Home Podcasts Creator Playbooks
Creator Playbooks

Creator Playbooks

Callum Mcdonnell 51 episodes Nov 11, 2026

Stories behind some of the world's best creators and entrepreneurs. Hosted by Callum McDonnell. Watch on YouTube.

Episodes

The Secret Behind Nespresso’s Complete Rebrand | Daniel Priestley
The Secret Behind Nespresso’s Complete Rebrand | Daniel Priestley Nov 11, 2026 08:07 Get a FREE breakdown of Daniel's product ecosystem strategy in my newsletter: https://bit.ly/4A03gjnStart or grow your own Podcast with me: https://bit.ly/47K35g0Daniel Priestley is a serial entrepreneur with 7 startups and 4 exits behind him, the author of 7 bestselling books including Key Person of Influence and Oversubscribed, and the founder of Dent Global and ScoreApp.In this clip, he breaks
Personal Branding Masterclass: How To Get 100k Instagram Followers FAST | Ali Altindal
Personal Branding Masterclass: How To Get 100k Instagram Followers FAST | Ali Altindal Nov 4, 2026 01:15:59 Get a breakdown of Ali’s personal brand growth frameworks in my free newsletter:https://bit.ly/48uDaJoApply to grow or launch a Podcast with me:https://bit.ly/4zkMlbdAli Altindal is the personal branding genius behind some of the fastest-growing creators and entrepreneurs on Instagram, including Timo Armoo, Lara Acosta, and Dean Forbes.In this episode, Ali reveals the exact systems he uses to buil
The 4-Part Trailer Formula Behind Diary Of A CEO | Anthony Smith
The 4-Part Trailer Formula Behind Diary Of A CEO | Anthony Smith Oct 25, 2026 09:24 Get a FREE breakdown of the 11 DOAC growth rules in my newsletter: https://bit.ly/4i5BHPxStart or grow your own Podcast with me: https://bit.ly/4jwOSdeAnthony Smith was the Director of Trailers at The Diary Of A CEO, the editor behind the trailers that turn every episode into an event.In this clip, he breaks down the formula behind every DOAC trailer, from finding the perfect hook to the narrative
My Story: How I Built a 7-Figure Podcast Agency in 4 Years
My Story: How I Built a 7-Figure Podcast Agency in 4 Years Oct 21, 2026 55:34 This time I'm in the guest seat. ATOMIC had me on their show Don't Work Harder to break down how I built 7xContent to 7 figures in just over 4 years, bootstrapped, with a team of 16.When I started, I had no track record, no portfolio and no testimonials. In this episode, I share exactly how I built credibility before I had any, and the client acquisition strategies that changed the traject
Chris Williamson's Short Form Strategy Nobody Talks About | Ben Hancock
Chris Williamson's Short Form Strategy Nobody Talks About | Ben Hancock Oct 18, 2026 06:19 Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: https://bit.ly/4rBd4NIStart or grow your own Podcast with Callum: https://bit.ly/4hA1wpiBen Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson and ran content as the show grew to over 4 million YouTube subscribers.In this clip, he breaks down Mod
I Asked Steven Bartlett’s Team How To Build A $400M Podcast
I Asked Steven Bartlett’s Team How To Build A $400M Podcast Oct 14, 2026 34:52 Get a FREE breakdown of the 11 DOAC growth rules in my newsletter: https://bit.ly/4z4uoNwStart or grow your own Podcast with me: https://bit.ly/4zbvKq5The Diary Of A CEO just hit 20 million YouTube subscribers and is a top 10 podcast globally. I’ve followed its journey and got to know the team behind it since the show had just 10,000 subscribers.In this episode, I break down the 11 rules Steven Ba
Chris Williamson’s Producer Reveals His YouTube Strategy
Chris Williamson’s Producer Reveals His YouTube Strategy Oct 8, 2026 10:43 Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: https://bit.ly/4rBd4NIStart or grow your own Podcast with me: https://bit.ly/4hA1wpiBen Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers.In this clip, he breaks down the YouTube s
Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom | Ben Hancock
Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom | Ben Hancock Sep 30, 2026 01:59:31 Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: https://bit.ly/4rBd4NIStart or grow your own Podcast with Callum: https://bit.ly/4hA1wpiBen Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers. In this episode, he breaks down the 9
How to Get Ahead of 99% of Podcasts in 2026
How to Get Ahead of 99% of Podcasts in 2026 Sep 28, 2026 35:35 Get the full 2026 podcast growth playbook in my free newsletter: https://bit.ly/4d5O9uN Apply to work with me: https://bit.ly/4uCJw2EIn this episode, Callum breaks down his 21-step playbook for growing a podcast in 2026, based on years of working behind the scenes with some of the biggest shows in the world generating millions of views and listens every month.Most podcasts fail not because the hos
PAW Patrol Founder: 11 Principles That Built a $2 Billion Empire | Ronnen Harary
PAW Patrol Founder: 11 Principles That Built a $2 Billion Empire | Ronnen Harary Sep 16, 2026 01:03:47 Get a FREE breakdown of Ronnen's frameworks in my newsletter: https://bit.ly/4dosm2jStart or grow your own Podcast with me: https://bit.ly/4r1fhSiRonnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube.In this episode, he breaks down how a toy company started making its own TV shows, and how that decision built some of the biggest ki
Life Update: Hitting £1M A Year, Becoming A Dad & Selling My Business
Life Update: Hitting £1M A Year, Becoming A Dad & Selling My Business Sep 2, 2026 28:07 Get weekly content growth playbooks in my FREE newsletter: https://bit.ly/4iMG1DVWork with me: https://bit.ly/4cziyCuIt's time for the mid-year update. So far, this has been one of the most challenging years of my life, but also one of the best for the business.I love it when founders do these transparent updates, and I try to do them every 3 to 6 months.I’m sharing how I crossed the £1M ARR mark.
Founder Vlog: 10 Downing Street, Private Jet Shoot & Podcast Strategy Day
Founder Vlog: 10 Downing Street, Private Jet Shoot & Podcast Strategy Day Jul 23, 2026 15:16 Get weekly content growth playbooks in my FREE newsletter: https://bit.ly/3T7VV13Work with me: https://bit.ly/4hbeLhcA look inside a week running a content led business, from 10 Downing Street to a private jet shoot and a full team strategy day. In this vlog, I take you behind the scenes of a visit to 10 Downing Street, a private jet shoot for a new podcast, and a day spent with the team mapping o

Recommended