Priced Out with David Pralong
David Pralong 3 episodes Nov 11, 2026
Priced Out with David Pralong examines why housing in many European cities has become unaffordable for the people who work there. Drawing on twenty years of property development and over €2bn in projects, David Pralong explains which parts of the system benefit from the status quo. Each episode focuses on one element of the housing market, identifies who it quietly serves, and presents a fix that has worked elsewhere. He debates these ideas with architects, conservationists, and politicians who have defended the existing rules. By the end, listeners understand why a home costs what it does and what it would take to build more affordable cities.
Episodes
Senior Residential Investor With €4.5bn Deployed: Britain Will Miss Its 1.5 Million Homes Target
Senior residential investor with €4.5bn deployed across Europe explains why his money is building homes everywhere except Britain.
UK Government promised 1.5 million new homes this Parliament. Rents keep climbing, and the city you work in still feels out of reach.
John German is Head of Living Investments at Invesco, where he has spent 13 years building a pan-European housing programme wort
Property Investor: Switzerland Fixed Foreign Buying and Broke Everything Else
Switzerland stopped foreign buyers taking its homes to protect its citizens. But then it stopped building new housing.
The rent control meant to help you keeps you stuck in a flat too small to start a family.
David Pralong takes Switzerland's housing rules apart, piece by piece. You'll see why its ban on foreign buyers works and why its rent control backfires. You'll also hear what our larg
Property Investor of 38 Years: Why I Will Never Take Zoning Risk Again
Eighteen years. That's how long one property fund waited to get zoning permission on farmland beside a commuter town outside London.
You can't afford to live in the city you work in. Developers blame construction costs, politicians blame developers, and the homes still don't get built.
Keith Breslauer has spent 38 years in real estate, ten of them at Lehman Brothers buying distressed credit
The 1850s Plan That Rebuilt Paris Could Fix London's Housing Crisis
Paris went from a city that hadn't changed in a thousand years to the City of Light in about 15 years. What it got right and wrong still applies to housing today.
Priced out of the city you work in, and told nothing can change because every old building is sacred? London has turned itself into a museum, and the middle class is paying the entry fee.
David Pralong takes you back to Baron Haus
City of London Planning Chair: Protecting Views of St Paul's Has Cost London Billions
The one planning authority in Britain that reliably says yes, and what it would take for the rest of London to do the same.
London's housing target last year was 88,000 homes, and only a fraction got built. If you're paying more every year to live further from work, you deserve to know whether the planning system, the voters or something else is to blame.
Tom Sleigh chairs the Planning and
How to Make City Housing Affordable Again: Introducing the SPADE Framework
A London home now costs over 11 years of pre-tax earnings. It used to cost four.
You work in the city, you pay into it, and you still can't afford to live in it. Your parents bought in their twenties. You might not leave home until 26, and buying is a 30s problem, if it happens at all.
In this episode, David Pralong lays out the case for fixing the housing crisis from the developer's side o
Trailer
You cannot afford to live in the city you work in, and everyone in the industry has a reason why that can never change. David Pralong is the exception. He has spent twenty years and more than €2bn building property across Europe, and he argues the system he knows best has ended up pricing people out of the cities that need them.
Every episode he takes one piece of that system, explains who i
