Self-Publishing with ALLi
Alliance of Independent Authors 948 episodes Nov 8, 2026
The Self-Publishing with ALLi podcast is produced by the Alliance of Independent Authors. It serves as a comprehensive guide for indie authors, covering essential topics such as writing, editing, book design, marketing, and distribution. Episodes often feature expert interviews, practical advice, and discussions on the business of self-publishing. The podcast aims to help independent authors navigate the publishing landscape and build successful careers.
Episodes
Inspirational Indie Author Interview #222: Mark Baker Defies Historical Fiction Conventions to Tell His Own Stories
My guest this episode is Mark Baker, who writes historical fiction, fantasy, and travel memoir. After a career in technical writing, Mark turned to independent publishing because he refused to let traditional genre conventions dictate the stories he wanted to tell. He also writes a popular Substack about literature and storytelling. I'll let Mark Baker tell his story. We invite you to join our org
News: Amazon Rebrands Kindle Unlimited and Adds Audiobooks; Sarah J. Maas Fans Line Up at Midnight
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway explains what Amazon's switch from Kindle Unlimited to Kindle Plus means for authors. That includes a separate royalty pot for audiobooks, pay per page listened, and which ACX and Virtual Voice titles qualify. He also looks at the midnight launch parties for Sarah J. Maas's latest book and what the bookstore revival could m
Editing Memoir: Turning Life Experiences into Compelling Stories, with Howard Lovy and Jacqx Melilli
In this episode of the Self-Publishing with ALLi podcast, Howard Lovy talks with Australian author, playwright, and writing coach Jacqx Melilli about turning life experiences into compelling memoirs. They discuss the difference between memoir and autobiography, how to choose which memories belong in a book, and how to bring personal stories to life through scenes, dialogue, and sensory details. Th
Plan Your Book Sales Around Every Season, Not Just Christmas, with Orna Ross
In this episode of Self-Publishing with ALLi, Orna Ross talks about seasonal selling and why it's a smart strategy for indie authors. December is the biggest season for selling books, but Orna also covers Valentine's Day, summer holidays and other moments when readers are looking for books. She shares ideas for turning a book into a gift, explains why you need to plan at least three months ahead,
News: PHP Flaw Threatens WordPress Author Sites; Kindle Unlimited Passes $5 Billion
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway warns indie authors about a major PHP vulnerability affecting WordPress.org sites and WooCommerce, and explains what to ask your web host. He then covers three platforms with new money-making options: Spotify's new Memberships for podcasters, Kindle Unlimited passing $5 billion in author payouts, and YouTube's plan to launc
Inspirational Indie Author Interview #221: David Somerfleck Imagines a Dystopian American Future
My guest this episode is David Somerfleck, who spent decades in digital marketing, journalism, and politics before returning to his childhood passion for science fiction. He moved to Portugal, where the stormy weather and isolation provided the perfect setting to write his first novel, a chilling vision of America's future. Now, he draws on a lifetime of experiences to build a new career as an in
News: Audible Lets Listeners Talk to Dracula; Plaintiffs Drop a Key AI Study Against OpenAI
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway shares what authors asked most at SelfPubCon 2026: newsletters and copyright, including why registering before the new year's fee rise could save you money. He also covers Audible's beta feature that lets listeners explore a story and talk to its characters, starting with Dracula. Then he reports that the plaintiffs in an O
Questions, QR Codes, and Quizzes: Producing a More Interactive Nonfiction Book, with Anna Featherstone and Maria Doyle
In this episode, ALLi's Nonfiction Adviser Anna Featherstone chats with author and learning strategist Maria Doyle about the production and distribution decisions behind her book Everyone's a Teacher. They explore questions including: Might your nonfiction book serve readers better if it asked more questions? How can QR codes enhance the reading experience? How do you turn a book with visual eleme
Can AI Run Your Book Marketing? Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether AI tools like Claude and ChatGPT can run an author's book marketing, from managing Amazon ads to updating metadata and delivering weekly trend reports. Other questions include: Should authors get an EIN, a DBA, and a separate business bank account? Is hiring an accountant wor
News: Audiobook Listeners Buy in Multiple Formats; AI Splits the Ghostwriting Market
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway digs into Audible's new Nielsen IQ study of 18,000 listeners, which finds audiobook fans buying the same books in multiple formats — and still seeking out human narrators. He also covers Smashwords adding pre-orders and pre-sales through Draft2Digital, and a Bookseller report on how AI is splitting the ghostwriting market i
Book Marketing in a Changing World: What Works, What Doesn't, and What's Next with Orna Ross and Joanna Penn
In this episode of the Self-Publishing with ALLi podcast, Orna Ross and Joanna Penn discuss how book marketing is changing—and what still works. Drawing on their experiences updating their own marketing guides, they explore the growing role of AI, alternatives to social media, the renewed importance of print and in-person marketing, and why email lists remain essential. They also discuss how autho
Inspirational Indie Author Interview #220: Liz Harris Builds an Indie Career on History, Romance, and Creative Freedom
My guest this episode is Liz Harris, a historical romance author whose path to publication took her from a lifelong love of reading and writing through teaching, travel, traditional publishing, and eventually self-publishing. She talks about how history and place shape her fiction, the freedom she found as an indie author, the importance of treating publishing as a business, and why she chose to r
News: SelfPubCon Asks Where Indie Publishing Goes Next; OpenAI Wants a Key Study Tossed
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway previews SelfPubCon 2026, running free over the weekend of October 17–18 with a Jane Friedman keynote, sessions on Kickstarter crowdfunding and local marketing, and an indie author lab for pass holders. He also opens the Written Word Media Indie Author Survey — whose past results tied higher earnings to bigger backlists — a
Interview: What Makes Poetry Editing Different from Editing Prose with Howard Lovy and Anna Davidson
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to poet and editor Anna Davidson about the art of editing poetry. They discuss what editors look for in a poem, why every word, line break, sound, and even blank space matters, and how editors can help poets strengthen their work without losing their individual voice. Anna also explains why trust between poet and editor is so importa
News: Amazon Cuts KDP Uploads to Two Titles a Week; Study Backs AI Detector Accuracy
On this week's Self-Publishing News podcast, a hoarse ALLi News Editor Dan Holloway covers Amazon's new KDP limit of two titles per week per format — down from ten, and another move aimed at the flood of AI-generated content. He also looks at a study suggesting AI detector Pangram may be more accurate than its critics claim, and at the SCBWI's tightened AI policy, which will ask award entrants to
Interview: SelfPubCon26 Looks at What's Working Now and What's Next with Howard Lovy and Kayleigh Brindley
In this special episode of Self-Publishing with ALLi, Howard Lovy interviews Kayleigh Brindley, ALLi's conference and communications manager, about what authors can expect from SelfPubCon26, taking place online October 17–18. Kayleigh discusses this year's theme, "The Future of Self-Publishing: What's Working Now & What's Next," and highlights sessions on AI, book marketing, crowdfunding, European
Inspirational Indie Author Interview #219: Luke Richardson Turns World Travel Into Globe-Trotting Thrillers
My guest this episode is Luke Richardson, a former journalist, nightclub DJ, and English teacher who turned his love of travel and adventure into a career as a full-time indie author. Luke visits the places he writes about, drawing on their history, atmosphere, and people to create globe-trotting thrillers. He also approaches publishing as a business and builds a close relationship with his reade
News: Spotify Expands Its Partner Program; Readers Use AI to Write Their Own Fiction
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway covers Spotify's Partner Program expanding to 35 more markets, a self-published audiobook making the Speakies shortlist — and what the sponsor list says about Audible's standing. He closes with "AI in the Wild," a new study of 500,000 prompts showing readers are using AI to write fiction for themselves, raising the question
Your Book Could Have Multiple Lives: Here's How One Author Did It, with Anna Featherstone and Mark Eliott
In this episode of the Self-Publishing with ALLi podcast, internationally renowned glass artist Mark Eliott joins Anna Featherstone to show how a published book doesn't need to stay in a fixed format over the years. Mark's Essence of Cloud project began as improvised glass cloud sculptures, grew into a novel and an art exhibition, and now, years later, has taken on a new form as a special-edition
Are Kirkus Reviews Worth the Money? Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether a pricey Kirkus review is worth it for an author trying to get into bookstores, or whether that money is better spent on ads, a stronger cover, or a small print run for influencers. Other questions include: What should authors know about selling foreign translation rights, an
News: Authors Guild Clarifies Anthropic Claims; Spotify Opens AI Audiobooks to All US Authors
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway sorts through new Authors Guild clarifications on the Anthropic settlement: payments should still begin trickling through from November, but rights-reversion disputes are clouding who gets paid what, and authors whose rights reverted by August 10, 2022 are advised to claim their full 100 percent share. He also covers Spotif
Inspirational Indie Author Interview #218: Sheila M. Averbuch Helps Writers Master the Art of Pitching Their Books
My guest this episode is Sheila M. Averbuch, a former journalist and technology publisher who spent years pursuing her dream of writing for children. More recently, she embraced independent publishing as a way to share what she learned from her own long and sometimes difficult path to publication and to help other writers along the way. Find more author advice, tips, and tools at our Self-publish
News: New Study Ties Library E-Lending to Falling Print Sales; CDs Stage a Comeback
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway looks at the retro tech boom driving an unexpected CD revival — and what Gen Z's love of physical media means for print books. He then digs into a contested new study, cited by the AAP and Authors Guild, that links rising library e-lending to falling print sales, and reminds indie authors they set their own library pricing
Interview: What Should Authors Pay for Professional Editing? With Howard Lovy and Roz Morris.
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to editor and author Roz Morris about what professional editing really costs and what authors get for their money. They discuss how editors set their rates, hourly versus fixed pricing, why some manuscripts require more work than others, choosing the right editor for your book, and why using AI before hiring an editor can sometimes p
News: Lawyers' Appeal Could Delay Anthropic Payouts; Publishers Fail to Register Copyrights
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway brings two updates on the Anthropic settlement: an appeal by the class lawyers over their reduced fees that could considerably delay the $3,000-per-title payouts, and an Authors Guild survey finding that 93 percent of publishers contractually required to register copyrights failed to do so — a problem that reaches well beyo
Inspirational Indie Author Interview #217: David Barbur Turns Wilderness Skills into Mystery Fiction
My guest this episode is David Barbur, a former law enforcement officer who now writes wilderness mysteries inspired by his interests in hiking, tracking, survival skills, and the natural world. Since 2017, he has published a novel every year while balancing writing with a full-time job and family. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge a
News: Amazon Rips Up Rare Books to Train AI; Kobo Returns to Best Buy Blurb
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway — battling a summer sore throat — rounds up a busy week for indie authors: the rise of "Summerween," BookTok's new blend of sunny settings and Gothic dread; Kobo's return to big box retail through Best Buy; and the report that Amazon has been ripping up and shredding books, including rare out-of-print titles, to train its A
Producing an Illustrated Narrative Nonfiction Book, Retaining IP, and Getting It into Bookstores, with Anna Featherstone and Bee Lim
Clinical psychologist Bee Lim knew her illustrated book on trauma, Welcome Home: Healing Trauma and Reclaiming Wholeness, couldn't be a standard paperback—and that she wasn't willing to give up her IP, therapeutic arc, or choice of illustrator, her husband, concept artist Joel Timpson. In this episode, Bee shares why she chose the custom publishing route, hired her own publicist, and planned a mul
Can AI Replace Your Editor? Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether it's acceptable and safe for an author to use AI in place of a $2,000 line edit, and where to draw the line between supplementing a human editor and replacing one. Other questions include: What platforms are available for book reviews, and should you submit a digital or hard
News: Self-Publishing Partnership Stops Trading; Anthropic Watermarks Claude's AI Text
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway reports on the collapse of Self-Publishing Partnership, a UK-based service provider that ceased trading at the end of June, leaving authors waiting on royalties and raising questions about why no administrators were brought in. The Society of Authors has launched a campaign to help affected members recover what they're owed
Dodge the Three Cash Traps That Kill Author Businesses with Joe Solari
On the Self-Publishing with ALLi podcast, Joe Solari warns authors that a big crowdfunding win isn't the same as a payday. He breaks down the three cash traps that sink successful author businesses — the lag trap, frozen cash, and the shrinking slice — and shows how to dodge them with a few practical habits: tracking committed versus paid money, knowing your inventory value, and setting margin flo
Inspirational Indie Author Interview #216: Linda L. Garnett Brings Indie Music Experience to Gothic Fiction
My guest this episode is Linda L. Garnett, a gothic supernatural thriller author who came to fiction after seven years in independent music journalism. We talk about how that experience shaped her approach to publishing, marketing, and building an audience, as well as the writing process that helped her turn years of unfinished manuscripts into a professional author career. Find more author advice
News: Indie Manga Alliance Launches, Libro.fm Adds E-books, and Readers Fail to Spot AI Stories
On this week's Self-Publishing News podcast, ALLi News Editor Dan Holloway brings two pieces of good news for indie authors: the launch of the Indie Manga Alliance, a new US-based group representing manga creators and publishers outside the mainstream, and Libro.fm's expansion into e-books, giving readers another way to support indie authors and bookstores at the same time. Then he digs into a new
Interview: How Beta Readers Help Authors See Their Books Through Readers' Eyes, with Howard Lovy and Elizabeth Gauffreau
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to novelist, poet, and educator Elizabeth Gauffreau about beta readers — what they actually do, how they differ from developmental editors, and why their real job is reader response, not critique. Drawing on decades of giving and receiving feedback as a writer and teacher, Gauffreau explains how authors can set clear expectations, ch
News: Literary Agents Update Ethics Rules; Seven-Figure Deal Shelved Over AI Claims; Study Examines AI Books on Amazon
On this episode of Self-Publishing with ALLi, Dan Holloway covers a turbulent week for AI and publishing: the Association of American Literary Agents updating their Canon of Ethics to allow closer work with indie authors; a seven-figure publishing deal shelved within hours of an AI allegation; and a peer-reviewed study of 14,419 self-published Amazon titles finding that AI-generated books are comm
Inside Draft2Digital's New Author Fees, with Orna Ross and Kris Austin
In this member-first partner webinar at the Alliance of Independent Authors, ALLi Director Orna Ross presses Draft2Digital CEO Kris Austin on the $20 activation fee and $12 annual maintenance fee that landed on indie authors in April with no advance warning. Austin explains what the fees are meant to stop, why authors weren't consulted first, and whether the era of free, open access to publishing
Inspirational Indie Author Interview #215: Julie Day Turns a Late Autism Diagnosis Into Inspiration for Young Readers
My guest this episode is Julie Day, an autistic author and advocate from London who writes children's books featuring autistic characters finding confidence — the kind of books she never had growing up undiagnosed. Her path to indie publishing began with a recurring dream she had to write down, and it carried her through a late Asperger's diagnosis and a life-threatening heart illness she turned
News: Anthropic Settlement Gets Final Approval; Simon & Schuster Launches Two Indie Imprints; Canadian Ebook Prices Back KDP's Rate Rise
On this episode of Self-Publishing with ALLi, Dan Holloway reports that the Anthropic settlement has received its final legal approval, with nearly half a million titles eligible for a payout of around $3,000 — and legal fees cut to just over $100 million. He covers Simon and Schuster's second new imprint for indie authors, Simon Stream, offering 50 percent net ebook royalties, alongside the previ
Can You Use a Real Band's Name in Your Book Title? Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether an author can safely use a real band's name in a novel title, including how to check for trademarks, why disclaimers won't shield you from lawsuits, and when it's worth consulting an intellectual property attorney. Other questions include: What is the best platform for publis
News: Perplexity Launches an Ebook Store; Library of Congress Acquires Indie Books; Spotify Passes 100 Million Audiobook Listeners
On this episode of Self-Publishing with ALLi, Dan Holloway covers three stories pointing in the same direction: books are everywhere. He reports on AI search engine Perplexity launching an ebook store, adding yet another major platform to the growing list selling books directly to readers. He examines the Library of Congress's initiative to acquire indie and self-published titles — and explains wh
From First Book to Second: Production and Distribution Choices in Purpose-Led Publishing, with Anna Featherstone and Sarah Martin
Anna Featherstone talks with author Sarah Martin about the production and distribution of her two purpose-led nonfiction books, Dear Psychosis and Dear Carer. Sarah explains how she built a professional publishing team, changed her approach for her second book, secured consignment with a local bookstore, and used speaking engagements—including one that generated a 260-book order—to reach readers.
Inspirational Indie Author Interview #214: Michelle M. Pillow Builds a Lasting Career Through Romance and Reader Connection
My guest this episode is Michelle M. Pillow, a bestselling romance author who has published more than one hundred books during a career spanning more than twenty years. She talks about her early love of reading, the unexpected path that led her to indie publishing, the fictional worlds she has built, and the challenge of managing a large backlist while staying connected to her readers. Find more a
News: KDP Raises Its Top Royalty Ceiling; Bookshop.org Launches UK Audiobooks; Dystomance Is the New Romantasy
On this episode of Self-Publishing with ALLi, Dan Holloway covers three positive stories: KDP raising the upper price limit for its top royalty bracket from $9.99 to $12.99, effective July 7th; Bookshop.org launching audiobooks for UK readers on a £12.99 monthly subscription designed to deepen ties between readers and their local indie bookstores; and the rise of dystomance — the blend of dystopia
Interview: How AI Is Changing Book Cover Design, with Howard Lovy and Pablo Yáñez
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Pablo Yáñez, founder of BeYourCover, about how artificial intelligence is changing book cover design. A professional book cover photographer for more than fifteen years before building AI tools, Yáñez explains where AI can help authors create marketable covers, where it still falls short, and why genre conventions matter more than
Update to Indie Author Lab: Orna Ross's New Program Now Online on Substack
Orna Ross, founder and director of the Alliance of Independent Authors, discusses the development and purpose of Indie Author Lab, explaining how it was created in response to changes in the indie author community—particularly the rise of AI. An ongoing monthly program designed to help serious authors address their specific challenges, it is based on Orna's Alliance of Independent Authors guideboo
News: EU Adds Tariff on Book Imports; The Economist Charts AI Publishing Surge; Pocket Books Returns for Indies
On this episode of Self-Publishing with ALLi, Dan Holloway covers four stories: a new EU tariff that will affect authors shipping books directly to European readers; The Economist's striking data showing book publishing volumes have doubled since ChatGPT launched in 2022; the Commonwealth Short Story Prize awarding its top prize to the very story accused of AI authorship; and the relaunch of Simon
Author Business Q&A: Profit, Pricing, and Publishing Strategy with Michael La Ronn and Joe Solari
In this member-first Q&A on the Self-Publishing with ALLi podcast, host Michael La Ronn talks with Alliance of Independent Authors Business Adviser Joe Solari about how indie authors can think more clearly about the business side of writing. Joe explains why authors should focus less on revenue and more on profit, how to approach pricing without undervaluing their work, when going wide makes sense
Inspirational Indie Author Interview #213: Diane Hatz on Turning Music Industry Chaos into Fiction
My guest this episode is Diane Hatz. Diane spent years in the music industry, working at major and indie record companies, managing a band, and co-founding a fanzine on The Who that ended up in the Rock & Roll Hall of Fame. Years later, she drew on those surreal experiences and turned them into fiction. After decades of putting off her dream of being an author, she published a four-book series in
News: Rakuten Kobo Took a "Book Community First" Approach to AI — and Rejected 45 Percent of Submissions
On this episode of Self-Publishing with ALLi, Dan Holloway reports on a revealing piece by Rakuten Kobo CEO Michael Tamblyn, who explains why Kobo rejected 45 percent of self-published submissions in 2025 — most of them suspected AI-generated — and frames the decision as a "book community first" choice over a "readers first" approach. Dan also returns to the Commonwealth Short Story Prize controve
How to Make Your Books Discoverable by AI, with Orna Ross and Rob Prime
Artificial intelligence is changing how readers discover books, and few people have a broader view of that shift than Rob Prime. An indie author, founder of Publishing.co.uk, co-owner of LoveReading, and head of an Amazon marketing agency, Prime joins Orna Ross on the Self-Publishing with ALLi podcast to explain how AI-powered search is reshaping book discoverability. They discuss Amazon's evolvin
Using Real People's Names in Nonfiction, Pricing an Edit, and Making the Most of a BookBub Deal: Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether it is legal to use real people's names in nonfiction, including the limits around copyright, defamation, and writing about deceased public figures. Other questions include: How much does it generally cost to have a 52,000-word fiction short story collection edited? Where can
News: BookFunnel Launches WooCommerce Plugin; Substack Opens Sponsorships; New Book Carbon Calculator; Kindle's Story So Far Goes Live
On this episode of Self-Publishing with ALLi, Dan Holloway covers a week dominated by new tools for authors and readers alike. He reports on BookFunnel's new WooCommerce plugin for self-hosted WordPress sites, Substack's rollout of paid sponsorships for writers with 100 or more paid subscribers, and the launch of the Book Carbon Calculator, which lets print-focused authors generate a certified car
Pop-Up Books: The Production Reality Behind Books That Move, Fold, and Function, with Anna Featherstone and Kelli Anderson
Most indie authors know print-on-demand. Pop-up and movable books inhabit a very different world — one of hand-assembly, specialist printers, and minimum print runs that make the economics unlike anything in standard publishing. In this episode, Anna Featherstone talks with Kelli Anderson, paper engineer and author of Alphabet in Motion, about what it actually takes to bring a movable book to life
Inspirational Indie Author Interview #212: Annabel Youens on Midlife Reinvention and Creative Independence
My guest this episode is Annabel Youens, a novelist who left a long career in tech to return to her first love: writing fiction. Her work explores midlife reinvention, creativity, nature, and the courage it takes to stop putting off the life you meant to live. She also brings a business founder's discipline to indie publishing, treating authorship not just as a creative act but as a serious enterp
News: Audiobook Growth Returns to Double Digits; Title Glut Shrinks Author Slices; How Many Readers Actually Pay?
On this episode of Self-Publishing with ALLi, Dan Holloway reports that audiobook sales grew 9 percent in the US and 10 percent in the UK in 2025 — a return to double-digit growth — but cautions that active titles grew even faster, meaning many individual authors are getting a smaller slice of a bigger pie. He also questions a suspiciously low 0.03 percent figure for AI-narrated audiobook sales, a
Audio Interview: Writing and Editing Books for Young Readers with Howard Lovy and Amelia Ross
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Amelia Ross, a developmental editor and children's librarian who specializes in KidLit, about what authors need to know when writing for young readers. Amelia explains the differences between board books, picture books, early readers, chapter books, middle grade, and YA, and why age categories matter. She also discusses authentic
Self-Publishing a Book in German, with Orna Ross and Skye MacKinnon
Germany is the third-largest book market in the world, and unlike the English-language market, it is not yet saturated. Skye MacKinnon has turned her second publishing language into her bestselling one across three pen names and more than seventy translated titles. In this conversation about the newly released second edition of her book, Self-Publishing in German, she tells indie authors how to de
News: Social Reading Partnerships Expand; Indie Bookstores Hit 1990s High; Oxford Gets a Romantasy Bookstore That Welcomes Indies
On this episode of Self-Publishing with ALLi, Dan Holloway reports on a week dominated by good news for readers and indie authors alike. He covers new social reading partnerships — Kobo with StoryGraph, and Everand with Fable — that let readers track, share, and experience books together. He reports on the American Booksellers Association's announcement that indie bookstore membership has hit its
How to Write, Publish, and Promote Nonfiction That Sells, with Anna Featherstone and Howard Lovy
In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi nonfiction adviser Anna Featherstone walks authors through how to write, publish, and promote nonfiction that sells—covering how to test market demand, what makes a book stand out, and the most common pricing and production mistakes. She shares practical, low-cost marketing tactics, from direct outreach and library events to w
Inspirational Indie Author Interview #211: Michael Maloof Turned Global Adventure and Tech Experience Into Award-Winning Thrillers
My guest this episode is Michael Maloof, author of award-winning thrillers about a former CIA analyst drawn into conspiracies that stretch across continents. Michael brings to his fiction a background in technology, entrepreneurship, global travel, and real-world tactical training. His books combine action, technology, emotional stakes, and a strong female lead who refuses to back down. Find more
News: Spotify Reports 60% Audiobook Growth; ElevenLabs Expands; AI Copyright Cases Narrow the Class
On this episode of Self-Publishing with ALLi, Dan Holloway reports on Spotify's investor day, where the company credited its Page Match feature for a 60 percent rise in audiobook listening hours, notes ElevenLabs' quiet expansion as a listening platform in its own right, and examines a troubling trend in AI copyright class actions — where increasingly narrow eligibility requirements around ISBN re
Does Social Media Still Sell Books? With Orna Ross
Orna Ross explores what social media can — and can't — do for indie authors in a landscape that has changed beyond recognition. Listen for tips on how to audit what social media truly costs you in time, money, and creative energy; a comparison of the top ten platforms for authors in 2026; and questions that point you to the right platform for you — or help you decide whether social media is worth
How to Successfully Change Genres and Topics: Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how to successfully pivot from one nonfiction topic to another, including whether you need a new pen name and how to manage existing backlist titles. Other questions include: What are the most effective low-budget marketing strategies for a nonfiction book about technology and
News: Spotify Expands AI Audiobook Tools; Barnes & Noble Contradicts Itself on AI; Commonwealth Prize Controversy
On this episode of Self-Publishing with ALLi, Dan Holloway covers a week dominated by AI controversy: Spotify's expanded ElevenLabs partnership for seamless AI audiobook creation, Barnes & Noble CEO James Daunt's muddled attempt to clarify his store's AI book policy, and a Commonwealth Short Story Prize winner accused of using AI — and why Dan thinks the organizers got their response exactly right
How One Indie Author-Illustrator Cracked the Kids' Graphic Novel Market, with Anna Featherstone and Mike Barry
On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with indie author-illustrator Mike Barry about the production and distribution decisions behind his children's graphic novel trilogy Action Tank, from reverse-engineering Marvel's print specifications to building a loyal school and library audience. Barry reflects on Kickstarter, the realities of international distribution, an
Inspirational Indie Author Interview #210: D. K. Marie. Romance Author Discusses Hope, Healing, and Building an Indie Career on Her Own Terms
My guest this episode is D. K. Marie, a Michigan-based romance author who writes stories about second chances, emotional healing, and hope. She's moved from traditional publishing into indie publishing and recently won a Wishing Shelf Gold Award. We talk about her journey from reader to writer, the business side of indie publishing, building a loyal readership, and why she believes romance novels
News: AI-Powered Scams Target Writers; Audible Opens Pop-Up Bookstore; Anthropic Fairness Hearing Update
On this episode of Self-Publishing with ALLi, Dan Holloway opens with an urgent warning from Writer Beware's Victoria Strauss about two new AI-generated scams targeting authors — one involving fake radio show invitations, one involving fraudulent book fair representation — and explains the telltale signs that give them away. He then reports on Audible's StoryHouse, a pop-up audiobook store in New
Interview: What Genre Conventions Teach Authors About Professional Book Cover Design with Howard Lovy and Michele DeFilippo
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Michele DeFilippo, founder of 1106 Design, about the role genre conventions play in professional book cover design. Michele explains the visual signals that help readers recognize a book's category at a glance, from the authority expected in business books to the mood and atmosphere that drive fiction covers. She also discusses th
Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn
On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and
News: BookTok Bestseller List Launches in the UK; Subscription Boxes Drive Charts; Have Special Editions Peaked?
On this episode of Self-Publishing with ALLi, Dan Holloway examines three interconnected stories about how books get discovered and sold. He reports on the launch of the UK's first BookTok bestseller list, powered by Nielsen BookScan, and what its romance- and romantasy-heavy lineup reveals about how viral book conversations actually work. He also looks at two striking examples of subscription box
Why Indie Authors Should Ignore the Market's Mood and Focus on Their Mission, with Joe Solari
On the Self-Publishing with ALLi podcast, Joe Solari draws a lesson from Jeff Bezos's early years at Amazon — when Wall Street was calling it amazon.bomb and Bezos kept building anyway — to make a case for why indie authors need to stop watching their competitors and start watching their readers. Using the philosopher René Girard's concept of mimetic desire, Joe explains how author communities, fo
Inspirational Indie Author Interview #209: Muhammad Atique. Author Explores AI, Algorithms, and Human Connection in the Digital Age
My guest this episode is Muhammad Atique, an author and lecturer whose journey has taken him from Pakistan to China, the United States, and now New Zealand, where he's connecting with the indie author community. His book explores how AI, algorithms, and digital media are reshaping the way we communicate, think, and relate to one another in an increasingly online world. Find more author advice, tip
News: Audible Retires Legacy Royalty Model; Oscars Rule on AI; Publishing Industry AI Survey
On this episode of Self-Publishing with ALLi, Dan Holloway breaks down Audible's decision to retire its legacy royalty model by the end of 2026, explaining what the new model means for audiobook authors and the separate decision about whether to enter the All You Can Listen pool. He also reports on the Academy of Motion Picture Arts and Sciences' new Oscar eligibility rules requiring human actors
Guided Selling for Authors: Taking Readers by the Hand, with Orna Ross
In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the 'paradox of choice' and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take read
Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors of memoir and creative nonfiction should invest in a legal review before publication. Other questions include: Should you agree to a publishing services contract that assigns your ISBN to the company? When is the right stage to add references in a nonfiction manuscrip
News: BookCon Returns with a Welcome for Indie Authors; Anthropic Settlement Class Reaches 91%
On this episode of Self-Publishing with ALLi, Dan Holloway reports on the return of BookCon to New York after a pandemic-era hiatus, where the Indie Alley proved a genuine hit with readers — a sign that the established book world is increasingly making room for independent authors. He also has an update on the Anthropic copyright settlement, where 91 percent of eligible titles were claimed before
Interview: Beyond Bookshops — Bulk Sales, Gifting and Alternative Distribution, with Anna Featherstone and Andrew Griffiths
On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with bestselling business author Andrew Griffiths about the production and distribution choices behind his books. They discuss the trade-offs between traditional publishing and self-publishing, and how design and print decisions shape perception, pricing, and reach. The conversation also covers bulk sales, corporate partnershi
Inspirational Indie Author Interview #208: Biba Pearce. Crime and Romance Author Builds Six-Figure Career Across Multiple Pen Names
My guest this episode is Biba Pearce, an award-winning author with more than fifty novels across crime, romance, and cozy mystery. She's built a six-figure career as an author and now mentors writers who want to build sustainable careers of their own. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search b
News: Draft2Digital Introduces Fees; Bookshop.org Reports Record Sales
On this episode of Self-Publishing with ALLi, Dan Holloway examines Draft2Digital's decision to introduce fees for the first time — a $20 account activation charge for new accounts and a $12 annual maintenance fee for low-activity accounts — and considers both the rationale and the concerns. He also reports on Bookshop.org's record $70 million in sales last year, a 55 percent increase, and explain
Interview: How Authors Can Work Effectively with Book Designers with Howard Lovy and Allyson Longueira
On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Allyson Longueira, associate director of publishing at the graduate program in creative writing at Western Colorado University, about what authors need to understand about book design, from typography and interior layout to covers and branding. They discuss how design choices signal genre, how authors can better communicate with d
