The Whole Marketer podcast
Abigail Dixon 173 episodes Nov 3, 2026
The Whole Marketer podcast explores the holistic skills marketers need to grow brands and businesses while building fulfilling careers. Hosted by Abigail Dixon with guest experts and marketing leaders, episodes discuss technical skills, current thinking, soft skills, leadership and personal understanding. Released fortnightly, the show focuses on supporting marketers and helping them thrive in a challenging profession. More information is available at thewholemarketer.com.
Episodes
Creator Marketing: How to Work With Creators for Long-Term Growth
Episode 173 with guest Becky Owen, Chief Marketing Officer at Billion Dollar Boy and Head of FiveTwoNine The technical skill in this episode is working with the creator economy – how brands move beyond adhoc influencer activity to working with creators as strategic partners who bring cultural relevance, audience insight and storytelling craft to brand building. Abby is joined by Becky Owe
Authentic Marketing in the Age of AI: How to Build Brand Trust with Human Insight
Episode 172 with guest Visha Kudhail, author of Authentic Marketing The technical skill in this episode is authentic marketing - how we keep building a genuine emotional connection between our brands and consumers when we're living in an age of AI-generated content, and audiences are more sceptical than ever. Abby is joined by Visha Kudhail to discuss her new book, Authentic Marketing, incl
Helen Tupper Live: Feedback, Confidence Gremlins and the Skills Marketers Need to Keep Learning
Episode 171 with guest Helen Tupper, Co-founder of Squiggly Careers We're kicking off Season 10 with an extra special live episode, as Abby is joined on stage by three-time Sunday Times bestselling author and her good friend Helen Tupper to dig into her latest book, Learn Like a Lobster, co-written with Sarah Ellis. Recorded live in front of an intimate audience at The Whole Marketer's 'Re
How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio
Episode 170 with guest James Hurman, Founder of Previously Unavailable and co-founder of Tracksuit, AF Drinks and Caffeine This week's technical marketing skill is another on marketing effectiveness as we believe it's a core capability gap we need to close as a profession, so that we can truly be the growth engine of the business and lead the long-term commercial agenda. Abby is joined by
How to Build a Marketing Team That Thinks Differently - and Doesn't Need You in the Room
Episode 169 with guest Mark "Strings" Stringer, Founder and Chair of PrettyGreen Today's episode explores the leadership and human skills of building genuine diversity of thought within marketing teams and why it matters, including: why teams risk becoming clones of each other, recruiting for diverse thinking, your self-awareness as a leader to build the right teams around you, and why trust a
Marketing Effectiveness: How to Measure What Actually Matters
Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth This week's episode is a technical skill that is fundamental to marketing leading the long-term commercial agenda – it's marketing effectiveness. We'll unpack what marketing effectiveness really means, the difference between effecti
How to Market Yourself to Find Your Next Role: Honest Reflections from a Senior Marketer on Changing Marketing Roles
Episode 167 with guest Mays Elansari, Marketing Director at Wasabi The last in our mini-series on how marketing roles are changing, this episode is a little different as we hear directly from a senior marketer who has recently been looking for - and secured – an exciting new role. But the journey was not easy and we explore with refreshing honesty about what it feels like to suddenly find yo
The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
Episode 166 with guest Rowan Fisk, Founder of GrowthKind The third in our mini-series on how marketing roles are changing, in this episode we hear directly from an executive hiring specialist who speaks to over a hundred senior marketing leaders every month, on the skills that modern senior marketers need to possess (particularly in founder-led, start-up scale up and VC/entrepreneurial busine
The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
Episode 165 with guest Joel Barnett, Founder of Fortune Hill The second in our mini-series on how marketing roles are changing, in this episode we highlight what the job market looks like right now, including: why so many senior roles are disappearing or being restructured, what companies are looking for in marketing leaders today, the importance of role clarity and expectations, and job sear
What the Data Really Says About Morale, Progression and Burnout
Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight We're kicking off a brand new mini-series about how marketing roles are changing and its impact, and in this episode we discuss this as well as shine a light on widespread and worrying challenges facing marketers today. Based on the findings from Marketing Week's 2026 Career and Salary Surve
Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives
Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development. Abby's guest expert is Laura Fox who helps individuals and companies to use LinkedIn to their advantage, whether for visibility, growth or leadersh
Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices. Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as w
Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals. Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of
Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style. Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, and the P
Episode 158 – Effective brand building with guest Andrew Geoghegan
Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives. Abby's guest is experienced, award-winning marketing leader and friend of the podcast
Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you with the signs and actions you can take to aid in prevention and recovery in our fast-paced, challenging yet rewarding marketing profession. Joining Abby on this episode is guest expert Dr Rich
Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We're discussing resilience - not to be confused with endurance. We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to-day
Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn. Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief. Starting her career as a financial journalist, Nicola has worked for titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Gu
Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda
Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in leading the long-term commercial agenda, what you can do to build trusting and collaborative relationships with your finance department and how to build the link between marketing and commercial results. Abby's guest
Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex's Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team
Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consumers and your organisation… we're talking about creating a culture of creative excellence – what it is and how to get started. Abby's guest expert is Rich Atkinson-Toal, VP of Global Brand and Mar
Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Episode #152. Today's focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby's guest expert is Adam Morgan, legendary marketing strategist, speaker, podcast host and author of Eating The Big Fish (which first popularised the term challenger brands some 20 years ago). As founder and partner
Episode 151 – Step Change Growth with guest Jo McClintock: Trainline's Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration
Episode #151. Today's focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don't mean incremental movements in growth, but a bold, substantial shift; whether that's a significant reversal of brand decline or stepping out into new categories and territories in pursuit of brand-new growth opportunities. It requires a real mindset shift
Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you
Episode #150. We're celebrating our milestone 150th episode with a technical skill that, if it hasn't already, will impact and shape the way we work and live our lives, and the lives of our consumers. We're discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow. Returning guest and friend of the podcast joining Abby is Jeremy C
Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career
Episode #149. Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not to you. We're discussing purpose driven careers, packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole. Joining Abby is her guest and experienced marketing leader, Megan Harris
Episode 148 – Brand Purpose with guest Helen Jeremiah: How a well-defined purpose can guide decisions, inspire teams and build trust with consumers
Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life. Joining Abby is her guest Helen Jeremiah, Global Vice President for C
Episode 147 – Social Proof with guest Michael Goldstein: Why brands and agencies need to build ideas outside the office walls
Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the all-important internal buy-in and confidence for concepts and much more… Abby's
Episode 146 – DEI with guest Ali Hanan: Why representation matters as a force for growth and force for good
Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent. Abby's guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation driving the new ROI - Return on
Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture
Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routines and rituals, philosophy and approach, proc
Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild's CMO on embracing the unknown in your leadership style
Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it's possible for these to develop and improve. Discussing Growth Mindset with Abby is her guest Charlotte Langley, Chief Marketing Officer at Bloom & W
Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO's insight on human-centric brand-building and leadership
Episode #143. Today's topic is a technical and leadership skill exploring building and leading brands with soul, which doesn't just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business. Abby's guest who is passionate about this topic and author of 'Building Brands With Soul' is Siew Ting Foo. An impactf
Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today's consumer
Episode #142. Connecting with your Consumer is the focus of today's episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby's guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tui's re-brand and the recently much talked abo
Episode 141 - Owning your Marketing Career with guest David Brewerton: How to find your ideal role with tips from Monzo's Marketing Director
Episode #141. Today's personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role. Abby's guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially starting his marketing career in digital marketing, David broadened his marketing role
Episode 140 - Marketing Excellence with guest Sue Warren: How Sky's Marketing Excellence Programme is driving greater impact and creativity for the brand
Episode #140. We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining Sky
Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer
Episode #139. Today's focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby's guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of t
Episode 138 – Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?
Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it's a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side, including being the former
Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today's marketers need to thrive in an AI world
Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer's roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby's guest is legendary marketing leader, Margaret Jobling, Group Chief Ma
Episode 136 – Working parents with guest Rachel Morris: A coaching expert's advice on balancing work and family life
Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of Motion Learning and best-selling author of '
Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy
Episode #135. Today's topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco and
Episode 134 - Agency partnerships with guest Richard Robinson
Episode #134. Today's topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024. Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency (Publicis Worldwide) worl
Episode 133 - Strategy with guest Alice Benham
Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. Discussing simplified strategy is Abby's guest, Alice Benham - entrepreneur, business & marketing strategist an
Episode 132 - Wellness with guest Rebecca Hirst
Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession. Abby's guest to discuss wellness is EY's Chief Marketing Officer, Rebecca Hirst. Rebecca is an award-winning marketer who has worked on some
Episode 31 - Ideal Role with guest Lauren Spearman
Episode #131. Today's episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned marketing professional with over 17 years of ex
Episode 130 - Being Human with guest Dom Dwight
Episode #130. Season 8 begins with a soft skill on being human and the importance of 'humanness' particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. Joining Abby is Dom Dwight, former Marketing Director and now Director of strategy, insight, product innovation and diver
Episode 129 - Grief with guest Lucy Hudson
Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around bereavement and loss of a child. A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physically
Episode 127 - Burnout with guest Briony Gunson
Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby's guest is Briony Gunson, mindset coach, wellbeing trainer, meditation teacher and breathworker. Passionate about sup
Episode 127 - Burnout with guest Molly Innes
Episode #127. The Burnout Miniseries ep4 – We're continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby's guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having written many articles about it and is passionate ab
Episode 126 - Burnout with guest Rowan Morrison
Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. This episode highlights burnout from a leadership perspective and the pressure to become other people's version of a leader, not your authentic self. Sharing thei
Episode 125 - Burnout with guest Alan Trice
Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future. Abby's guest is Alan Trice, an experienced and passionate senior marketer, having held Head of and Director-level roles within retail, ent
Episode 124 - Burnout with guest Dr Fiona Crichton
Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it physically and mentally manifests, as we see a rise in unsustainable stress amongst our profession. Burnout is a topic that Abby is passionate about addressing and a fundamental part of burnout prevention is linked to the '
Episode 123 - Empowerment with guest Ellie Norman
Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers. Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care; giving them the clarity, control and confidence to make decisions independently, so they can contri
Episode 122 - Representation with guest Nishma Patel Robb
Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing at Google UK. As a Founder, Speaker, Podcaste
Episode 121 - Psychological Biases with guest Richard Shotton
Episode #121. Today's episode is a technical skill on psychological biases, where we'll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby's guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of Astroten, a
Episode 120 - Impact with guest Scott Morrison
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers. Abby is joined by Scott Morrison, Founder, Speaker, Author
Episode 119 - Buy-in with guest Rachael Wheatley
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today's podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain support, investment and resource from the Board to
Episode 118 - Challenger brands with guest Kerttu Inkeroinen
Episode #118. Today's episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that's not currently being met. Commonly challenger brands seen as the 'underdog' have greater constraints like budgets
Episode 117 - Inclusive leadership with guest David McQueen
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best leadership can work for them and their organisa
Episode 116 - Responsiveness with guest Anna Henwood
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs. Abby's guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and n
Episode 115 - Marketing Effectiveness with guest Dr Grace Kite
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants, Magic Numbers. Dr Grace is a speaker, Marketing Week columnist and business economis
Episode 114 - Work/life balance with guest Katie Martin
Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole. A good work/life balance means having the clarity on all the things that are important in your life, then actively making the time for them, especially for the things that energise you – or f
Episode 113 - Self identity with guest Bronwen Foster-Butler
Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world. In the workplace, gaining clarity on your self identity can be a journey of discovery as you understand your personality, leadership style, how you show up and also develop a sense
Episode 112 - Brand partnerships with guest Beth Reeve
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who leads the hugely impactful brand partnership between Colgate and Change Please (a social enterprise coffee brand helping people li
Episode 111 - Strengths with guest Sean Hall
Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer. When we know our strengths, we can be intentional in taking ownership of our strengths, to ensure we are using our strengths (that we also enjoy) inside and outside of work, to continue to build our confidence, motivate and
Episode 110 - 3 Dimensional Marketing with guest Ben Carter
Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing. 3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes from all marketing comms channels working cohesively to deepen and enrichen a
Episode 109 - Business to Business Customer Journey with guest Antonia Wade
Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode. B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial agenda and understand that today's journey is series of buyer conversations that are not predictable and require a longer-term r
Episode 108 - Marketing Effectiveness with guest Rachel Moss
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business growth. As marketing is increasingly leading the commercial agenda, it's key that we are able to demonstrate the effectiveness
Episode 107 - Strategic Insights with guest Febronia Ruocco
Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda. Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a long-term strategy that has the customer wants and needs at its heart. To do this we
Episode 106 - Strategic Thinking with guest Zoe Scaman
Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses. Joining Abby to explore this topic is Zoe Scaman, founder of strategy studio Bodacious, whose career spans across client-side, agency-side and consultancy
Episode 105 - Decision Science with guest Phil Barden
Episode #105. The technical topic in this episode is Decision Science and the role it plays in today's consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It helps us to understand how our brains make our decisions and how marketers can practically apply this to grow the brands and businesses
Episode 104 - Marketing Leader's Code with guest Gareth Helm
Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style. Abby's guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader's Code: unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Tail
Episode 103 - High stakes leadership with guest Sally Henderson
Episode #103. This topic is both a leadership skill and area of personal understanding – it's high stakes, high performance leadership. High performing teams go hand-in-hand with high performing leaders, so in order to get the best out of others, you should start with your own holistic skills – particularly personal understanding – to understand your own drivers, beliefs and definition of suc
Episode 102 - Brave leadership with guest David McQueen
Episode #102. 'Brave leadership' is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become the authentic leader that you want/need to be. Joining Abby in this episode is Abby's friend and mentor, David McQueen; Executive coach, international speaker, founder and multiple non-exec advisory roles, some of his clients include F
Episode 101 - Host Takeover Special with guest host Jon Evans
Host Takeover Special - Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a guest HOST to ask Abby the questions. Joining Abby in this episode is Jon Evans, fellow marketing podcaster and host of the popular 'Uncensored CMO' podcast. As well as a columnist and speaker, Jon is Chief Customer Officer at System 1, th
Episode 100 - LIVE EVENT SPECIAL with guest Daryl Fielding
SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/ We're celebrating our milestone 100th episode with a very special podcast that was recorded in front of a live audience at The Whole Marketer Live Event. Joining Abby on stage is legendary marketer and returning guest Daryl Fielding, who has worked on som
Episode 99 - Winning Hearts and Minds with guest Ruth Saunders
Episode #99. 'Winning hearts and minds' is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders. In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and alignment with cross-functional teams and stakeholders by winning their heart
Episode 98 - Confidence with guest Jennifer Spurr
Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode's focus is Confidence. Have you ever been told to be more confident or wanted to develop your confidence but not sure exactly how? We explore what are the components of developing confidence and the skills you can develop to trust, accept and respect yourself. Abby's guest is s
Episode 97 - Heart-led career choices with guest Rania Robinson
Episode #97. 'Heart-led career choices' is the personal understanding topic covered in this episode. Abby believes that having technical, soft and leadership skills is only part of what makes a holistic marketer… to be successful and fulfilled in our career and life as a whole, we need to develop our personal understanding in order to make informed choices aligned to our passion, values and p
Episode 96 - Dealing with difficult conversations with guest Ann-Marie Barlow
Episode #96. 'Dealing with difficult conversations' is the personal understanding topic covered in this episode. As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and conversations as we champion the voice of the consumer within the business, deal with cross-functional teams and suppliers, or manage stak
Episode 95 - Marketing Leadership with guest Pete Markey
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK's leading health, beauty and wellness retailer as Chief Marketing Officer of Boots in UK and ROI. Whilst also being a leading voice in the marketing community as Advertising Association's Front Foo
Episode 94 - Brands with guest Daryl Fielding
Episode #94. 'Brands' is the technical skill in this episode and features advice from one of the marketing profession's finest brand builders, on how to create an enduring brand in today's competitive landscape. Abby's guest is legendary marketer and lovely human Daryl Fielding, best known as the architect behind Dove's 'Real Beauty' campaign, but also other iconic campaigns for brands such a
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