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When It Hits the Fan

When It Hits the Fan

BBC Radio 4 148 episodes Latest May 27, 2026

When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons.

Episodes

Hunter Biden: Back from the Brink Jun 10, 2026 1669 When you're routinely described as a crackhead and convicted felon who uses sex workers, it's fair to say your reputation can't get much worse.And so we turn to Hunter Biden. Often labelled the 'black sheep' of the Biden family and a man who's been torn apart in the media.And yet, he is now being lauded (by some) for his attempts at reputational rehabilitation - including a blistering foray on X,
BP v 'Shouty' Albert Jun 3, 2026 2032 When PR becomes the story, you know you're in trouble.And that's where BP finds itself right now - as the dust begins to settle after a tumultuous week for the company. David Yelland and Lauren Beeching unpick the drama - from the statement announcing the Chairman's shock sacking to the furious response from the man himself. They explain the PR mistakes made by both sides along the way - including
Lower Value Humans May 27, 2026 1707 Ever felt like your boss doesn't quite hold you in the highest esteem?Pity then, workers at Standard Chartered Bank. CEO Bill Winters described some of them as 'lower value human capital' during a speech to investors. His words came at a time when the bank is getting rid of thousands of positions and replacing them with AI.David and Farzana look at what happens when you say the quiet thing out lou
Did Swatch PR Backfire? May 20, 2026 1586 Not every product launch comes complete with tear gas, police dogs and angry crowds.But those were the scenes at various cities around the world as a new Swatch went on sale.This week, David Yelland and Farzana Baduel discuss whether the chaos that surrounded the launch was PR heaven or hell. Advisors are paid handsomely to try and create such buzz - but can too much hype be a bad thing?On the ext
Knowing When To Quit May 13, 2026 1575 There is an art to resigning.Fall on your sword immediately and you might end up enhancing your reputation. Cling on for months in spite of overwhelming evidence you should quit - and the opposite can be true.This week, David Yelland and Farzana Baduel look at whether the PR rules around resigning are changing. Has the tipping point moved in an age of fragmented media? Certainly the noise from the
The King's Speech May 6, 2026 1640 Finding the right words in a high-pressure situation is not easy - especially when the world is watching. But by common consensus, King Charles' speech to Congress was deemed pretty much pitch perfect.This week, David Yelland and Farzana Baduel take you behind-the-scenes, into the writer's room. Who was involved in crafting the words, how did multiple people feed in and yet make it sound like a si
Trouble at the FBI Apr 29, 2026 1748 There are jobs and there are jobs. And then there are jobs like being head of the FBI. So when you're in that role and get accused of excessive drinking and unexplained absences from duty, the reputational risk is huge.This week, David Yelland and Farzana Baduel look at how Kash Patel has handled the claims - from getting into heated verbal battles with reporters to launching a $250m defamation la
Don't Panic!!! Apr 1, 2026 1736 These are busy days in the world of crisis comms. Keeping calm is vital - keeping the public calm is even more vital.David Yelland and Farzana Baduel explain what's going on behind-the-scenes everywhere - from supermarkets and airlines to energy companies - as concern rises that the war in Iran could affect supply lines.They discuss the importance of being like a meerkat - horizon scanning - for p
When Poachers Turn Gatekeepers Mar 25, 2026 1741 What happens when you cross enemy lines and join the other side?As King Charles hires a Sky Royal correspondent for a top comms job at the Palace, David Yelland and Farzana Baduel discuss what happens when journalists switch to PR.Crucially, they need to learn how to go from broadcast to mute. No more fabulously indiscreet anecdotes involving the rich and powerful over dinner - they're now your cl
Can You Spin ChatGPT? Mar 18, 2026 1328 In the good old days, if you wanted some favourable PR for a client, you could call up a journalist and take them out for a jolly good lunch. It's not so easy when the thing you're trying to influence is a bot. So is it possible to spin the likes of ChatGPT?This week David Yelland is joined by Lauren Beeching - a crisis management expert with clients that count their followers in millions.They dis
A Gulf in Communications Mar 11, 2026 1621 When your country's PR plan relies on the projection of safety and security, how do you keep that image alive when you're under attack?This week, David Yelland is joined by global PR expert Farzana Baduel to examine how countries in the Gulf have managed their comms since the start of the war in Iran.In Dubai especially, social media influencers have been used as foot soldiers in the reputation ba
The Generation Game Mar 4, 2026 1153 Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important.This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through. You may think you've been successful if your story gets pick up in

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