Architecture Business Club with Jon Clayton
Architecture Business Club is a podcast for architecture business owners, hosted by Jon Clayton, a Chartered Architectural Technologist based in the UK. Each week, the show features interviews with inspiring people from architecture and business, sharing actionable tips on improving workflows, saving time, and increasing profitability. Topics include mindset, money, business strategy, sales, marketing, productivity, systems, client experience, outsourcing, software, and technology. Episodes are short, helpful, and actionable, typically lasting 30-40 minutes for interviews and up to 20 minutes for solo episodes.
Episodes
How To Avoid Miscommunication Problems In Architecture with Usman Yaqub | 125
Avoiding Costly Miscommunication in Architecture: Clearer Client Communication with Usman YaqubJon Clayton hosts Architecture Business Club with guest Usman Yaqub, president of the Chartered Institute of Architectural Technologists and director at Studio Yaqub Architecture, to discuss how miscommunication and technical jargon damage projects and client relationships. Usman explains that clients, c
Navigating Home Design Costs with Michael Sweebe | 124
Fixing Budget Misalignment in Residential Projects.A conversation with Michael Sweebe on Build Cost Estimation. Host Jon Clayton interviews residential architect Michael Sweebe of Sweebe Architecture about the common problem of homeowners’ design goals outpacing their budgets and the lack of early tools to define scope and estimate costs. Mike shares how his childhood experience in an unsuitable a
Marketing & Lead Generation Tips For Small Businesses | 123
Top Marketing & Lead Generation Episodes for Architecture PracticesJon Clayton introduces a roundup of Architecture Business Club episodes focused on improving marketing and lead generation for architecture practices beyond a website portfolio and occasional Instagram posts. Jon highlights the most popular marketing and lead generation episode to date, shares a “hidden gem,” and reveals one of
Solopreneur's Guide To Business Mastery with Kathy Ennis | 122
Host Jon Clayton welcomes Kathy Ennis of Little Piggy Ltd to Architecture Business Club to discuss why many solopreneurs and micro business owners struggle and what drives success. Kathy explains that talented people often rely on passion and “window dressing” marketing without learning core business skills, especially planning and cashflow forecasting. She outlines her five “Ps”: people (start wi
Get More People To See Your Content (Repurpose It!) with Annette Mashi | 121
Host Jon Clayton interviews Annette Mashi on Architecture Business Club about repurposing existing website content—case studies, portfolios, photos, and blog posts—so more people see it across platforms and are driven back to the website. Annette explains a top-down process: start with a large piece (e.g., an energy-efficiency case study), turn it into a blog, then break it into topic-specific new
What is Succession Planning & Why Does It Matter with Kevin Crawford | 120
Jon Clayton hosts Architecture Business Club with guest Kevin Crawford, an architecture practice leader with 20+ years’ experience who implemented a succession plan at Crawford Architecture via a transition to employee ownership. They define succession planning as future-proofing the business, protecting legacy, and ensuring continuity if the owner retires, can’t work, or dies, noting many practic
Navigating Our 100+ Episodes: A Guide to Discovering Hidden Gems | 119
Jon Clayton marks Architecture Business Club’s 100+ episodes (nearing 120) and explains how new listeners can quickly find relevant content using newly added episode categories on architecturebusinessclub.com. He lists key themes including business strategy and growth, marketing and lead generation, personal brand, sales and pricing, systems and automations, mindset and wellbeing, career journeys,
How To Avoid Structural Issues In Home Extensions with Sam Dean | 118
Architecture Business Club host Jon Clayton interviews structural engineer Sam Dean of Porthouse Dean about common structural design pitfalls in home extensions and how to avoid spiraling costs. They discuss ground conditions as a major uncertainty (especially clay), the influence of nearby large trees and desiccation, and the use of low-cost desktop geological reports based on British Geological
Building Confidence Through Mentorship with Joshua Ayettey | 117
In this episode of Architecture Business Club, Jon Clayton introduces Joshua Ayettey, a chartered architect and founder of JADC Studio and Scattered Hub, a mentorship community for aspiring architects. Joshua discusses his personal struggles through architectural training, leading to his passion for mentoring and creating Scattered Hub. The group focuses on providing support, confidence boosts, an
What Does Burnout Mean & How Can I Avoid It with Anna Wolas | 116
Jon Clayton discusses the issue of burnout with career and wellbeing coach Anna Wolas. The conversation digs into what burnout is, how to recognise its signs, and how it differs from stress. Anna explains the reoccurring nature of burnout and its connection to a misalignment between personal values and external expectations. She also outlines common causes of burnout, such as organisational change
The Difference Between AI and Automation with Tim Lewis | 115
Jon Clayton welcomes Tim Lewis, a seasoned podcaster and content creator who's been exploring AI and automation. Together, they discuss the distinctions between AI and automation, practical applications in day-to-day business, and the benefits of locally hosted AI over cloud-based tools. They also address common fears about AI replacing jobs. Gain valuable insights on leveraging AI for tasks like
2025 Reflections and Exciting Plans for 2026 | 114
Jon Clayton reflects on the challenges and achievements of 2025, highlighting milestones in his podcasting journey and personal life. Jon shares his Christmas break activities, introduces a new service aimed at enhancing your online presence, and outlines exciting updates for the Architecture Business Club in 2026, including fortnightly episodes, YouTube content, and potential sponsorships. He inv
Merry Christmas and Podcast Highlights of 2025 | 113
Jon Clayton delivers a brief special episode to thank listeners for their support. He shares notable statistics from 2025, including the release of 52 episodes, the 100th episode celebration in September, and record downloads in October. He also recounts the top three episodes of the year based on download numbers, highlighting listener favourites. Jon encourages you to take a break from the podca
How To Get More Done (Without Burnout!) with Louise Miller | 112
In this episode of Architecture Business Club, hosted by Jon Clayton, productivity mentor Louise Miller joins to discuss a new definition of productivity that focuses on doing what's important rather than doing more in less time. Key topics include the importance of creating space over relying on systems, how productivity begins before taking action, and why recognising capacity can prevent burnou
How To Use AI To Free Up Your Time with Bryon McCartney | 111
Want to streamline your least favourite tasks? In this episode of Architecture Business Club, host Jon Clayton explores innovative ways to leverage AI for automating routine and time-consuming tasks in architecture. Joined by Bryon McCartney, CEO of Archmark, the discussion covers identifying tasks AI can optimise, the Teach framework for deciding what to automate, and practical tips for training
What is a Linkedin Company Page & Do I Really Need One with Louise Brogan | 110
Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The epi
What PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109
Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to mak
How (& Why) The Architecture Business Club Podcast Is Changing | 108
In this episode of the Architecture Business Club podcast, host Jon Clayton reflects on the podcast's impact and announces several upcoming changes aimed at broadening its audience and improving content delivery. Key changes include the transition to both audio and video formats, a shift to fortnightly episode releases, and a tighter editing process to focus on core topics. Jon also discusses the
Why Podcast Guesting Should Be Part Of Your Marketing Strategy with Nathalie Doremieux | 107
Jon is joined by Natalie Doremieux, a membership and tech strategist with over 10 years of experience. They delve into the numerous benefits of podcast guesting for business growth. Natalie shares her expertise on why podcast guest appearances are valuable, the importance of having a podcast guesting strategy, and how to find the right podcasts to guest on. Listeners will also learn effective stra
Embracing Nature: Nicla Diceglie's Journey To Bold Biophilic Design | 106
Jon interviews Nicla Diceglie, founder of Nicla D Interiors. Nicla shares her transformative journey from a stressful career as a project manager in London to embracing bold biophilic design inspired by her own battle with depression. She discusses the importance of nature and colour in creating spaces that nurture and restore well-being. The conversation touches on the therapeutic benefits of nat
How To Double Your Profits (Without Hiring or Spending) with Daniel Patterson | 105
Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks t
Where to Focus When You Need More Clients | 104
Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice for fast sales, focusing on hot leads, and high-touch outreach. Jon also emphasises the importance of asking for help and using available resources to manage cash flow issues.
Do Design Professionals Still Need To Know How To Sketch with David Drazil | 103
Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his
Why Architects Should Build Project-Based Teams with Kevin Kennon | 102
Jon welcomes internationally renowned architect Kevin Kennon, the founder and CEO of Beyond Zero DDC, to discuss his journey and innovative approach to sustainable design. Kevin shares his experiences, including his involvement in the World Trade Center design competition, and the concept of distributed practice. He explains how this model can help studios access the best talent while remaining co
How To Stop Undervaluing Your Expertise with William Ringsdorf | 101
Jon welcomes William Ringsdorf, founder of William Ringsdorf Consulting, who shares insights on how architecture firms can master profitability and process. William explains that most pricing issues stem from a failure to clearly communicate value and set proper boundaries. He discusses the systemic problem of undervaluing expertise in the field, highlights the importance of knowing one's numbers,
Celebrating 100 Episodes with Guests, Listeners & Friends of the Show | 100
Jon celebrates the major milestone of 100 episodes by featuring reflections, tips, and good wishes from past guests and listeners. This special 100th edition features messages from diverse voices, including architects, entrepreneurs, and business experts, who discuss the impact of the podcast on their personal and professional lives. The episode highlights the show's commitment to providing valuab
Tips for Tough Times in Business and Life | 099
Jon shares practical advice on how to manage when life throws unexpected challenges your way. He discusses the importance of prioritising essential tasks, surrounding yourself with positive people, celebrating small wins, and the value of taking a break when needed. Throughout the episode, Jon draws on his recent personal experiences and offers tips on how to maintain balance and well-being during
How One Bold Move Transformed My Architecture Practice with Carl Turner | 098
From Award-Winning Homes to Transformative Community Projects - Jon continues his chat with Carl Turner about his journey from traditional residential projects to pioneering public and community-focused developments. Carl shares the pivotal moment of selling his award-winning home to fund Pop Brixton, a transformative community workspace made from shipping containers. This bold move opened new opp
Hands-On Construction To House of the Year with Carl Turner | 097
Jon chats with award-winning architect Carl Turner, founder of Turner.Works. Carl shares the first part of his career journey. From his beginnings as a mature student to building an amazing reputation for residential projects. He won a string of prestigious awards along the way. Several of Carl’s projects have featured on TV shows like George Clarke's Ugly House To Lovely House & Grand Designs
Why You Need Better Systems (Not More Tools!) with Layla Pomper | 096
Only 17% of small teams write down what they do. Most just try to remember everything, which leads to stress and feeling overwhelmed. Layla Pomper, CEO of ProcessDriven and a systems expert, talks about how to build strong systems in your business. She shares her own journey from running a carpentry business with her husband to helping over 2,100 clients and 119,000+ YouTube followers. Layla expla
How to Declutter Your Busy Brain with Bullet Journalling | 095
Declutter Your Mind with Bullet Journaling! Jon shares how bullet journalling can help you reduce mental clutter and focus on what’s important. John, who has been using the bullet journal method for over a year, explains how it works and debunks common myths about it needing to be artistic. He highlights the ease and flexibility of this analogue method, making it a better alternative to digital to
Avoiding The Biggest Marketing Timewasters with Susie Lober | 094
Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strat
How To Use Written Content to Become a Thought Leader with Antoinette Chappell | 093
Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in
How to Position Yourself as the Go-To Choice with Susanna Reay | 092
Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive conten
Balancing Work and Family - Tips for Working From Home During School Holidays | 091
Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using technology. He shares the importance of setting expectations with clients, involving children in planning, and taking care of your own well-being to avoid burnout. Jon also hi
Capturing You: Personal Brand Photography in Architecture with Catherine Turner | 090
Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understan
Keeping Your Architecture Website Fresh (Like A Magazine!) with Rachel Extance | 089
Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support artic
Unmasking Imposter Syndrome with Jason McDaid | 088
Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also op
Is It Time To Quit Your Architecture Business? | 087
Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circumstances, and diminishing passion. He explores the emotional aspects of closing your business and reframes the concept of failure as a learning opportunity. Offering three poten
Build Online Visibility (Without The Burnout) with Heidi Suutari | 086
Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing
The Marketing System That Attracts The Right Clients with Richard Petrie | 085
Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sal
How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084
Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear cal
Relaunching The Architectural Technology Podcast: Where it's AT | 083
Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual
How To Stay Positive About Your Business (Even When You’re Down) | 082
Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses
Building Good Habits for More Success in Business with Hayley Watts | 081
Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on
Dramatically Improve Your Results as an Architecture Practice Owner with Ray Brown | 080
Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and str
Building Dreams: Joe Wright's Journey Through Architecture and Business | 079
Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design
How To Calculate Your Ideal Income: How Much Money Is Enough? | 078
Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the
How To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077
Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your busine
How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076
Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal an
The Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075
Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practi
How To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074
Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effective
Overcoming The Four Fears® of Business Ownership with Mark Franklin | 073
Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love o
How To Be Lucky In Your Career with Mel Barfield | 072
Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outco
Sustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071
Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hostin
Joining Architecture Business Club: Is It Right for You? | 070
Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a Whats
Building a Lean Marketing Engine for Small Architecture Practices with Sarah Noel Block | 069
Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions in
Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068
Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus
How To Stand Out on LinkedIn (& Get More Clients!) with Beatrice Ronchetti | 067
Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your
Building Your Architecture Business with the Power of Community | 066
Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-maki
Easy PR for Architecture Firms (Get Started to Get Published!) with Ellie Senior | 065
Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective
How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 2 | 064
In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business an
How To Thrive As A Freelancer (or Sole Practitioner) with Ange Lyons: Part 1 | 063
Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don’t miss
Must-Listen Episodes To Kickstart Your Year + New Episodes Preview | 062
Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the
2024 Rewind: Our Top 5 Episodes Of The Year Unwrapped | 061
In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights,
Communicating Your Brand With Confidence with Vardeep Edwards | 060
Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types
Common Outsourcing Mistakes (& How To Avoid Them!) with Derek Timms | 059
Have you had bad experiences outsourcing your architectural drafting work? Don't give up yet! In this episode Jon talks to Derek Timms about avoiding common outsourcing mistakes and finding the right partner. Derek, a chartered architect with 25 years of experience, shares tips on building long-term, trusted partnerships and the benefits of early planning. Derek also talks about his role as a scho
How To Update Your Personal Brand With Your Business with Laura Pearman | 058
Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors lik
Celebrating One Year of the Architecture Business Club Podcast! | 057
In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to mai
When Sales Slow Down…What To Do To Get More Sales with Helen Tebay: Part 2 | 056
Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of booking follow-up steps during initial calls. They also cover strategies for getting video testimonials and staying focused during slow periods. Jon shares why proactive outre
When Sales Slow Down…What To Do To Get More Sales with Helen Tebay: Part 1 | 055
Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares sales strategies to dog training, highlighting th
Small Practice, Big Impact: Leveraging Collaboration in Architecture with Prachi Rampuria | 054
Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how to overcome them. Learn tips on communication, ma
What Is London Build & Why Should You Attend? | 053
Jon shares the excitement for London Build 2024, taking place on 20th - 21st November at London Olympia. Discover why it's the UK's biggest construction show with over 35,000 attendees, 700 speakers, and 450 exhibitors. Jon talks about the opportunity for networking, CPD training workshops, and having some fun! He also invites you to his talk at 10am on Wednesday 20th November at London Build’s Sk
The Future of Architectural Communications with Robert Woodburn Park | 052
Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution from traditional to digital media, providing practic
How To Be A Brilliant Podcast Guest (Nailing The Interview!) with Colin Gray | 051
Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on
Automating Lead Generation (Leads On Autopilot!) with Martin Huntbach | 050
Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in le
Reasons To Attend CIAT’s AT Awards (Even If You're Not An Architectural Technologist!) | 049
Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits such as new business connections and professional g
How To Get More Leads From Your Website with Fabio Zammit | 048
Jon interviews Fabio Zammit, a seasoned software engineer and entrepreneur. Fabio shares actionable website tips and digital marketing strategies to help small architecture practice owners generate more leads from their online presence. The discussion covers key topics such as SEO, user-friendly website design, showcasing case studies, call-to-action best practices, leveraging social proof, and ef
Mental Health and Wellbeing in Architecture with Doug Hodgson: Part 2 | 047
Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry issues, such as the housing crisis, the role of arch
Mental Health and Wellbeing in Architecture with Doug Hodgson: Part 1 | 046
Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the industry. The conversation highlights the mental heal
