The Business Book Club
Each week, The Business Book Club brings a focused, practical conversation around one powerful business or personal growth book. Recorded live, the sessions explore the big ideas, key lessons, and real-world takeaways. The idea is simple: people who have read the book share insights with those who haven't, so listeners can benefit from the author's thinking without reading every page. Expect clear ideas, thoughtful discussion, and practical points to apply to work, decisions, and growth.
Episodes
Episode 13: Scorecard Marketing- The four step playbook for getting better leads and bigger profits
Send us Fan MailIn this episode I review Scorecard Marketing by Daniel Priestley and Glenn Carlson.The book explores one of the biggest challenges every business faces: generating a consistent flow of quality leads. We discuss why people really buy, the psychology of "dormant" problems, how great questions uncover opportunities, the importance of warming up prospects through content, and
Episode 12: "The E Myth Revisited" by Michael E. Gerber, Why Most Small Businesses Don't Work and What to Do About It
Send us Fan MailWhy do so many small businesses end up owning the owner rather than the other way around?In this episode, I review The E-Myth Revisited by Michael E. Gerber, one of the most influential business books ever written. We explore Gerber's central idea that being good at your trade does not automatically make you good at running a business, and why so many business owners become tr
Episode 11: $100m Offers by Alex Hormozi- How to make offers so good people feel stupid saying no
Send us Fan MailIn this episode I review $100 Million Offers by Alex Hormozi, a practical guide to creating offers that customers find almost impossible to refuse.We explore the core idea that business growth comes from making offers based on value rather than price, why competing on price is usually a losing strategy, and how the most successful businesses create a huge gap between what customers
Episode 10: Black Box Thinking by Matthew Syed- Marginal Gains & The Secrets of High Performance
Send us Fan MailIn this episode of the Business Book Club Podcast, we explore Black Box Thinking by Matthew Syed - a fascinating book that challenges the way we think about failure, success, and improvement.Why do some people, businesses, and industries learn rapidly from their mistakes while others keep repeating the same errors? Drawing on examples from aviation, healthcare, sport, technology, a
Episode 9: Diary of a CEO by Steven Bartlett, 33 Laws of business and life
Send us Fan MailIn this episode of the Business Book Club podcast, we explore some of the most powerful ideas from The Diary of a CEO by Steven Bartlett.From the psychology of perception and pricing, to why failure is actually a competitive advantage, this episode dives into the deeper principles behind business, communication, resilience, discipline, and personal growth.Topics include: Why tiny i
Episode 8: Part 2- Never Split the Difference; Negotiating as if your life depends on it
Send us Fan MailIn part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversation
Episode 7- Never Split The Difference; Negotiating as if your life depended on it
Send us Fan MailIn this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss.Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust
Episode 6: "The 4-hour work week" by Tim Ferriss. Escape the 9-5, live anywhere and join the new rich!
Send us Fan MailIn this episode I explore The 4-Hour Workweek by Tim Ferriss — a book that challenges how we think about time, work, and what it really means to be “rich.”We look at key ideas like designing your lifestyle now (not later), focusing on what truly moves the needle, eliminating unnecessary work, and using automation and delegation more effectively.The mindset shift is powerful — and v
Episode 5 - Tribe of Mentors by Tim Ferriss
Send us Fan MailIn this episode of the Business Book Club, we explore Tribe of Mentors by Tim Ferriss — a 500+ page collection of insights from some of the world’s most successful people. Rather than trying to cover the whole book, Yossi pulls out a series of powerful ideas from different mentors on resilience, self-doubt, courage, judgment, and taking action. From a quadruple amputee climbing Kil
Episode 4: Awaken The Giant Within, by Tony Robbins (1991)
Send us Fan MailEpisode DescriptionIn this episode of the Business Book Club, we explore Awaken the Giant Within by Tony Robbins, one of the most influential voices in personal development. Robbins argues that the direction of our lives is shaped less by our circumstances and more by the decisions we make and the beliefs we hold.In this discussion, I share several key insights from the book, inclu
Episode 3: Creating the impossible by Michael Neill
Send us Fan MailIn this episode of the Business Book Club, Yossi Goldberg explores Creating the Impossible by Michael Neill — a practical and thought-provoking guide to turning ambitious ideas into reality.Drawing out fifteen key insights from the book, this discussion looks at creativity, action, overcoming mental overload, effortless productivity, and what it really means to pursue goals that fe
Episode 2: Same as Ever by Morgan Housel
Send us Fan MailIn this episode of the Business Book Club, we explore Same As Ever by Morgan Housel — a book about what doesn’t change in a world obsessed with what does.We discuss why small moments shape history, how all progress involves risk, why people prefer certainty over accuracy, the power of story over data, and how expectations drive happiness more than money.A fast, focused 30-minute se
Episode 1: The Psychology of Money by Morgan Housel
Send us Fan MailIn our first Business Book Club session, we explore the powerful idea that financial success is driven more by behaviour and mindset than knowledge alone. Drawing on key insights from the book The Psychology of Money, this discussion covers why “no one is crazy” with money, the hidden role of luck and risk, the danger of “never enough,” and why real wealth is often what you don’t s
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