The Digital Marketing Podcast
An advert-free weekly digital marketing podcast with listeners in over 180 countries worldwide. It combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert Ciaran Rogers and Award Winning Author and Speaker Daniel Rowles.
Episodes
Design That Sticks: Applying Neuroscience to Predict Attention
Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kramer Reeves, CEO of EyeQuant, alongside neuroscientist Professor Peter König, one of the company's founders and a leading expert in visual attention and cognitive science. Together, they explore how neuroscience and AI are r
Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Emily Barfoot, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations. At a time when trust in polished marketing is eroding and AI is reshaping how content is discovered, Dove
The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice. Recorded just ahead of Adobe Summit, Rachel shares exclusive insight
Practical Video Marketing - How to Make Video More Human, More Useful and More Effective
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use video without needing a full production team, a huge budget or a complicated workflow. Together, they explore why video has become so central to modern marketing, how brands can use it to strengthen SEO and answer engine optimisation,
Eight Psychology Experiments for Marketers
What happens when you combine practical digital marketing experience with behavioural science? In this episode, Daniel Rowles is joined by Phil Agnew, host of the Nudge podcast and a specialist in behavioural science, to explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging. Phil shar
Gamification for Digital Marketing
What happens when clicks get harder to earn, paid media gets more expensive, and audiences spend less time engaging with static content? In this episode of The Digital Marketing Podcast, Daniel Rowles explores why gamification is moving from a nice-to-have tactic to a serious strategic opportunity for marketers. This episode is split into two parts. First, Daniel sets out the business case for gam
How to Drive AI Adoption - A Step-by-Step Case Study
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a practical, honest and refreshingly structured look at how to move beyond AI experimentation and into real organisational adoption. Many teams are stuck in what Daniel calls "pilot purgatory". Everyone is testing tools. Everyone is experimenting. But ver
The Hubspot CMO Interview - Kipp Bodnar on AI, Answer Engine Optimisation and the Future of Marketing
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing history. Kipp believes that 2026 could represent the biggest single wave of change our industry has ever seen. Weeks feel like months. Channels are fragmenting. Discovery is shifting. AI agents are entering workflows. And tradition
Dealing With Exponential Change - Leadership in an AI-Driven World
AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave of innovation. It is a fundamental shift from linear change to exponential change, where familiar planning cycles, transformation programmes, and long-term roadmaps start to break down. In this episode of The Digital Marketing Podcast, Daniel Row
Generative AI Update - What the Latest Model Wars Mean for Marketers
The generative AI landscape has shifted again, and at speed. In this update episode, Daniel Rowles breaks down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond. Covering everything from ChatGPT 5.x and Gemini 3 through to image generation breakthroughs, AI-powered apps, and the r
Answer Engine Optimisation (AEO) - How to Optimise for Google AI Overviews
Search is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. In this episode, Daniel Rowles explores what answer engine optimisation actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories. Drawing on real testing from Target Internet over the past
Human First Marketing - Why Trust, Purpose and People Matter More Than Ever
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity. As generative AI reshapes how content is produced, and digital channels become flooded with bland, algorithmically generated material
The Big Debate: Non Keyword Signals - AI Chats & Privacy
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of campaign targeting. With AI-powered ad platforms like Google's AI Max and social algorithms driven by behavioural data rather than search intent, the old model of
Vibe Coding - How AI is Revolutionising App Development and Empowering Non-Coders
In this episode of The Digital Marketing Podcast, Daniel Rowles introduces us to the process of Vibe Coding, a revolutionary approach to software development that leverages AI to make app creation accessible to anyone, regardless of coding experience. Vibe coding shifts the focus from writing manual code to guiding AI with natural language prompts, allowing non-developers to build interactive apps
The Changing User Journey - Lessons from the Travel Industry in the Age of AI
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and n
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing m
Regenerative Marketing - The Goose That Thought it was a Chicken!
Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps build value. You'll have to listen to find out about the Goose! Drawing from systems thinking and marketing strategy, Daniel and Ciaran challenge the "hustle at all costs" mentality and instead champion a more humane, resilient a
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the explosion of generative engine optimisation, Daniel and Ciaran unpack the shifts happening across search, paid media, and S
ChatGPT Agent and the Future of Digital Marketing
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on our behalf, logging into websites, filling out forms, analysing data, creating content, and even posting to platforms lik
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI Mode, and tools like ChatGPT and Gemini changing how people search, the rules of SEO are shifting fast. Some publishers
How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ask for, but few can explain or deliver. Brendan, however, has built a career proving that virality isn't luck. It's rep
AI Copywriting and Claude - A Copywriter's Guide to Getting the Best from AI
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care
Branding, Strategy and Taylor Swift
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This. Kevin dives into how Swift's career offers a masterclass in brand strategy, audience connection, and long-term business thinki
Digital Marketing & AI News
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been more important to stay ahead, and this episode helps you do just that. Daniel covers the latest developments from Google,
Complete Guide to Keyword Research
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task ("just pick some keywords, right?") quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and
Agile Marketing Hands-On
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sp
Guide to AI Agents
In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm ti
Influencers Vs. Advocates - Building Brand Advocacy
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You'll learn why genuine, pa
ChatGPT for Marketing Latest Updates
Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generati
Complete Guide to LinkedIn Ads
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ e
The Latest Digital Marketing Tools & Techniques
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful
What is the best AI? ChatGPT Vs DeepSeek Vs Gemini
Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google's Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why AI Matters Right
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: "Is SEO dead?" This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO De
Social Media Trends and Trip Hazards for 2025
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed
5 Email Marketing Stats to Boost Your Email Marketing
In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal and Trendy Keywo
News Years Resolutions for Marketers 2025
In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy
Digital Marketing Planning for 2025
In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers
Semrush Conference: Digital Marketing Trends for 2025
In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and tre
Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audi
SEO, GEO and AEO: What You Need To Know
If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If
What Is Digital PR?
What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you
GEO and How to Rank in SearchGPT
Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more,
Is Content Marketing Dead?
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algor
Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics t
Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital s
Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can lev
Life After Third-Party Cookies: What's Next for Data-Driven Marketing?
In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marke
Is Social Media Still Worth the Time?
We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influencer marketing is as effective as it seems. Tune
Exploring the Best GPTs for Digital Marketers
In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we have partnered Semrush for their Spotlight Conference
AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)
We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their audiences. We explore Google's key Gemini updates, including enhanced image generation capabilities and the introduction of 'gems', as well as the evolution of search with ChatGPT's new SearchGPT prototype. We also dive into Midjourney, Leonardo.ai,
Efficiency, Effectiveness and Time Management with Abigail Barnes
In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorit
Crafting Killer Titles: Hook, Rank, and Convert
Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you're creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience's interest. On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance,
Mastering Content with EEAT: SEO in 2024
With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make o
Marketing and Sales Synergy: Lead Generation & Account Based Marketing
Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collabora
The State of Email Marketing
Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial 'what's in it for me?', to how to leverage email as a social channel, make t
Mastering Performance Marketing: Latest Trends and Insights
It has been a while since we have given a performance marketing update so that's exactly what we're doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our 'Persuade Your Boss' letter te
Using Events To Build Movements, Not Moments with Kelvin Newman
If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful conn
Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will
Building Brands Using Communities, with Jon Davids
Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storyt
How To Start a Digital Marketing Career, with Rachel Exton
Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital ma
Starting a Digital Marketing Based Business
If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this epis
The Digital Marketing Skills in Demand
Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and
Updated on AI Generated Content
We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the q
Latest AI Updates for Digital Marketing
It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we'v
Behavioural Science for Digital Marketing
"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, w
Efficiency, Effectiveness and Wellbeing
Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a
The State of SEO in 2024
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm upd
Level Up Your Marketing With These Design Hacks
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional mate
Perfect Your AI Prompts With This Technique
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our bes
Complete Guide to Affiliate Marketing
The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influe
The Best AI Tools for Digital Marketing
There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show not
Conversion Rate Optimisation & Personalisation, with Rupali Jain
Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to c
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are
Getting More From Google
Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: https://targetinternet.com/resources/getting-more-from-google/ Have any feedback on the show? Send us your feedback
Latest Email Statistics
In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on
What's New With AI Search
On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we
GA4 Funnel Reports
The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel
Custom GPTs for Marketing
Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about cus
GA4 News, Tips and Tricks
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you're looking for some further guidance
CRMs, Scaling Up and Beating the Giants
On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its com
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