Marketing 101 - BIG steps for small businesses
Marketing 101 is a podcast that simplifies marketing for small business owners and the self-employed. Each week, it breaks down a specific marketing topic, such as SEO, content marketing, or social media, into clear, actionable steps. The host uses the analogy of learning an instrument to show that even beginners can attract an audience. The goal is to remove the overwhelm and provide practical advice that can be implemented without hiring a consultant or web developer. The podcast is supported via Patreon.
Episodes
🎙️ 101 News: 3 Big Podcasting Updates You Need to Know (Recorded LIVE!)
This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world.In just five minutes, Alex from Marketing 101 covers:🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility🔗 Clickable podcast ads o
Meet the New Marketing 101 – Strategy, Storytelling & the Power of Team
We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.You’ll hear about:- Jo and
101 News 🗞 this week; updates from TikTok, Snapchat, Threads and the importance of having a blog on your website
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:updates from TikTokupdates from Snapchatupdates from Threadsthe importance of having a blog on your websiteMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-
101 News 🗞 this week; Updates from Instagram, X and YouTube, as well as the lowdown on Email Marketing
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:updates from Instagram,updates from X,updates from YouTube,The lowdown on Email MarketingMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/
101 News 🗞 this week; Thread’s and their disappearing posts, Google’s AI-powered Insights and the benefits of social media ads
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Thread’s and their disappearing postsGoogle’s AI-powered InsightsThe benefits of social media adsMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa
101 News 🗞 this week; Instagram’s cheeky unskippable ads, YouTube’s multiple thumbnail testing and the sale of Social Media app, BeReal
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s cheeky unskippable adsYouTube’s multiple thumbnail testingThe sale of Social Media app, BeRealMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-s
101 News 🗞 this week; latest on the US TikTok ban, updates from Instagram and Spotify’s adoption of short-form videos
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Latest on the US TikTok banUpdates from InstagramSpotify’s adoption of short-form videosMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ F
101 News 🗞 this week; the latest on the US TikTok ban, Meta’s AI Influencers and the lowdown on paid social media ads
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Latest on the US TikTok banMeta’s AI InfluencersLowdown on paid social media adsMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the M
Words of Wisdom from the Marketing Meet-up, Brighton
Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example.My challenge to them was to give me a 'vox pop' - some words
101 News 🗞 this week; Meta's new updates, possible TikTok ban in the US, X’s hidden like count & Glasgow Willy Wonka
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta’s new updatesTikTok’s pending US banX’s hidden like countMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog:
101 News 🗞 this week; new features from Threads and Instagram PLUS TikTok's musical drama
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s new maps featureThread’s in-app cameraTikTok/Universal DramaRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http:
101 News 🗞 this week; updates from Instagram, TikTok and Google, Spotify Wrapped and ASDA's Christmas Campaign
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:New updates from Instagram, TikTok and GoogleSpotify Wrapped - Personalised MarketingASDA's Christmas Campaign as our Meme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://
AI & Branding with Bill Wallsgrove (aka 'Brandad')
Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own! This episode is i
Words of Wisdom, LIVE from the Sussex Business Show
A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business. You'll hear from a whole host of insp
101 News 🗞 this week; Twitter's rebrand to X, the AI LinkedIn headshot craze and Barbie's phenomenal marketing campaign
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Twitter's rebrand to XAI LinkedIn headshot imagesBarbie's phenomenal marketing campaignRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/
101 News 🗞 this week; Meta's new app Threads, British Airway's marketing campaign and Apple's new IOS update
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta's new app, ThreadsBritish Airways "Take Your Holiday Seriously" CampaignApple's new IOS updateMeme of the WeekBritish Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-tak
101 News 🗞 this week; Goodbye to YouTube Stories, Instagram's Algorithm Hacks and Meta Verified Hits the UK
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Goodbye to YouTube storiesInstagram’s algorithm hacksMeta Verified in the UKRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101
101 News 🗞 this week; Instagram's Secret App, Twitter's Tailored Video Feed, GIFS on Instagram and YouTube ads
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s Secret AppTwitter’s New Video FeedGIFS on InstagramYouTube AdsLongboi York’s Instagram: https://www.instagram.com/longboiyorkRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://ww
101 News 🗞 this week; Pinterest and Amazon's new deal, Meta's new AI Sandbox and Twitter's new CEO
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Pinterest and Amazon’s dealMeta’s new AI SandboxTwitter’s new CEOMeme of the WeekLinks mentioned in the podcast;Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD
101 News 🗞 this week; Instagram's latest features, the new social platform Lemon8 and Marketing 101's third birthday
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s latest featuresLemon89 - TikTok’ sister social networkMarketing 101’s Third BirthdayMeme of the WeekLinks mentioned in the podcast;All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-ap
Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business
We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience. Don't just reach for social media
101 News 🗞 this week; Bing's new AI-powered search engine, Oatley's Marketing Campaign and Twitter's Verification Issues
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Bing’s AI-powered Search EngineOatley’s ‘fckoatley’ CampaignTwitter’s Verification ProblemsMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk Fckoatley campaign: https://www.fckfckoatly.com/ Meme of the
101 News 🗞 this week; TikTok's Keyword Feature, Instagram's New Ad Placements and Canva's New Features
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:TikTok’s Keyword Insights toolInstagram’s new ad placementsThe Canva Create EventMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Alex Ryan -
101 News 🗞 this week; Meta's AI, Linkedin's 20th Birthday and TikTok paywalled features
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta’s new AI softwareLinkedIn’s 20th BirthdayTikTok’s new Paywalled featureMeme of the weekLinks mentioned in the podcast;the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency LinkedIn’s 20th B
101 News 🗞 this week; Mailchimp, Meta and Twitter
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry!This week’s episode entails updates from the world of marketing, including:MailChimp’s latest restrictionsMeta’s SubscriptionsThe future of TwitterMeme of the
ChatGPT - what is this viral AI and how can you use it in your business today?
We're back with an episode explaining the viral phenomenon #ChatGPT !!- what is ChatGPT?- who made ChatGPT?- who owns ChatGPT?- how does ChatGPT work?- what are ChatGPT's limitations?- what are the risks of using ChatGPT?- ways to use ChatGPT as an individual and in your businessLinks mentioned in the podcast;ChatGPT; https://openai.com/the podcast course; https://zerotopodcaster.comthe
Marketing to Students with David Burgman
In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo.Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101
Branding; Vision to Voice with Natalie Montagnani
It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England. Learn all about Natalie's 6 step process to ensuring your brand is in the right place to go to market, in particular, today, we dig into the first step of the process
Amazingly useful tools, apps & websites for efficiency and marketing
A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!Find all the tools and websites mentioned below.Wordpress for buil
Linkedin - boosting posts & running adverts, plus tips to succeed in both!
Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash!Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible. Sponsored by 34SP.com - green & ethi
Beat the Linkedin algorithm - tactics for better engagements & exposure of your posts
Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's ne
How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART TWO
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start you
How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART ONE
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start you
Google Local Services Ads - a brand new way to win on Google!
This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK.Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay f
Linkedin - grow your business through your personal network
Welcome to episode 08 - how to set up your Linkedin 'eco-system'.In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising. LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wander
Marketing for kids PART ONE - with a very special tiny person guest, ELISE!
Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise! In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then &ap
Influencer Marketing - what, why, who and how!
Welcome to episode 06 - all about Influencer Marketing. In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them. LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Ma
Social Media for small businesses PART TWO
Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talk
Social Media for small businesses PART ONE
Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business.Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss;Does it work?What is the point? Or what are the benefits?How do I measure its success?Am I on the ri
Basic content marketing for small businesses
Welcome to episode 03 - Basic content marketing for small businessesContent marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more!LINKS MENTIONED IN THE SHOW;£99 Online Health Check service; https://marketing-101.co
Things to check before naming your business
Welcome to episode 02 - Things to check before naming your business.We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?!Sponsored by 34SP.com - green & ethical website hosting (use ALEX10
Website basics - simple things your website should have / do
Welcome to episode 01 - Website basics - simple things your website should have / do.Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more.Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanu
Official Trailer. Marketing 101 - BIG steps for small businesses
Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your custom
