UNBOXED
I’m Jordan Schwarzenberger, Forbes 30 Under 30 entrepreneur and manager of Europe’s biggest creators, The Sidemen. In this show I'm on a journey to learn from entrepreneurs killing it in the modern world. Why? So I can become the best entrepreneur I can be. And I’m sharing everything I learn with you, in real time. I’m super passionate about levelling up, both for myself, and for the next generation of entrepreneurs, to build THE blueprint for true success in 2023 and beyond.
Episodes
67: How Sidemen Sold 100,000 Cereal Boxes in 14 Days
Hey, I'm Jordan, and I’m the manager of the Sidemen.Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it
66: TikTok ban: how to prepare
Hey, I'm Jordan, and I’m the manager of the Sidemen.Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.In this episode, I'll be unboxing the story behind why TikTok may be banned and cover w
65: Amelia (Chicken Shop Date) Was The Real Oscar Winner...
Hey, I'm Jordan, and I’m the manager of the Sidemen.Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.In this episode, we'll cover the following:How Amelia Dimoldenberg is taking over the w
64: Raye’s Middle Finger To The Music Industry
Hey, I'm Jordan, and I’m the manager of the Sidemen.Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.In this episode, we'll cover the following:1. Raye proves independence in music, showin
63: Kai Cenat SAVED his LIFE?!?
Hey, I'm Jordan, and I’m the manager of the Sidemen.Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.In this episode, we'll cover the following:1. How Kai Cenat proves the audience is more
62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…
Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover:1. Why Sneako has been outcast by the streaming community2. What it means for the Sidemen to reach number one on Netflix3. How Mark Zuckerberg demo
61: Was Usher Scammed?!?
This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand.We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager. My aim is to share my expertise openly with you guys, and help as many people as I can to build career
60: Meet GK Barry's Momager (Hannah Holland)
This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry.In this episode, Hannah reveals:- What women creators should be doing to thrive in the industry- Why women often get paid more than men in the industry - Th
59: Navigate the Film Industry with Ben Doyle (Rvbberduck): KSI Documentary at 21, NOTWOWAYS, and Launching a Production Company
This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21.In this episode, Ben reveals:- How he got courage to make a feature film for KSI at 21- How he makes campaigns for the likes of Sky and NOTWOWAYS- How he founde
58: Deepfakes Are Coming... MUST Know Info!
This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world.In this episode, Henry reveals:Why deepfake technology is more dangerous than you thinkHow to prepare for the future of AIMethods you can implement now to protect your future job from AI The tools you should be keeping an eye onTime stamps:0:00 - Intro0:55 - Good
57: Meet Diary Of A CEO’s Secret Weapon
This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO.In this episode, Grace reveals:Why 50% of the DOAC's guests cryThe tools the DOAC team uses to stand outThe secret to creating good contentThe most common mistakes marketers make on social mediaThe importance of social proofing yourselfTime stamps:0:00 - Int
56: Sidemen's Accountant Explains: Buying vs Renting, University Still Worth It? & Why You Should Consider a Labour Job in 2024
This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series.In this episode you'll learn:- Whether you should rent or buy?- Where is best to be a digital nomad?- Is the cost of university still worth it?- The best paying skills of the coming decadeThis insightful series is brought to you by Starbox Accountants, your ally in navigating the
55: Nutrition Expert: “These Brands Don’t Care About Your Health”- Kimberley Wilson
This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'.In this episode you'll learn:- How you can increase your IQ by 15 points- The effects of coffee intake- How to get past brain fog - The diet you need to be the most productive you can be Time Stamps:0:00 - Trailer Introduction0:46
54: I asked Max Fosh 32 silly questions (in his kitchen)
This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen. Find Max:IGTwitterFollow me on:IGTwitterLinkedInTikTokSign up for my newsletter for a weekly dose of inspiration every Friday — hereBrought to you by Arcade Media, in collaboration with List
53: The Creator Accountant: the ultimate guide to managing money in 2024
This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series.In this episode you'll learn:- How to manage your money as a business- Why working a 4-day week might be financially smarter- About hidden tax traps- What you need to do to get ready for the new tax yearThis insightful series is brought to you by Starbox Accountants, your ally in n
52: Hayden Hillier-Smith's Guide on How to Make Millions Editing for Logan Paul & Mr Beast
Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast. In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor.He reveals:- How to become the top 1% of editors- How much money a YouTube editor can make- How important film school is- What's it like working for Logan Paul and Mr Beast - How to deal with difficult managers/clientsI really hop
51: Luxury Giants, Central Cee, and the Future of Fashion with Cora Delaney
This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark.In this episode we explore
50: SIDEMEN ACCOUNTANT: Inside The Business of The Sidemen (Part 1)
This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy. Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial success as a creator. Sam sheds light on talent management, offering guidance for assembling a team that
49: Secrets of the Self Made Teenager Callum Carver: Project Kaizen, Importance of Skill Stacking & SMIP
This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP). In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six weeks.Callum's Instagram: @itscallumcarver0:40 - Who is Callum3:40 - Freelancing5:30 - Discovering SMIP10:1
48: The Crazy Come Up of Fred Talks Fighting - His secret to interviewing KSI, Logan Paul & Andrew Schwarz at 19.
This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk about the power have for achieving success.Time Stamps:0:00 - Trailer0:48 - Fred Talks Fighting2:23 - Meet
47: Timo Armoo: The blueprint to making millions by 27 - Importance of copying, consistency & how to easily make money online
Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode!0:00 - Intro 0:44 - Timo Armoo2
46: Simon Squibb (Helpbnk): Multimillionaire reveals the secret to finding purpose, wealth & happiness
This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure.In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intr
45: Why Jay left Zac (and 1 million subscribers)
A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work.0:00 - Trailer 0:42 - The Zac & Jay Show 3:30 - Business attempts after quitting YouTube7:44 - Finding consultancy 10:03 - How to secure a $10,000 pitch12:33 - Theories of persuasion 14:03 - Codie Sanchez - Energy efficiency16:58 - Trusting your subconscious mind18:49
44: The Mastermind Behind Sidemen's Content Machine
Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He’s also a friend and a colleague. Here, we dig deep into what it’s like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik.You can sign up for my newsletter — a weekly hit of inspiration every Friday — here.Follow…IGTwitterLinkedInTikTokAn Arcade Media production, with Listen.
43: Why bad gut health is slowing down your brain with Dan Murray-Serter
Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results.0:00 - 0:20 intro0:20 - 2:58 Dan’s story2:58 - 4:53 Entrepreneurialism4:53 - 9:23 Modern entrepreneurship + IP9:23 - 12:27 Brand value and consistency12:27 - 23:05 Dan’s health story with
42: CALM CEO: How to Stop the Suicide Epidemic & the Power of the Sidemen's Community
Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health. We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk.I’ve just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last
41: Nikki Lilly: I was called a monster
Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age. 0:00 - 1:12 Intro 1:12 - 4:18 Nikki’s origin story4:18 - 9:33 Life with AVM9:33 - 11:51 Time at school11:51 - 18:33 Life with a chronic illness18:33 - 24:05 Family and treatment 24:05 - 28:10 Starting on Yout
40: Josh & Archie: The Big Business of Pranks
Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy.0:00 - 1:07 IntroMPB 1:07 - 1:481:48 - 5:22 Starting out and jo
39: Callux: From A Council Estate To Building A £20M Brand
Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀0:00 - 0:48 Coming up0:48 - 2:15 UNBOXED 2.0 & MPB2:15 - 7:22 Callux’s beginnings7:22 - 9:03 Expanding his network and AfterParty9:03 - 11:55 Launching notwoways and first pitches
38: Anastasia Kingsnorth: How Consistency Changed My Life
Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency…0:00 - Intro1:51 - How it all started4:06 - Growing up in content8:02 - Turning creating into a business12:05 - The power of consistency15:56 - Friends, hate
37: Social Media Moguls: How We Overcame Trauma To Make Millions
Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two
36: Caspar Lee: The Secret Power of Quitting
After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit. But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing
35: The Full Story of Colin and Samir
Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online.In 2011,
34: Taz Alam: From 'I Hate Myself' To Finding Unbreakable Confidence
In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are de
33: Dodford: Meet The Steven Spielberg Of YouTube Docs
Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers.In this episo
32: YourBoyMoyo: The Pressure of Being The Funny Guy
Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his online career.In this episode, Moyo sits down with Jordan to reveal the path to becoming the creator he i
31: Summer Fox: The Canadian Boyfriend, Getting Fired, Moving Abroad, Wealth Mindset, TikTok Fame
Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job, meeting her boyfriend, and documenting their travels around the world on TikTok. We get an inside look a
30: Meet The Man Giving Millions to YouTubers
Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the creator world, and what creators can learn from the previous deals Viewture have made. 1:08 – 3:45 What is Vi
29: Maddie Grace Jepson: Wildest Hate Story, Influencer Trips, Knowing Yourself, Acting & Comedy
Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic’s lockdowns. Maddie’s superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy scenes.In this episode, Maddie shares her thoughts on her success and the realities of being a creator
28: Leo Mandella: Earning Mad Money, Staying Humble, Parents, Building Hype & The Future
Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the biggest fashion brands around the world. He also shares his views on how social platforms operate today, and
27: Saffron Barker: Dealing With Hate, Building My Dream Home, Family, Podcasting & Gymshark
Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life.In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healt
26: Kesang & Sam: Trippin, Travel & Culture, Building Communities, Reddit, Web3 & Mentorship
Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations.In this episode, Kesang & Sam offer valuable insi
25: Lucy Mountain: Nobs, TikTok Loneliness, Being A Founder, Anti-Diet Culture & Money
Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations.Lucy offers insights in longevity in a crowded market, and how
24: Woody & Kleiny: Hitting 10 BILLION, BGT, Going Viral, LUC, Hooks, Retention and Reinvention
Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high perf
23: Calfreezy: KSI’s Hamster, The Fellas Studios, Finding Purpose, Saving Grace, Faith and Ethan, Legacy
With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future.As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an in
22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy
Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. In this episode, we discover the moment that made London's career, the three pillars he stick
21: Joe Sugg: Life Beyond YouTube, Zoella, Brit Crew, Strictly, Meeting Dianne, Managing Creators, My Parents
Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators
20: Jimmy McLoughlin: Creator Economy, Gym Shark, Future Jobs, Westminster & Entrepreneurship
Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like.In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment
19: Caleb Simpson: MTV Cribs, Rent in NYC, TikTok, Money & Hollywood
In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content reson
18: Henrie: Spotify, Self-Confidence, Idris Elba, KISS and Coi Leray
Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henri
17: Jude Taylor and Saam Zonoozi: From Meme Page to Luxury Brand Picante in 2 years
This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of
16: Max Baledge and George Clarke: From L'Oreal Intern to Investigating Tiktokers Like Paul Breach
This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a fe
15: Ben and Lewis (Komi Founders): How our Creator Startup Onboarded Lizzo, Addison Rae and Elton John
In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about th
14: Toni Tone: From Advising My Family To Helping 300k Online
Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence
13: Max and Harvey, from teen social media stars to international music artists
Twins and TikTok content creators: Max and Harvey join Jordan on this episode of UNBOXED. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians via musical.ly and now content creators on TikTok we hear how the last five years ha
12: Niall Gray on finding your niche and creating comedic content online
Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable c
11: Sunil Singhvi on working at Instagram, the challenges they face and how to make passive income as creators
For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs. Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is mak
10: Poet on what it means to be a creator, the value of bringing friends up with you and his experience with cancel culture
Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he’s always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today.Poet shares his tips for developing new ideas, how to stay consistent and the impo
9: Patricia Bright on longevity, financial literacy and her business The Break Social
YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan on UNBOXED to reveal how she’s continually developed her career and kept it interesting for herself and her audience. Patricia shares the lessons she’s had to face when looking for good management, and what creators need
8: Mariam Musa on her Pressed Podcast success, MIMA cosmetics and what it takes to be a creator
YouTuber and fashion creator Mariam Musa joins Jordan on UNBOXED to speak on her truths as a creator. Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she’s benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal ex
7: Brandon Baum on success with YouTube Shorts and collabing with Pixar and Woody and Kleiny
This week on UNBOXED, YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful. Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to
6: Jono Yates on how Felix Baumgartner changed his life, creating viral memes and how he made OnlyScrans lucrative
This week on Unboxed, Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside. Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content
5: Ryan Pessoa, success as a pro FIFA player, signing to Man City & insights on how Pep Guardiola runs the club
This week, as we approach the World Cup finals, Jordan speaks to Manchester City pro-FIFA player Ryan Pessoa on UNBOXED. From being signed to the club in 2019, to working with some of the biggest brands in the esports space (Red Bull and Hashtag United), Ryan’s had an illustrious pro-FIFA career at the age of just 24. However, Ryan reveals how it almost didn’t happen: after thinking he didn't qual
4: Max Fosh on managing creator burnout, starting stand up and 282% channel growth in a year
This week on Unboxed, Jordan sits down with YouTuber and stand up comedian, Max Fosh - the creator behind videos like “I Spent 24 Hours With A Literal Elephant In The Room” to “I Served RoadKill To Food Critics Without Telling Them”.With an impressive 1M subscriber growth in the last year, Max details the checklist he implements in each video to give his videos the best success. From the ‘bored bu
3: Ellie Middleton on LinkedIn stardom, living with ADHD and Autism, and why her Neurodiversity is a superpower
Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her “cheat codes” to create bol
2: Joe and George on TikTok fame, THAT Jack Wills Ibiza trip and launching ‘Not My Bagg’
Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their ‘Cinema ad video’ that had over 10m views in just 24 hours, to their ‘rating the family’ videos that consistently have very high engagement. Aft
1: Zac Alsop on mastering thumbnails with AI, life after Zac and Jay and the famous ‘sneak ins’
Sneak-in video favourite and YT star, Zac Alsop, joins Jordan to talk about the art of thumbnails and how getting them right jumped him from 50k to 300k subscribers. Jordan and Zac talk through the dos and don’ts of thumbnail art, and Zac reveals his recent revelation: using AI to shape his ideas process. Plus, we dive into some of Zac’s biggest viral videos to hear how he made them: from his Fash
From Uni drop out to manager of The Sidemen: Jordan’s story
At just 25 he’s already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of global talent agency YMU. Now he manages The Sidemen – the biggest content creators in Europe. Meet Jordan Schwarzenberger, host of UNBOXED. In this extended trailer, hear his story and why he’s so passionate about using his new show to bridge the skills gap in the creator economy.
Introducing UNBOXED: inside The Creator Economy with Jordan Schwarzenberger
The UK’s leading creators, content strategists, and curators sit down with co-founder of Arcade Media and manager of The Sidemen (130M+ followers), to unbox The Creator Economy and reveal blueprints for success. This is the show which takes you inside the biggest content and viral moments to understand how they came to be and provide an invaluable roadmap: whether it’s how to retain your audience,
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