I Make Sex Toys
Wayne Allen, founder of E-Stim Systems, hosts a podcast about his life making electrostimulation sex toys. He shares behind-the-scenes stories from his UK-based adult novelty company, which has been operating since 2004. The podcast explores the ups and downs of working in the adult industry and offers insights into the products and their use. New episodes are released monthly.
Episodes
Adult Supervision Required
Caz and Rachel got sent to the pool. That was probably a mistake.We took E-Stim Systems back to the ANME show in Burbank this year, and the show itself went brilliantly. Getting there was the problem. Two crates, shipped a week early, got stuck in customs at LAX and never made it to the floor. So our entire stand turned up to Los Angeles in two black hand-luggage bags and an iPad. And it worked.I&
Your Box Has Knobs!! | Meet Kay, the Sales Director Who Built Our Wholesale Side
Most people who deal with E-Stim Systems never speak to me. They speak to Kay. She runs our sales, answers the phones, handles the emails and the live chat, and quietly built the wholesale side of this business from nothing. So for once I handed the microphone to the person who actually does the talking.We recorded this in a hotel room in Barcelona, the night before a trade show, with a brew and n
Eight Hundred Quid for a Stamp | EroSpain, Brexit Paperwork, and Why 900 Miles Cost More Than 3,500
A bonus mini-pod from the road back from EroSpain.We went to Vegas in April. Three and a half thousand miles across the Atlantic. Customs paperwork was a web form. Some clicking, some typing, done. Then we went to Spain for EroSpain Barcelona. Nine hundred miles across one short hop of Europe. Customs paperwork cost nearly eight hundred quid in stamps, an ATA carnet via the chamber of commerce, fo
The 3am Spiral | Business | Mental Health, Competitors & Trolls
This episode is different.No product launches. No tech talk. Just Wayne, a camera, and something that founders and creators don’t say out loud often enough.After 22 years building E-Stim Systems, Wayne still has moments where his brain constructs a perfect, logical argument for why everything is about to fall apart. A competitor appears. A troll hits. The orders go quiet. And the spiral starts.In
What Stays in Vegas | E-Stim Systems at Altitude Intimates Las Vegas
Las Vegas has a way of turning small inconveniences into big stories and then rewarding you with something you did not expect. Our Recent trip starts with the usual travel chaos, a flight that feels longer without working Wi‑Fi, and that first hit of the Las Vegas Strip where everything is brighter and closer than you imagined. Then we land at the Altitude Intimates show and the real surprise begi
Not A Holiday: Jet Lag, Carnets, And Luminous Willies
Vegas is calling, but we’re not pretending it’s a holiday. We’re taking E-Stim Systems to Altitude Intimates in Las Vegas, and the timetable is as intense as it sounds: long-haul flights, jet lagged setup, three full show days, then a fast turnaround back to the UK with more work waiting immediately after we land.We walk you through what Altitude Intimates actually is, who it’s for, and why adult
The mic is back on - 3D Printing, Ring Racks and Las Vegas
After a 14-month break, Wayne Allen of E-Stim Systems returns with Season 2. Inside: the new 3D print farm, the Ring Racks launch, and a preview of Altitude Intimates Las Vegas 2026.We pressed pause on the podcast mic to fix the machine—and it worked. After a year spent turning the business inside out, we’re back with a clearer purpose: build gear that sparks real sensation, show it face to face,
We're Back!! Trailer for Season 2 of I Make Sex Toys
Yes !! The mic is back on. After over a year away, I Make Sex Toys returns for Season 2 - and we've got a lot to talk about. Industry Challenges, Expansions, New ideas. New Experiences. New plans. And the biggest chapter yet for E-Stim Systems. Same honest, behind-the-scenes look at life inside a British sex toy company. Season 2 starts soon - hit subscribe so you don't miss it.Drop us
Holiday Hijinks: E-Stim Adventures, Tidbits, and Tech Tales
This festive episode explores the whimsical realities of running an E-Stim systems business during the holiday season, with insights into shipping, product history, and community engagement. We address customer queries, share product innovations, and encourage open communication with our audience.• Discussing holiday shipping processes and management • Importance of YouTube content and community i
Market Magic and Ethical Crafting in the BDSM World
Join us as we welcome Shaun from Leather Delights, a family-run business with a passion for high-quality bondage gear. From their roots with Andy, the legendary Kinky Cobbler, starting back in 2002, Leather Delights grew into a beloved name in the BDSM community. We discover the importance of events like the Birmingham Bazaar Bazaar and the London Alternative Market, where Leather Delights offers
Electroplay Unplugged: Shattering Myths and Embracing Female Pleasure
Have you ever wondered if electrostimulation is only for men? Our special guest Liz, with over 20 years in the kink scene, is here to help shatter that myth. Join us as Liz takes us on her personal journey in kink. Together with Caz (Wifey), we explore just some of the variety of e-stim devices we offer. We focus on the importance of thoughtful design, safety considerations, and the exhilaratin
E-Stim Systems Halloween Live | New Product Launch and Electrode Q&A
Experience the thrills and chills of our Halloween-themed live stream as Wayne from E-Stim Systems welcomes surprise guest Bones from the test team, and the ever-popular Caz, back by popular demand! This electrifying episode is packed with electrifying antics, including a little technical hiccup courtesy of Bananas and a surprise wardrobe adjustment that had us all in stitches. Plus, learn about o
Won't Somebody Think of the Children | Advertising Adult Products in a World That Doesn't Want Us
What if advertising doesn't mean endorsing every aspect of a platform's content? Join me, Wayne from E-Stim Systems, as I confront the backlash surrounding our decision to advertise on certain platforms. We tackle the moral outrage and misconception that advertising adult products can generate.We discuss the necessity of reaching potential customers where they are, while dismissing the u
Eurofame Hanover | E-Stim Systems at Europe's Biggest Adult Trade Show, with Caz
Imagine navigating the bustling halls of Eurofame in Hanover, where excitement and challenges collide as we showcase E-Stim Systems to Europe’s finest stockists. Our journey included the thrill of setting up an eye-catching trade show display, mingling with potential partners, and overcoming production hiccups from new machinery. Join us on this adventure as we not only celebrate our 20th annivers
E-Stim Systems Turns 20 | Anniversary Story, New Products, and What's Next
E-Stim Systems is celebrating its birthday. Wayne Allen marks 20 years of electrostimulation manufacturing with a look at what's changed, what's launching, and where the company is heading next.Ever wondered what it's like to balance a thriving business and a love for adventure? Join me, Wayne from E-Stim Systems, as I share more insights in my personal journey, celebrating 20 incre
Laughter, Tech, and Electro Thrills: Live guests from Joanne's Reviews
Wayne Allen is joined live by Ian, Rachel and Joanne from Joanne's E-Stim Emporium for an extended conversation on e-stim product reviews, community experiences, and electro play recommendations.What happens when you mix engaging E-Stim discussions with a touch of humor and a lot of enthusiasm? In this episode, we welcome Ian, Rachel, and Joanne from Joanne's Reviews, who bring their liv
E-Stim Live Q&A: Your Electrostimulation Questions Answered
Missed our first Livestream on our YouTube Channel?, now you have the opportunity to listen to edited highlights on our Podcast.Wayne, from I Make Sex Toys, and the creator of E-Stim Systems answers live questions and chats about how to unlock the secrets of high-quality E-Stim equipment.Originally broadcast on YouTube. After two years of meticulous planning, Wayne joins us to share the company’s
E-Stim Shocks Hollywood
Ever wondered what it takes to thrive in the adult retail industry? Tune in with Wayne, who takes us on a journey from the early days at small fetish fairs to the bustling show floors of international events in cities like Barcelona, Germany, and now Hollywood, California. We share the logistical nightmares and hefty expenses of these events, shedding light on why they're crucial for networki
Worry-Free Travels: Mastering Airport Security With E-Stim Gear
Ever wondered how to seamlessly travel with e-stim equipment without running into a frenzy at airport security? Learn the essentials you need to manage airport concernsWayne dives into the practical strategies, ensuring you’re equipped with tips to make your journey smoother and stress-free. But that’s not all—we also unravel the art of handling interactions with airport authorities. Traveling wit
From Spark to Shelf: The Journey of Product Development at E-Stim Systems
Ever wondered about the secret sauce that turns a spark of an idea into a tangible, market-winning product? Wayne from E-Stim Systems is here to lift the veil on the alchemy of product development. From a simple scribble in his little black book to the thrill of seeing the final product on the shelves, Wayne walks us through the meticulous yet playful journey of innovation. He unveils how customer
Breaking Taboos: Lessons Learned in Running an Adult Industry Business
Running a sex toy manufacturing business comes with challenges most industries never face. Wayne Allen shares 20 years of lessons from E-Stim Systems – from merchant accounts to advertising bans.From navigating payment processing hurdles to dealing with societal misconceptions, I let give you a firsthand account of the trials and triumphs encountered while starting and running a business in the ad
Look Mum I'm on TV - Turning Up the Amps on Reality TV
Picture this: a missed phone call in a Tescos car park, a surprise email lands from the creators of a Major TV who want to send their contestants into a frenzy with a little help from our e-stim devices. That's just a taste of the electrifying journey we embarked on back in 2008.This episode serves up a startling blend of history, high voltage hijinks, and the art of striking deals with ente
Size isn't everything!!
We say Size doesnt matter when it comes to the world of Sex Toys, but is that really the case?Wayne from E-Stim Systems opens the doors on e-stim electrodes and tries to give you a little insight on that age old question does size really matter?From the worlds largest, possibly to the worlds smallest, we discuss things big and small and even what happens if things get stuck. We drift over the guy
How E-Stim Systems Started: 20 Years of Electrostimulation Manufacturing
In 2004, Wayne Allen started E-Stim Systems from a garden garage. This is the origin story of one of the UK's longest-running electrostimulation sex toy companies.Wayne talks about the beginnings of E-Stim Systems, how an idea built into a business, with some of the ups and downs on the way.From a garage to a a multi award winning company, with Grannies, smoke alarm batteries and more along t
I Make Sex Toys: Meet Wayne Allen, Founder of E-Stim Systems
Wayne Allen, founder of E-Stim Systems, introduces I Make Sex Toys – the only podcast from inside a UK e-stim sex toy company, making electrostimulation products since 2004.It's the start of something great - the Introduction!!I Make Sex Toys is a great start to any conversation, and its a great start to our podcast.Join Wayne in discovering the ups and down of starting and running a sex toy
