The IAB UK Podcast is the official podcast of IAB UK, the industry body for digital advertising. Hosted by Chief Strategy Officer James Chandler, it features weekly interviews with industry guests, explores the latest trends, and offers thought leadership on building a sustainable future for digital advertising. The podcast covers topics relevant to media owners, agencies, ad tech, and brands.
Episodes
Measuring Real-World Outcomes: beyond impressions and clicks
Impressions, clicks and views have long been the benchmarks for measuring digital advertising performance. But while these metrics tell us how a campaign was delivered, how much do they really tell us about its impact on the business?In the second episode of our three-part mini-series with Mobsta, we're joined by Mario Castrogiovanni, Business Director of Partnerships at Mobsta; Amelia Ensell,
From Media Buying to Commercial Intelligence
Advertising data has traditionally helped brands understand who to reach and where to find them. But as technology evolves and expectations grow, could that same intelligence play a much bigger role in shaping business strategy?In the first episode of our three-part mini-series with Mobsta, we're joined by David Graham, CEO of Mobsta; Izzy Morris, Paid Social & Programmatic Lead at Vodafon
The Last Thursday Club: Commerce media – who owns the moment of choice?
As commerce media continues to grow, the way consumers discover, engage with and purchase products is changing rapidly. But is commerce media genuinely creating new demand, or simply influencing decisions shoppers were already going to make?Recorded live at IAB UK's Last Thursday Club, this episode brings together Naomi Hamer, VP of Commerce at WPP Media; Laura Belcher, Retail Media Director a
The Hidden Advantage: The Invisible Infrastructure of Customer Intelligence
In episode seven of the IAB UK Ad Tech Podcast, we're joined by Danny Holmes, Consulting Partner at Experian, to explore why so many businesses remain data-rich but insight-poor, and what needs to change to unlock the true value of customer intelligence.From first-party data and identity resolution to data enrichment and the challenges of connecting fragmented customer information, Danny unpac
Live from Gaming Upfronts 2026: Part 2
What makes advertising in gaming work for players and brands alike? In the second part of our Gaming Upfronts special, we hear from Xbox, Unity and Snap about building partnerships, understanding audiences and turning attention into action.First, Chris Bailes, Head of EMEA Sales, from Xbox Media Solutions explores the collaboration between KitKat and Candy Crush, sharing how a simple creative idea
Live from Gaming Upfronts 2026: Part 1
Gaming is part of mainstream culture, but what will it take for media plans to catch up? In the first of two episodes recorded at IAB UK’s Gaming Upfronts, Robert Jeromson speaks to Overwolf and ESL FACEIT Group about the opportunities for brands to connect with audiences through play.First, Overwolf’s Nathan Lindberg, VP of Brand Partnerships, explores the world of PC gaming, from the creators bu
Both sides of the coin: a rounded perspective on Ad Tech in 2026
As AI reshapes digital advertising, can the industry turn greater automation into better business outcomes? In episode six of the Ad Tech Podcast, Adlook’s Luca Filardo joins us to discuss what the next chapter of programmatic could look like.Drawing on experience across both the buy and sell sides, Luca explores how AI is changing contextual targeting, streamlining campaign management and blurrin
Beyond Retail: the rise of commerce media
Commerce media has become one of the fastest-growing areas of digital advertising, but is it time to think bigger?In this episode of the IAB UK Podcast, James Chandler is joined by Denise Breslin, IAB UK's new Commerce Media Lead, and David Fieldhouse, Commerce, Media & Innovation Lead at WPP Media, to discuss why the industry is moving beyond the term retail media and embracing the broade
Digital Adspend H1 2026: find out the fastest growing part of the market
The UK digital advertising market reached £21.2 billion in the first half of the year, but the biggest story isn't just how much was spent, it's where that investment is going and what it says about the future of advertising.In this episode of the IAB UK Podcast, James Chandler is joined by Adam Edelshain, VP of Client Services at Media Sense, and IAB UK's Elizabeth Lane, Head of Insig
Removing Friction: utilising raw data with AI
AI isn't just making advertising smarter—it's making it simpler.In this episode of the IAB UK Ad Tech Podcast, Alex is joined by Tom Laband, CEO & Co-founder of Adsquare, and Luc Benyon, Head of Marketing, to explore how AI is transforming audience intelligence, campaign planning and media activation. From conversational interfaces that replace complex workflows to AI-powered audience
Best Cities, Lasting Connections: building partnerships that last
After a decade of ranking the world’s Best Cities, Time Out welcomed Intrepid Travel as the franchise’s first commercial partner. What made it the right match, and what can other brands learn from their approach?James Chandler is joined by Hazel McGuire, Chief Marketing Officer at Intrepid Travel, and Gareth Thomas, Director of Strategic Partnerships at Time Out, to explore how the collaboration c
Powering Growth: how digital advertising fuels the UK economy
What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headlines?James Chandler is joined by Sinead Coogan Jobes, Head of Policy & Public Affairs at IAB UK, and Neil Ross, Partner and Head of Practice for Tech, Media and Telecoms at Public First, to explore the Powering Growth report.From helping small businesses find customers to supporting growth acr
Threads of Context: how AI is rewriting targeting
AI is changing the way advertisers discover, package and optimise inventory, but what does that actually mean for buyers, publishers and the wider ad tech ecosystem?In this episode of the IAB UK Ad Tech Podcast, Pat is joined by Alexandra Balashoiu, Chief Product Officer at OneTag, to unpack the next evolution of programmatic curation. Together they explore how AI is helping move curation beyond s
Shifting Sands: collaborative experimentation in the age of ai
AI is reshaping every corner of advertising, but what does that mean for the publishers whose content underpins the open web?In this episode of the IAB UK Ad Tech Podcast, Pat is joined by Damon Reeve, CEO of Ozone, to explore how AI is changing the ad tech landscape and the role publishers will play in its next chapter.Together they discuss the industry's biggest AI conversations, Ozone's approac
Meet Your Customer: Personas & AI
Personas have long been a cornerstone of marketing, but AI is fundamentally changing how they're built, understood and activated.In this episode of the IAB UK Ad Tech Podcast, Pat is joined by Joe Mountford, Director Of Insights at Crimtan, to explore how AI is redefining audience modelling. Together they discuss the evolution from traditional survey-based personas to AI-powered audience intellige
Inside the Container: the future of OpenRTB
In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry developments moving digital advertising forward.Cadi Jones, SVP, EMEA at Index Exchange, joins the podcast to unpack containerisation, sell-side decisioning and Index Cloud. She explains how bringing custom algorithms and optimisation closer to supply can reduce latency, unlock greater scale and impr
...and that's a wrap on Season 19!
In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on agentic AI, retail media and creator marketing to trust, audio innovation, measurement and cruise media.We also revisit some of the season’s standout moments, including recording live from SXSW London and going behind the scenes at Spotify and Snapchat. Plus, we look ahead to Season 20, launching
Moments That Matter: winning the biggest sporting events of the year
In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the moments that matter during one of the biggest cultural events in the world: the World Cup.Host James Chandler is joined by Andy Baker, Head of Strategy at Footballco, JT Tesfamariam, Content Sales Lead at YouTube, and Emma Newman, Chief Revenue Officer at PubMatic, to explore what it takes for
Fans, Communities & Culture: advertising beyond the game
In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultural moments that extend far beyond the final whistle.Host James Chandler is joined by Matt Eschert, Head of Industry at Reddit, Imogen Blackwood, Business Director at Publicis Media, and Paul Lowrey, Director of Solutions Marketing & Enablement at GumGum, to e
Live from SXSW: a conversation with Sir Martin Sorrell
In this special episode of the IAB UK Podcast, recorded live from SXSW London, James Chandler is joined by Sir Martin Sorrell for a wide-ranging conversation on the future of advertising, media and technology.As one of the industry's most influential figures, Sir Martin shares his perspective on the trends reshaping the marketing landscape, from the rapid rise of AI and changing consumer behaviour
Beyond the Funnel: how Snapchat is evolving for brands and audiences
In this episode of the IAB UK Podcast, James Chandler is joined by Jake Thomas, UK General Manager at Snap Inc., to explore how Snapchat has evolved from its early beginnings into a platform that plays a growing role across the entire customer journey.They discuss the biggest misconceptions that still persist about Snapchat, the unique company culture that helps shape decision-making at Snap, and
Rebranding KISS: inside Bauer Media’s bold new vision for audio
In this episode of the IAB UK Podcast, James Chandler is joined by Anne-Marie Lavan, CMO at Bauer Media, to unpack the recent rebrand of one of the UK’s most recognisable audio brands: KISS.From refreshed visuals and unique identities across each KISS channel to the development of a new audio language and a high-profile launch event, the rebrand marks a major evolution for the brand.Anne-Marie sha
The Trust Factor: why quality media matters more than ever
Trust has become one of the advertising industry’s biggest talking points, but what does it actually mean in practice for brands, publishers and audiences?In this episode of the IAB UK Podcast, Alex Kozloff sits down with Imogen Fox from The Guardian and Theo Luke from The Trade Desk to unpack the relationship between media environments, trust and advertising effectiveness. Together, they explore
SXSW London: AI, creativity & the power of convergence
In this episode of The IAB UK Podcast, James is joined by Cecilia Morelli, Director of Marketing at SXSW London, to explore how one of the world’s most influential festivals is making the leap from Austin to Europe.From the challenges of launching in a new market to the core idea of 'convergence', where tech, music, film, business and innovation collide, the conversation unpacks what makes SXSW su
Open Web Surgery: Live from The Last Thursday Club
Recorded live at the IAB’s Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the industry to explore the evolving role of the open web.Hosted by IAB’s Pat Hann, the discussion features Joel Livesey (The Trade Desk), Samara Hocihara (The Telegraph) and Max Gold (the7stars), offering a mix of brand, publisher and platform perspectives. Together,
The Rise of Retail Media: what comes next?
In this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of innovation in digital advertising.What began as sponsored product listings and shopper marketing has quickly evolved into something much broader: an ecosystem built on first-party data, customer trust and closer proximity to purchase, with the ability to demonstr
The New Wave of Cruise: from perception to performance
Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly important growth area for publishers.The conversation looks at how storytelling is helping to reposition the category, with a focus on Mail Metro Med
The Sound-On Era: how audio is winning attention
In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era, and what it reveals about how people are engaging with audio today.Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethink
Earning Trust in a Sceptical Age: Trusted Advertising
In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why context,
Outcomes Measurement: Live from The Last Thursday Club
Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement.Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.Tune in for a candid, in-the-roo
How can we get better at measuring outcomes for audio?
In the third and final episode of this IAB UK Podcast mini-series, produced in partnership with Global, we turn to one of the biggest questions facing the industry: how should we measure the impact of audio?As outcome measurement becomes standard across digital advertising, audio is often assessed using frameworks not built for the medium. This raises important questions about how audio is valued,
Audio Meets Video: introducing Global Studios
In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the forces shaping the future of advertising and media in the UK.This episode focuses on Global’s move into integrated video and content experiences, following the launch of Global Studios and its investment in The Overlap Network. We unpack what these developments
How to tap into the unique power of communities
In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the future of advertising and media in the UK.This episode focuses on the power of communities, and what it really means to connect with audiences in a more human way. Drawing on insights from Global and MG OMD’s Belonging in Britain research, we unpack how peopl
Live from Leadership Summit 2026: Part 2
The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, w
Live from Leadership Summit 2026: Part 1
The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective.In this special episode of The IAB UK Podcast, w
Inside Reddit: a conversation with Jen Wong
In this special episode, we sit down with Jen Wong, Global COO (Reddit), to explore the remarkable transformation of one of the internet’s most influential platforms.Over the past eight years, Jen has played a pivotal role in shaping Reddit’s evolution, from a community-led forum network into a scaled global platform with a rapidly growing advertising business and a renewed focus on brand safety,
Adspend Report 2025: UK’s digital ad market reaches £40.5bn
In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youssef (Oliver Wyman), to unpack the latest findings from the AdSpend report - the official measure of the UK digital advertising market.Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This y
Live from unBoxed London 2026: Innovative new AI agents and how to utilise Amazon Ads DSP
This special episode is recorded live from unBoxed London 2026, James Chandler (IAB UK) is joined by Jenny Liu (Amazon Ads) to unpack the latest innovation from Amazon Ads, the Creative Agent.Asad Khan (VodafoneThree) also joins James, to talk about how Amazon Ads DSP has evolved into a powerful programmatic solution. Hosted on Acast. See acast.com/privacy for more information.
Audience Modelling: rethinking audiences in the age of AI
Audience modelling is evolving fast as AI, contextual intelligence and real-time signals reshape how advertisers understand and reach people. Hosted by IAB UK's Patrick Hann, this episode features Seedtag's Phil McMullan and Quantcast's Peyman Fakharian exploring the shift away from demographic targeting towards more dynamic, semantic and predictive approaches. They unpack how AI interprets contex
Connecting Commerce in a Fragmented Media World
Retail and commerce media are growing fast, from retailer networks to shoppable formats across social, video and TV, but with that growth comes new complexity for marketers.In this episode, we're joined by Tom Richards, SVP of Global Product at MiQ, to explore how audiences now move seamlessly between watching, browsing and buying, often all at once, and why this shift is making the traditional fu
Lessons from Programmatic: Live from Last Thursday Club
Programmatic has never been more powerful, or more complex.Recorded live at Last Thursday Club, this episode brings together Ollie Chadwick (AdsWizz), Layla Soufi (Vistar Media) and Ben O’Mahoney (Ocado Ads) to explore where programmatic really stands today, and what needs to change for it to work better for marketers.The conversation looks at how programmatic has expanded far beyond display into
What's the future for Agentic AI? IAB Tech Lab's Agentic Roadmap Revealed
In this episode of the IAB UK podcast, we’re joined by Tony and Jill from IAB Tech Lab, recorded during their visit to the UK for Techtonic, IAB UK’s flagship ad-tech event.Coming shortly after the launch of the Tech Lab’s Agentic AI Roadmap at CES, the conversation explores what agentic AI means in practical terms and what it signals about how advertising is evolving. Tony shares the thinking beh
Get Ahead of 2026: Agency trends LIVE from The Last Thursday Club
Get a head start on 2026 with this special episode of The IAB UK Podcast, recorded live at November's Last Thursday Club. James Chandler is joined by an agency all star line up: Richard Kirk, Chief Strategy Officer at EssenceMediacom UK; Lucy Smith, Head of Search and Ecommerce at JAA Media; and Rosalie Shakir, Strategy Director at the7stars, to explore what will really matter for marketers in the
Are you still watching...? What Netflix’s new streaming report means for advertisers
Netflix has released its latest Still Watching 2025 research, exploring how audiences stream, discover new content and build their fandoms. In this episode, James speaks to Brogane Colclough, Netflix’s Head of Measurement in the UK, to unpack the findings. They discuss why attention on streaming platforms is so strong, how mood shapes viewing choices, what fans want from brands, and how advertiser
What really makes Gen Z tick? LADbible Group Youth Codebook reveals all
What really makes Gen Z tick? In this episode, IAB UK’s Tom Stevens digs into LADbible Group’s new Youth Codebook - the biggest-ever study of Gen Z in the UK - with LADbible Group's Director of Marketing Mike Walsh and Research & Insights Manager Lili Donald.From identity and wellness to finance and AI, this generation is curious, confident and far more grounded than stereotypes suggest. Tom,
Curate to Elevate: LIVE from The Last Thursday Club
As signal loss scrambles the digital ecosystem, data curation is stepping in to restore clarity and control. Recorded live at IAB UK’s October Last Thursday Club, this episode explores how smart curation can help advertisers navigate a post-cookie world - unlocking access, improving transparency and driving stronger results.Hosted by the IAB’s Head of Ad Tech, Chloe Nicholls, this episode features
Unified CTV: Is media fragmentation a thing of the past?
In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.Together, they explore how Connected TV ha
Creator Insights: YouTube at the Epicentre of Culture
This week on The IAB UK Podcast, James kicks off a special two-part miniseries in partnership with YouTube. In Episode 1, he’s joined by Roya Zeitoune, YouTube’s Head of Culture & Trends for EMEA, to explore how YouTube went from a simple clip of “Me at the zoo” to becoming a global cultural phenomenon.They unpack how creators have reshaped entertainment, music and sport; discuss what brands c
Entertainment, Innovation & Retail Media: Inside Amazon Ads' Upfront
Recorded just hours before Amazon Ads’ Upfront at The Outernet, this episode takes you behind the scenes of the event to hear about some of the highlights from those most closely involved. First up, James chats to David Amodio, Head of Video Sales Specialists for Northern Europe at Amazon Ads, about how their Upfronts have evolved, what brands can expect from this year’s show, and how Amazon is bl
Media Upfronts Special: Retail Media 3.0, with Nectar360
We wrap up our week of Superfront specials with Nectar360. James Chandler is joined by Tom Priestman, Director of Client Services, to talk about the rapid rise of retail media and how Nectar360 is putting customers at the heart of their approach. From leveraging Sainsbury’s and Argos data to unlocking shopper insights, Tom explains how Nectar360 helps brands connect with audiences in smarter and m
Media Upfronts Special: Waking up the Nation, with Bauer Media
On day four of our special Superfront series, James Chandler is joined by Bauer Media's George Butler. With household names spanning radio, publishing and digital, Bauer Media is home to some of the UK’s most influential media brands. In this episode, George gives us a taste of what Bauer will showcase at their Upfront – from the power of audio to the importance of trusted environments and engagin
Media Upfronts Special: Tripadvisor presents... Common Ground
Halfway through our Superfront partner series, James Chandler sits down with Lena Arbery, Director of Destinations, Travel and Growth, EMEA at Tripadvisor – the world’s most trusted travel guidance platform. They discuss how Tripadvisor helps millions of people plan, book and dream about their next adventure, and what that means for advertisers looking to connect with audiences at key decision-mak
Media Upfronts Special: From Fandoms to Effectiveness, with Spotify
In episode two of our Media Upfronts Superfront spotlight series, James Chandler is joined by Josh Partridge, VP & Managing Director, EMEA Sales at Spotify. Together, they dive into how Spotify continues to connect brands with audiences through the power of audio and culture. From innovative formats to data-driven storytelling, Josh explains what makes Spotify unique in helping advertisers tun
Media Upfronts Special: Audio Captivates, Data Elevates, with Global
Ahead of Media Upfronts, taking place 14-15 October at Protein Studios, we’re kicking off a special week of podcasts with our five Superfronts podcasts, starting today with Global. James Chandler is joined by Tom Streetley, Director of DAX Audio, to explore how audio continues to evolve as a powerful medium for advertisers. From brand-new research on the role of mood and mindset, to the launch of
Retail and Entertainment: The Next Era of Retail Media
In this special live episode of the IAB UK Podcast, we bring you into the room at The Last Thursday Club, our monthly networking event, where the focus was Retail and Entertainment: The Next Era of Retail Media.Live from IAB HQ in Covent Garden, our Retail Media Lead, Liv McCullagh, was joined by Paul Hackwell (Amazon Ads UK), Farah Souhail (TikTok) and Ash White (dentsu) for a lively panel discus
Insights, Forecasts & Trends from Digital Adspend H1 2025
Season 18 of The IAB UK Podcast kicks off with the latest Digital Adspend results. Host James Chandler is joined by Elizabeth Lane, IAB UK’s Head of Insight, and Jeff Youssef, Partner at Oliver Wyman, to unpack the findings from the first half of 2025. With Oliver Wyman newly on board as Adspend partner, this edition brings fresh depth to the UK’s most authoritative digital advertising study – inc
Futurescape: 2030 & beyond: AI & wearables revolutionise discovery
In the fifth and final episode of ‘Futurescape: 2030 & beyond’, we look at how AI and wearable tech are reshaping everything from brand discovery to the way people experience the world around them. By 2030, AI will be embedded in search, shopping and recommendations, while wearables – from smart glasses to biometric clothing – will make interactions frictionless, intuitive and deeply personal.
Futurescape: 2030 & beyond: Retail media redefines the funnel
In the fourth episode of ‘Futurescape: 2030 & beyond’, we tackle retail media – the fastest-growing area of digital advertising – and explore why the traditional marketing funnel could be obsolete by 2030. As platforms, publishers and broadcasters evolve into full-service commerce ecosystems, retail media is becoming a “spider diagram” at the centre of planning, blurring the lines between bran
Futurescape: 2030 & beyond: Ageing redefined & the rise of responsibility
In the third episode of ‘Futurescape: 2030 & beyond’, we explore how stereotypes about age are breaking down – and what that means for advertisers by 2030. From festival-loving 40-somethings to Gen Z living at home but splurging on designer handbags, people’s behaviours and priorities are no longer predictable by life stage. And with older audiences redefining ageing, holding more spending pow
Futurescape: 2030 & beyond: The power of communities
In the second episode of our podcast mini-series ’Futurescape: 2030 & beyond’, we turn our attention to how tapping into communities - large and small - provides advertisers with a powerful way to authentically speak to consumers. It’s already happening, and by 2030, our Futurescape study shows that resonating with micro-communities will sit at the centre of smart planning as Gen Z’s values-le
Futurescape: 2030 & beyond: Content reigns, all hail content
In the first episode of our new podcast miniseries ‘Futurescape: 2030 & beyond’, we’re tackling a big topic – how content is coming to the fore like never before as the lines between media channels crumble. From TV to news brands, the trend is the same: media owners are diversifying to engage audiences in new ways and planners need to discard channel-led thinking in favour of a content-centric
A policy special with Lucy Powell MP & Sarah Lester
Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ec
How can publishers thrive in the AI ecosystem?
Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where the human touch still matters most. With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why
Is in-store media the real deal?
Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right? In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself.From programmatic pipes to power at-shelf personali
LIVE from Engage 2025: The Times, TikTok, Spotify, Time Out & more
For the first time ever, we recorded a podcast live from Engage – IAB UK’s flagship event. Stationed in the bar area at Soho Place, the IAB’s Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.With this year’s theme centred on how content connects, you’ll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen
Innovating beyond cookies, LIVE from The Last Thursday Club
Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK’s Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in
The latest on the LHF ad rules
For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government’s latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions.With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides
How to think (and create) like a TikToker
What’s broken in creator marketing – and how do we fix it?In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.T
All In: Building a more inclusive industry
The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative.They explore how the census began, the insights it's uncovered over time and how companies can use the All In
Leading with hearing loss
This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity.Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the
Unpacking Digital Adspend 2024
In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social
Leading with dyslexia
In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal conversation about dyslexia, creativity and leadership. Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he’s come to embrace. From storytelling to big-picture thinking, Paul shares ho
Why audio deserves your full attention
This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.Download Global's 'The power of not paying attentio
Leading with menopause
* Trigger warning: suicide is covered in this conversation.*Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.Kelly shares her personal journey with menopause, including the impact it
Supporting early talent in a hybrid world
Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world.At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in b
The omnichannel advantage
In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest res
Live from Leadership Summit 2025
IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry’s future.Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB
An interview with The Rt Hon Baroness Nicky Morgan
Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her speech at Leadership Summit 2025.Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more on
Accelerating action: International Women's Day 2025
In this special International Women's Day episode, the IAB’s Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager of Media for All (MEFA), to explore the critical issues surrounding gender equity in the media and advertising industries. Recorded just before International Women's Day last Saturday, they discuss the initiatives making a real difference and the vital
How to win your week back with AI
This week on The IAB UK Podcast, we’re bringing you a live recording from February’s Last Thursday Club, where we explored how AI can help you work smarter, not harder, and win back your time. Hosted by our Chief Strategy Officer, James Chandler, this insightful discussion delves into the power of AI to streamline workflows, automate tasks and supercharge productivity.Joining James are Natalie Mon
