Marketers of the Universe: A digital marketing podcast
Marketers of the Universe is a digital marketing podcast that cuts through the jargon to provide clear, actionable advice. Hosted by Brew Digital, the show breaks down trending marketing topics in an entertaining and informative way. Each episode runs about 30 minutes, helping listeners stay up-to-date with major marketing movements and generate ideas for their own businesses.
Episodes
How to protect your marketing strategy when search traffic drops
A sudden platform shift, such as the rollout of Google’s AI Overviews, threatens to wipe out your search traffic just six months into a carefully planned campaign. Do you scrap everything and start again, or do you hold your nerve?When algorithms change and website traffic drops, the pressure from senior management to abandon your long-term plan can be immense. In this episode of Marketers of the
Stop buying boosts like a lazy marketer
With organic reach seemingly on the floor, many B2B marketers are asking the same question: Has social media become a purely pay-to-play battlefield? In this episode of Marketers of the Universe, Haydn Woods Williams sits down with Brew Digital’s Senior Social Media Marketing Manager, Debbie Gacutan-Jardim De Oliveira, to challenge the idea that your social strategy needs a massive ad budget to su
Can B2B social media finally ditch the bots for authentic engagement?
In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element" remains your most valuable asset for breaking through the noise. Learn how to treat AI as a creative
AIO: Stop chasing clicks and start building authority
In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO).As organic traffic patterns shift and AI-generated answers become the norm, we ask the burning question: Is SEO truly dead, or has it simply graduated to a more sophisticated era of brand aut
Why your B2B attribution model is probably flawed
Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys .While many attribution models are technically flawed due to data limitations and privacy constraints, they are certainly not useless—provided you
Advanced LinkedIn strategies for smarter B2B growth
If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open up the advanced B2B playbook with our own paid media manager, Michele Raffaelle, to demonstrate how patient learning, smart targeting, and creative iteration can turn wasted spend into a qualified pipeline.We start by tackling the single biggest mistake
We review our 2025 predictions & map the playbook for 2026
Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank.We dig into LinkedIn’s vertical video surge and why lo‑fi, native
Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling
In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years.Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style
The death of B2B personas? Not so fast
Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing.Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow f
Mark Bundle on career paths, CRMs, and the importance of exclusion lists
Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing".Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career development. With candid humour, he shares how
The 95-5 rule: Rethinking traditional marketing strategies
Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for
Why your B2B company should be using Facebook Ads right now
Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily!We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Michele shares expert tips on opti
The zero-click crisis: How search AI Is changing digital marketing
Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally alt
2025 Predictions vs. reality: A Q1 analysis
Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape.Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing
Secrets to a successful agency partnership
Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone.This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to navigate the digital marketing maze with confidence.
Beyond the perfect mom trap: Authentic marketing for modern mothers
In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti.In this episode, we explore how motherhood has reshaped their m
Is your B2B marketing strategy ready for 2025?
What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the human element at its core.Our distinguishe
Blitz the Biz: Strategies Under the Spotlight
Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilised marketing channel, and much more. But s
Beyond MQLs: Is B2B marketing afraid of brand building?
Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance in marketing. More importantly, he want
How AI and zero-click content is impacting search and social media in 2025
Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.In this episode, we're exploring how search is evo
Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles
As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward.But
Staying ahead with personal growth, and looking back on 18 months of podcasting
Welcome to 2025! Congratulations, everyone, we made it.As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self-worth. Joined by Mark Bundle and Fr
Reflecting on marketing in 2024
Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid marketers. Taking clips from through the year,
Unwrapping B2B Christmas advertising, and marketing predictions for 2025
Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these ads, such as budget constraints and the unique chal
Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing
Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy.Did you know that a staggering 90% of organisations fail to execute their strat
Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict
Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and bre
Email marketing mastery, and spine-tingling marketing horror stories
Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the power of precise audience segmentation. Mark dish
Instagram's safety revamp, and quick SEO strategy wins
What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form video content with LinkedIn Shorts. Emily hi
Quick wins for paid media campaigns and how to maximise B2B event impact
Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas.In the first segment, we highlight the quick wins you can find within your paid
'Don't spend more, spend smarter', and the interaction of personality types within a team
Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent. We also dive into the intriguing world of personalit
Does B2B social marketing work? Is marketing just an odd jobs department?
Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverage social media for real-time engagement, bran
Google's cookie flip-flop, and the power of personal vs. corporate branding
Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surroun
The rise and fall of iconic brands, and busting digital marketing myths
Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable res
The power of good content marketing, and reporting your environmental impact
Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist G
Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now
Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after events like the Euros and Wimbledon to launch their
Unpacking the Google SEO leaks, and effective crisis communication
First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.Starting with the leaks, SEO managers Jason Morris and ShinRoo Chao dissect the contents of the docu
Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?
Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts!We start with a discussion around a recent report released by The A
Mental health awareness week, and accessibility in marketing
This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code&apos
Google’s March 2024 Core Update, and are things trending up for TikTok?
Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. **Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses.
Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking
This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give
Exploring developer-marketer collaborations, and the Cadbury 200 campaign
What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.A beloved British chocolate brand is celebrating its 200th anniversary this year,
Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum
AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on
February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working
This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business o
January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024
Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addresse
December: The not-Christmas Christmas special
The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, a
November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck
Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Finally, MQLs are put on blast as a broken, redundan
October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?
Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop. [0
September: Streaming fatigue, repurposing content, and why does everyone hate GA4?
Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, w
August: #LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter
Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’
July: Barbie, audience tracking, and is this good-bye to Twitter?
Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered:[00:00] Introductions[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?[07:28] Why
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