When It Hits the Fan
When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons.
Episodes
How to PR the End of the World
When an interviewer's first question is whether your product could kill all humans, you know it's serious.This week, David Yelland and Lauren Beeching look at how the boss of Anthropic, Dario Amodei, handled himself following insider claims that AI could indeed wipe us all out.As Amodei outlined the risks - and benefits - the vital thing to look at is the timing. With Anthropic preparingto sell it
The Power of Good Vibes
It's a feeling, it's something you can't quite put your finger on - but you know it when you see it.This week, David Yelland and Farzana Baduel are all about the vibes. The good ones. Whether it's at Downing Street or M&S, vibes have been one of the stories of the summer. But good vibes aren't easy to manufacture, they often need intricate planning. And they also require risk, being bold and a
PR's Rich Tapestry
If PR is all about weaving great stories, then the Bayeux Tapestry might just be the perfect example.This week, David Yelland and Farzana Baduel celebrate the comms coup that was 1000 years in the making. The tapestry's arrival back in the UK was covered and celebrated in minute detail - with hype being generated from the most mundane details. The British Museum seems to have pulled off a public r
Me Against the World
Whether you're a multimillionaire or the son of a King, sometimes it can still feel like everyone is out to get you.And so we turn to Nigel Farage and Prince Harry. Both are dealing with huge PR fallouts on which the dust is nowhere near settling.This week, David Yelland and Farzana Baduel discuss why even the most powerful people claim the whole world is against them. It's certainly a tried and
Just Answer the Question
Public life would be an awful lot easier if you never had to answer questions from pesky journalists.Or would it?This week, David Yelland and Farzana Baduel look at Andy Burnham's decision to not take questions as he launched his vision for Britain, should he become the next Prime Minister.Pumping out your message on your own terms might sound like the PR dream - but the rapidly changing nature o
King Charles, Tax and Transparency
Declaring your tax isn't straightforward, as anyone's who ever filled out their own return will know.King Charles probably has someone to help with the scraps of paper and receipts - but he'll still have to deal with a huge amount of scrutiny on becoming the first monarch to reveal their tax bill.This week, David and Farzana discuss why King Charles is going public - and why it was announced almos
Social Media Ban: Big Tech's 'Tobacco Moment'
The public is against you, politicians are against you and the emotional argument has been well and truly lost.Which is exactly where the likes of TikTok, Instagram and X find themselves following the Prime Minister's announcement that social media will be banned for under-16s.It's being described by some as big tech's 'tobacco moment'. This week, David and Farzana assess what these companies migh
Hunter Biden: Back from the Brink
When you're routinely described as a crackhead and convicted felon who uses sex workers, it's fair to say your reputation can't get much worse.And so we turn to Hunter Biden. Often labelled the 'black sheep' of the Biden family and a man who's been torn apart in the media.And yet, he is now being lauded (by some) for his attempts at reputational rehabilitation - including a blistering foray on X,
BP v 'Shouty' Albert
When PR becomes the story, you know you're in trouble.And that's where BP finds itself right now - as the dust begins to settle after a tumultuous week for the company. David Yelland and Lauren Beeching unpick the drama - from the statement announcing the Chairman's shock sacking to the furious response from the man himself. They explain the PR mistakes made by both sides along the way - including
Lower Value Humans
Ever felt like your boss doesn't quite hold you in the highest esteem?Pity then, workers at Standard Chartered Bank. CEO Bill Winters described some of them as 'lower value human capital' during a speech to investors. His words came at a time when the bank is getting rid of thousands of positions and replacing them with AI.David and Farzana look at what happens when you say the quiet thing out lou
Did Swatch PR Backfire?
Not every product launch comes complete with tear gas, police dogs and angry crowds.But those were the scenes at various cities around the world as a new Swatch went on sale.This week, David Yelland and Farzana Baduel discuss whether the chaos that surrounded the launch was PR heaven or hell. Advisors are paid handsomely to try and create such buzz - but can too much hype be a bad thing?On the ext
Knowing When To Quit
There is an art to resigning.Fall on your sword immediately and you might end up enhancing your reputation. Cling on for months in spite of overwhelming evidence you should quit - and the opposite can be true.This week, David Yelland and Farzana Baduel look at whether the PR rules around resigning are changing. Has the tipping point moved in an age of fragmented media? Certainly the noise from the
The King's Speech
Finding the right words in a high-pressure situation is not easy - especially when the world is watching. But by common consensus, King Charles' speech to Congress was deemed pretty much pitch perfect.This week, David Yelland and Farzana Baduel take you behind-the-scenes, into the writer's room. Who was involved in crafting the words, how did multiple people feed in and yet make it sound like a si
Trouble at the FBI
There are jobs and there are jobs. And then there are jobs like being head of the FBI. So when you're in that role and get accused of excessive drinking and unexplained absences from duty, the reputational risk is huge.This week, David Yelland and Farzana Baduel look at how Kash Patel has handled the claims - from getting into heated verbal battles with reporters to launching a $250m defamation la
Don't Panic!!!
These are busy days in the world of crisis comms. Keeping calm is vital - keeping the public calm is even more vital.David Yelland and Farzana Baduel explain what's going on behind-the-scenes everywhere - from supermarkets and airlines to energy companies - as concern rises that the war in Iran could affect supply lines.They discuss the importance of being like a meerkat - horizon scanning - for p
When Poachers Turn Gatekeepers
What happens when you cross enemy lines and join the other side?As King Charles hires a Sky Royal correspondent for a top comms job at the Palace, David Yelland and Farzana Baduel discuss what happens when journalists switch to PR.Crucially, they need to learn how to go from broadcast to mute. No more fabulously indiscreet anecdotes involving the rich and powerful over dinner - they're now your cl
Can You Spin ChatGPT?
In the good old days, if you wanted some favourable PR for a client, you could call up a journalist and take them out for a jolly good lunch. It's not so easy when the thing you're trying to influence is a bot. So is it possible to spin the likes of ChatGPT?This week David Yelland is joined by Lauren Beeching - a crisis management expert with clients that count their followers in millions.They dis
A Gulf in Communications
When your country's PR plan relies on the projection of safety and security, how do you keep that image alive when you're under attack?This week, David Yelland is joined by global PR expert Farzana Baduel to examine how countries in the Gulf have managed their comms since the start of the war in Iran.In Dubai especially, social media influencers have been used as foot soldiers in the reputation ba
The Generation Game
Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important.This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through. You may think you've been successful if your story gets pick up in
Friends: The One About PR
When you’re in a crisis, you discover very quickly who your friends are. Or perhaps more accurately, who your friends aren’t.This week, David Yelland and Simon Lewis examine how different types of friends are deployed to the PR front line when it comes to reputational combat.When you can't defend yourself in public, you need the right sort in your corner. But not all friends are equal. There's the
Heart v Head PR
How do you fight a PR battle when everyone's already decided you're the bad guys?That's the problem facing the water industry on the eve of a new Channel 4 factual drama called Dirty Business. The clue is in the title. It focuses on a 10-year investigation into sewage-polluted waters.Sticking to the facts is a basic rule of PR - but when coming up against raw anger and emotion, do you need more th
Is the Office of PM Beyond PR?
Some jobs just can't be done. Circumstances, events and a changing world simply make them undoable.This week, David Yelland and Simon Lewis ask whether one such job is communicating on behalf of the Prime Minister. Not just this Prime Minister, but any Prime Minister.After only five months, the PM's Director of Communications, Tim Allan has quit. He's the fourth person to hold the role under Sir K
Are Andrew and Mandelson Beyond the Fan?
How close is the Palace to being sucked into the Epstein reputational black hole - again?In this episode David Yelland and Simon Lewis discuss the latest revelations from the Epstein files about Andrew Mountbatten-Windsor. Can a reputation ever be so utterly ‘nuked’ that there is no coming back and anyone close gets sucked in? What is the Royal Family's PR calculus to avoid the gravity pull of the
Is the Beckham Brand in Jeopardy?
It started with a bombshell but the aftershocks are only just getting started.This week, David Yelland and Simon Lewis ask whether David and Victoria Beckham's seemingly bulletproof brand is under threat. The cause is of course the incredibly emotional social media outburst from their son, Brooklyn.Theirs is a brand built on family - so what are the PR challenges when threads start to unravel? And
A New Blueprint for PR
Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case? What if the normal rules about earning - and keeping - a reputation simply don't apply any more.This week, David Yelland is joined by Anoushka Mutanda-Dougherty, from the BBC podcast Fame Under Fire. Together, they venture into some distinctly dubious corners of the internet to see how public
Is the Worm Turning on 'Fat Jabs'?
When everything's going really well, there's always a lurking fear that it can't possibly last.This week, David Yelland and Simon Lewis look at how the discussion around weight-loss injections is suddenly, subtly shifting. New research suggests that once you come off them, you put weight back on faster than if you'd shed the pounds in a more traditional way.The findings dominated the news agenda.S
3. Don't Break the Fourth Wall
Call it smoke and mirrors, call it sleight of hand. The best PR is often invisible PR.In this latest episode of our mini-series on the Golden Rules of PR, David Yelland and Simon Lewis look at the risks of showing your workings.Increased transparency is admirable in many cases - but beware of just how much you reveal.A great example from 2025 was the Heathrow Airport crisis. A power outage caused
2. Don't Delay PR
Most of us are guilty of it. A problem looms or a crisis kicks off and the knee-jerk reaction is often to ignore it and hope it goes away.Newsflash - it rarely does.In this latest episode of our mini-series on PR's Golden Rules, David Yelland and Simon Lewis explain why doing something is usually better than doing nothing.Two great examples from 2025 involve the BBC and the Royal Family. Both face
1. Rolling the Pitch
This episode will change your life. Seriously.It's a big claim and carries an enormous risk of over-promising.Welcome to the latest episode in our mini-series on the Golden Rules of PR. This week, David Yelland and Simon Lewis look at the risks of rolling the pitch - of laying the PR groundwork - for a forthcoming announcement.As the Chancellor Rachel Reeves found out in the run up to the Budget,
Why Optimism is a PR Superpower
It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you persuade anyone that not everything's as bad as it seems? This week, David Yelland and Simon Lewis look at the power of optimism. It's not just a useful PR tool, it's vital. When optimism is authentic, it can inspire and be incredibly infectious. The tr
Simon Cowell's PR: Judged!
It's panto season and panto villains don't come much bigger than Simon Cowell.The music mogul's made a career and fortune playing the Bad Guy on TV talent shows. But is there more to him - and crucially, is it good PR for him to show a different side?This week, David Yelland and Simon Lewis wade through the blizzard of publicity created ahead of Simon Cowell's latest show - to piece together a PR
Nuns on the Run
It's not easy winning a PR fight when you're up against three octogenarian nuns whose story has become a global smash.This week, David Yelland and Simon Lewis look at the case of Sister Bernadette, Sister Regina and Sister Rita. They ran away from the care home they'd been sent to and broke back into the Austrian convent where they'd lived for more than 60 years. In the process, they've gained hug
Power, PR and the 'Epstein Class'
Imagine being able to read the private emails sent between some of the most powerful people on the planet. This week, David Yelland and Simon Lewis do exactly that. The release of thousands of pages from the so-called Epstein files shows the ways in which the elite communicate with each other. The exchanges reveal what one New York Times columnist describes as the 'nomadic bat signals' the rich se
The Secrets of the List: Putting Yourself in the Frame for a Top Job.
When a top job becomes available, there very soon follows a list of potential 'runners and riders'. But how do you get your name on it? And how do you get your name off it?This week, David Yelland and Simon Lewis reveal the PR secrets of The List. Whether it's the BBC, HSBC or Apple, there are suddenly lots of big names being touted around for some very serious jobs.But there are PR traps along th
Is the BBC 'hopeless at PR'?
"They make really stupid basic mistakes and they are hopeless at PR."If you're a podcast about PR, then that quote - made about the BBC this week - is a good place to start when assessing the reputation of the Corporation. This week, David Yelland and Simon Lewis examine the crisis engulfing the BBC. One which began with a leaked memo, resulted in two huge resignations and now has President Trump
Two Weeks that Shook the Palace
It was barely a fortnight - but in that time everything seemed to change.This week, David Yelland and Simon Lewis look at the dramatic way Buckingham Palace responded to the growing crisis over the then-Prince Andrew. Going from an initial statement that seemed - to many - to get almost everything wrong to a second statement that went further than almost anyone was expecting.Behind-the-scenes, jus
The Strictly Bombshell
As PR moves go, it would surely have earned a '10 from Len'.But what about the BBC's own communications team, who were seemingly as surprised as everyone else when Tess Daly and Claudia Winkleman announced they were leaving Strictly Come Dancing?This week, David Yelland and Simon Lewis look at what happens when a PR team is left blindsided by events. And while not strictly a double act, Tess and C
The Prince Andrew Crisis
No more Duke of York, no more Order of the Garter. But he is still Prince Andrew. And he is still the King's brother.This week, David Yelland and Simon Lewis look at how Buckingham Palace is trying to distance the Royal Family from the constant slew of damaging headlines. But many questions remain about the way it's being handled.Why was Prince Andrew allowed to sound like he was giving up his tit
What Victoria Beckham's revelation reveals about PR
Victoria Beckham is no stranger to headlines. And now she's revealed that intense media scrutiny led to her developing an eating disorder. Cue more headlines. One particular article stood out, which asked why those around Victoria - including her PR team - didn't seem to address the problem at the time.This week, David Yelland and Simon Lewis look at what this tells us, not just about Victoria Bec
Michelle Mone: Her PR Rise and Fall
This week, David and Simon look at Michelle Mone's meteoric rise and spectacular fall - and examine the PR decisions that have come back to haunt her.The Baroness has come out swinging after a judge ruled a company linked to her and her husband Doug Barrowman must pay £122m in damages for breaching a government contract for the supply of personal protective equipment during the Covid pandemic. She
Prince Harry and the Men in Grey Suits
It was all going so well. Just a couple of weeks ago, it looked like a genuine reconciliation was on the cards between Prince Harry and his father, the King. But in the past few days, there's been a blizzard of headlines, anger and yet another breakdown of trust.At the heart of it, a leak about a private meeting between Harry and his father. Harry's side have blamed 'the men in grey suits' for try
Why the Macrons are willing to bare all
We are living in troubling times when Emmanuel Macron and his wife, Brigitte, feel they have to go to court to prove she is a woman. The couple's lawyer says 'a line has been crossed' by an online influencer who has repeatedly claimed Mrs Macron is a man. This week, David Yelland and Simon Lewis look at the 'fight for truth'. Famous people and businesses used to be able to ignore or not comment on
Prince Harry's PR Comeback
It was only a few months ago that Prince Harry was being roundly criticised pretty much everywhere. An ill-judged and hot-headed BBC interview where he discussed the King's health did him few favours. And yet, this week, there has been a shift. In this week's episode, David Yelland and Simon Lewis discuss whether this is a genuine turning point for Harry's PR.Also, in the extended edition on BBC S
Alas WH Smith and Jones
Rebrands, name changes, financial black holes. Just what is going on with WH Smith?This week, David Yelland and Simon Lewis look at the reputation of a high street institution. With stores up and down the country now being called TG Jones, what sort of messaging - if any - has taken place between the new owners and Smith's existing customers? And with most of us looking for a cheap online deal, th
7. Be Honest With Yourself
'PRs hold up the mirror and sometimes people don't like what they see.'So say David Yelland and Simon Lewis in their final episode on golden rules.This week, it's all about self-awareness and the ability to ask, 'Are we the bad guys?'. David and Simon look at why it's vital to understand how other people really see you or your business, because it changes how you behave.And why it can lead to maki
6. Never Over Promise
If you say you're going to hit a target, make sure you hit it.Managing expectations is one of the most important golden rules of PR, according to David Yelland and Simon Lewis.In this episode, they look at the pitfalls of over promising - both to shareholders and the public. It's far better for people to be pleasantly surprised at what you've achieved rather than wildly disappointed.David and Simo
5. Know How To Go Off the Record
Non attributable, authorised leaks, Chatham House rules. Briefing the media can be a baffling minefield.In this episode on golden rules, David Yelland and Simon Lewis look at the art of going on and off the record.They explain how it's possible to reveal and conceal vital or sensitive information, while protecting yourself and your clients in the process.Just make sure you've made it very clear wh
4. Prepare For A Crisis
'Everybody has a plan until they get punched in the mouth.'An excellent nugget of wisdom from boxing legend Mike Tyson. But you don't need to be heavyweight champion to understand where he's coming from.In this episode on the golden rules of PR, David Yelland and Simon Lewis look at the importance of crisis planning - and why it's very common for those plans to go out the window the moment the cri
3. The Media is Not Your Friend
It's not quite two tribes going to war but it can feel like that.In this episode, David Yelland and Simon Lewis look at the complicated relationship between PR and the media. You know what story you want to tell but a journalist might have another idea entirely.David and Simon examine the mistakes that even the top CEOs make when talking to reporters. And they explain the conflicting nature of the
2. Start Networking Now
Just the word 'networking' can conjure up images of high-powered people in suits who all seem to be part of the same club - and you have no idea how to get in.But it doesn't have to be like that.In this episode on golden rules, David Yelland and Simon Lewis explain why growing your network is vital to success - and the best time to start is right now.Whatever your background, they look at how you
1. Reputation is Everything
Loads of money, success and power - great. But what do people actually think of you?In this new, short series, David Yelland and Simon Lewis look at some of the golden rules that they come back to time and again on When it Hits the Fan.First up, they explain why reputation really is everything. You might be flying high now but if you fall, you might find it very hard to climb back to the top witho
A Right Royal Whodunnit
The idea of a secret meeting is just that - it stays secret. So what happens when that meeting becomes front page news? It's time to call in the PR detectives.This week, David Yelland and Simon Lewis examine the curious case of a clandestine meeting between the senior staff of both Prince Harry and the King. Someone tipped off the press. But who - and why?David and Simon sift through the evidence
The Crying Game
We tend to like leaders to appear calm and in control. But we also want them to be human. The problem is, when they show genuine emotion, they often get slated for it - branded as 'weak' or an 'embarrassment'.This week, David Yelland and Simon Lewis look at how people in public life are judged for letting the mask slip - and reveal how much effort goes in to preparing people to show more or less e
Dynasty PR: Can the Trumps learn from the Royals?
Siblings at war, power struggles, a well-earned reputation in need of protection - who doesn't love a family dynasty drama?As Eric Trump hints he could try and run for President, David Yelland and Simon Lewis look at how you PR a dynasty, in both business and politics. How do you build momentum and create an inevitability about succession?And on the extended edition on BBC Sounds, why the world of
Faking It To Make It
Just be your best authentic self. That's supposedly what we should all be striving for. But is it good advice and in public life, is it even possible?This week, David Yelland and Simon Lewis look at creating the illusion of authenticity and why the public can sniff out a fake a mile off.Also, on the extended edition on BBC Sounds, David and Simon celebrate the PR holy grail that is the word-of-mou
Is Bezos blind to Venetians?
Sure, who wouldn't want a wedding snap with Venice's Grand Canal in the background? But what if there were also dozens of banners showing your face on a rocket being blasted into space?As Jeff Bezos and his multimillionaire guests prepare to descend on Venice for his Big Day, David and Simon look at how the lavish bash is set against a backdrop of protests against mass tourism across Europe. And w
Sirs, Dames and the PR Game
Arise Sir Goldenballs. With David Beckham all set to receive a knighthood, David Yelland and Simon Lewis look at whether it's possible to use PR to get yourself a major honour.Whisper it quietly, but there might be things you can do to, let's say, maximise your chances.Also, in the extended edition on BBC Sounds, they look at how to spin a change of direction after a week of high-profile U-turns.
'Humanity Deserves Better'
What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be.
You're Banned!
It's that moment when a boss, a CEO or football manager goes all Peggy Mitchell and screams: 'You're Barred'. It might work in EastEnders but is it sensible in the world of PR? In this episode, David Yelland and Simon Lewis look at the motivations behind banning journalists. Is a ban just one big power play and does it ever achieve anything? And more importantly, are there darker arts that can be
Robotaxis: Look, no hands!
How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to jump in? How do you sell a vision? Also, in the extended edition on BBC Sounds, they look at Gary Lineker's departure from the BBC and the PR rules around staying silent or speaking out. And when is a
The Spy Who Leaked Me
Spying tends to be a fairly secretive game, for obvious reasons. So eyebrows have been quizzically raised (a bit like Roger Moore's 007) following the naming of the woman apparently favourite to become the new chief of MI6. This week, David Yelland and Simon Lewis explore the murky world of leaks. Who benefits from them, why are they done and just how damaging can they be?They'll explain why leaki
Prince Harry's bombshell interview
As far as royal interviews go, it'll take some beating. This week, David Yelland and Simon Lewis sift through Prince Harry's BBC interview - and discuss whether it's a PR disaster. They discuss what sort of advice Harry is being given and why, when it comes to doing a big interview, the golden rule is 'never go in hot'.Listen to the full extended version on BBC Sounds, where David and Simon also l
PR is a virus
What if your profession is to blame for almost everything? This week, David Yelland is joined from Washington by PR guru Phil Elwood - who thinks the industry needs to take a long hard look at itself.Accusing PR of being like a virus, Phil says the tricks of the trade that have been used for decades to influence, mislead and cajole have been co-opted by both the media and by governments. And the r
China's meme warfare, rats and rockets
David Yelland and Simon Lewis discuss the global battle for hearts, minds and reputations between the US and China. Following JD Vance calling the people of China peasants, how far is China's retaliatory social media PR strategy seeking to embarrass America, or is the United States damaging its own reputation all by itself? Plus - Birmingham's rat problem, Signal chat leaks and what's been dubbed
Quick Wins: How to avoid being typecast
Quick Wins from the When It Hits the Fan team is our how-to guide to being better at your own PR and navigating the world of work like a pro. In these special short episodes, David Yelland and Simon Lewis give you lots of useful tips that might just change your working life – and it’ll only take a few minutes of your time.In this episode, they share their advice on how to avoid being taken for gra
Quick Wins: How to deal with redundancies
Quick Wins from the When It Hits the Fan team is our how-to guide to being better at your own PR and navigating the world of work like a pro. In these special short episodes, David Yelland and Simon Lewis give you lots of useful tips that might just change your working life – and it’ll only take a few minutes of your time.In this episode they share their advice on how bosses and HR departments sho
The truth about ‘no comment,’ managing expectations and cost-effective PR
In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.Also, they have some great tips for how to deal with a boss who's demanding national coverage d
Heathrow special: inside the crisis
In this special episode, David Yelland and Simon Lewis unpick the PR levers being pulled behind the Heathrow airport shutdown caused by a fire at a local power substation – which left 300,000 passengers stranded, 1,300 flights cancelled and its CEO in the headlines for all the wrong reasons.Was it wise to let it be known that CEO Thomas Woldbye was asleep when the decision was made to shut the air
Thames Water’s PR gamble, Tesla backlash and William’s Villa in The Sun
Letting the cameras go behind the scenes of a company is always a risky strategy - but did it pay off for Thames Water? David Yelland and Simon Lewis assess whether BBC2's Thames Water: Inside the Crisis is a PR victory or a PR disaster for the much maligned utility. The frontline staff emerge as heroes, but is the real story being told? Also, how bad PR can kill a business - will the Tesla brand
Carney’s Canada v Trump, Abrdn’s U-turn and Ambassador Suzuki
Across the world reputations are being set by how leaders react to Donald Trump, including those of Keir Starmer and the King. Now Canada’s new prime minister, Mark Carney, has seen his standing transformed by his "elbow’s up" anti-Trump stance. But in the country’s upcoming election, the Canadian question will be binary – who is the best candidate to deal with Trump’s America? Plus Abrdn’s revers
Trump, Zelensky, the King and Mummy Pig
In the wake of Donald Trump's decision to pause all US aid to Ukraine, David Yelland and Simon Lewis reflect on the breakdown in the relations between presidents Trump and Zelensky. How far was his humiliation in the Oval Office press huddle orchestrated in the Trumpian echo chamber? Was deploying the stabilising effect of the King both before and after that car crash press conference the wisest u
PR in the disinformation bubble, Mandelson’s doorstep and breaking cover
David Yelland and Simon Lewis discuss how best to navigate the 'disinformation bubble' that appears to be parked over Washington DC. Could business take a lead from the media on drawing lines in the sand?Following Peter Mandelson's apparently off-the-cuff remark that Donald Trump's speech, in which he called Volodymyr Zelensky a dictator, was "interesting", what's the best way to deal with uninvit
BP’s PR battle, Jamie Dimon’s rant, and two men and a baby
David Yelland and Simon Lewis look at the £75billion PR battle currently waging between BP - one of the UK's biggest companies - and American activist investors who say it’s too weak and too woke. Also, the world’s top banker is caught ranting about work-from-home GenZers. Is it good PR or bad PR? And will the claim from conservative influencer Ashley St Clair that Elon Musk is the father of her
Inside the woke war room, puff quote PR and WhatsApp comms
David Yelland and Simon Lewis take you inside the woke war rooms in which some of the world’s biggest companies have been sitting these last few weeks with their PR teams, working out whether to abandon their diversity, equity and inclusion programmes following Donald Trump’s ban. With net zero and US foreign aid also coming under the umbrella of what Elon Musk calls the 'woke mind virus’, is the
Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir
How do you PR a pivot and change the mood music as a politician? David Yelland and Simon Lewis take a look at the language Rachel Reeves is deploying as she tries to go for growth and what might lie behind the timing of AstraZeneca scrapping its UK vaccine plant.Also, the split that divides the world's PR elite - the political and business world is having to decide whether to follow Donald Trump's
Inside the Sun's historic apology to Prince Harry
In a rare, open and frank discussion, David Yelland and Simon Lewis go behind the scenes of The Sun newspaper's historic apology to Prince Harry, including for 'serious intrusion' by The Sun and unlawful activity by private investigators.There's no suggestion that any Sun journalist broke the law. But as a former editor of the paper during this time, what light can David shed on practices at Ruper
Power and influence in the (medieval) court of Trump
In the wake of Donald Trump’s inauguration, David Yelland and Simon Lewis decode what it means for how the 47th US president does business. For the tech billionaires in the court of King Donald, as in the days of yore, proximity to power is key. The court can be a risky place if your king is capricious, so stay close, give him what he wants and prove your loyalty – and hope you can still look your
California in crisis and is the UK running out of gas?
As the LA wildfires continue to burn, David Yelland and Simon Lewis discuss the challenge looming for US insurers that find themselves on the frontline of climate change communications - because it looks likely it's not the world's politicians who are going to explain to people the consequences of our warming planet, it's the insurance companies. Also, a fan-hitting Hollywood feud that has PR at t
Quick Wins: How to quit a new job
Quick Wins is our how-to guide to personal PR from the When It Hits the Fan team. David Yelland and Simon Lewis share their expert advice on how to navigate the working world like a pro. In these special short episodes, you'll lots of useful tips that might just change your working life – and it’ll only take a few minutes.In this episode David and Simon answer a listener's question on how to leave
Quick Wins: How to use storytelling
Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.In this episode, David and Simon answer a listener's question on how to use storytelling when presenting to your boss. They run us through their dos and don'ts when it comes to telling stories and presenting like a pro.Producer: Ella Blaxill
Executive Producer: Eve Streeter
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