Mum Means Business
A podcast for ambitious mothers who are building businesses while raising a family. Host Victoria Phipps MBE shares honest conversations and inspiring stories from real mums navigating the challenges of entrepreneurship and motherhood. The show covers topics like working during nap time, late nights, and fitting strategy sessions between school runs. It aims to make listeners feel seen, supported, and inspired, celebrating wins and unpacking challenges. The core message is that motherhood is not a barrier to success but a superpower.
Episodes
82: What Motherhood Adds to Your CV; Sophie Catto on Corporate Life and Entrepreneurship
Sophie Catto spent years at Condé Nast Britain, rising from Branded Content Director at Tatler to Associate Publisher of The World of Interiors and House & Garden. By the end of that chapter she was navigating life as a working mother in senior corporate leadership.
In March 2020 she also took the leap into entrepreneurship, co-founding Catto & Co alongside her husband, combining his const
81: Make It Make Sense; Why Selling Still Feels Harder Than Sharing
This week's solo episode was recorded on International Podcast Day, which feels fitting, because four episodes from podcasts I guested on over the summer all landed within days of each other last week. And with that came the familiar, uneasy feeling: people are going to be sick of me.
So I wanted to talk honestly about those four very different conversations, the stories my brain still tells me ab
80: Kindness Shouldn't Be Unconventional; Sonica Beckmann on Fashion, Politics and Female Solidarity
Sonica Beckmann is a British Asian qualified solicitor, entrepreneur, UK 40 Under 40 winner and mum of two. Raised in a low income migrant household, she was the first in her family to attend university and went on to build a distinguished legal career across major multinational organisations.
By the age of 31 she had been appointed Head of Legal at a multi-billion dollar company. In 2023, Sonica
79: Hold On for One More Day; Cyclical Resilience and an Award Nomination
This week's solo episode is a natural follow on from episode 77, where I dug into resilience and shared some of my favourite business fails.
This time I want to talk about something I hadn't quite clocked before: that resilience is not linear and that as cyclical women our hormones shift how we experience our businesses from week to week, sometimes from hour to hour, no matter how well practised o
78: The Years When Hormones Collide; Amanda Reidy on Motherhood & Perimenopause
Amanda Reidy is a PE teacher, women's fitness, lifestyle and wellbeing coach, founder of Radiate Fitness, host of the Perimenopause & Motherhood podcast (formerly Happy Thriving Mums) and a passionate advocate for helping women thrive through midlife. A mum of two, she understands firsthand the realities of juggling family, work, wellbeing and the ever-evolving demands of modern life.
Combinin
77: Treat Every Fail Like a Contraction; Building Resilience in Business
This week's solo episode follows a heart to heart with the ladies inside my Print Over Pixels community about what it really takes to face disappointment in business and the resilience muscle every solo trader, freelancer and founder has to build along the way.
So I decided to share my own catalogue of business fails. The Etsy shop that sold precisely two travel prints in two years. The maternity
76: We Do Not Argue With a Slug; Shann Jones MBE on Living Systems and Leadership
Shann Jones is a wife, a mother and a grandmother who brings together entrepreneurship, family life and her deep love of nature to challenge conventional thinking about leadership, resilience and what it really means to build something that lasts.
Originally from the States, this former journalist and radio talk show host fell for a Welsh farmer and settled their beautiful blended family on his hi
75: My Brain Mistook a Webinar for a Hungry Lion
This week's solo episode comes to you from the launch lull... that strange, uneasy stretch between opening the cart on a launch and closing it, when everything is scheduled, there is nothing left to do but wait and the doubts creep in. Have I done enough? Should I have pushed out more content? Is there something else I should be doing right now?
This is only my fourth launch, so I am treating ever
74: Why It's Not You, It's the System with Leila Ainge
Leila Ainge is a British Psychological Society accredited psychologist, doctoral researcher and podcast host whose work sits at the intersection of identity, trust and working life. Her research explores how online communities shape the experience of freelancers and independent workers, with a particular focus on belonging, psychological safety and the systems that influence confidence and partici
73: I Don't Care What Sarah Jane Is Up to Anymore
This week's solo episode goes behind the scenes of the fourth launch of Print Over Pixels, my signature course helping family photographers lead with print in the digital age.
Launches are full on at the best of times, and this one has arrived just as the kids went back to school and the pace of life picked up dramatically. But before diving into the launch itself, I wanted to take you back to whe
72: The Accidental Entrepreneur; Building a Global Tuition Business Around Motherhood with Jane Bilham
Jane Bilham is the founder of Vireo Tuition, an international tuition business that began with one tutor working in a local library and has grown into an oversubscribed global business with a team of over 60 tutors supporting families worldwide.
A former Assistant Vice Principal in an outstanding UK secondary school, Jane worked nationally as a Specialist Leader in Education before the birth of he
71: When Is Enough Enough? Burning The Midnight Oil This Summer
Back in episode 59, I shared my plan for surviving the summer holidays as a self-employed parent... what I would keep going, what I would let go of and where I hoped to find some balance.
Now, in the final week of the holidays, it felt like the right time to check in and be honest about how that plan actually held up against six weeks of real life.
This episode is an audibly fatigued debrief. What
70: Kindly Blunt; Helen Bullen on Business, Cancer and the Power of Doing It Your Way
Helen Bullen is a business mentor, speaker and award-winning author who works with solo business owners who want to make a living doing what they love.
In 2020 she retired from clinical practice as an osteopath, having single-handedly built Fine Fettle Multi-Healthcare, a large, multi-award-winning clinic with over 20 practitioners and a full reception and admin team. In June 2021, following a rou
69: Turning the Volume Up; What My Human Design Revealed About Playing It Small
After I finished recording episode 68 with Human Design practitioner Emily Armitage, I was so fascinated by what came up during our conversation that I booked my own 'Alignment Hour' with her.
It actually turned out to be an 'Alignment 90 Minutes', during which time Emily gave me an unnervingly accurate breakdown of my personality, my patterns and shone a light on the very thing that could be hind
68: Astrology With Knobs On; Human Design for Financially Ambitious Women with Emily Armitage
Emily Armitage is a business and identity strategist for financially ambitious women building service-based businesses. Having become a fully fledged business owner and a mum at exactly the same time, she understands firsthand the particular chaos of building a business and a family simultaneously. She uses human design to co-create legacy businesses that work with her clients' energy and in their
67: SEO, GEO and Why I Asked Claude to Fix My Invisible Website
This week's solo episode started with a last minute photography enquiry that came through a Google search the day before we hit the road in the van. It led to a beautiful golden hour maternity shoot that evening and a very welcome reminder that people still use Google to find local service-based businesses.
It also sent me down a rabbit hole I have been meaning to explore for a while. My website,
66: F*** Mum Guilt; Leila Green on Breaking Up with the Inner Critic for Good
Leila Green was raised in a family of entrepreneurs, started her first business at 26 and grew it to six figures without any outside investment. Then came the curveball that changed everything. After two heartbreaking unexplained miscarriages, she became pregnant with triplets. Fast forward and Leila is now a mum to three threenagers, the founder of the F*** Mum Guilt movement, one of the UK's To
65: The One Where We Had 9 Months to Raise £450k
This week's solo episode is a little different. It is the story of a project that pretty much took over my life in 2018 and 2019. A project I have been thinking about sharing ever since a recent visit stirred up a lot of mixed feelings.
It is the story of the D-Day 75 Garden, a commemorative show garden at RHS Chelsea in 2019, conceived to celebrate the Normandy veterans of the Second World War o
64: Making Dark Chocolate Fun; Positive Psychology and Trusting Your Instincts with Ella McKay
Ella McKay is a self-proclaimed food obsessive, a marketing professional turned entrepreneur and the co-founder of FATSO, a premium dark chocolate brand on a mission to prove that dark chocolate can be every bit as fun, flavourful and full of personality as its milkier counterpart.
The idea was born in lockdown from a conversation about how boring and overly serious dark chocolate had become. What
63: Van Life with Little People; the Unglamorous Reality of Working and Travelling with Kids
This solo episode is coming to you from a converted VW Crafter in Tours, France - heavily loaded with me, my partner and two small children with all their associated paraphernalia, snacks galore, an expanding laundry bag and a portable penguin potty!
Van life has this idyllic reputation, doesn't it? The footloose digital nomad, laptop open, bikini on, six figure launches via personal hotspot as th
62: Emma Bardwell on Mum Guilt vs. Role-Modelling and Building a Business in a Man's World
Emma Bardwell is the founder and managing director of BardWood Support Services, a fast-growing recruitment business specialising in security and facilities management. Driven by a desire to create flexibility for her young family, she left her career in recruitment in 2015 and began building her business from the ground up with two daughters aged two and five and no guarantee of where it would l
61: The Podcast Turns One; Lessons, Downloads and a Glass of Wine in Brittany
This solo episode is coming to you from a bench on the shoreline of Brittany, recorded after a day of full sun, a generous glass of wine at dinner and several failed attempts to get the usual tech setup working from a campervan.
It was a perfectly imperfect way to mark the first birthday of the Mum Means Business podcast. A year ago I was a 39 year old mum of two with tech overwhelm, raging impo
60: Stop Calling It a Side Hustle and Start Building a Real Business with Beth Heyer
Beth Heyer is a single mum who launched Babysitting Connection from her kitchen table in Texas in January 2020, six weeks before the world shut down. By 2022 she had scaled to over 700 families across six locations and been named Austin Businesswoman Employer of the Year.
She has since expanded her vision with Petsitting Connection and now dedicates a significant part of her time to empowering oth
59: Sliding into the Summer Holidays as a Business-Building Mum
This solo episode lands on the first day of the summer holidays for most children across England and it feels like exactly the right moment to talk honestly about what this season actually looks like when you are a mother with a business to run.
As you'll hear there are no perfectly scheduled content calendars, completed to-do lists or clean skirting boards here! Just the reality of sliding into s
58: Why Wanting More Money Doesn't Make You a Bad Mum with Claire Hill
Claire Hill is not your usual business coach. She identifies as the 'Queen of Unstoppable Self-Belief' and works specifically with the "I thought I'd be making more money by now" crew - teaching women in business how to stop leaking money, energy and power so their income can finally match how epic they are at what they do.
A mum of one, Claire understands the real, messy, powerful reality of buil
57: Behind the Rebrand; Threads, Squiggles and Letting Go of Perfectionism
This week's solo episode takes you behind the scenes of one of the most fun projects I have worked on this year - the rebrand of the Mum Means Business podcast and my photography business, Victoria Phipps Photography.
I share why I decided the time was right to invest in a professional graphic designer, what the process actually looked like and how working with the brilliant Liz Mosley of Building
56: From Survival Mode to Scaling Your Business with Ease with Michelle Newman
Michelle Newman is a business transformation specialist, founder of Flow Business Support and an award-winning advocate for women in business. Combining years of corporate expertise with a passion for entrepreneurship and self-care, she helps founders to streamline operations, reduce overwhelm and scale sustainably without the stress.
A mum of one and stepmum of seven, Michelle's own journey into
55. Why Consistency Alone Is Not Enough and What I'm Doing Instead
This is an honest reflection on one of the most repeated pieces of advice in the online business world: be consistent. Show up every day, post without fail, feed the algorithm!
For a long time, I did exactly that. I posted on Instagram every single day for 14 months while navigating two babies under two, a new home, financial pressure and a new version of my photography business I was desperately
54: Burnout, Boundaries and the Healing Power of Gardening with Kendall Marie Platt
Kendall Marie Platt is a horticultural therapist, writer, speaker and founder of Adventures with Flowers. She brings together horticultural therapy and sensory-led garden design to create spaces that don't just look beautiful but actively quieten the mind, restore the nervous system and support the body and brain in a way that no amount of productivity hacking ever could.
As a mother of two who ha
53: My First Atomicon; Lessons in Focus, Fear and Showing Up
Atomicon is the largest sales and marketing conference in the UK for small businesses and this year I finally went for the first time. It was not a smooth run up.
Between taking the hit on a non-refundable train ticket and a last-minute rebooking to make it home for my daughter's first ever sports day, a soft brand launch timed for the exact same day and a train journey spent trying to learn Adobe
52: From Feeling Stuck to Dreaming Big with Caroline Britton
Caroline Britton is an intuitive coach, author and agent of change for leaders, entrepreneurs and public figures who are ready to transform their lives. For over 14 years she worked in global consultancy, during which time she became a mother of two. Four years ago she made the decision to lean into her intuitive gifts, bet on herself and use her abilities to help people connect to who they truly
51: Taking Up Space and Why It Feels So Uncomfortable
This is the first solo episode of Mum Means Business. No guest, no carefully crafted bio to introduce, no one else to bounce off. Just me, unfiltered, taking up space in my own podcast for the first time.
This episode marks the start of a new weekly format. Each Friday, I'll share a short and honest reflection on whatever is on my mind that week across my photography business, my work teaching pho
50: Turning the Tables; Victoria Phipps on the Messy Middle of Motherhood and Business
For 49 episodes, I've been the one asking the questions. For episode 50, the tables are turned!
Putting me in the hot seat is Sarah Garrod. Sarah is a qualified journalist, founder of copywriting practice Put In A Good Word and one of my oldest friends. We met on our first day of secondary school at the age of eleven and have navigated teenage years, university, adventures in business and the com
49: Bath Time, Business and the Courage to Back Yourself with Christina Townsend
Christina Townsend is a mum of three, a former early years teacher and the founder of Spout - an award-winning bath play system that gives children a defined space for bath time play before converting into a calm, grown-up bath setup for worn-out parents in need of rest and restoration.
The idea grew directly from her own evenings at home, navigating dinner, bath and bed on repeat when everyone is
48: Foot Health, Franchising and Building a Business That Fits with Sam Chetwood
Sam Chetwood is the founder of CeCe & Me, a mobile children's shoe fitting service transforming the way parents shop for their little ones' feet.
Her journey began not in business but in frustration - as a mum who struggled to feel confident buying shoes for her toddlers and couldn't find a service that truly put foot health first.
What began as a personal mission has since grown into a franch
47: Branding, Boundaries and Building Sustainably in Motherhood with Charlotte Vincent
Charlotte Vincent is a branding designer and founder of Rose Studio, a creative studio based in Auckland, New Zealand that helps female-led businesses create premium, strategy-backed brands that attract their dream clients.
What began as early morning design sessions stolen between the demands of family life has grown into a full-scale creative business, built intentionally around motherhood rathe
46: Finding Your Place; Identity, Belonging and Ambition After Children with Fiorenza Rossini
Fiorenza Rossini is a coach, founder of INNOW and host of The Belonging Project podcast.
Having begun building her coaching practice in 2016 alongside a career in investment banking, the birth of her first child brought the clarity she needed to make a change. Today she supports driven professional women who find themselves at a similar pivot point in early motherhood — helping them navigate chang
45: Growing Your Business While You Sleep; Meta Ads Demystified with Kristin Longacre
Kristin Longacre is a Meta Ads Expert and Facebook Blueprint Certified strategist with over 15 years of experience in digital marketing, the last decade of which has been laser-focused on Facebook and Instagram advertising.
Having managed six figure ad budgets for everyone from Fortune 500 companies to small business owners running their very first campaigns, she knows just about everything there
44: Money, Motherhood and the Mission to Close the Wealth Gap with Rebecca Taylor
Rebecca Taylor is the co-founder of Mums Who Build, a growing community on a mission to close the gender wealth gap that widens even further in motherhood.
Known affectionately as the MOB, the community helps ambitious mothers take charge of their finances, grow their wealth and design a life that allows them to mother exactly as they choose.
Together with her co-founder Georgie, Bex brings her ow
43: From Alexander McQueen to the Great Outdoors with Kasia Bromley
Kasia Bromley is the co-founder and brand director of ACAI Outdoorwear, a performance-led, style-driven brand redefining the outdoor experience for women.
Her path to building a multi-million pound global brand began in the rarefied world of high fashion, where she hand-crafted the iconic Butterfly Dress at Alexander McQueen. But it was designing for real women, not runways, that truly captured he
42: Pause, Play and the Power of Trusting Your Intuition with Barbara Nixon
Barbara Nixon is a success coach, award-winning speaker, author and leadership consultant with over 30 years of experience in people development.
As the founder of Smash Your Own Ceiling, she works with ambitious business owners to help them remove the internal blocks holding them back - self-doubt, fear of failure, imposter syndrome and the habit of saying yes when every instinct is telling them
41: The Truth About Money and Why Women Are Built to Master It with Yinka Ewuola
Yinka Ewuola is a multi-award winning business strategist, mindset coach, TEDx speaker and founder of Calla Success Systems. A mother of three who exited the corporate world at the start of her motherhood journey, she helps ambitious women create wealth both within and through their businesses by concentrating on what matters most: cashflow and strategy for the business, and mindset and habits for
40: Clarity Before Confidence and the Art of Speaking with Sarah Collins
Sarah Collins is a media trainer and communication coach with two decades of experience in television production, including roles at ITV Daytime and ITN. Having spent her career shaping stories and crafting interviews that connected with millions, she retrained as a coach and discovered a striking gap on the other side of the fence - thought leaders and business owners with brilliant ideas and fas
39: Demystifying HR and Leading with Heart When Life Gets Hard with Katie Elliott
Katie Elliott, known professionally as HR Katie, is a human resources expert supporting startups and scale-ups with the people side of running a business.
With over 15 years of HR experience and 11 years of motherhood behind her, she has come to understand that leading a team and raising small humans have more in common than most people expect.
In this episode, we explore the human side of HR, t
38: We Are All Dancers; the Power of Movement with Emma Zangs
Emma Zangs is a choreographer, movement and communication coach whose work spans public speaking training, fashion show direction, dance workshops and entrepreneurship education.
Born in France and trained at Trinity Laban in London, she now lives in Norwich with her husband and two young children, coaching entrepreneurs, lecturing at Cass Business School and UCL's Entrepreneurship MSc and train
37: Unapologetic Ambition and the Power of Purpose with Rebecca Cracknell
Rebecca Cracknell is a coach, mentor and mother of three whose work sits at the intersection of ambition, identity and transformation.
Through her podcast 'A Woman's Guide to Starting Fires', her 1:1 mentoring and intimate group programmes, she invites female entrepreneurs to break free from the shoulds that society has imposed upon them and unlock the most unapologetic visions they have for their
36: Unlearning Patriarchy and Building a Business That Feels Good with Nicky Denson-Elliott
Nicky Denson-Elliott is a professional feminist, community builder, writer, podcaster and mother of two whose work sits at the intersection of feminism, creativity and business.
Through The Wilder Collective, her Wilder:LIVE events and her award-winning podcast Women's Business, she supports female founders, creatives and leaders to own their value, unlearn patriarchal conditioning and build busin
35: Connection Over Competition and Championing Women with Kate Okello Tarrant
This week on Mum Means Business, I’m joined by actor, voice artist and founder Kate Okello Tarrant, also known as Mrs. OT.
A millennial mum of three boys, Kate has appeared on countless stages across the UK and worked with household names including the BBC and Audible. But when the performance industry paused during lockdown, she began documenting her experience of motherhood online and something
34: Communication, Self-Leadership and Finding Fulfilment with Maria Rush
This week on Mum Means Business, I’m joined by Maria Rush - leadership mentor, speaker and host of the Women Don’t Rush podcast.
For the past 15 years Maria has dedicated her time not only to raising her two children, now teenagers, but to promoting self-leadership, emotional intelligence and solution-based communication in entrepreneurial spaces, state organisations and private businesses.
Maria
33: Building Calm, Confidence and Support in Business with Isabelle Pearcey
My guest this week is Isabelle Pearcey, founder of Izz Whizz VA, where she helps founders, small teams and legal professionals bring structure, calm and confidence to the way they run their business.
With a background in law, executive support and charity governance, Isabelle has spent years as the unflappable right hand to high-level leaders; quietly building effective systems, leading with empat
32: Finding Ease and Coming Home to Yourself in Midlife with Ekaterina Ward
This week on Mum Means Business, I’m joined by Ekaterina Ward - mindset coach and founder of Vivacity, a community supporting female founders aged 40 and over to build vibrant, soul-aligned businesses that support the lives they want to lead.
Ekaterina began her career in teaching before moving into corporate financial services. Eleven years ago, she retrained as a coach and has since worked exten
31: Liz Mosley On Rejection, Resilience and Building a Business You Love
This week on Mum Means Business, I’m joined by Liz Mosley - graphic designer, Adobe Ambassador, podcast host and public speaker on a mission to help small business owners feel more confident about their branding and marketing.
Liz believes that when branding is not only beautiful but also strategic, it can completely transform how business owners show up. Through her design work, she creates bespo
30: Finding Work-Life Harmony As An Entrepreneur with Rachael Twumasi-Corson
This week on Mum Means Business, I’m joined by Rachael Twumasi-Corson - a multi-award-winning serial entrepreneur, public speaker and non-executive director.
Rachael founded her first company, Afrocenchix, at just 18 years old and scaled it to international success, raising over $2 million in investment before exiting the business in 2023. An advocate for ethical leadership and powerful storytelli
29: Challenging the 9–5 and Reimagining Work for Parents with Amy Grilli
This week on Mum Means Business, I’m joined by Amy Grilli - former teacher and co-founder of The Five Hour Club, a growing movement challenging the traditional 9–5 workday and advocating for more realistic, family-friendly ways of working.
After taking five years out of paid employment to care for her children, Amy found herself staring at a large gap in her CV and questioning how it would be rece
28: Defining Success on Your Own Terms with Teresa Heath-Wareing
This week on Mum Means Business, I’m joined by my marvellous coach Teresa Heath-Wareing - an international award-winning TEDx speaker, business strategist and host of the #1 rated Your Dream Business podcast.
Teresa is widely known as the go-to expert for launching and scaling online businesses, specialising in practical growth strategies for course creators, membership owners and coaches.
27: Dr. Tuesday on Navigating the Messy Middle of Modern Motherhood
This week on Mum Means Business, I’m joined by Dr Tuesday Watts-Overall - an Essex-based academic psychologist, speaker, writer and self-described recovering perfectionist whose work explores the real emotional experience of modern motherhood.
Tuesday has built a deeply engaged online audience by choosing honesty over polish in a space where so many mothers feel pressure to curate perfection. Her
26. Rebuilding Strength and Confidence After Motherhood with Ruth Ashton
As we look ahead to a new year, this week on Mum Means Business I’m joined by Ruth Ashton - founder of RAPT Movement, a personal training business supporting women to rebuild strength and return to exercise safely in the early season of motherhood.
Movement has always been Ruth’s way of managing life’s demands and reconnecting with herself. But after returning to work as a management consultant fo
25: Feeling Safe to Stop People-Pleasing and Be Yourself with Charlotte Bailey
brings honesty and hope to conversations about healing, self-worth and authenticity. Her work centres on supporting women who, as little girls, were made to feel they were too much and who grew up believing they were never enough.
Charlotte knows this story personally. After years of hiding parts of herself to feel worthy, she began addressing the roots of those patterns and found freedom, safety
24: From Me to We: Thriving Through Motherhood with Rebecca Hogan
This week on Mum Means Business, I’m joined by Rebecca Hogan - a certified life coach who believes that motherhood is feminism’s unfinished business. Through identity-first coaching, Rebecca helps women clarify their values, vision and boundaries so they can evolve through every stage of womanhood with more ease, joy and confidence.
Rebecca has just published her first book, Me to We: How to Redis
23. Stitching Cultures and Stories Together in Business with Priya Velusami
This week on Mum Means Business, I’m joined by Priya Velusami - founder of Pri Pri, an independent zero-waste brand transforming preloved saris into colourful handmade pieces.
From homeware and fashion accessories to festive decorations, Pri Pri designs are created in partnership with Animedh Charitable Trust, a women’s charity in Mumbai that supports underprivileged women with valuable skills suc
22. Being a Multi-Passionate Mum in Business with Jennifer Wood
This week on Mum Means Business, I’m joined by Jennifer Wood - a digital marketing, communications and social media expert with over 15 years’ experience leading campaigns across multiple industries.
Alongside her corporate career, Jen has always had a creative side. She shares healthy, family-friendly recipes that help busy mums swap ultra-processed meals for simple, “kid-approved” alternatives.
21: Finding Yourself Again After Motherhood with Keeley Bolton
This week on Mum Means Business, I’m joined by Keeley Bolton - jewellery designer and founder of Moon & Dusk, an indie brand creating delicate, celestial-inspired silver pieces designed to help women reconnect with their sparkle.
After years spent raising her two children at home, Keeley found herself slipping into the identity of being “just” a mum. She began craving a creative outlet that be
20: Dr. Natasha Wallace On Burnout And Maternal Mental Health
This week I’m joined by Dr. Natasha Wallace - a clinical psychologist with over 20 years’ experience in the NHS, and founder of Revive Psychological Services.
After the birth of her second child in 2021, Natasha experienced burnout and postnatal depression firsthand. That experience sparked a powerful new mission - to support other women through the emotional and mental challenges of motherhood, h
19: Creating Freedom Through Course Creation with Natalie Webster
This week on Mum Means Business, I’m joined by Natalie Webster - photographer, business mentor and course creator helping female entrepreneurs and mum business owners get more visible and create more freedom in their lives.
After becoming a single mum at 18, Natalie was determined to stand on her own two feet and build a life on her terms. She went on to create a six-figure wedding photography bus
18. Reclaiming Creativity in Motherhood with Imogen Partridge
This week on Mum Means Business, I’m joined by Imogen Partridge - a painter, illustrator and creative workshop host on a mission to make creativity both aspirational and accessible.
After more than a decade in interior design, Imogen took a leap of faith in 2024 and turned her side-hustle illustration business into a full-time creative career. Today, her work blends bespoke commissions, brand coll
17: Demystifying PR for Small Business Owners with Pippa Goulden
This week, I’m joined by Pippa Goulden - PR expert, entrepreneur and founder of The PR Set.
After 15 years working in the world of PR, Pippa saw a gap in the market: small business owners wanted to harness the power of publicity but didn’t know where to start. So, she made it her mission to demystify public relations and help founders, entrepreneurs and start-ups get known for what they do - witho
16: Navigating Matrescence and Maternal Wellbeing with Helen Buteux
This week, I’m joined by Helen Buteux - a specialist children’s occupational therapist with over a decade of experience supporting children and their families.
After years working in the NHS, both clinically and in leadership, Helen now combines her deep understanding of early childhood development with her own experience of matrescence - the powerful and often challenging transformation women
15. Showing Up Authentically in Every Season of Business with Vicki Knights
This week, I’m joined by Vicki Knights - a personal branding photographer, visibility strategist, positive psychology practitioner and host of the top-rated Showing Up podcast.
After leaving her corporate career in London to start a family, Vicki built a thriving photography business that has evolved beautifully over the past 17 years - adapting to new seasons of motherhood, creativity and purpose
14: From Ballet to Business; The Power of Pivoting with Krystle Frey
This week I’m joined by Krystle Frey, founder of Pivot Ball Change - a full-service podcast editing agency helping female entrepreneurs amplify their voices and reclaim their time.
Based in Wisconsin, Krystle’s story is one of transformation, resilience and creativity. From professional ballerina to dental hygienist to podcast producer and mum of two, she’s no stranger to a pivot. What began as he
13: Freelance Parenting and The Power of Community with Frankie Tortora
What’s it really like to freelance with kids in the mix?
Graphic designer, community founder and Mum of two, Frankie Tortora reveals the highs, the lows and the lessons learned along the way.
Frankie shares her lived experience navigating time pressures, setting boundaries and balancing work with parenting. She also reflects on emotional wellbeing, the importance of feeling heard and being amongs
12: Emily Hanson on Harnessing Transferable Skills to Build Your Dream Business
From the classroom to the world of digital marketing, Emily Hanson’s story is proof that transferable skills can be the key to building your dream business.
A former teacher and mum of two, Emily is now the founder of Emerlilly Digital, an agency specialising in education, family and children’s brands. What began as freelancing soon grew into a thriving business supported by her husband David and
11. Anastasia Shubareva-Epshtein on Redefining Maternal Care with Femtech Startup Carea
This week I’m joined by Anastasia Shubareva-Epshtein, Co-Founder and CEO of Carea, a femtech startup redefining pregnancy and postpartum care with a mental health first approach.
After graduating from Columbia University, Anastasia built a global career in product management and brand marketing with leadership roles at Bayer Consumer Health and Mastercard. But when she faced fertility struggles, I
10: Slowing Down and Rejecting the "Super Mum" Myth with Louise Lynch
This week I’m joined by Louise Lynch – teacher, cognitive behavioural hypnotherapist, hypnobirthing practitioner and founder of The Relaxed Mama Club.
Louise is passionate about supporting women through pregnancy, birth and beyond with tools that bring confidence, calm and connection. A mum of two herself, she knows first-hand the challenges of modern motherhood: the pressure to do it all, the imp
9: Kate Stirling on Finding Your Own Path and Thriving with ADHD
This week I’m joined by Kate Stirling – a high-performance strategist, mindset coach, actor, host of the Club Thrive podcast and Mum to a little girl. With over two decades of coaching experience, Kate’s mission is to encourage women to break free from societal conditioning and rediscover who they truly are.
Diagnosed with ADHD in 2024, Kate now works to better support neurodivergent women, parti
8. Ruth Edwards on Somatic Healing And Starting Over in Your Forties
This week I’m joined by Ruth Edwards, a trauma-informed somatic coach, brainspotting practitioner and certified hypnotherapist, who made the bold decision in her forties to leave behind her corporate career and start again.
As a single mum of two teenagers, Ruth wanted more freedom and flexibility to be present with her children, while building a heart-led business that helps others heal from the
7: Louise McGuill on Email Marketing, Investing in Yourself and Taking Action
This week I’m joined by Louise McGuill, a former teacher and Mum of two who is taking the brave action to leave an 18 year career in education behind, pursue a new venture in email marketing and design a life she loves.
Louise shares the lessons she’s learned about investing in herself and why email is one of the most powerful tools any business owner can master.
If you’ve ever wondered how to mak
6: Podcasting, Imposter Syndrome and Community with Megan Tobler
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When Megan Tobler unexpectedly found herself unemployed during pregnancy, she realised her “safe” corporate career wasn’t so safe after all. That moment sparked a complete life pivot - leading her to create Self StartHER, a thriving podcast and online community for ambitious women building businesses around their lives.
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Melanie Cooke shares how she’s balancing motherhood, DIY home renovation and life as a content creator while pursuing financial freedom and aiming to be mortgage-free by 40. A joyful, grounded episode full of heart, hustle and home truths!
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4. Amanda Wrigley on Intergenerational Impact, Music & Making a Difference
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3. Marketing, Motherhood & Making It Work with Caroline Cox
Caroline Cox shares how she launched a marketing agency with three babies to look after just before the pandemic and went on to build her business through connection and community. We talk motherhood, confidence and the power of real relationships in business.
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05:41 Balancing Motherhood and Business: The Early Days
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