrics
Send us Fan MailIn this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality sc
Marketing KPIs Your Finance Team Should Be Asking About
Send us Fan MailFemi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/fem
How to Measure Marketing ROI When You're Not a Marketer
Send us Fan MailIn this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to financ
The 10-Step Google Ads Audit I Used to Get a Lead Gen Website 90% More Leads
Send us Fan MailIn this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effec
How a Website Redesign Drove a 90% Increase in Appointment for a Private Clinic.
Send us Fan MailIn this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer
Website Redesign Process Most Business Owners Skip
Send us Fan MailBook a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)
Send us Fan MailFemi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prior
Website Design Process Most Business owners Get Wrong
Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive s
Marketing Audit Case Study: I Audited a Small Business (The Issues I Found)
Send us Fan MailSummaryFemi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you
Google Business Profile for Small Business Owners: How to Rank on Google Maps
Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the cost
Growth Marketing Strategy for Small Business Owners: The Template You Need to Get Started
Send us Fan MailSummaryFemi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing,
The 7-Step Marketing Audit Every Business Owner Should Run
Send us Fan MailSummaryFemi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth.Book a Free 30-minutes digital market
The Wrong Person Is Setting Your Google Ads Budget
Send us Fan MailSummaryFemi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns.Book a Free 30-minutes digital marketing review ca
You are Wasting Money on Google Ads Because of Your Landing Page
Send us Fan MailSummaryFemi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-
The Real Reason Your Marketing Isn't Working (And Why Hiring Someone Won't Fix It)
Send us Fan MailSummaryFemi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent.Book a Free 30-minutes digital marketing review
Business Owners: How to Know If a Paid Social Budget Is Worth Approving
Send us Fan MailSummaryIn this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeti
Questions Every Business Owner Should Ask Before Approving an SEO Budget
Send us Fan MailSummaryIn this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the in
Google Ads Budget sign-off: The Questions Your Marketing Team Isn’t Asking
Send us Fan MailAs a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
Questions Every Business Owner Should Ask Before Approving a Marketing Budget
Send us Fan MailQuestions Every Business Leader Should Ask Before Approving a Marketing BudgetIn this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth.Book a Free 30-minutes
Hiring Your First In-House Marketing Leader: The Decision That Can Make or Break Growth
Send us Fan MailSummaryHiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget.Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage AI t
You approved Google Ads Budget. Here’s why its not delivering customers
Send us Fan MailThis explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital
Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It
Send us Fan Mail summaryIn this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects.Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads
Can't Afford a Marketing Team? Here's How AI Is Levelling the Playing Field for Small Business Owners
Send us Fan MailSummaryFemi Olajiga explores how small businesses can leverage AI tools to dramatically enhance their marketing efforts without the need for large budgets or hiring extensive teams. He discusses practical workflows, automation strategies, and tools that can level the playing field against bigger competitors.Key topicsAI as a workflow for marketing automationCost-effective strategi
How to Transition Your Marketing Capabilities from Agency to In-House Marketing Team
Send us Fan Mail summaryIn this episode, Femi Olajiga discusses the strategic decision to transition marketing functions from external agencies to in-house marketing teams. He explores the reasons behind this shift, including cost efficiency, brand alignment, and the need for dedicated marketing personnel. Femi outlines the benefits of in-housing marketing, such as improved execution speed and bet
Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams
Send us Fan MailIn this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the
Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!
Send us Fan MailIn this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach
Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners
Send us Fan MailGet a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
Troubleshooting Google Ads account to reduce budget waste
Send us Fan MailSummaryIn this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and t
Keyword Mapping for SEO – Demystifying SEO for Growth
Send us Fan MailSummaryIn this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the signifi
AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility
Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintai
Google Ads for Lead generation websites: How to improve the quality of your leads
Send us Fan MailSummaryIn this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing custom
Google Ads for Business Owners: How to Create a Profitable Google Ads Campaign (Step-by-Step)
Send us Fan MailSummaryIn this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of qua
Google Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics!
Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing setting
Ecommerce SEO Strategy: How To Reduce Customer Acquisition Costs
Send us Fan MailSummaryIn this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online pr
SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!
Send us Fan MailIn this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives. Femi Olajiga also highlights the significance
How Online Reputation Management Drives Ecommerce Growth
Send us Fan MailIn this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, infl
Effective SEO Strategies for Non-Technical Business Leaders
Send us Fan MailEffective SEO Strategies for Non-Technical Business LeadersIn this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digital
Effective SEO budget planning strategies for small businesses
Send us Fan MailEffective SEO budget planning strategies for small businessesIn this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. The
List of Digital marketing channels That Can SKYROCKET Your Business
Send us Fan MailList of Digital marketing channels That Can SKYROCKET Your BusinessIn this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase, an
Google Ads Crash Course for Business Owners and Founders!
Send us Fan MailGoogle Ads CRASH-COURSE for Non-Marketing Business Leaders!In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business owners, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to enhance landing page experiences and improve conve
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
Send us Fan MailSEO Demystified: A No-BS Guide for Non-Marketing Business LeadersIn this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Googl
Stop Wasting Your Marketing Budget With These Simple Fixes!
Send us Fan MailStop Wasting Your Marketing Budget With These Simple Fixes!In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process. He also highlights the necessity of op
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
Send us Fan MailTop Tips for Ecommerce Marketing Strategies: A step-by-step guide!In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts to e
How To Create An Effective Digital Marketing Plan
Send us Fan MailIn this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marke
Website Content Inventory & Audits and Why You NEED Them
Send us Fan MailIn this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers
How To Optimise Your Ecommerce Product Pages For More Sales
Send us Fan MailIn this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of use
How to Hire the Right Digital Marketing Agency
Send us Fan MailIn this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, communication processes, and how to protect your inv
How to Build an In House SEO Team: (and Why You Should)
Send us Fan MailIn this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills with
Conversion Rate Optimisation Best Practices: How To Actually Get Results
Send us Fan MailIn this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO pr
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
Send us Fan MailThe Journey to Becoming a Marketing Consultant: My Path & Tips for Success!In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing. He discusses the significance of building a personal brand, the role of a marke
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
Send us Fan MailLuxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offline strategies to enhance customer engagement an
Ecommerce Website Conversion Killers and How to fix them!
Send us Fan MailEcommerce Website Conversion Killers and How to fix them!In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, identifying common pitfalls and offering actionable solutions to improve conversion rates. The conversation emphasizes the importance of
Maximise Your Website Leads With Conversion Rate Optimisation
Send us Fan MailMaximise Your Website Leads With Conversion Rate OptimisationIn this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, including the homepage, product/service pages, form pages, and blogs. He emphasizes the importance of A/B testing, simplifying navigation, enhancing user experie
Boost Your Website Conversions with Customer Journey Mapping!
Send us Fan MailBoost Your Website Conversions with Customer Journey Mapping!In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of a kitchen retailer. The discussion emphasises the need for internal brainstorming sessions
Master Ecommerce Conversion Optimisation: Step-by-step training guide
Send us Fan MailMaster Ecommerce Conversion Optimisation: Step-by-step training guideIn this podcast, Femi Olajiga delves into the intricacies of conversion rate optimization (CRO) for e-commerce stores. He emphasises the importance of understanding traffic quality, unified keyword research, and the user experience on websites. The discussion covers various aspects of CRO, including engagement str
Don't get duped! key warning signs in cro agency to watch for
Send us Fan MailDon't get duped! key warning signs in cro agency to watch forIn this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency. He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need for
Secrets to Boost Your Lead Generation Website Conversions!
Send us Fan MailSecrets to Boost Your Lead Generation Website Conversions!In this episode of the Digital Customer Journeys podcast, Femi Olajiga discusses the secrets to boosting lead generation and conversion rates for businesses. He emphasizes the importance of harnessing internal insights from sales teams, conducting thorough research, and utilizing qualitative analytics tools. Femi also highli
CRO Audit: Boost Your Ecommerce Website Conversion Rate
Send us Fan MailCRO Audit: Boost Your Ecommerce Website Conversion RateIn this episode, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify. He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between differ
Digital Customer Journeys Podcast Trailer
Send us Fan MailThe Digital Customer Journeys Podcast, hosted by Femi Olajiga, aims to explore the fragmented nature of customer journeys across various channels. Femi, with a strong academic background and practical experience in marketing, seeks to educate non-marketing professionals about the importance of understanding the full customer journey. The podcast will feature solo episodes and occas
