The Marketing Week Podcast
Marketing Week 172 episodes Nov 11, 2026
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.
Episodes
How the creator economy is professionalising, with Feryal Clark MP and creator Jade Beason
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.With creator revenue expected to exceed £1bn in the UK for the first time in 2026, according to the IAB, and growing attention being paid by both the mark
Inside Marketing Week's Career & Salary Survey 2027
Click here to take part in Marketing Week's 2027 Career & Salary Survey. In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by deputy editor Charlotte Rogers to unpack the challenges and opportunities facing the industry ahead of next year.For almost three decades, the Career & Salary Survey has held up a mirror to the indust
Implementing AI effectively with Rightmove CMO Matt Bushby
Most, if not all, marketers are being asked to use AI effectively and efficiently, but what does that look like in practice? In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing, Matt Bushby, CMO at Rightmove, joins host Molly Innes, work and careers editor and podcast lead, to share why the property platform is investing £60m in AI and innovation to propel it forw
Motorway CMO Naomi Walkland on leaning into change
The business landscape is ever changing, and "marketing has a really unique advantage to be at the heart of it," says Naomi Walkland, CMO at Motorway.In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing, Walkland shares her approach to being a CMO during times of evolution, and how change is "exciting" rather than something to be fea
Lauren Spearman on rebooting your career and navigating marketing’s career crisis
Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new. Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little bit adrift” and was named a
How to grow a viral brand with Stanley 1913's chief brand officer
Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online.She
Carwow CMO Ben Carter on tackling marketing's 'confidence crisis'
Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.In the latest episode of The Marketing Week Podcast, host and editor-in-chief Russell Parsons, digs into why Carter believes marketing is in a "confidence crisis" and how the profession can re-route itself to be seen "not as a cost centre" but as a growth engine
Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence
What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. In this episode of The Marketing Week Podcast, Branson, who sold Seedlip to Diageo in 2019 before launching Pollen Projects - a venture studio dedicated to building non-alcoholic spirit brands - is joined by host edi
Are marketers stuck in an effectiveness ‘echo chamber’?
Have marketers invented a language to describe performance no one else in the business understands?The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the rest of the business. In fact, 11% of marketers don’t discuss effectiveness with the wider business at all. Are they missing a trick?To unpick the data
How Unilever is transforming brand building with creators, social media and AI
In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.She explains how Unilever's approach to brand building has changed - and what's remained - as well as how to effectively manage a team through constant transformation in a world where how people sh
Special episode: From chaos to clarity – the new science of creator effectiveness
Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And can it genuinely build brands while still delivering performance?In the latest episode of The Marketing Week Podcast, sponsored by Kantar, global creative thought leadership director Vera Šídlová joins
How can advertising fix its trust problem?
How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on. In this episode of The Marketing Week Podcast, editor-in-chief Russell Parsons is joined by Stephen Woodford, CEO of the Advertising Association, and Andria Vidler, CEO of National Lottery operator Allwyn and outgoing Ad
Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
This episode of The Marketing Week Podcast is a must for any marketer navigating the industry's enduring and fresh challenges.Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institute join editor-in-chief Russell Parsons live from Cannes Lions to cover topics such as influencing finance departments, growth for small brands and AI "hype"."[Marketers] should stop trying to pretend th
Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness
Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.In this episode of The Marketing Week Podcast, CMO Doug Sweeny joins host Molly Innes, work and careers editor & podcast lead, to explore the brand's approach to marketing, from sports sponsorship to its recent brand repositioni
How can marketers thrive in the second half of 2026?
In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.Hosts Lucy Tesseras, managing editor, and Molly Innes, senior reporter, are joined by the Marketing Week editorial team to dig into the big stories of 2026 and the lessons brands should carry through to make a success of the next six months.This epis
Is the marketing industry as progressive as it claims?
Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resolve.With marketing’s gender pay gap now at a five-year high of 21.7%, the 2026 Career & Salary Survey data also reveals both the ethnicity and socio-economic pay gaps are at their highest levels si
Inside Diageo's World Cup marketing playbook
With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official spirits partner for the tournament, the Johnnie Walker owner is "very clear" on the role its brands can play in the conversation, says Rick Pineda, vice-president of global sports.He joins The Market
Nationwide and agency Mother on building a celebrated brand
The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find out more details on entering.In a category that’s often met with “a lot of indifference” from customers, building a banking brand that not only resonates but is celebrated is no small feat.&nb
How Arla Foods transformed marketing capability with CMO Patrik Hansson
Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation th
Why ‘outdated’ systems are harming parents’ progression
As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed their progression. The reason is a system failing to embrace flexibility, which discounts the value parents bring and isn’t prioritising building a pipeline of future leaders.To discuss what must cha
Rethinking transparency and accountability in digital advertising
Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.Now, as certain social media platforms face claims that their algorithms are intentionally designed to be addictive, fail to adequately protect children and allow high levels of ad scams, we are questioning the role brands should play in holding tech platforms to account.
How are brand-influencer relationships evolving?
As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid. In this edition of the podcast, we delve into topics around creator gifting, education and creativity covered in the recent edition of our Influencers Explored series. Host Amrit Virdi, reporter at Marketing Week, is joined by Ross Far
System1’s chief growth officer Andrew Tindall on moving creative effectiveness forward
Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew Tindall.In the latest episode of The Marketing Week Podcast, Niamh Carroll, senior reporter for effectiveness and growth, speaks to Andrew Tindall, chief growth officer at System1 about his new book,
Special Episode: Generations, discovery and the future of marketing
In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions.As discovery becomes more fragmented and younger generations adopt new ways
ServiceNow CMO on challenging the status quo in B2B marketing
ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing. In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russell Parsons, editor-in-chief of Marketing Week, to explore how his unconventional career journey – from Red Bull racing driver to C-suite exec – has influenced his approach to marketing and leadership,
Is marketing in a mental health crisis?
Most marketers are grappling with emotional exhaustion, feelings of being overwhelmed and crippling levels of imposter syndrome, according to Marketing Week’s 2026 Career & Salary Survey.To explore the human stories and real life consequences behind the data, deputy managing editor and head of insight, Charlotte Rogers, is joined by former Deliveroo marketer and founder of training firm Badass
Why team culture is key to driving growth with Formula E CMO Ellie Norman
When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”.By the end of its recent 2024/25 season, Formula E had grown its TV audience by 14% to 561 million and its fanbase was up 13% compared to the previous year, reaching 442 million pe
Giffgaff's former CMO-turned-CEO on the legacy of leadership
It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he hadn’t disrupted enough of late was himself.In this episode of The Marketing Week Podcast, Schofield retraces his steps back to 2013 when, attracted by the “whiff of revolution in the air”, he took on t
Sainsbury's CMO on the key to effective marketing leadership
Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at the heart of everything it does.He joined Sainsbury's in 2013 and was promoted to chief marketing and sustainability officer six years later. The promotion saw him join the business's board and, as h
Burger King’s ‘labour of love’ to revitalise the Whopper
Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King.In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the c
How marketers can turbocharge performance in 2026
Hosts Charlotte Rogers, deputy managing editor and head of insight, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by the wider editorial team to find out what trends, developments and decisions are shaping the year ahead. The episode spans everything from what levers marketers could pull to help gain
The moments that shaped marketing in 2025
In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped marketing in 2025. From it being another 12 months of “more with less” for many brands and a summer of women’s sport, to our reporting on the reality of a career in marketing for working parents and the industry’s burnout crisis, it’s been a bus
Inside British Heart Foundation's record-breaking year
In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, Sadler shares how the charity pulled off its biggest fundraising year to date and how she's built the team for growth.The British Heart Foundation's most recent financial results showed the charity generated £108.4m from legacies, while its other fundraising effo
Specsavers on how 'common sensical' marketing made it Brand of the Year
Specsavers scooped the win of Marketing Week’s brand of the year for 2025, pipping Adidas, EE, Monzo, ServiceNow and Warburtons to the prize, off the back of its success in the October 2024 IPA Effectiveness Awards, where it won gold for its for its ‘I don’t go’ campaign. Founded by Doug and Mary Perkins in 1983, Specsavers has seen strengths in the business, as group revenue grew by 7.5% in the 2
How to build trust as a leader with HSBC's Becky Moffat
"Great leadership is great leadership. Poor leadership is poor leadership, irrespective of what discipline or function that leadership is in," Becky Moffat, chief customer officer for retail banking and wealth at HSBC UK, tells Marketing Week. In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, she shares her less
Inside Adidas's brand revival with vice president of brand activation Roy Gardner
Adidas has been on a transformation journey in the last few years, following a period of turbulence as it grappled with the discontinuation of its popular Yeezy line, waning investor confidence and an overreliance on performance marketing. Today, the sportswear brand is back on track. Earlier this year, CEO Bjørn Gulden told investors the business had succeeded in bu
Is this a ‘landmark moment’ for influencer marketing?
Fresh from the release of new IPA data revealing the ROI of influencer marketing, in this edition of the podcast we’re taking inspiration from our Influencers Explored series to discuss the numbers, ask what the professionalisation of creators means for brands and how businesses can better support influencer wellbeing.Host Charlotte Rogers, Marketing Week deputy managing editor and head of insight
Hugo Boss's James Foster on marketing's role in its brand transformation
In the latest episode of The Marketing Week Podcast, Hugo Boss's global marketing lead, James Foster, shares his vision for the fashion brand and the crucial role marketing is playing in its turnaround.Hugo Boss has been on a journey over the past five years, as the business looks to build relevance and top-line growth. Marketing is playing a critical role in this transformation, with CEO Daniel G
How marketers can recalibrate going into the final quarter
Whether it’s a time to reset how you work or a moment to look for a new challenge, September can feel like a fresh start for many aspects of marketers’ careers. In this episode of The Marketing Week Podcast, Charlotte Rogers, deputy managing editor, is joined by senior reporter Molly Innes and reporter Grace Gollasch to discuss how September and the year’s final quarter can be a period of rec
The state of marketing recruitment - is AI making it worse for candidates?
From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges.Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week. Sen
Special Episode: Retail's sweet spot between AI, Search and data
In partnership with Google: Google's managing director of retail and consumer goods, Sophie Neary, joins Marketing Week's Russell Parsons, to explore how marketers can harness the latest consumer trends and technological evolutions to fight for greater share of shoppers' online baskets.They examine how brand and retail marketers can use AI, Search and data to unlock growth opportunities, and to fa
How to address marketing's 'culture of short-termism'
In the latest episode of The Marketing Week Podcast, we’re discussing why short-termism is becoming a even bigger issue for brands and what marketers can do to mitigate it. Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, reveals 63.1% of marketers say their business has increased its focus on short-term activity over the past 12 months. Just 17.3
Special Episode: Closing the email effectiveness gap
In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance. With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the challe
Elf Beauty’s chief brand officer Laurie Lam on making purpose a growth driver
Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation. Laurie Lam, chief brand officer at Elf Beauty, joins The Marketing Week Podcast to shed light on how the business is achieving its success. “It doesn’t happen by mistake,” she tells Molly Innes, senior reporter a
How can marketing fix its effectiveness skills gap?
Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business. In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes a
The Marketing Week Podcast: Exploring the reality for working mums
In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri. Hosted on Acast. See acast.com/privacy for mo
WHSmith disappears, 'Share a Coke' returns and restructures
In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'. Hosted on Acast. See acast.com/privacy for more information.
Marketing's pay gap problem and recruitment challenges
Marketing has a big pay gap problem and for many people it's getting worse.Exclusive new data from Marketing Week’s 2025 Career & Salary Survey shows the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, up sharply from 8.5% in 2024 – based on a sample 82.9% of whom identify as white.Marketing's gender pay gap has also widened. Female marketers are paid on average 17.8%
Does marketing have an early talent problem?
This week on The Marketing Week Podcast we’re tackling marketing’s early talent problem.With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started?Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack of
Inside marketing's imposter syndrome crisis
This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry.Marketing Week’s exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers.In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and senio
This Much I Learned: Virgin Media O2 and VCCP on their long-lasting relationship
Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship. Hosted on Acast. See acast.com/privacy for more information.
How brands can grow in 2025, TikTok fallout and RTO mayhem
Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week.We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's l
The big marketing stories of 2024
It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up.Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was.We kick things off with th
This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation
M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key. Hosted on Acast. See acast.com/privacy for more information.
The BBC on how to build a high-performing marketing team
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included. We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-apprec
Award-winning marketing and PwC's CMO on career resilience
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year. Hosted on
This Much I Learned: Diageo's CMO on building an effectiveness culture
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker. Hosted on Acast. See acast.com/privacy for more information.
Marketing's social class problem and Specsavers' CMO on team culture
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity.Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders fro
CMO ambitions, AI and the reality of working in B2B
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and
This Much I Learned: Asos’s top marketer on transforming a brand
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity. Hosted on Acast. See acast.com/privacy for more information.
Marketing Week Meets The CX50: Chris Carter, Specsavers
Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand. Hosted on Acast. See acast.com/privacy for more information.
Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: The DNA of Guinness and why that matters in 2023
Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present. Hosted on Acast. See acast.com/privacy for more information.
Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: TUI's marketing team on the key to its success
In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team. Hosted on Acast. See acast.com/privacy for more information.
This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’
In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations. Hosted on Acast. See acast.com/privacy for more information.
Marketing Week Meets The CX50: Kim Faura, Checkatrade
Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Bob Hoffman on marketers' indifference to ad fraud
In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact on society in this wide ranging interview. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: The Marketoonist on 20 years with an accidental alter ego
In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity
In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity. Hosted on Acast. See acast.com/privacy for more information.
This Much I Learned: How to break the 'social class taboo'
In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability? Hosted on Acast. See acast.com/privacy for more information.
Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto
Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors. Hosted on Acast. See acast.com/privacy for more information.
