Marketing Musings
A podcast where Emma Orlando shares candid reflections on marketing, exploring the art and psychology behind it. The episodes are described as too chaotic for a carousel, not strategic enough for algorithms, or too polished for a post. It offers honest musings from someone who loves, questions, and lives marketing.
Episodes
S2 Ep28 Why I'm Pausing Podcasting And Making Pinterest My Entire Personality
In this episode, I get honest about why she's pausing the podcast's regular rhythm and what that decision reveals about the deeper question so many conscious business owners are sitting with right now: what if the way we've been told to show up just isn't it?From the exhausting sameness of social media feeds, to a person-centred therapist who feels like her Instagram contradict
S2 Ep27 Why I Broke Up With "Expertise"
Today I'm getting into something that has been circling for me for a long time, expertise. What it actually means, why so many of us have clung to it, and why I think the whole hierarchy of it is collapsing. This is an ego death episode if I've ever recorded one. Let's get into it.You can book a free 30 minute call with me here. I'd love to hear what you thought of this episode
S2 Ep26 Why Everything You Were Taught About Marketing Is Falling Apart (On Purpose)
This week's episode is a little different and honestly, I almost didn't record it. I've been sitting with something all week that felt too messy, without a tidy resolution to share (which let's be honest, it's kinda becoming my brand personality at this point). But that's exactly why I needed to share it.Because here's what I've been sitting with: we are liv
S2 Ep25 What If You Don't Need To Stand Out In Your Marketing?
In this episode, I'm sharing a realisation that came to me on a recent retreat, one that has genuinely shifted how I think about standing out in marketing.Sat around a table with 14 other women, I felt something I didn't expect: unoriginal. And instead of that feeling being a problem, it was one of the most liberating moments I have had in a long time. It got me thinking about how much o
S2 Ep24 Why Your Marketing Needs You To Stop Outsourcing Your Genius
This week, I'm exploring a theme that feels deeply personal and one I know many of you are sitting with right now. I stumbled across the Gene Key that sits at the heart of my life's purpose (Gate 48), and honestly? It stopped me in my tracks. The shadow of this gate is inadequacy, that persistent feeling of not being enough, not knowing enough, and constantly seeking someone outside of o
S2 Ep23 Visionaries Need Voids
There's a particular kind of discomfort that comes when everything goes quiet.Not the quiet you chose, the kind that descends on you. Where the calendar clears, the momentum stalls, the ideas you were pushing hard on suddenly feel like they've hit an invisible wall.For a long time, I called that failure. Or fear. Or both.But what if it was actually an invitation?What if the pause, the fo
S2 Ep22 How I'm Using a Social Media Sabbatical To Grow My Business
I've been sitting with a lot lately. The kind of a lot that makes you want to go completely off-grid, learn embroidery and never open Instagram again.I've been questioning everything lately. My work, the noise, the way we've all just quietly agreed to film our lives and scroll through other people's and act like that's completely normal. And I wanted to show up and talk ab
S2 Ep21 What Imposter Syndrome Is Trying To Tell You
this episode came from a conversation I had in Costa Rica that I genuinely haven't been able to stop thinking about. I'd just finished my writing retreat, I was travelling solo, and someone asked me why I was there, and the moment I said I'd come for a writing retreat, I felt myself physically recoil. Because I knew what was coming. Are you writing a book? Who do you write for? Is t
S2 Ep20 Why Owning Your Style Is The Best Strategy With Artist Cass Deller
In this episode, I sit down with the incredibly talented artist and teacher Cass Deller, and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business entirely by following what lit her up. From corporate burnout at Westfield to watercolour wedding stationery, surface pattern design, courses and mentoring, her journey is a masterclass in trusting your c
S2 Ep19 The Four Words That Changed My Marketing... And Will Probably Change Yours Too
In this episode of Marketing Musings, I’m diving into four words that sparked equal parts expansion and resistance in me: let it be shit.When I was on a writing retreat and saw that phrase printed across our sweatshirts, something in me lit up — and tightened at the same time. Because if I’m honest, I’ve built so much of my life on over-performing, over-delivering, and trying to avoid failure at a
Ep18 The Muse Isn't Fragile... and Your Marketing Needs You To Remember That
In this episode, I’m coming to the mic from a bit of a funky state of being.I’ve just returned from a life-changing trip where I felt like my most aligned and expressed self and I’m navigating what it means to land back in an environment that doesn’t immediately feel like that.I talk about the creative crisis I slipped into. The dramatic thought that I might “never create again.” And how sitting w
S2 Ep17 What I Realised About Marketing On a Writing Retreat and 3 Weeks In Costa Rica
In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it.I talk about creativity beyond discipline, the three creative departments (creative, editing, publishing), and the uncomfortable realisation that even as conscious marketers, we can accidentally perpetuate pressure instead of aliveness.This trip reminded me that w
S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing
This episode was one I couldn’t not record.As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to.In this episode, I share the story behind booking a retreat that terrified me, why claiming t
S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't
In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment.Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily fam
S2 Ep14 How To Create Space For Your Truest Marketing Yet
After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness.I tal
S2 Ep13 Why 2026 Is The Year For Visionaries
2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet.This is a conversation for the visionaries who can see what’s possible before the world is fully ready for it. For those of us whose clarity has deepened over the past few years, whose inner k
S2 Ep12 Marketing Isn't Selling, It's Serving
Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service?What if your marketing wasn’t about convincing… but about serving?When you see marketing as a service, you stop worrying about “What should I post?” and start asking: “How can I help my audience toda
S2 Ep11 Why Integrity Can Be Isolating
This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that space that this episode arrived for me. In this episode, I share openly about:the loneliness that can come with choosing integritywhy living your trut
S2 Ep10 Why You Need to Consider Self-Development Exhaustion In Your Marketing
In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully human moment I had with a friend and a wildly messy night out in Lisbon that cracked open my understanding of the self-development world and how it’s shaped the way we marke
S2 Ep9 The Messy Middle: When Sharing Your Truth Feels Terrifying
In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing.After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for yo
S2 Ep8 How To Have The Courage To Create What You Really Want To
So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here.In this episode, I’m exploring what it really means to have the courage to create. Not just to share the highlight reel, but to speak from truth, even when it feels uncomfortable or misunderstood.I’m sharing the story behind my first ever “speak to camera” video, how therapy helpe
S2 Ep7 Why Translating The Power of What You Do In Marketing Feels So Hard
In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being.If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate
S2 Ep6 Why The Art Of Nuance Needs To Be Prevalent In Marketing
In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has become a place where depth often gets lost in the pursuit of virality.Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work a
S3 Ep5 The Real Reason Behind Your Creative Block In Marketing
In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like we’ve got it all figured out.I explore how creative blocks often come not from a lack of ideas, but from filtering what we really want to say. From trying to fit into
S2 Ep4 Why Your Marketing Needs To Be Messy
This episode is a little different because it’s messy.I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear.We’ve been told to make everything concise, strategic, and logical, but in doing so, we’ve stripped out the humanness that makes people feel something. Marketing has become so polished that it’s lost its pulse.In
S2 Ep3 The Problem With The "Sexy Sell"
In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.”But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do?I unpack how using
S2 Ep1 Why Change Makers Need Change Making Marketing
Season 2 of The Marketing Mirror is here and it’s about to change the way you see marketing, for good.Because here’s the truth: the “sexy sell” has dominated the industry. Quick wins, shiny promises, surface-level attraction.And it works… until it doesn’t.Behind the scenes, it creates misaligned clients, disconnection from your work, and a slow erosion of the very impact you came here to make.This
S2 Ep2 Why You Need To Be Misunderstood In Your Marketing
In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight.Being misunderstood in your marketing. The truth is, when you go against the grain, stand firmly in your truth and claim what you are really here to do, people aren't going to get it. And yes, as we spoke about last week, we can change perce
BONUS EP Why I'm Rebranding a Booked Out Business (With a Dose Of: Traveling to Bali, Kundalini Activations & Lonliness))
I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media. So join me for this episode where I delve into why I've rebranded a booked out business, the soul-calling I had in Bali and the disconnect I've felt that has guided this transformation .See the rebrand here:
Ep14 The Squiggly Journey From Zero Bookings to Booked Out
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want to start your own journey to booked out, you can book an MOT with me here: https://www.consciouscreatorco.com/the-marketing-motI'd love to hear what you th
Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing
"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. This means clients that know what to expect from you and what is expected from themselves. Know what your service includes... and what it doesn't. Know how much they are going to get... and what requires further investment/another service. The clearer yo
Ep12 How To Sell When People Are Tired Of Being Sold To
Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. In this episode, I'm diving into what changes we have seen in selling and why you need to consider that to have a sold-out service. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/em
Ep11 How To Use Email Marketing To Discover, Nurture and Convert Clients With Strategic Marketer Bex
Email marketing is often overlooked. And yet, it's one of the most powerful forms of marketing that exists (and my favourite). If you want to have more passive marketing, create outside of the realms of a 6 second video and sell your service more sustainably, then email marketing is for you. In this week's episode we Marketing Strategist Bex, who works with small businesses on their emai
Ep10 How To Remove Shame From Your Marketing And Empower Aligned Clients To Buy Instead
Shame marketing is rife... and it's not going anywhere. But if you are a conscious business owner my guess is you don't want to sell your service that way. You want to connect, empower and drive aligned action when it comes to selling your service. That's what this episode dives into! And if you want my expert eyes on your marketing, you can head here: I'd love to hear what you
Ep9 How To MOT Your Marketing to Steer it to Sold-Out Success
Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves.Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth.That's what this podcast helps you get to
Ep 8 Why Trying to Appeal to Everyone is Hurting Your Business... And What To Do Instead
Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. Now though, the opposite is true. I'm firm in who my work is for (and who it isn't), what I do (and what I don't) and the style I w
Ep7 What To Do When It Feels Like Your Marketing Isn't Working And You Want To Give Up
We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. The good news is that you don't need to burn your business to the ground. Instead, you can listen to this actionable episode to know exactly what you doJoin the FREE Uncommon Folk communit
Ep6 Chicken Shop Date, Content Exhaustion and Connecting on Social Media
Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media. In this episode I dive into how content exhaustion is effecting client's connection to both and our service and what we need to do to breakout of that. If you want to learn m
Ep5 Why “Hell Yes” Clients Ghost You Before Hitting Buy And How To Stop It Happening
You know how it is. You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of
Ep 4 Marketing Without Instagram: Unlocking Success Beyond the 'Gram
Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive and just as effective (if not more!). You can read more about this on my latest blog.And if you want to find out more about Mirrored Mar
Ep3 Why Interest In Your Service Isn't Turning Into Sales – And How to Turn That Around
Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales. And for more on this, you can read more about my program: www.c
Ep2 How To Be Seen, Standout and Sell in Saturated Industries
Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. In this episode I dive into how to market your service so it is seen and stands out... plus, the one that people actually want to hit "buy" on. And if you want to receive all the prompts and a deeper dive into this topic, you can fin
Ep1 Why Loving Your Marketing Is The Key To Making It Magnetic
The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. As I mentioned, Mirrored Marketing is designed to ensure you love marketing! You can find all the details for that below. I'd love to hear what you th
Recommended
Frank Off The Radio: The Frank Skinner Podcast
Desert Island Discs
The English Podcast
Why? with Emma Kennedy
Esme's Country Life
Pod Save The King
Psychology, Actually
Pride and Prejudice (version 6, dramatic reading)
Country Life
The Systemic Way
English Made Simple
Trauma Bonding to Secure Relationship
