The Logo Geek Podcast
Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!
Episodes
Introducing The SEED Framework
How to Run a Subscription Design Business: Vadim Carazan on WeGrow, Nine Days and AI
This week, Ian's joined by Vadim Carazan, founder of WeGrow and Nine Days, to explore his journey from freelancing on 99designs as an engineering student to building a successful subscription based branding studio.The episode dives into the retainer model behind WeGrow, how they keep client relationships flexible and fair, and Nine Days, a branding sprint that brings strategy, identity and a landi
How Liz Mosley Built a Successful Branding Business and Podcast
Liz Mosley never planned on working for herself, but 18 years, a stationery side hustle, and two kids later, she's built an independent branding studio and a podcast that has become one of her most valuable business assets.
In this episode, Ian Paget sits down with Liz to explore the moment she stopped treating her business like a hobby, why podcasting became her biggest confidence boost, and how
How Print Design Can Future-Proof Your Freelance Career with Dave Hopkins
In this episode, Ian's joined by Dave Hopkins, print industry veteran, podcast host, and founder of Print Design Academy, for the show's first deep dive into print design.
As AI continues to reshape digital creative work, Dave explains why print remains such an exciting opportunity for designers. From newspapers to digitally printed aluminium cans, we explore how print technology has evolved and w
Why I Only Present One Logo Concept to Clients
From Hobbyist to Logo Design Specialist with Mihai Dolganiuc
Streamline Your Business with Dubsado - An interview with Becca Berg
David Airey Returns: The Enduring Love for Logo Design
Lessons from Hospitality for Running a Better Design Business with Thad Cox
Meet Brand Cult: A New Print Newspaper for Designers & Entrepreneurs
Sign up to Brand Cult here, and use the mystery discount code LOGOGEEKMYSTERYCULT
Navigating Self-Employment and New Parenthood with Danielle Clarke
In this raw and honest conversation, host Ian Paget scraps his original plan to delve into a deeply personal and highly relevant topic: the reality of balancing self-employment and new parenthood. Ian is joined by brand identity designer and strategist Danielle Clark, who is seven months into her journey as a new mother.
Danielle shares her candid experience navigating the complex world of self-e
Creating a Brand Mascot with AI: An interview with Stef Hamerlinck
In this conversation, Ian Paget and Stef Hamerlinck discuss the evolution of brand building, the integration of AI in branding, and the significance of mascots. Stef shares his journey from graphic design to brand strategy, emphasizing the role of AI in enhancing creativity and efficiency in brand marketing. They explore the process of creating mascots, the importance of character design, and how
Logo Geek Joins More Creative Academy: A New Chapter Begins
How to Stop Saying “I Don’t Have Time” and Start Making Progress
4 Proven Ways to Make Passive Income
I'm Offering One-to-One Support
Hey Logo Geeks! It’s Ian Paget here for another podcast to help you make a living designing logos.Now today’s episode is going to be a little different from usual…There’s no guest, no interview - just me, chatting directly with you about something that’s really close to my heart. Something I’ve been thinking about for a long time now, and I’m finally ready to offer: one-to-one mentorship and consu
A Designers Guide to Setting Boundaries
An AI Discussion About My Book: Make a Living Designing Logos
An interview with Michael Johnson - LIVE at Birmingham Design Festival
Room for Humour: Making the Most of Multiple Logo Options with Rick Byrne
A brief update + some exciting news
Logo Package Express 3.0 Launch, with Michael Bruny-Groth
The long-awaited, and much anticipated third version of Logo Package Express is launching Monday, November 21, 20221, and it. Is. A. BEAST. After two years of extremely hard work, the team are ready to release the most robust and feature-rich version of Logo Package Express ever!In this episode, Ian interviews Michael Bruny-Groth, the creator of Logo Package Express to find out more about Logo Pac
Create Opportunity Building Friendships with Dave Clayton
If you want to design logos for a living, building relationships is essential. Not only for finding clients, but also to discover opportunities that will grow your business and open doors.Not everyone has a natural talent for networking, otherwise known as relationship building, so to help with this skill Ian interviews Dave Clayton, an individual that's well connected in the design industry, and
Designing Brands for B2B Companies with Massimo Zefferino
This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD.Don’t freak out: submissions are not spec work and are only used as entries for game play.To learn more and play h
Mistakes & Lessons Starting a Design Studio with Jan Wilker
This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.Thi
Designing a Minimal Logo with Nadia Castro
This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.Thi
Designing Illustrative Logos with Jessie Maisonneuve
This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.Thi
Break away from your limitations with Jozelle Tech
Jozelle Tech is the founder of The Rolling Media, an agency based in the Philippines who focus on Personal Branding, specifically for coaches and creators.Jozelle doesn’t let anything get in her way. Despite negative comments about her work growing up she carried on anyway, progressing with a career in design, which eventually lead to her building a team and founding her own agency. And despite ha
Designing Logos & Content Marketing with Jeremy Mura
This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.Thi
Archetypes in Branding with Kaye Putnam
This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.Thi
Creating, Marketing and Selling NFTs with Scotty Russell
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Designing Logos for Nintendo with Jim Wornell
Jim Wornell is a graphic designer who worked at Nintendo from 1990-2006. He designed packaging, manuals and artwork for several games... but most importantly he designed the logos for games including Metroid Prime, Paper Mario, Animal Crossing and was the Associate Producer on one of the greatest games ever made... Zelda: Ocarina Of Time!In the interview, we learn how he started his career at Nint
Build a Content Marketing Fortress with Martin Huntbach
Martin Huntbach is the co-founder Jammy Digital, a content writing agency in the UK. Martin also co-authored the best-selling book, Content Fortress and has spoken about content marketing on stages across the country. After winning the Best Business Blog Award in 2018, he’s made it his mission to help as many businesses as possible to attract their ideal clients using content.This episode is spons
Logo Design Idea Generation Techniques with Ian Paget
Without a good idea, you have no logo, so generating ideas is the most important step of the logo design process. But, staring at a blank piece of paper can be daunting, so a logo designer will carry out numerous idea generation exercises to help along the way. In this podcast, Ian explains the logo design idea generation techniques he uses when working on a logo.This episode is sponsored by The P
An introduction to NFTs with Tony Pearce
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!Show notes: https://logogeek.uk/podcast/introduction-to-nfts
Branding and the Visual Response with Peter Sher
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!View show notes here: https://logogeek.uk/podcast/the-visual-response
Preparing for Future Freedom with Kyle Courtright
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!View show notes here: https://logogeek.uk/podcast/future-freedom
A Guide to Brand Naming with Rob Meyerson
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!View show notes here: https://logogeek.uk/podcast/brand-naming
Add Brand Strategy to Your Services with Melinda Livsey
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!View show notes here: https://logogeek.uk/podcast/add-brand-strategy
Building a Reputation as a Logo Designer
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Working In-House, Agency & Freelance with Liam Jackson
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Pivot from Science to Graphic Design with Fungi Dube
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Writing a Logo Book with James Martin
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Founding a Design Festival
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Designing a Perfectly Executed Logo with Tamari Chabukiani
The difference between a good logo, and a remarkable logo design is the way it has been executed. A great idea is nothing without the skill and craftsmanship to develop the design into an effective, versatile solution.To discover the process needed to create a perfectly executed logo Ian interviews Georgia based logo designer, Tamari Chabukiani, the founder of her own design studio Pragmatika Desi
Becoming a designer in a ruthless industry with Caz Cusumano
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Designing more than the logo with Ben Loiz
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
A LinkedIn Masterclass for Logo Designers
If you’re wanting to be a logo designer you need to have a consistent stream of clients in order to make a living designing logos.One approach for attracting clients is to use social platforms such as LinkedIn, so to help to make the most of LinkedIn, and to build a sustainable sales pipeline through the platform Ian interviews Sam Rathling, a Social Selling Strategist & LinkedIn Expert, and Co-Fo
Branding for Schools with Craig Burton
Finding a niche has become a hot topic in the graphic design world. One designer that has succeeded at this is Craig Burton, who works on branding for Schools in New Zealand through his company School Branding Matters.Ian Paget interviews Craig to discuss how he first go into designing for schools, how he attracts clients in the education sector, his approach to marketing through social media, and
Planning Your Future
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Creating a Consistent Income with Hayden Burgess
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Branding G'Day Frank
To thrive as a designer you need to be known, and a key part of that is building a personal brand. A designer that does this well is Reagan Mackrill, better known as Frank, the founder of his own branding and design studio, G’Day Frank based in Australia.Franks website and social media really captures his personality, while sharing advice and knowledge that provides credibility and trust. He’s a g
Designing the Joker Logo with Chad Danieley
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
Succeeding As a Logo Designer in India with Blesson Varghese
This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!
SNASK: Doing things differently
I’ve always liked to recommend to young designers is that you start your career working in a design agency before going freelance or starting your own design agency, that way you can see how things work and learn from others.But the founders of SNASK have challenged that. Since the very beginning of their agency, which they started straight out of uni, they’ve set out to challenge the standard ind
Railroad Logos & Branding
After arriving in America in 1968, the London designer Ian Logan was blown away by the logos and slogans he saw painted on the sides of freight trains rumbling down Main Street. That day was what started a lifelong passion for Railroad branding and graphic design, which is the topic of the new book, Logomotive: Railroad Graphics and the American Dream.In this interview, Ian chats with the creators
Founding the Studio Temporary with Scott Fuller
This week Ian is joined by designer and illustrator Scott Fuller, founder of The Studio Temporary, in Atlanta, Georgia.In this interview, we go right back to how Scott first got into design, how he managed to get his first first design job while working in an apple store and how he discovered his first studio space where the Studio Temporary was born. We also discuss how he's successfully used col
Freelance Survival Skills with Sarah Townsend
For many designers, the ultimate dream is to work as an independent graphic designer, studio owner or freelancer. To work when you want, on the type of projects you want, with the clients of your choice.The reality however isn’t as easy as we might expect. Heck, it can be tough. To discuss the reality of freelancing, and the survival skills you’ll need to survive I’ve invited Sarah Townsend, autho
Building an Independent Creative Studio with Christopher Doyle
On this weeks episode, Ian is joined by Christopher Doyle, founder of the independent creative studio, Christopher Doyle & Co. based in Sydney.In this interview, we discuss how Chris started his career by getting a job at Saachi & Sacchi despite a bad interview. The lessons he learned at the agency. The importance of working with language within his design work. Design books that have been importa
Recipe for a Behance feature with Kwaku Amprako
When first looking at the portfolio and online presence of Kwaku Amprako, Ian assumed that he had been doing this for many years. He has a great website, a solid portfolio, an established social presence... and most significantly, he's been featured on Bechance multiple times. To Ian's surprise, he'd been running his business for only 6 months!!In this episode, Ian interviews Kwaku to find out how
Launching a Logo Design with NASA with Chris Lodsdon
Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and privat
Designing America250: A Celebration of Independence
When I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.In 2026, America will be celebrating the 250th anniver
Dealing with Self Doubt as a Designer with Arjun Ahluwalia
Design is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.On this podcast Ian is joined by Arjun Ahluwalia
Creating a Unique Brand Story with Gregory V. Diehl
We all love to hear, read or watch a good story. But have you considered that a brand can have a story too?If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too?To learn
Attracting Design Clients Through Dribbble with Lisa Jacobs
Dribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design ag
Creating Distinct Audio Branding
When most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognit
Launching a Design Product with Kickstarter
If you operate as an independent designer it's a good idea to build up multiple revenue streams so you're not always trading your time for money. There's plenty of ways to do this, such as designing and selling digital products like fonts, stock icons and images, but have you ever considered designing a product to solve a problem?That's what Andy Brown did. He struggled to choose colours, so he cr
Client Horror Stories from the Logo Geek Community
On this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!Show notes and episode transcription can be found here: https://logogeek.uk/podcast/client-horror-storiesAvoid most horror stor
Becoming Logo Geek: An interview with Ian Paget
To celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.
Why Context Matters in Logo Design, an Interview with Diego Vainesman
If a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily.A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution.The importance of context in d
Designing Identities for TV & Film, an Interview with Emily Oberman
Over the past few years there have been some pretty big movie identities designed by Pentagram. These include "DC Entertainment", JK Rowling’s films "Fantastic Beasts and Where to Find Them" and "The Crimes of Grindelwald", Steven Spielberg‘s adaptation of "Ready Player One", "Birds of Prey'" the Warner Brothers identity... the list goes on.The person behind all of this is Emily Oberman.Emilys ha
A Niche Design Business Branding Podcasts - An interview with Mark Des Cotes
Mark Des Cotes is a well known podcaster in the design industry, being the host of The Resourceful Designer Podcast.After several years of attending podcasting events to learn more about the craft, as a way to attract potential clients from the events he created a new brand for himself, where he was positioned as the go-to designer for any podcast design requirements. And so the niche design servi
On Target to Design Badge Logos - An interview with Allan Peters
Allen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Throu
Motivation to Escape the Rut with Sophia Ahamed
At some point in your career you might get stuck in a rut. Stuck in a pattern doing the same thing day in, day out, without making any progress. But because change is hard, it’s easy to become comfortably unhappy, and let the days pass.This is what happened to Sophia Ahmed. She was in a dead-end job, and at a low point in her life. But after dramatic personal life events she was pushed to reflect
Growing as a Freelance Designer - An interview with Jay Clouse
The dream for many designers is to work exclusively on logo design. But most design jobs sadly require you to work on many different types of design projects. So if you want to work exclusively on logo design, you need to work as a freelance graphic designer, and build your own business.Freelancing can be tough, so to help you grow and flourish as a freelance graphic designer Ian's joined by Jay C
Preserving Standards Manuals with Jesse Reed
Back in 2012, in the basement of the New York Pentagram office, Jesse Reed, along with his colleague Hamish Smyth, unexpectedly came across a piece of design history - the original New York City Transit Authority graphic standards manual, a modernist masterpiece designed by Massimo Vignelli and Bob Noorda.This was the moment that lead to the pair founding Standards Manual, an independent publisher
Designing a Monogram - An interview with Hope Meng
Some of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter co
Moving from Designer to Full Time Brand Consultant with Matt Davies
When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.For some designers, as they grow in their career they become more interested in the
How To Get Logo Design Clients - Tom Ross & Michael Janda
You know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design cl
Creating a Personalised Design Process with Evelyn Powers
If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it
