Home
Podcasts
The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs
The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs
Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs 253 episodes Nov 11, 2026
The Equine Business Podcast is aimed at equestrian business owners who want to grow and scale without burning out. Hosted by Jenni Bush, an equine business strategist and mentor, it covers practical business strategy, marketing, pricing, and mindset shifts for people working in the horse world. Episodes help listeners raise prices, improve marketing, get fully booked, hire help, and build businesses that do not depend entirely on them. The tone is direct and practical, with tools and clarity for leading an equine business like a CEO.
Episodes
251: Muck Out #4 – My Clients Won't Pay That!
Episode 4: Your Clients Won't Pay More. Or Will They? | The Business Muckout"My clients won't pay that." But how do you actually know?It's something I hear from equine business owners all the time. They worry about increasing their prices, assume horse owners can't afford more, or base what they charge on what everyone else is charging.But are those decisions based on act
250: Muck Out #3 - Am I Just Not Good at This? Confidence vs. Real Business Problems
Brilliant With Horses, But Struggling With Business?Ever had one of those weeks where nothing seems to go right in your equine business? A few cancellations, enquiries that don't turn into bookings, a social media post that gets absolutely nowhere, and suddenly you're questioning whether you're actually cut out for running a business.But what if the problem isn't that you're no
249: Muck Out #2 - Are Other Equestrian Businesses Really Doing Better Than You?
The Hidden Cost of Comparing Your Business to OthersEver found yourself scrolling through social media, seeing another equestrian business celebrating a fully booked diary, a sold-out launch or a growing team, and suddenly questioning how well your own business is doing?You're certainly not alone. But comparisonitis can do far more than knock your confidence. It can actually start influencing
248: Muck Out #1 - Fear of Failure in Your Equestrian Business
The Fear of Failure Is Often Just Fear in DisguiseIn this solo episode, Jenni Bush kicks off the new Business Muck Out series by unpacking fear of failure, fear of success, and the habit of assuming the worst before anything has even happened. She explains why setbacks are often feedback, not proof that you are bad at business, and why progress gets easier when you stop expecting perfection.Jenni
I'm Back! And We're Having a Business Muck Out
Introducing the Business Muckout: A New Series for Equestrian EntrepreneursJoin us as we tackle the baggage holding your business back.Well, hello. It's been a while, hasn't it? The last time I recorded proper episodes for the Equine Business Podcast was back in March. I’ve been eager to bring the podcast back, but I wanted to do something a little different this time.As the seasons change
[GALLOP] P: Equine Business Profitability: Is Your Business Making the Money You Want?
Your equestrian business can be busy, bringing in sales and attracting customers, but does that mean it's making the profit you want?Turnover and profit aren't the same thing. And making more sales isn't always the answer to improving your financial results.In this episode of The Equine Business Podcast, we're exploring Profitability, the sixth and final pillar of my GALLOP framewo
[GALLOP] O: Equine Business Organisation: Are Your Systems Working for You?
How much time do you spend looking for information, remembering things or repeating jobs that could be easier?Getting organised in your equestrian business doesn't have to mean complicated software, colour-coded spreadsheets or perfectly tidy paperwork.It's about having systems and processes that actually help you run your business.In this episode of The Equine Business Podcast, we're
[GALLOP] L: Equine Business Customer Experience: Are You Making the Most of Your Client Relationships?
You care about your customers and want them to have a great experience. But how do you know whether that's actually happening?Good customer service isn't just about being friendly or doing a brilliant job. It's about the whole experience somebody has when they buy from you, book your services and interact with your business.In this episode of The Equine Business Podcast, we're expl
[GALLOP] L: Your Equine Business Goals, Workload and Priorities: Is Your Business Working for You?
Your equestrian business might be busy, growing and serving plenty of customers. But is it giving you what you actually want?Running your own business should mean having some say in the kind of working life you're creating. And that looks different for everybody.In this episode of The Equine Business Podcast, we're exploring Look After You, the third pillar of my GALLOP framework.This isn&
[GALLOP] A: Equine Business Sales: What's Working, What's Not & Why?
You're getting interest in your equestrian business, but what actually happens when somebody is ready to buy or book?Sales isn't just about persuading people to spend money. It's about making it easy for the right customers to take the next step, communicating the value of what you offer and following up when appropriate.In this episode of The Equine Business Podcast, we're looking
[GALLOP] G: Equine Business Marketing: What's Working, What's Not & Why?
Are you getting the results you want from your equestrian business marketing?Whether you're posting regularly, trying to reach more people or wondering if you're spending your marketing time in the right places, it's worth looking beyond followers, likes and views.In this episode of The Equine Business Podcast, we're exploring Get Seen, the first pillar of my GALLOP framework.If yo
Is Your Equine Business Where You Want It to Be? | The GALLOP Health Check
Start Here: The Equine Business Health Check & Your Next StepAre you building the equestrian business you actually want?Welcome back to The Equine Business Podcast!I'm Jenni Bush, the Equine Business Mentor, and I'm here to help equestrian business owners grow with more clarity and confidence.Whether your business is doing well and you're ready for the next stage, or there are a fe
247: Where Should You Actually Show Up Online To Get Clients In Your Equine Business?
Most equine business owners think they have a marketing problem.They believe they need to post more on social media, show up everywhere online, and constantly create new content just to get clients.But here’s the truth…You probably don’t have a marketing problem at all.In this episode, Jenni Bush explains why trying to market everywhere is one of the biggest mistakes equine business owners make —
[SHOWS] National Equine Show 2026 - Was it worth it?
The National Equine Show 2026 was a significant event for business owners, with a focus on the realities of exhibiting, the financial implications, and the industry takeaways. The show saw a significant increase in attendance and energy, with a notable emphasis on building brand authority and visibility. The financial reality of exhibiting at such shows involves significant investment with uncerta
246: What To Focus On Each Week In Your Equine Business (So You Actually Move Forward)
If you're getting to the end of the week feeling like nothing has shifted—even though you've been busy and exhausted—this episode is for you. Jenni walks through exactly how to choose your weekly focus so you're not just working, you're actually moving your equine business forward.When you don't decide what you're focusing on, the week decides for you. You become reactive,
[SHOWS]: How I Am Preparing For The National Equine Show And Planning A Stand That Actually Works For Me
The National Equine Show is just around the corner and in this episode I’m taking you behind the scenes of how I am actually preparing for it and planning a stand that genuinely works for me and my business, rather than just looking busy for the sake of it.Exhibiting at big shows can be a huge opportunity, but they can also become overwhelming if you try to do everything. This year I have made som
245: Why Raising Your Prices Feels Terrifying In The Horse World And How To Make It Feel Safer
If the idea of raising your prices makes you feel sick, but you also know you cannot carry on as you are, this episode is for you.Pricing in the horse world is never just about the numbers. It is wrapped up in confidence, beliefs about money, and the long standing culture of doing things for love rather than for profit. Many equine business owners have grown up around the idea that they should be
[SHOWS]: Five Questions To Ask Before You Book Any Big Equine Show
Thinking about booking a big equine show this year? Before you fill in that booking form, there are five key questions I really want you to ask yourself.Shows can be incredible for visibility, connections and long term growth. But they can also be expensive, exhausting and disappointing if you go in without a clear plan. In this episode, I walk you through five grounded questions that will help yo
244: Big Bold Decisions In Your Equine Business And When To Burn The Barn
Every so often in business you hit a point where you just know something has to change. An offer, a project, a commitment that once made sense now feels heavy, draining, and completely out of alignment. But letting go feels risky, especially when you have already invested time, money, and energy into building it.In this episode, I’m sharing two big decisions I’ve made recently in my own equine bus
[SHOWS] I Asked 20 Exhibitors: Is It Worth Exhibiting at the London International Horse Show?
If you’ve ever looked at a big equine show like the London International Horse Show and wondered “Would this actually be good for my business — or would it finish me off?”… this episode is for you.Instead of guessing, I asked the people who actually exhibited at the London International Horse Show in 2025.In this episode, I break down anonymous feedback from real exhibitors — including product-bas
243: Why Your Equine Business Loses Momentum (And How To Get It Back)
Do you ever feel like you start strong in your equine business… and then, without really deciding to stop, the momentum just disappears?You still care.The ideas are still there.But the consistency is gone — and the guilt creeps in.In this episode, Jenni Bush breaks down why equine business owners so often lose momentum, why relying on motivation keeps failing you, and what actually helps you move
[SHOWS] What It’s Really Like Exhibiting at London International with Karzan Hughes
In this episode, recorded live at London International Horse Show, Jenni Bush chats with Karzan Hughes, founder of Horse Rider Fitness Academy, about what it really takes to show up at major equestrian events as a business owner.Karzan shares his honest journey from his very first small trade stand to exhibiting confidently at one of the biggest equestrian shows in the UK. They talk about confiden
242: Why Your Marketing Isn’t Landing (And the 3 Fixes That Work in the Equine Industry)
Why isn’t your equine marketing landing, even when you’re showing up and doing “all the right things”?In this episode, equine business mentor Jenni Bush breaks down why marketing in the equine industry works differently to standard business marketing. The equine market is emotional, relationship-driven, seasonal, and deeply tied to identity and trust, and most marketing strategies completely miss
241: Overwhelmed and Burning Out in Your Horse Business? Here’s What to Do About It
If you’ve been feeling mentally full, emotionally drained, or like you’re constantly on the edge of burnout… this episode is for you.Jenni shares the real reason your horse business feels so hard — and why it’s not your fault. From emotional exhaustion to invisible mental load, we unpack why so many equine business owners are reaching breaking point… and what to do to lighten the load.You’ll learn
240: Why You Can’t Stay Consistent in Your Equine Business (And What Actually Fixes It)
If you run an equine business and constantly tell yourself you “just need to be more consistent”, this episode is for you.In this episode, I’m breaking down why consistency isn’t a motivation or discipline problem — and why trying to do everything is often what keeps equine business owners stuck, busy, and frustrated.I share the pattern I see over and over again with equine business owners, the co
239: The Real Reason Your Equine Business Feels Chaotic (And the Framework That Fixes It)
If your equine business feels busy but messy, full but unstable, or like everything lives in your head, this episode will make things click.In this episode, Jenni Bush, Equine Business Mentor, breaks down the real reason so many equine businesses feel chaotic, even when clients are coming in. Spoiler: it’s not you, your motivation, or your work ethic. It’s a lack of structure.Jenni shares the exac
238: Why You’re Not Getting Clients in Your Equine Business (And What Actually Works in 2026)
Feast and famine is one of the biggest stressors in equine businesses and it’s rarely talked about properly.If you’re established, good at what you do, and people already trust you, but clients still come in waves, this episode is for you.This is not about confidence, motivation, or posting more on social media. Feast and famine happens when client acquisition is left to chance.In this episode, I
237: The One Decision That Will Change Your Business in 2026
Most equine business owners head into a new year thinking they need better goals, more motivation, or a bigger plan. But that is not what actually changes results.In this episode, I break down the one decision that will change your equine business in 2026 before you write a single goal or plan. This is about identity, not effort.You will hear why running your business as a CEO, not a passenger, is
236: The 3 Things Every Equine Business Should Do Before 1 January
Before you step into a new year, there are three things every equine business owner should do and most people skip them. That is exactly why January feels rushed, reactive and stressful instead of calm and focused.In this episode, equine business mentor Jenni Bush walks you through a simple, practical reset you can do before 1 January to clear your head, understand your numbers and start the year
235: The Year-End Audit Every Equine Business Owner Should Do | equine business review tips
If you’re ending the year feeling messy, tired, or unsure what actually worked in your equine business, this episode is for you.Before you plan anything for 2026, there’s one thing most equine business owners skip and it’s costing them clarity, confidence, and momentum. A proper end-of-year business audit.In this episode, Jenni Bush, Equine Business Mentor, walks you through a simple but powerful
234: End-of-Year Equine Business Reset: What to Stop, Keep, Strengthen
Prepare your equine business for the new year with a simple but powerful reset. In this episode, we walk through what to stop doing, what to keep, and what to strengthen so you can head into January with clarity, confidence, and a plan that actually helps you make more money.If you’ve felt behind, overwhelmed, or unsure where to focus next, this reset gives you the structure you need. You’ll hear
233: Why You Didn’t Hit Your Goals (And What To Do Next in Your Equestrian Business)
If you didn’t hit the goals you set for your equine business this year, you’re not alone — and it’s not because you’re lazy or behind. In this episode, we dig into the real reasons equine business owners miss their goals and what you can do differently so next year actually feels profitable, organised, and calm.You’ll learn how to set goals you can stick to, how to break the cycle of overthinking,
232: Plan Your 2026 for Growth and More Income in Your Equine Business
If you want 2026 to be the year your equine business actually grows in a steady, sustainable way, this episode gives you a simple planning process to follow. We walk through how to review what worked, what didn’t, and how to set realistic goals that help you increase your income without burning out.You’ll learn how to spot the offers that really make money, where your time is best spent, and how t
231: Stop Sounding Boring Online (Even If You Hate Selling)
If your marketing sounds flat or forced, this episode’s for you. Jenni Bush shares how to add genuine personality to your posts, sound more like yourself, and attract clients naturally.You’ll Learn: – Why fear of selling kills connection – How to bring your real voice online – Practical ways to add energy and authenticity – Real examples from equine professionalsLinks & Resources:Book a Free F
230: Are You Talking to the Right People? Fix Your Marketing Message Fast
Think your marketing isn’t working? You might just be speaking to the wrong people. Jenni Bush explains how to spot a misaligned audience and fix your messaging so your content finally converts.You’ll Learn: – Signs you’re talking to the wrong audience – How to rewrite your message fast – Simple shifts that boost connection and conversion – Real examples from equine business ownersLinks & Res
How to Build Clarity and Confidence in Your Equine Business (Lizzie’s Story)
Lizzie shares how she went from feeling unsure and stretched thin to running her equine business with clarity, confidence, and calm. Inside the Collective, she found the support, structure, and direction she needed to stop second-guessing herself and start focusing on the clients she’s meant to help.If you’ve been feeling stuck, foggy, or overwhelmed with decisions, Lizzie’s journey will show you
229: The 3-Minute Daily Habit That Keeps Your Equine Business Visible
If staying visible online feels exhausting, this episode is going to make your life a lot easier. I’m sharing the simple 3-minute daily habit that keeps your equine business in front of the right people without needing to post constantly or spend hours on social media.This quick routine builds trust, consistency, and momentum — and it works even on your busiest yard days. If you want a way to show
228: Why Your Marketing Isn’t Working (And What To Fix First)
If your marketing feels flat, confusing, or like it’s not landing with anyone, this episode breaks down the real reasons why. Most equine business owners think they have a marketing problem — but it’s usually a clarity or confidence problem hiding underneath.In this episode, I walk you through what to fix first so your message finally connects, your posts get engagement, and clients actually under
How to Find Your People and Grow Your Equine Business (Zelina’s Story)
Before joining the Collective, Zelina struggled to find the right clients and felt scattered trying to market to everyone. In this episode, she shares how she gained the confidence, focus, and clarity she needed to attract the people who genuinely value her work.If you’re tired of trying to reach “everyone” and ending up reaching no one, Zelina’s story shows how much changes when you tighten your
How to Build Structure and Confidence in Your Equine Business (Diane’s Story)
As Diane’s equine business grew, so did the pressure. She found herself juggling clients, admin, and expectations without enough structure to support it. Inside the Collective, she built the systems, confidence, and boundaries she needed to run her business with more ease and control.If your equine business is growing but you feel stretched thin, Diane’s story will show you how structure and suppo
227: The Hard Lesson I Learned From Undercharging in My Equine Business
Undercharging feels harmless at first… until it bites you. In this episode, I’m talking about the hard lesson I learned from pricing too low in my own equine business — what it cost me, why it happens, and what finally pushed me to change it.If you’re stuck with prices that don’t reflect the work you put in, or you’re scared to raise them because you might lose clients, this episode will help you
226: How Equine Business Owners Raised Their Prices and Kept Every Client
Raising your prices doesn’t have to mean losing clients — and in this episode, I’m sharing real stories of equine business owners who increased their rates and kept every single client.You’ll hear what changed in their mindset, how they framed the price rise, and why the right clients didn’t run… they stayed. If you’ve been avoiding a price increase because you’re scared of backlash, this episode
How to Get Clear, Confident & Back in Control of Your Equine Business (Sophie’s Story)
Sophie shares how she went from feeling unsure about her direction to running her equine business with more clarity, confidence, and purpose. Inside the Collective, she finally stopped guessing, stopped overthinking, and started making decisions that actually moved her forward.If you’ve been doubting yourself or feeling like you’ve lost your spark a bit, Sophie’s story shows how much changes when
225: The Fastest Way to Check If Your Equine Business Actually Makes Money
Most equine business owners think they’re making money… until they look properly. In this episode, I walk you through the quickest and easiest way to check if your equine business is actually profitable — without spreadsheets, overwhelm, or complicated formulas.You’ll learn the simple method I use with my clients to spot money leaks, check if your pricing is supporting your business, and see exact
224: Are Your Prices Really Profitable? The Simple Equine Business Offer Audit
Charging a price and making a profit are two completely different things. In this episode, we break down how to audit your offers properly so you can see which ones actually make money — and which ones quietly drain your time, energy, and income.You’ll learn the simple steps to check profit per service, how to spot the offers that need raising, and how to finally price in a way that supports the l
How to Build Systems, Structure & Balance in Your Equine Business (Megan’s Story)
Megan shares how she shifted from feeling constantly busy and stretched to running her equine business with more structure, smoother systems, and a better balance between work and life. Inside the Collective, she found the clarity and support she needed to stop firefighting and start leading her business with intention.If your business feels chaotic or you’re always reacting instead of planning, M
223: 3 Money Beliefs That Hold Equestrian Business Owners Back
Your pricing, your marketing, your confidence — they’re all shaped by what you believe about money. In this episode, we break down three common money beliefs that quietly hold equestrian business owners back from earning what they should, raising their prices, and taking up space in their industry.If you’ve ever doubted your value, struggled to charge properly, or worried that clients won’t pay mo
222: How to Raise Your Rates Without Losing Clients in Your Equestrian Business
Raising your rates doesn’t have to mean losing clients. In this episode, I walk you through the simple steps equestrian business owners can use to increase their prices with confidence — and keep the clients who value their work.We’ll cover the mindset shifts you need, the practical wording to use, and the mistakes to avoid so your price rise feels natural, fair, and aligned with the service you a
221: The Simple Shift that Make Equestrian Clients Say Yes!
Getting clients to say “yes” isn’t about fancy marketing or pushy tactics — it’s about one simple shift in how you communicate your value. In this episode, we break down the core change equine business owners need to make to turn interest into bookings, without feeling salesy or awkward.If enquiries stall, people “think about it,” or clients go quiet after you share your prices, this simple shift
220: You’re Charging Too Little in Your Equine Business — Here’s How to Fix It Fast
If you know your prices are too low but raising them feels scary, this episode will give you the clarity and confidence you need to finally fix it. We dig into the real reasons equine business owners undercharge, how it affects your profit and energy, and the simple steps you can take today to set prices that actually support your business.If you’re working hard but barely seeing the money, consta
219: Why Your Next Big Break in Your Equine Business Will Come From Who You Know
IGrowth in the equine industry isn’t just about working harder or perfecting your offer — it’s about the people you know, the rooms you’re in, and the connections you build. In this episode, we talk about why your next big opportunity is far more likely to come from your network than from the work you do behind the scenes.If you’ve been hiding, avoiding collaboration, or trying to grow your busin
218: Beta International 2025 — The Biggest Insights & Innovations Equestrian Businesses Need to Know
Beta International is one of the most important events in the equestrian industry — and in this episode, I share the key insights, trends, and innovations you need to know from the 2025 show. From emerging tech to shifting consumer behaviour, to the products and services gaining attention, this episode breaks down what actually matters for equine business owners.If you didn’t make it to the event
217: Are You Building a Horse Business — Or Just Creating Another Job for Yourself?
There’s a big difference between building an equine business and creating a job that traps you. In this episode, we look at the habits, decisions, and patterns that keep equine business owners stuck in “worker mode” — constantly busy, always needed, and unable to grow — instead of leading like a business owner.If you feel like your business would fall apart without you, or you’re exhausted trying
215: The Fear Behind Raising Your Prices in Your Equestrian or Horse Based Business
Most equine business owners know they need to raise their prices — but fear stops them. Fear of losing clients. Fear of judgement. Fear of sounding greedy. Fear of getting it wrong. In this episode, we dig into the real fears behind raising your rates and why they show up so strongly in the equestrian industry.You’ll learn what these fears actually mean, where they come from, and how to move throu
214: If Your Business Falls Apart Without You — It’s Not a Sustainable Equine or Equestrian Business
If your equine or equestrian business would collapse the moment you take a day off, it’s not really a business — it’s a job you’ve built for yourself. In this episode, we dig into the hidden reasons so many horse business owners end up stuck doing everything alone, constantly firefighting, and feeling like they can’t step away without everything falling apart.You’ll learn the simple shifts that he
213: Welcome Back — What’s Coming Next for Your Equine, Equestrian & Horse Business
In this short welcome-back episode, I’m sharing what’s coming next for your equine, equestrian, and horse business inside the podcast. You’ll hear what to expect from the new episodes, the topics we’re diving into, and why these conversations matter for the growth, stability, and future of your business.If you’ve felt a bit lost, stuck, or disconnected from your goals lately, this quick reset will
212: The 10-Minute Rule to Stop Overwhelm in Your Equine, Equestrian or Horse Business
Running an equine or equestrian business can feel chaotic, especially when everything demands your attention at once. The 10-Minute Rule is a simple tool that helps you break overwhelm fast, get clear on your next step, and take action without spiralling.In this episode, I walk you through how it works, why it’s so effective for busy horse business owners, and how you can use it daily to stay focu
210: The 3 Questions That Instantly Improve Marketing in Your Equine, Equestrian or Horse Business
If your marketing feels confusing, inconsistent, or like it isn’t landing with the right people, these three questions will change everything. In this episode, I walk you through the simple clarity checks that instantly improve your marketing — no matter what platform you’re using or how big your audience is.These questions help you speak more clearly, show up with confidence, and attract the righ
209: 🧠 7 Minutes to Conquer Fear of Raising Your Prices
In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format. She emphasizes the importance of mindset, particularly around pricing strategies, and provides actionable steps for overcoming the fear of raising prices. The discussion highlights the value of recognizing the unique contributions of equestrian bus
#208: ✅ 5 Things to Stop Doing in 2025
In this episode, Jenni Bush discusses five critical habits equine business owners should stop in 2025 to enhance their business success. She emphasizes the importance of setting boundaries, valuing one's worth, delegating tasks, creating a marketing plan, and avoiding comparison with others. By implementing these changes, business owners can work smarter, reduce stress, and create a thriving busin
#207: 👥 What's it Like to work with me Sarah’s Story
In this episode, Jenni Bush discusses her coaching approach and shares feedback from her clients, particularly focusing on the importance of integrating personal and business coaching. She emphasizes the significance of collecting testimonials to build trust and showcases how her clients have benefited from her tailored strategies. The conversation highlights the interconnectedness of life and bus
#206: 📣 10 Reasons Your Marketing Isn’t Working (and What to Do About It)
In this episode, Jenni Bush discusses the top 10 reasons why marketing efforts may not be yielding desired results for equestrian business owners. She emphasizes the importance of identifying a specific target audience, building genuine connections through content, and the necessity of follow-up. Jenni also highlights the significance of understanding what success looks like in marketing, the need
205: 👥 Beating the Pre-Christmas Squeeze: Wrap Up Your Year Strong!
Quick Actions Checklist: Finish 2024 Strong & Set Up 2025 for Success
Reframe Your Mindset
Shift from overwhelm to focus: Identify the top 3 things that truly matter.
Prioritise progress, not perfection.
Apply the 80/20 Rule
Identify the 20% of tasks that will have the biggest impact on your business.
Focus on completing those first.
Time Block Your Schedule
Set boundaries
204: 🧠 What if it goes wrong? Fear of failure in business and how to overcome it!
www.JenniBush.com
Summary
In this episode, Jenni Bush addresses the common fear of failure that many entrepreneurs face, particularly in the equine business sector. She emphasizes that this fear is normal and can be reframed as a sign of growth and progress. Jenni shares personal experiences and practical strategies for overcoming fear, building resilience, and fostering self-trust. The convers
203: 👥 No Camera Shyness! Using Video to Market Your Equestrian Business with Jay Hunt
In this episode of the Equine Business podcast, Jenni Bush interviews Jay Hunt from Equine Video Pro, discussing practical tips for equestrians to enhance their video marketing skills. They cover overcoming camera shyness, creating engaging content with smartphones, building a video content bank, and understanding the importance of authenticity in equestrian marketing. Jay shares valuable resource
202: 📣 Building a High Converting Social Media Strategy for Horse Businesses
Summary
In this episode, Jenni Bush discusses the common misconception that simply posting more on social media will yield better results. She emphasizes the importance of having a well-defined strategy that focuses on quality content tailored to the audience's needs. Jenni introduces her PACE POST strategy, which includes personal, attraction, conversion, and expertise content pillars. She also h
#201:🧠 Mindset Shifts to Turbocharge Your Social Media Game
In this episode, Jenni Bush discusses the essential mindset shifts needed to enhance social media engagement for equine businesses. She emphasizes the importance of social media in building relationships, showcasing expertise, and expanding reach. Jenni identifies common mental blocks such as fear of judgment, perfectionism, and imposter syndrome, providing actionable strategies to overcome these
#200: ✅ Plan 2025 with me!
Get the Annual Review Journal here https://me.jennibush.com/Review
Summary
In this episode of the Equine Business Podcast, Jenni Bush emphasizes the importance of planning for the upcoming year. She discusses the significance of mindset, defining a clear vision, setting achievable goals, and creating actionable plans. Jenni also highlights the need for accountability and support in sticking to t
199: 👥 Leading the Way to Business Success with Lizzie from the Equestrian Leadership Consultancy
In this episode, we dive deep into equestrian leadership and the challenges unique to the industry. Lizzie, a seasoned leadership and management consultant for equestrian businesses, shares her insights on what it takes to lead effectively in this space. We discuss the critical role of communication in resolving conflicts, the struggle with staff retention, and the impact of cultural influences, l
198 : 📣 10 Mistakes You May Be Making on Social Media and What to Do About It
In this episode, Jenni Bush discusses the ten most common social media mistakes made by business owners and how to rectify them for better results. She emphasizes the importance of mindset, engagement, strategy, analytics, and consistency in social media marketing. Jenni provides actionable tips to help listeners improve their social media presence and ultimately drive bookings and sales.
#197: 🧠 Overcoming Self-Doubt in Your Equine Business
In this episode of the Equine Business Podcast, Jenni Bush dives deep into the topic of self-doubt, a common struggle among equine business owners. She explores the roots of self-doubt, including comparisons and imposter syndrome, and offers practical strategies to overcome these feelings. Jenni emphasizes the importance of challenging limiting beliefs, building worthiness through positive self-ta
Trailer For The Equine Business Podcast
What is this Podcast About...
#196 - Breakthrough not Break Even! Let's Chat Profit Margins
In this episode, Jenni Bush discusses the importance of breaking through and not just breaking even in business. She highlights how many business owners tend to mix business with pleasure and undervalue money, leading to a lack of profitability. Jenni emphasizes the need to understand and track the true costs of running a business, including hidden costs like time, energy, and missed opportunities
#195: Back to It! Adapting to Changing Circumstances in Business
Summary
In this episode, Jenni Bush discusses the importance of being intentional about building a work-life balance and prioritising your business. She shares her personal experience of dealing with a family emergency and how having systems and procedures in place helped her navigate through it. Jenni emphasises the need for support systems, financial safeguards, and flexibility in order to surv
#194: Mindset Coaching & Business with Jenni Winter-Leach of Flying Changes Coaching
In this conversation, Jenni Winter-Leach of Flying Changes Coaching discusses her business journey and the importance of mindset training. They highlight the potential dangers of mindset work if not done correctly and the need for consideration and support when working with people. They also discuss the impact of mindset coaching on both personal and professional aspects of life, including busines
#193: Horse Business with Clare Wood of EFECS Equine Faecal Egg Count Solutions
In this episode, Jenni Bush interviews Clare from Efecs, who runs a faecal account worming business. Clare explains that her business involves looking at horse poo under a microscope to determine if they have worms and what treatment is needed. She emphasizes the importance of testing for worm counts before worming and highlights the issue of resistance to chemical wormers. Clare expresses concern
192: Saddling up for Success with Bradley Whale of Ipotane
Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation in the equestrian industry, Bradley set out to create a saddle that could be customized for both the horse and rider. He explains the challenges he faced in the saddle industry and the need for a leap forward in innovation. Bradley shares his holist
191: Come to the National Equine Show 2024 with Me!
March 2nd & 3rd I visited the National Equine Show at the NEC in Birmingham and got to chat with so many businesses!
Louise at Silva Bed https://silvabed.co.uk/
Debra from the Mane Hub https://www.themanehub.co.uk/
Senga from All Steps Formation Riding https://allstepsformationriding.co.uk/
Jenni from Flying Changes Mindset Coaching https://www.flyingchangescoaching.co.uk/
Bex from the Wide B
190: Protecting Passion: Carmen Cummiskey on bringing FOMO Body Protectors to the Equine Market!
In this episode of The Stable Business Podcast, Jenni Bush chats with Carmen Cummiskey, founder of FOMO Body Protectors. Carmen shares her inspiring journey of turning her passion for equestrian safety into a thriving business. They discuss the challenges and rewards of starting a business in the equestrian industry, the importance of prioritising both comfort and safety in rider equipment, and th
#189: Threads of Success: Boost Your Branding with Kathryn Bell
Jenni Bush and Kathryn Bell discuss the importance of branded clothing for businesses, particularly in the equestrian industry. They cover topics such as the ease of ordering process, considerations for logo design, and the importance of simplicity and recognisability in branding. They also discuss choosing colors for branded clothing and offer tips for getting started with branding and logo desig
