Paul Green's MSP Marketing Podcast
Paul Green's MSP Marketing Edge 353 episodes Nov 10, 2026
Paul Green's MSP Marketing Podcast is a weekly show for Managed Service Providers (MSPs) who want to improve their marketing and grow their business. Hosted by Paul Green, the world's go-to MSP marketing expert, it offers practical ideas, expert advice, and guest interviews to help attract new clients. The show covers strategies to increase Monthly Recurring Revenue (MRR) and boost net profit. Listeners can also email questions to Paul, who answers them on air, and video versions are available on YouTube.
Episodes
MSP's Ultimate Guide To Winning Construction & Property Clients
Construction and property sectors could be the perfect verticle for your MSP, today we look at what makes them so attractive. Also this week, how to market your MSP if you’re a one-person band, and the psychology of why your clients are so susceptible to cyber criminals… and what to do about it.
Welcome to Episode 365 of the MSP Marketing Podcast with m
MSPs: Never Use This Social Platform
Social media for MSPs… here’s my platform by platform verdict on the best options for your business. Also this week, the comparison trap: why watching other MSPs’ success can sabotage yours, and the most common questions when thinking of selling your MSP.
Welcome to Episode 364 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketi
The Real Reason Prospects Choose One MSP Over Another
MSP’s should build their marketing around a personal brand rather than building it around the business, and here’s why. Also this week, hiring your first marketing person: what to look for and when to do it, and what a second generation MSP owner knows that you don’t.
Welcome to Episode 363 of the MSP Marketing Podcast with me, Paul Green, powered by th
This Crazy Mistake Stops MSPs Capturing Leads In 2026
Is your lead magnet being ignored? It’s a common experience for MSPs and today I want to talk about why that happens and what actually works. Also this week, the power of a strong opinion in your marketing, and the fascinating insight of why this MSP sold… and why the buyer bought.
Welcome to Episode 362 of the MSP Marketing Podcast with me, Paul Green,
How Introvert MSPs Can Be Better At Networking Than Extroverts
The vast majority of MSPs are introverts but you can still go out and do networking or speak at a public event, if you know how. Also this week, why you should be thrilled when a Super MSP comes to your town, and what’s working best in MSP search lead generation right now.
Welcome to Episode 361 of the MSP Marketing Podcast with me, Paul Green, powered
Step By Step: Attracting New Clients With Your MSP's Origin Story
The most powerful way for an MSP to let a prospect know who you are before they’ve ever spoken to you, is to tell them your origin story… find out how. Also this week, can you use your local community to generate leads?, and what if you could own your MSP but not have to run it?
Welcome to Episode 360 of the MSP Marketing Podcast with me, Paul Green, po
SPECIAL: Fast Growing MSPs Do Just TWO Things Differently
What’s the difference between MSPs that are standing still right now and those that are rocketing ahead? It’s a special episode today because there’s only three months left of 2026, and I’ve actually got one of my colleagues as a special guest. He’s spent 10 years talking to MSPs about how to grow their business, and he’s going to share all of his brain
Full Guide: Setting Up Emails That Create MSP Clients
A simple automated email sequence is one of the highest return marketing assets that your MSP can build… here’s how to get started. Also this week, how to get your whole team involved in marketing, and how to arrange a party for 3,000 MSPs.
Welcome to Episode 358 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
The on
Writing The ONE Piece Of Content That Generates MSP Leads
Case studies are the single most powerful piece of marketing in an MSP’s toolbelt, here’s how to get started. Also this week, is it ever a good idea to rebrand your MSP? And, you can’t grow your MSP until you’ve got solid leadership (even if it’s just you and a tech).
Welcome to Episode 357 of the MSP Marketing Podcast with me, Paul Green, powered by th
REALLY Messing Up An MSP 'Discovery Call'
A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Also this week, how to market your MSP during a quiet spell, and the secret to being recommended more by AI.
Welcome to Episode 356 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
MSP's Ultimate Guide To Winning Financial Services Clients
If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the “trust transfer” trick of borrowing credibility from people prospects already trust, and my guest built an MSP to $143m exit and understands why MSP founders get stuck.
Welcome to Episode 355 of the MSP Marketing P
MSPs: How To Win Back Clients Who Left
For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the phone, and the MSP who thinks you should sell Google Workspace, not Microsoft.
Welcome to Episode 354 of the MSP Mar
MSPs: Never Talk About AI Like This
Let’s discuss how MSPs can talk about AI without sounding like everyone else to win more consulting opportunities. Also this week, the pricing page no MSP dares to build, and what are the hot opportunities in the channel right now?
Welcome to Episode 353 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
How to talk abo
SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue
We’re finishing our three part marketing audit with a focus on revenue protection. There is a gold mine sitting inside your existing client base, let’s find out if you’re maximising that in your MSP.
Welcome to Episode 352 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
SPECIAL: MSP Marketing Audit (3 of 3) – Focus O
SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads
This is part two of our three-part marketing audit where we’re auditing your lead generation machine using my three-step lead generation system. Build audiences, grow relationships, and convert relationships.
Welcome to Episode 351 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
SPECIAL: MSP Marketing Audit (2 of 3)
SPECIAL: MSP Marketing Audit (1 of 3) - Do you have these fundamentals?
To mark our 350th episode I’m giving you a complete audit of your MSP’s marketing. By the end of this you’ll know exactly where to focus your marketing efforts to create a stronger foundation.
Welcome to Episode 350 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
SPECIAL: MSP Marketing Audit (1 of 3) – Do you have th
How MSPs Can Find New Clients With Direct Mail
MSPs not yet using direct mail to warm up leads are missing out on a major marketing channel – here’s five ideas to get started. Also this week, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing.
Welcome to Episode 349 of the MSP Marketing Podcast with me, Paul Green, powered by the
MSPs' Greatest Sales Weapons
Here are six psychological weapons of influence that you can apply to your MSP’s marketing to win more clients. Also this week, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security.
Welcome to Episode 348 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
A deep
MSPs: Use Webinars To Find Hot Prospects
Let’s look at why webinars are an amazing way for MSPs to grow their business primarily because most MSPs aren’t doing them. Also this week, get up at 5am every weekday to grow your MSP, and before you do any marketing or sales, you MUST get these foundations right.
Welcome to Episode 347 of the MSP Marketing Podcast with me, Paul Green, powered by the
Are Facebook Ads Suddenly HOT Again For MSPs?
Facebook has a new ad system that could be a game changer for MSPs. Also this week, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years.
Welcome to Episode 346 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Are Facebook
The 4 types of CRMs used by MSPs (and which is best)
How to choose the best CRM for your MSP by answering a few key questions. Also this week, the most important metrics to focus on, and how MSPs can actually make money from AI.
Welcome to Episode 345 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
The 4 types of CRMs used by MSPs (and which is best)
One of the mo
Focusing On Tech Doesn't Grow Your MSP
MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day.
Welcome to Episode 344 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Every MS
Deep Dive: How MSPs Win Healthcare Clients
MSPs love healthcare practices for many reasons, so here’s how to reach them and win them as clients. Also this week, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance.
Welcome to Episode 343 of the MSP Marketing Podcast with me, Paul Green, pow
What Happens When You Copy Another MSP
Most MSPs are just copying other MSPs’ marketing and this is a massive problem. Here’s what to do instead. Also this week, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place.
Welcome to Episode 342 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketin
MSPs: Hiring A Salesperson Is A Mistake
The average MSP does not need a full time salesperson, here’s what you really need. Also this week, five cool marketing ideas from other sectors, and how to outsource operations without making mistakes.
Welcome to Episode 341 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Why you shouldn’t hire a salesperson, even i
MSPs Using LinkedIn To Find Clients: NEW WARNING
MSPs, there’s a danger lurking inside my marketing advice… platforms like LinkedIn, Facebook and Instagram are actually “borrowed audiences”. Here’s how to build an “owned audience”. Also this week, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cyber security by telling stories.
Welcome to Episode 340 of the MSP M
Grow Your MSP 10x Faster With Co-managed IT
Hello and welcome to a very special edition of the podcast. For the first time ever, we’re doing a complete deep dive into one of the biggest growth opportunities available to your MSP right now… co-managed IT.
Welcome to Episode 339 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Grow Your MSP 10x Faster With Co-man
Find new MSP clients: Only THIS marketing works
Your MSP’s marketing should feel repetitive to you but fresh to the people seeing it… here’s how that works. Also this week, what margins should you aim for and how to increase them, and you can be an influencer in your marketplace without taking photos of your dinner.
Welcome to Episode 338 of the MSP Marketing Podcast with me, Paul Green, powered by t
These 4 things will mend your MSP's website
Your website is having conversations on your behalf because that’s its job… it’s there to explain who you are, what you do, and why someone should trust you. The question is, what’s it saying? Also this week, why most MSP reporting to clients is ignored, and huge mistakes you’ll make today that’ll damage your exit.
Welcome to Episode 337 of the MSP Mark
Should your MSP fire your most annoying client?
Should your MSP fire a client? It’s a question almost no one asks aloud, but a lot of MSP owners think about it privately… this is what you need to know. Also this week, analogies to help any prospect understand complex tech issues, and how this guy generated 1,000 highly qualified leads for MSPs.
Welcome to Episode 336 of the MSP Marketing Podcast with
How To Attract Buyers To Your MSP’s Website
Here are seven ways you can drive more qualified traffic to your MSP’s website… not vanity visitors or random clicks, but people who are genuinely more likely to start a sales conversation with you. Also this week, reasons to add a price estimator to your MSP’s website, and what to do if your referrals have dried up.
Welcome to Episode 335 of the MSP Ma
Turn Your MSP's Existing Clients Into Lead Magnets
Learn how to collect social proof obsessively and build it into your marketing to attract new clients. Also this week, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing.
Welcome to Episode 334 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
The one marketing habit every MSP should obs
How To Market Your MSP To Manufacturers
Let’s look at how to market your MSP to manufacturers and whether this vertical is even right for you. Also this week, good/better/best pricing for MSPs, and how this 40 technician strong MSP wins clients.
Welcome to Episode 333 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
How to market your MSP to manufacturers
How MSPs delight clients for FREE
The best way for MSPs to delight existing clients dosen’t actually cost money… here’s 5 ways to do it. Also this week, how to turn your MSP’s success stories into 3 BIG marketing assets, and what if you sold your MSP to your employees?
Welcome to Episode 332 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
5 ways to d
MSPs: How to get help if you're struggling
In this podcast special we’ve joined thousands of other podcasters around the world to take part in something called Podcasthon. I’ve chosen a charity called 404 Stress Not Found, that’s aimed at helping MSPs to cope better, and here’s my guest to tell you all about it…
Welcome to Episode 331 of the MSP Marketing Podcast with me, Paul Green, powered by
Why prospects price shop MSPs (& how to end it forever)
Price shopping often doesn’t start with the prospect, it starts with the MSP… find out why. Also this week, why MSPs feel overwhelmed even when things are good, and clever marketing ideas from outside the channel.
Welcome to Episode 330 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Why prospects price shop MSPs (&a
Marketing tasks MSP owners should NEVER touch
Most MSP owners are drowning in marketing tasks, telling themselves they’re saving money or keeping control, when in reality they’re just burning through their time. Let’s discuss how to change that. Also this week, many MSPs use AI badly for marketing, and it costs MSPs 5 figures to win a new client.
Welcome to Episode 329 of the MSP Marketing Podcast
The most common MSP marketing mistake
People do not buy features, they buy benefits… many MSP’s know this but very few actually live it in their marketing, here’s how to change that. Also this week, is your MSP’s expertise hiding in plain sight? And how much is your MSP really worth?
Welcome to Episode 328 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
No vertical for your MSP? That's a mistake
Breaking into a new vertical is one of the smartest marketing decisions you can make for your MSP, here’s how to get started. Also this week, why MSPs are terrified of guarantees, and the huge AI revenue opportunity for MSPs.
Welcome to Episode 327 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
No vertical for your
MSPs: Never be ignored on LinkedIn, again
LinkedIn is the number one place for MSPs to build relationships with potential clients, and here’s how. Also this week, how your MSP can excite ANY prospect, and the Disney lesson your MSP mustn’t ignore.
Welcome to Episode 326 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
MSPs: Never be ignored on LinkedIn, again
MSPs who don’t do this, risk losing clients
Delighting your clients is really important to retention, so it should be systemised in every single MSP. Also this week, AI prompts for MSPs to win new clients, and this is how MSPs lose revenue.
Welcome to Episode 325 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
MSPs who don’t do this, risk losing clients
I
Why is this so controversial for MSPs?
If you want more hot leads for your MSP, put a price estimator on your website. Marcus Sheridan is here to tell you why this works. Also this week, change your life (and MSP) with this daily habit, and why email is the #1 MSP marketing tool.
Welcome to Episode 324 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Why i
How to market your MSP to lawyers
Law firms are a vertical that can be incredibly profitable for MSPs. If you want more lawyers as clients for your MSP, here’s everything you need to know. Also this week, why MSPs are working so hard, and how MSPs are losing revenue.
Welcome to Episode 323 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
How to market
Is FREE a good marketing tactic for MSPs?
Let’s explore whether giving away something for free is a good marketing tactic for your MSP. Also this week, why you must put your personality in your MSP’s marketing, and the MSP that grew from $0 to $36m in 12 years.
Welcome to Episode 322 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Is FREE a good marketing ta
MSP marketing SPECIAL: Convert relationships
We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the third step: Convert relationships.
Welcome to Episode 321 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Convert relationships
Hello and happy New Year, and welcome to our final speci
MSP marketing SPECIAL: Grow relationships
We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the second step: Grow relationships.
Welcome to Episode 320 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
Grow relationships
Hello and welcome to another special episode of the podcast.
MSP marketing SPECIAL: Build audiences
We are kicking off a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the first step: Build audiences.
Welcome to Episode 319 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge
Build audiences
Hello and welcome to a special episode of the podcast. We are kickin
5 expert predictions for MSPs in 2026
I’ve asked five people, who are both friends and MSP experts, what they think is going to happen to MSPs next year. Let’s jump straight into our experts’ predictions for what could happen in your world in 2026.
Welcome to this SPECIAL Episode 318 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
5 expert predictions fo
Does AI recommend your MSP?
The way that prospects are searching for a new MSP is changing. AI is now playing a key role in the research phase, and I’ve got three things you can do today to keep up. Also this week, discover the one action that KILLS sales for MSPs, and the mistakes you’re likely to make hiring your first sales person.
Welcome to Episode 317 of the MSP Marketing Po
MSPs: Do this daily… or fall behind
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Welcome to Episode 316 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: Do this daily… or fall behind: Find and protect a little bit of time every day to learn something that makes you better. Because if you want your MSP to grow, you have to grow first.
Turn $1 into THOUSANDS for your MSP
Don’t miss out: Hot new MSP sales book
The podcast powered by the MSP Marketing Edge
Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week…
Don’t miss out: Hot new MSP sales book: If sales is one of the biggest headaches within your MSP, then heads up, you need good advice and a solid plan… and I’ve got just the solution.
The worst advice for MSPs: MSP growth st
Danger! Never assume your MSP’s clients are loyal
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Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week…
Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a false sense of security?
The reason your M
Why people don’t believe your MSP’s reviews
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Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week…
Why people don’t believe your MSP’s reviews: People trust what other people say about you more than what you say about yourself. But if all your reviews sound the same they lose their power.
Why your technicians won’t sell (
Why being the cheapest MSP is a bad strategy
The podcast powered by the MSP Marketing Edge
Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week…
Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and generat
Is your MSP wasting time on marketing?
The podcast powered by the MSP Marketing Edge
Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week…
Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client.
7 MASSIVE mistakes that
MSPs: This simple upsell generates new MRR AND boosts retention
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Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell.
MSPs who
Do marketing you can’t automate or scale
The podcast powered by the MSP Marketing Edge
Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week…
Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP.
MSPs: Imag
The 3 big reasons your best technicians might leave you
The podcast powered by the MSP Marketing Edge
Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week…
The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you can do
MSPs: Stop using this 2008 marketing tactic
The podcast powered by the MSP Marketing Edge
Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen right no
Your MSP should AVOID these AI tools
The podcast powered by the MSP Marketing Edge
Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week…
Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you should b
Is on-site support a competitive advantage?
The podcast powered by the MSP Marketing Edge
Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week…
Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is.
How to find your MSP’s next 5 clients
3 big pricing mistakes that kill MSPs’ sales
The podcast powered by the MSP Marketing Edge
Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week…
3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it.
This video MUST be on every MSP website: Vi
How to market your MSP to accountants
The podcast powered by the MSP Marketing Edge
Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week…
How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge.
4 huge marketing problems that damage
3 mistakes MSPs commonly make with Google
The podcast powered by the MSP Marketing Edge
Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week…
3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP.
Why MSPs
Should your MSP get HubSpot? A review
The podcast powered by the MSP Marketing Edge
Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week…
Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the ri
SPECIAL: 700 nights of “will the business survive?”
The podcast powered by the MSP Marketing Edge
Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got an incredible and motivating story of resilience.
700 nights of “will the business survive?”
Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in the MSP an
Marketing an MSP is like boiling water
The podcast powered by the MSP Marketing Edge
Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week…
Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for years a
ICP: Jargon or a powerful MSP marketing tool?
The podcast powered by the MSP Marketing Edge
Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week…
ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easier.
M
Every MSP should listen to this book
The podcast powered by the MSP Marketing Edge
Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week…
Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP.
Would your MS
These emails help prospects love MSPs
The podcast powered by the MSP Marketing Edge
Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week…
These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being labelle
Ghosted? Send your MSP’s proposals in 3 ways
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Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week…
Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise.
A free cyber secur
SPECIAL: Why this business owner will switch MSPs
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Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green.
I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his current MSP and is thinking of switching.
SPECIAL: Why this business owner will switch MSPs
For M
What if you only had 90 days to win new clients?
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Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week…
What if you only had 90 days to win new clients?: Imagine you absolutely had to generate new business, FAST. Let’s explore where you should focus your time, effort and resources.
3 HUGE questions to ask about your MSP’s clie
Does your service desk manager really need to be a tech?
The podcast powered by the MSP Marketing Edge
Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week…
Does your service desk manager really need to be a tech?: A service desk manager’s job is to make sure your MSP’s clients are delighted while freeing you up to grow the business. It’s possible that the best person for this j
They want to buy 365 direct – fight it, or accept it?
The podcast powered by the MSP Marketing Edge
Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week…
They want to buy 365 direct – fight it, or accept it?: If a client wants to buy 365 direct, it’s not necessarily a bad thing… it could actually become a massive sales opportunity for your MSP.
Should your MSP start a podcast
Can your MSP offer an easy first purchase?
The podcast powered by the MSP Marketing Edge
Welcome to Episode 290 of the MSP Marketing Podcast with me, Paul Green. This week…
Can your MSP offer an easy first purchase?: One of the biggest MSP marketing hurdles is asking potential clients to go from nothing to a monthly recurring revenue contract. A better way is to give them an easy first purchase
Accountable to no-one: A blessing or curse?
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Welcome to Episode 289 of the MSP Marketing Podcast with me, Paul Green. This week…
Accountable to no-one: A blessing or curse?: There is a huge benefit of being accountable to someone, and being accountable to your team is a great way to make sure you get things done. It forces you to plan ahead, be more d
3 wins for MSPs on LinkedIn right now
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Welcome to Episode 288 of the MSP Marketing Podcast with me, Paul Green. This week…
3 wins for MSPs on LinkedIn right now: LinkedIn is the hottest place for MSPs to go prospecting, the only snag is the algorithm changes. Here are three algorithmic wins for MSPs on LinkedIn right now.
Does your MSP’s marketi
Great marketing for Windows 10 end of life
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Welcome to Episode 287 of the MSP Marketing Podcast with me, Paul Green. This week…
Great marketing for Windows 10 end of life: There’s a hot new opportunity – Windows 10. This soon to be obsolete operating system is good for your MSP with this end of life marketing opportunity.
Ask this cybersecurity quest
How to get your MSP recommended by ChatGPT
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Welcome to Episode 286 of the MSP Marketing Podcast with me, Paul Green. This week…
How to get your MSP recommended by ChatGPT: Ordinary people don’t just use Google for search anymore, many searches are being done using generative AI platforms. Are you ready to find out about GEO and how to leverage it for
